Digital Playbook

GEOFENCING:

6 BEST PRACTICES FOR AN IMPACTFUL CAMPAIGN

What is Geofencing?

Geofencing is a type of location-based marketing that lets you connect with smartphone users in a designated geographic area, such as a store or restaurant, through mobile apps. Geofencing is compatible with 92% of US smartphones and is a location-based technology that relies on Wi-Fi, GPS and Bluetooth.

How does it Work?

While geofencing may seem complicated on the surface, it’s rather straightforward.

Here is a quick summary:

• You create a geofence in a designated area and an ad campaign for that geofence. • A user steps into that geofence and gets added to your advertising audience

• You start delivering ads to that user via notifi cations, in-app, search, and display ads.

6 Best Practices for a Geofencing Campaign:

1.) Create Ad Copy that resonates with your target

audience.

It’s important to segment your audience based on their similarities like Demographic information, location, buying habits, hobbies, and interest. 2.) Choose the right location for your geofences. The location of your geofence plays an essential role in your marketing strategy. If your fences aren’t where your target audience goes, you’ll miss the opportunity to capture qualifi ed leads. 3.) Keep your fence small. Many businesses make the mistake of creating geofences that are too large. It’s best to keep your fences small to drive the most effective results in your targeted area. 4.) Add a compelling call to action. Don’t use generic CTAs like “Click Here” that don’t tell your audience what happens if they click on the ad. Instead, focus on CTAs like “Learn More” or “Sign Up” that give your audience insight into their action. 5.) Don’t target all hours of the day. Generally, ads that run at late hours – 11pm to 6am – don’t perform as well because people are asleep. It’s best practice to show ads when your business is open. 6.) Optimize your campaign. It’s important to monitor your campaign’s performance. Check out the analytics and make changes to drive the best return on your investment.

To learn more ways that our team at TOPS digital solutions can drive impactful results for your business, check out our new website: TOPSDIGITALSOLUTIONS.COM and sign up for a free digital consultation.