Anthony Henry’s Selected works
2017
2021
Tons of Works Copyright © Anthony Henry Setiawan 2022 All Right Reserved.
Anthony Henry’s Selected Works 2017-2021
The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the people that play their part along the process.
CU RRICU LU M V I TAE
CU RRICU LU M V I TAE
Graphic Design Selected Works 2017-2021
The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the people that play their part along the process.
Hi, I’m Tony and it’s a pleasure to meet you! I’m a graphic designer based in Jakarta, Indonesia and now I’m on my way to embark on my career as an graphic designer. I grew fond on typography and brand identity and I love using design as a gate to see many things in different perspective, to be open to many stuff and also to challenge myself.
Anthony Henry’s Selected Works 2017-2021
The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process.
PERSONAL INFORMATION
NAME
Anthony Henry Setiawan
D.O.B
16 June 1998
Anthony.henry386@gmail.com
BEHANCE
be.net/tonskii
WORK
2017-2018
2021 MARCH DECEMBER
2021 JUNE NOVEMBER
CONTACT
(+62)82299416201
EDUCATION
2013-2016
ST. JOSEPH CATHOLIC SENIOR HIGHSCHOOL
CONFERENCE &
MALANG, EAST JAVA 2020 2016-2021
MULTIMEDIA NUSANTARA UNIVERSITY TANGERANG, BANTEN 2021
ORGANISATION
ORGANISATION & WORK EXPERIENCE
2017-2018
VISUAL COMMUNICATION DESIGN STUDENT’S COUNCIL COODINATIOR OF RESEARCH & DEVELOPMENT DEPARTMENT
2017-2018
KANTOENGMATA, HMFSD’S OFFICIAL MERCHANDISE HEAD OF PROGRAM
2017-2018
VIS DE
WORK
V
2021 MARCH MARCH- DECEMBER DECEMBER
2021
IND DE
GO
JUNE JUNE-NOVEMBER NOVEMBER
M
Anthony Henry’s Selected Works 2017-2021
The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process.
CONFERENCE & EX
2020
IMD CO ME
2021
RA BA EXC
SUAL COMMUNICATION ESIGN STUDENT’S COUNCIL
VICE HEAD OF STUDENT’S COUNCIL
SKILLSET
Language
DONESIA DESIGN EVELOPMENT CENTER
Indonesian (Native)
Currently Learning
English
GRAPHIC DESIGN INTERN
OOD DESIGN INDONESIA 2021
Software Usage
Adobe Photoshop Adobe Illustrator Adobe InDesign
MEMBER OF VISUAL TEAM - GDI 2021 AWARDING EXHIBITION ASSISTANT - GDI 2021 EXHIBITION
Adobe Premiere Figma
XHIBITION
Softskill
Leadership Teamwork
DES 2020: INTERNATIONAL ONFERENCE OF INNOVATION IN EDIA AND VISUAL DESIGN
Communication Public Speaking
PRESENTATION SESSION: SIGNAGE DESIGN FOR PEOPLE WITH VISUAL IMPAIRMENT AT COMMMUTER TRAIN STATION
ANGKAI AKSARA SHOWCASE ANDUNG DESIGN BIENNALE 2021: CAVATE
PERSONAL NOT
Adobe After Effect
Self & Team Management
Design Interest
Typography Brand Identity
1X1 CUBE SHOWCASE EXHIBITOR
Signage
I tend to build my I’ve picked along those things in th in the scheme be most represente more and deepe always look forw I hope with an op may unlock anot along the way.
SKILLSET
Language
Indonesian (Native)
Currently Learning
Mo
Pri English
Info De Software Usage
Adobe Photoshop
UI/
Adobe Illustrator Adobe InDesign
PERSONAL NOTE
Adobe After Effect Adobe Premiere Figma
Anthony Henry’s Softskill
Selected Works Leadership 2017-2021
Teamwork
Communication Public Speaking Self & Team Management
The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process. Design Interest
Typography
Brand Identity Signage
I tend to build my int I’ve picked along the those things in the o in the scheme below most represented as more and deeper att always look forward I hope with an oppor may unlock another along the way.
otion Graphic
int Design
ormational esign
/UX Design
terest on many things that e way, so currently I keep orange box as you can see w. For the thing I love the s the blue box which I give tention and dedication. I will d to unlock another box and rtunity to learn and grow I box and share it for everyone
Anthony Henry’s Selected Works 2017-2021
The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process.
CU RRICU LU M V I TAE
Table of Content
Table of Content
18
Mighty Mick 2019
32
Signage Design for People with Visual Impairment at Commuter Train Station 2020
44
Social Community Identity & Product Packaging
Good Design Indonesia 2021 2021
86
Herbal Drinks Packaging
Bunda Koja & SULE 2021
74
Fitness Program Identity
HeppyDrink 2021
64
Laundromat Service Identity
AR59 Wellness Program 2019
58
Public Facility Signage System Concept
Cosmowash Laundry 2019
48
Coffee Roastery Identity & Packaging
Exhibition Visual Collateral & Catalogue
Miscellaneous 2018 2021
Logofolio & Exhibition
Mighty Mick
FREELANCE PROJECT
BR AN D I D EN T I TY PACKAGI N G
Mighty Mick Coffee Roastery Identity & Packaging 2019
C O L L A B O R AT O R S
18
Art Director Krisna Sani Hartono
BRIEF
CONCEPTING
It begin in a coffee roastery located in South Tangerang. In order to communicate it’s quirky and bold characteristic figure as a roastery, we came up by developing the brand with a mascot that could represent their values.
We also make sure that the packaging itself may reflect the identities of the brand and as well the characteristic of every coffee beans variant inside it. Mighty Mick is an embodiment of a bold and strong figure. The figure holding a sun on it’s back reflect it’s characteristic as an champion amongs the other that have a great power more than anything. 19
The frame itself also play a role to show how the roastery works as an gate to seek greater among others and to deliver the champions commodities through it gate. The gate itself were displayed consistently among the media and collaterals. We combine red and sharp typeface to tighten their dominant characteristic.
Mighty Mick
PRIMA RY LOGO
SECON DA RY LOG O
20
LOG OM A RK
B R A N D COL L ATE R A LS
21
Mighty Mick
PAC KAGIN G (200g )
22
23
Mighty Mick
PRO DUCT TAG
PR OD U CT TAG
T H E PA C K A G I N G
There is always a story behind of every coffee beans. Their tale of discoveries, some of it unique beans around the world. It deserve a spot to be told to every single person who seek it’s values and greatness. Then through it’s product tag we give the owner to tell their tale of every beans that they manage to found.
24
PACKAGIN G ( 1 00g)
OUTE R PAC KAG IN G
We also manage to make an outer packaging to accomodate a mass shipping activities of the roastery with the heavy boxes. The personal box will be useful if the owner decided to bundle it commodities as an package and also for special promotion kit.
25
Mighty Mick
SWEET
INTENSE
T H E F L AV O R I N D I C AT O R
One of the feature we made on the packaging is the flavor indicator. After we discussed with the owner about the flavor characteristic of the coffee beans, we decided to shrunk the flavor characteristic into three variables, The Sweet Flavor, The Intense flavor, and The Acidic Flavor.
26
F L AV O R
ACIDIC
The expression of the mascot shown on the packaging help to express the flavor characteristic of the coffee beans. Sweet as the delighted face expression. The shocking struck of an intense flavor and as well the acidic display and subtle enjoyment expression.
27
Mighty Mick
GRA PH IC STA NDA RD MA NUA L
28
29
Mighty Mick 2019 | BRAND IDENTITY
GRA PH IC STA NDA RD MA NUA L
30
31
Signage Design for People with Visual Impairment at Commuter Train Station
Signage Design for People with Visual Impairment at Commuter Train Station JA K A RTA KOTA STAT I O N ST UDI ES
Public Facility Signage System Concept 2020
FINAL PROJECT
S I GN AGE SYST EM
BRIEF
The origin of the signage design were based on the research result regarding the accessibility rate of the commuter train station in Jakarta and also the surrounding area around it. This reseach show that the accessibility point were quite concerning. 32
In order to confirm this founding, I conducted a personal research on this. After doing a research on the topic thorugh observation and deep research I’ve found that the existing signage were still unable to assist the user with low vision condition at the commuter train station.
To begin fixing this issues. I begin to developing the directional signage as the main target to ensure that the users may access the station easily from the entrance until they found their way to the train and the other way around.
33
This signage designed according to the SEGD guidelines as the design reference guide to adjust few requirement the aspect of the desing including the legibility and readibility requirements for the users with low vision.
Signage Design for People with Visual Impairment at Commuter Train Station
PROJ ECTIN G SIGN AG E
SIGNAGE A LTERN AT E MO DEL
OPTIMIST
ADAPTIVE
34
I N T E G R AT E D
SIG N AG E PL AC E M E N T
CONCEPTING
The signage concept were build based on these three keywords, Optimist, Adaptive, & Integrated. The ideas is by promoting the tone of optimism around the public space as well placing the signage on various spot around the environtment so it may build an integrated signage system with combining various aspect visual element and also the element of sense.
We enhance some of the visual element that needed to be enhanced based on the research that has been conducted. In some part of the signage the color is adapted by the color of the train line to differenciate the different track easily. For the typography and other related to the element of the signage we tried to involve the guidelines of American
35
Disability Act. On the subject related to the ability of the user with visual impairment. There are certain size for different user with visual impairment. The variable include the severeness degree of the visual impairment.
Signage Design for People with Visual Impairment at Commuter Train Station
F R EESTA N DIN G S I G NAG E
36
SIGN AGE PL ACE MENT
37
Signage Design for People with Visual Impairment at Commuter Train Station
38
C EILIN G-H UN GED S I G NAG E
D1 1 FLOOR SIGNAG E
F LOOR SIGN AG E
39
Signage Design for People with Visual Impairment at Commuter Train Station
40
F LOOR SIG N AG E
41
Signage Design for People with Visual Impairment at Commuter Train Station
SIGN AG E STA NDA R D MA NUA L
42
43
Cosmowash Laundry
COLLEGE ASSIGNMENT
BR AN D I DE NTITY & COLL AT E RAL
Cosmowash Laundry Laundromat Service Identity 2021
44
LO G OM A R K
PR IM A RY LOGO
LOG OM A R K EXPLO RATION
BRIEF
CONCEPTING
Collateral class is the extended studies related to the branding class. One of the task is about building a laundry service brand with expanding the identity over the collateral items.
The concept of the whole identity lies in the fast, accurate, and extraordinary characteristic of the service. In order to display such as characteristic, I combine the laundry service and a intergalactic exploration to create an experience beyond laundry.
45
The logomark was made by combining letter e, a washing machine window, and a launching stars breaking through ozone to project a it’s brand mission statement; Experience beyond laundry. The identity spread to the stationery kit, social media materials and also outdoor signage.
Cosmowash Laundry
STAT I ON ERY KIT
46
SOCIA L MEDIA
SOCIA L MEDIA
SIG N AG E
47
AR59 Wellness Program
FREELANCE PROJECT
BR AN D I DE NTITY
AR59 Wellness Program Fitness Program Identity 2019
48
PR IM A RY LOG O
SECON DA RY LOG O
L E T TE R M A R K
BRIEF
AR59 was born back in 2019 with Adi and Riyani as the founders. Both of them believe on the importance of physical activities and also balance diet. They also fighting the misconception of the healthy lifestyle that has been swarming around the society. In order to fulfill their mission, they initiate AR59.
49
AR59 Wellness Program
CONCEPTING
AR59 wellness program is a fitness and wellness program. Based in Lombok, West Nusa Tenggara, this program has a major objective to introduce and educate it’s users to maintain a healthy lifestyle by performing excercises and healthy habits. The keyword that lies under this brand is Consistent, Equal, and Strong. It begin from the three elements of fitness and training; Power, Endurance, & Flexibility. These three elements need to work together equally to create a fit condition. Other than that to reach that goals nothing works well than consistent training and strong will. AR59 merge this identity by creating simplification of complex muscle tissue shape into lettermark as displayed below. It has two configuration to project the adaptibility if the identity and the sense of equal.
50
51
AR59 Wellness Program
CO LL ATERA LS
52
53
AR59 Wellness Program
APPARELS
54
55
AR59 Wellness Program
56
Your Life
57
Heppy Drinks
INTERNSHIP PROJECT
PAC KAG I NG
Heppy Drinks Herbal Drink Packaging 2021
COLLABORATORS
Designer In-Charge Erlangga Dilaga
58
BRIEF
Owned by Dodi Rahman, he begin his journey of herbal drink exploration from a small accident that occur several years ago to his wife. In order to treat her wounds he begin to combine selected spices and herbs into a herbal elixirs. Day by day the wound begin to heal gradually.
Inspired by the power of the spice and herb elixir he begin to create more variation of herbal drinks to cure disease and maintain healthy lifestyle. He refers his product as a Heppy Drinks because of the way his drinks brings many benefits to its consumer and also bring happiness to them. 59
Heppy Drinks
Heppy Drinks
60
PACKAGIN G
CONCEPTING
Heppy Drinks convey a message to their customer that being in healthy body condition is being happy than ever. The characteristic of the brand filled with joy, fresh, and positive energy. In order to deliver the message visually.
We try to break down the happy word into several synonyms so we could gains enough perspective to understand this matter deeper. We modified the logotype and insert the happy face as an expression of excitement and we try not to ruining the readibility aspect of the displayed logotype. 61
The bright colors were selected based on the key ingredients of each variant products. All of the product information displayed on sticker so it may help the owner to print the design easily and effectively.
Heppy Drinks
62
63
Bunda Koja & SULE
Bunda Koja & SULE INTERNSHIP PROJECT
Social Community Identity & Product Packa 2021
ID E N T I TY, PAC KAGING
COLLABORATORS
Designer In-Charge Baginda Wisnu Wardhana Designer Team Julia
64
BRIEF
Bunda Koja is an independent social communities consisting of women of Koja as the members. The groups itself were made in order to responds the social, health and life quality issues around them such as; the struggle to get fresh waters and nutrition scarcity that leads to health issues for the child.
aging
CONCEPTING
In this case the identity of Bunda Koja need to be renewed so it may project their intention clearly and also promotes their values to the audience. The keyword of the brand itself are; Love, Sustainability, Collaboration, Happiness, and Home. The work was carried by me and also my working partner by brainstorming and doing sketches along the way before we begin to many phase of discussion, exploration, and final steps of finalization.
65
Bunda Koja & SULE
66
PRIMA RY LO G O
SECON DA RY LOG O
LOG O BREA KDOWN
menjadi rumah, memberi wadah
ramah lingkungan & berkelanjutan
bekerja sama, kolaborasi kebersamaan
penuh cinta & kasih sayang
kebahagiaan
Nilai nilai tersebut divisualisasikan menjadi sebuah kesatuan logo yang di implementasikan dengan warna yang feminim, bentuk yang lembut dan simpel serta terlihat profesional.
67
Bunda Koja & SULE
BRA N D CO LL AT ERA L
Semuanya berawal dari cinta, yang menguatkan hati kami dalam membantu para balita dengan gizi kurang di sekitar lingkungan tempat kami tinggal
MA RK ET I NG KI T
Rida Aini R. Pengurus
+62. 812. 8335. 5828 @bundakoja
68
A PPA R EL & MER C HA NDI S E
69
Bunda Koja & SULE
INTERNSHIP PROJECT
ID E N T I TY, PAC KAGING
SULE: Serba Unsur Lele Social Community Identity & Product Packaging 2021
70
CONCEPTING
SULE also known as Serba Unsur Lele is a tempe chips containing the essence of catfish bones. This product created by the members of Bunda Koja in order to spread their message in the form of product and also to promote the sustainability by reproducing the catfish bones into valuable product. The key visual regarding to this product is created by reflecting into the visual element that can be found around the surrounding of the area. This were done to create a sense of familiarity to the market target.
71
Bunda Koja & SULE
LOGO
The different colored pieces of the puzzles represents the the diverse people of Koja which has many backgrounds. This pieces strengthen the construction to keep each other strong and also to move forward and crushing the problems and barrier that stand in their way. The color projects the sense of diversity and joy to everyone who sees it.
72
Serba Unsur Lele
73
Good Design Indonesia 2021
INTERNSHIP PROJECT
BR AN D CO L L ATE RAL , E D I TOR IAL DE SIGN
Good Design Indonesia 2021 Exhibition Visual Collateral & Catalogue 2021
COLLABORATORS
Designer In-Charge Baginda Wisnu Wardhana Designer Team Phoebe Jasprita Emilliano Tardifiasto Dini Putri Achmadi
74
BRIEF
In this project, we try to expand the identity of Good Indonesia 2021 into several exhibition items. Ranged from product information tag, signage, and also the product catalogue
CONCEPTING
Good Design Indonesia established their design guidelines and implementing it consistently throughout all media for every year. In cooperation with Good Design Award they have visual brand similarity such as the color selection and also the logo. Good Design Indonesia 2021 visual items are divided into two groups; Awarding Night Collaterals and Winner Catalogue consisting the best product in the competition.
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Good Design Indonesia 2021
WELCOMI NG S I G NAG E
G D I 202 1 M IL E STON E
*Tinggi orang: 170cm
HANG IN G BA N N ER
Bagian Depan
Bagian Belakang
Bagian Depan
Bagian Belakang
AGNIRAGA ROASTER/ AMULAR HOME/ BAMBOO REUSABLE CUP/ BANDUNG
#KuatDayaSaing #TingkatkanEkspor Indonesia
ACARA PENGANUGERAHAN
#KembangkanDesain
ROAD SAFETY ANNUAL REPORT/ COCOPOT/ CSW - Cakra Selaras Wahana/ INSTALASI ILUSTRASI PADA KACA TAMAN SEJARAH BANDUNG/ JAPFA EXPERIENCE CHEF’S TABLE PRIVATE DINING/ JUBILEE/ KAGARA/ MARINGRANG ARTS SHELL PLATE WITH TEAK WOOD/ MASKER ELEKTRIK TRANSPARAN/ MECA 03/ MILK CARTON TOTE BAG/ NAKU STACK STOOL/ NELIPAN/ PASIH COLLECTION TEA POT/ PELAPIS DINDING 3 DIMENSI/ PLANTAE/ PLEPAH CONTAINER SQUARE/ PLEPAH FOOD CONTAINER/ RAGA STITCHLESS CROSSBODY/ RAJA AMPAT SOFA 2 SEATER/ RAWHAUS/ RI-712GA/ SOD APPS/ TENGARA STITCHLESS MESSENGER BAG/ TINUNG RAMBU/ TRAKTOR TANGAN/ USMAN (UVC STERILIZER LANTAI YANG AMAN)/ VOLARE LOUNGE CHAIR/ WENGKU
76
*Tinggi orang: 170cm
Bagian Depan
Bagian Belakang
Bagian Depan
REKAJALIN/ MUKURA BYOND/ CSW-CAKRA SELARAS WAHANA/ POREBLOCK/ JUKUNG/ KUBIKO
*Tinggi orang: 170cm
77
Bagian Belakang
Good Design Indonesia 2021
MOCKU P
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79
Good Design Indonesia 2021
BACK DR O P/ WA LL O F FA ME
TOT E BAG
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81
Good Design Indonesia 2021
Good Design Indonesia 2021 Winner Catalogue Exhibition Visual Collateral & Catalogue 2021
82
GOOD DESIGN INDONESIA WINNER C ATA L O G U E 2 0 2 1
Good Design Indonesia 2021 Winner Catalogue contains more than 100 products that has been selected throughout few phase of selection stage. Ranged from household goods, services, public facility, and many more. The product then categorized into 3 categories of awards. GDI of The Year 2021, as the best product among the competition. GDI Best 2021 and also GDI 2021. The process of making the catalogue was quite challenging. Regarding to the numbers of information variables that need to input inside the page and also to find the right combination of the typography so the reader could read the information with ease.
83
Good Design Indonesia 2021
CATALOGUE CON TENT
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Miscellaneous
Logofol
thoughout 2017-
Typedialogue x AksaradiNusanta
Rangka Aks
Bandung Design Biennale 2021: E 2017
Rangkai Ak
2021
Miscellaneous Logofolio & Exhibition 2021
86
MISCELLANEOUS: TONS.OF.EXCITEMENT
These are some items that I picked along the way in my design journey. Some of it marks a certain point of achievement along the way. Assembling these items into this chapter is the way for me to keep myself in mind about
lio
-2021
“Why I started this in the first place“
ara
ai sara
LOGOFOLIO
These various logo were created from many project, ranged form college assignment to freelance project. The logofolio itself is a form of self achievement to marked my design journey from the year of 2017 to this day.
TYPEDIALOGUE X A K S A R A D I N U S A N TA R A
Excavate
RANGKAI AKSARA
ksara Showcase
Rangkai Aksara is one of program initiated by Typedialogue & AksaradiNusantara. This program had a purpose to give designer, illustrator, and creative practitioner to reinterpret the local glyph that can be found around Indonesia into many forms. For 36 days the participant given a chance to explore the shape of these local glyph into illustration, animation, typography, and many more. In the end of the program the participant also may submit their work to be displayed on BDB21: Rangkai Aksara Showcase
87
Miscellaneous: Logofolio
Logofolio
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89
Miscellaneous: Logofolio
90
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Miscellaneous: Typedialogue x AksaradiNusantara: Rangkai Aksara & Showcase
Typedialogue x AksaradiNusantara
Rangkai Aksara & Showcase Graphic Exploration & Exhibition 2021
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Miscellaneous: Typedialogue x AksaradiNusantara: Rangkai Aksara & Showcase
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95
Miscellaneous: Typedialogue x AksaradiNusantara: Rangkai Aksara & Showcase
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97
17
Thank you! 2017
2021
Anthony Henry’s
Selected Works thoughout 2017-2020
Anthony Henry Setiawan
21
Anthony.henry386@gmail.com
CONTACT
(+62)82299416201
2017
2018 2019 2020 2021