true friends, true love, true you
Primary Package Specifications
True: Naming The name itself is simple and understated, yet rich in its ability to relate to many things. True: Essence True is Understated, Unadorned, Wholesome and Real. true friends, true love, true you.
True: Clarifying True speaks to the girl who surrounds herself with trusted friends. She does not struggle to belong or follow. Her strong sense of self is complimented by True.
True: Logotype The brand logo supports the simplicity of the fragrance, using the most familiar of typefaces, as a basis to emphasize the individual.
True: Colors The color palate is derived from naturefor a fresh, clean impact; , Gold, Lime, Orange, Blue
True: Positioning The True brand takes a stance on environmental and social issues and unlike competitiors, the brand image is harmonious with it’s ideals.
Products
True Moisture is a citrus based, non-greasy hand moisturizer infused with the essence of the true base fragrance.
True Perfume is the central product in this line. It is a floral, citrus blend perfumed to appeal to girls who want a clean fresh fragrance.
True Mist is a light version of the true fragrance with a hint more blossom for repeated use throughout the day.
Moisture
Mist
Skin moisturizer 1.0 fluid ounce
Perfumed Mist 1.0 fluid ounce
Perfume 1.0 fluid ounce
Typography
Color Palette
C:2 M:7 Y:95 K:0
C:34 M:0 Y:95 K:0
C:33 M:33 Y:98 K:4
C:31 M:70 Y:100 K:25
C:30 M:0 Y:5 K:0
C:87 M:61 Y:43 K:25
C:0 M:80 Y:95 K:0
C:18 M:88 Y:88 K:11
Graphic Tagline
The sunflower is an integral part of all packaging
This motif is used on promotional items and signage.
true friends “Keep your face to the sunshine and you cannot see the shadow. It’s what sunflowers do.” — Helen Keller
true love
true
Lifestyle
True looks to enhance the lifestyle of girls ages 9-13 who see themselves as “everyday� girls. Wholesome and unadorned, these consumers value friends and family over pop culture icons. True earns the trust of today’s girl because the brand believes in her essential beauty.
Promotional Items
Scented towelettes to be distributed prior to the launch are designed to peak curiosity about the brand.
Promotional Items
Shopping bags branded with the secondary colors and sporting the true logo and sunflower graphic.
Retail Launch Environment
At the launch area, kiosks will be set up linked to the True website, where visitors can learn about: True Beauty: Demonstrating how the True line of products work to enhance natural beauty. True Colors: showing unreleased products including customizable lip gloss and nail polish. True Friends: showing videos of celebrities, along with everyday girls talking about friendship and their best friends. True Love: including links to blogs and articles about dating and love.