C HOUSE ITALIA SRL Via Verdi, 12 24100 Bergamo, Italy Tel. +39 035 691 553 www.chouseitalia.com
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WELCOME TO C HOUSE - COFFEE SHOP Luxurious, Shiny, Charming, Showy and hand-made products go together at every “C House – Coffee Shops” to create a new concept that will change the whole idea that people and the industry have about making and enjoying coffee.
Our aim is to provide an Italian style coffee house experience offering premium espresso “Perfect Cup”, authentic Italian and Mediterranean food products, original “Aperitivo Time” and relaxing atmosphere in every store. The “C House – Coffee Shop” philosophy is really very simple. “Coffee”, “Atmosphere”, “Food”, “Service” and “Aperitivo Time” are the key elements to our business and excellence in all five areas is required in order to achieve our aim.
ALBERTO POLI, CEO C House Italia Srl
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This new concept, created by C HOUSE ITALIA SRL, is currently the most innovative, fashionable and original coffee concept in Italy!
Our Coffee Our Atmosphere Food: The Way to Be Italian... Excellent Service Aperitivo Time: Original Milan Style C House Locations C House Advantage C House Competitor Differentiation International Expansion Partner Profile Our Agreement Support & Training Corporate Mission The Future
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C HOUSE CONTENTS
OUR COFFEE We place great emphasis and expend huge amounts of time and energy on supplying a high quality range of Espresso.
The final product is a richer, stronger coffee flavour than that served by other coffee shops. Equal emphasis is placed on making a “Great” coffee. Every member of our staff has spent weeks training in practical Guest service situations in the Art of making great Caffe Espresso, our “Italian Original Way” to make Cappuccino, Latte Macchiato… .
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We use our unique Italian blend made up of seven different beans for our coffee house, which is exclusive to “C House – Coffee Shop” and roasted to our precise specifications.
OUR ATMOSPHERE
No fast food formula but beauty store design. The “C House – Coffee Shops” have glasses, gold and wooden counters fascinating lights and large soft leather armchairs and sofas, all of which help to create a positive space to relax and sip a cocktail. Stylish international music beats are another important ingredient in our stores.
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C House is a place where Guests feel comfortable meeting friends, working on the computer, grabbing a bite of lunch or just relaxing on their own reading a newspaper.
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C House’s aim is to create an Italian high style coffee house atmosphere, meaning a cosy, stylish, fashionable and friendly place to meet up especially after work!
FOOD: THE WAY TO BE ITALIAN... C House provides a high quality food offer, which is based on freshness and superior ingredients. Our product range is similar to that of a deli. We serve gourmet handmade Sandwiches, Panini, traditional Pastas, crunchy Salads and fresh Italian Cake specialities.
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Our approach is to use fresh and high quality natural ingredients.
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To maintain our food offering at a top level, we have a dedicated in-house area responsable for creating fresh product all day long.
EXCELLENT SERVICE
We have no Customers in our shops but only Guests!
Hence, we are dedicated to recruiting and training the right people for our stores.
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At C House, great people are the key to great service. We have a lot of fantastic people in our organization. We seek out people with warmth and a positive outlook on life who are Guest focused – no matter where they come from.
And we pride ourselves on the friendliness of our Baristas (the people who make the coffees and serve), whose aim it is provide an efficient and welcoming service. The store team is encouraged to talk to their Guests, and to get to know the regular’s orders and their preferences. We want to be part of the Guests, not just to serve them!
APERITIVO TIME: ORIGINAL MILAN STYLE
It's unique and second to none. And it’s in Milan where the legend lives on: the “Original Milan Style Aperitivo” exists only there. There’s no other city or country where is possible to find this perfect combination of “Stylish Glamour” and “Original Aperitivo Formula”.
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The best time to meet friends in “C House” is in the late afternoon during the “Aperitivo Time”.
C HOUSE LOCATIONS
We can be flexible with floor areas depending on site location, demographics of the area, consumer traffic flow, shape of the shop, kiosks and corner shop. No one shop has the same shape or size, and we build to suit a variety of requirements. Out-side of traditional locations opportunities exist at heavy traffic flow areas such as shopping centers, malls, railway stations, airports, entertainment venues, universities and convention centres.
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Our site selection criteria is successful.
The growth and success of the C House – Coffee Shop has been achieved by maintaining a consistent image, never letting the quality or high service standard slip and streamlining the operation with integrated online warehousing and information systems, so that success continues to come our way.
Areas of competitor differentiation include:
The key people involved in the company and the way their combined experience has been able to mesh so splendidly, gives The C House – Coffee Shop a distinct advantage.
• Longevity –
• Branding – Unique Italian Style
• Product Positioning – Truly Italian Coffee and food, versatility
• Market Positioning – Clearly defined at the high quality end Trendy and Fashonable
• Presentation and décor – Exceptionally Italian, with high standards for consumer appeal and acceptance
Knowing what works and what doesn’t work we have produced a formula that produces high profit margins.
• Atmosphere –
Surely the ideal for a food and beverage operation.
• Simplicity of operation –
Unique to the C House – Coffee Shop Minimal food handling and efficient system
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C HOUSE ADVANTAGES
THE C HOUSE COMPETITOR DIFFERENTIATION
INTERNATIONAL EXPANSION
The founders of C House have been involved in the Italian coffee roast industry since 1961.
The franchise model was refined and implemented into the Italian market. Following success in the Italian market, additional development was conducted creating a franchise system to expand internationally projecting a high quality concept and brand. From 2009 C House Italia Srl objective is to further develop and implement its international expansion.
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Due our strong experience, by 2007 we developed a stylish coffee concept that will be accepted internationally.
PARTNER PROFILE
C House are offering the opportunity to be in business by offering this franchise to people with the drive to succeed.
• Branded retail or Food and beverage experience • Key functional areas of experience Accounting, tax, legal, store design and operations.
• Independent organization with own warehouse and technical organization • Access to desirable real estate or shopping centres, knowledge of local property markets and prime locations • Public relation experience & market contacts • Detailed knowledge of local culture & consumer • Knowledge of local business practices • Financial resources
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Our Master or AD partner should have the following criteria:
OUR AGREEMENT
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The rights to be granted and the term Territory Exclusivity Performance schedule, piloting, adapting the system Franchise fees Support & Training Advertising Trademarks
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Our agreement will generally be comprised of several factors relating to the franchisor, including the following:
SUPPORT & TRAINING We are pleased to offer our business opportunity to International Franchise Partners who are established in business in their country and experience in franchising other brands within the market to join us for our worldwide expansion programme.
Training of staff and ongoing quality management of staff regardless of whether company owned or franchised is of primary focus to this company.
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One of the most important aspect of any business is the way people are engaged to deliver the brand to fulfil customers’ needs.
There is a support team that will help the Franchise Partner with problems and opportunities that arise, including coffee making, food presentation, lease negotiations, store design, pre-opening and ongoing training. This thorough programme is implemented in three stages: before, during and after opening. Comprehensive operations manuals have been developed and implemented which cover all aspects of operations within the franchise.
The C House Italia is a global brand franchise company in the hospitality retail sector. We provides a complete sales, service & support franchise system. Our mission is as simple as our franchises, just three words: sales growing system sales in excess of the industry rate of grow service providing a sophisticated level of service to our guests support supporting our business partner in every respect so that all face is of our business perform above expectations
THE FUTURE Consumption of coffee, worldwide, is increasing. The appreciation of superior coffee is timeless. An Espresso, outside of the home, has become a ritual for more and more people and our “Coffee House & Lounge” is a meeting place that is fast replacing the traditional pub or bar. Everyone has one or two favourite places they prefer to go for their tea or coffee fix, and the reasons are generally convenience, quality and atmosphere. The C House – Coffee Shop has produced a formula that gives customers what they are looking for and they keep coming back.
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CORPORATE MISSION