3 minute read
Digital Playbook
Welcome to our stress-free, easy-tounderstand mortgage process. As your loan officers, backed by Movement Mortgage’s teams and resources, your perception of the homebuying process will be changed for the better.
Whether you’re buying, selling, refinancing or building your dream home, there’s a lot riding on your choice in a loan professional. I have the knowledge and experience to help you explore financing options in a way that’s simple and straightforward. Together, let’s take a look at what you can qualify for.
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Incorporating Digital Advertising into Your Media Mix
Targeted display ads are compatible with both mobile and desktop; therefore, there are endless statistics on the overall reach potential. Here are a few statistics to summarize the relevance of reaching consumers on both their mobile and desktop devices: • The average American adult spends 4 hours and 15 minutes on their mobile phone every day. • 63% of U.S. consumers access the internet via their mobile devices.
• Smartphone users interact with their mobile devices an average of 13 times per hour. • 91% of smartphone users turn to their mobile devices for inspiration • 51% of customers say that they discover new brands and products via their smartphones. What is Targeted Display? Targeted display advertisements are banner ads that are placed on both mobile and desktop versions of websites. These banner ads are highly targeted, reaching specified locations, demographics, and groups with certain online behavioral interests and patterns. How Does Targeted Display Work? As its name suggests, targeted display is all about using digital capabilities to “target” business’ ideal customers. Businesses can use online location-sensing capabilities to serve banner ads to consumers within a specified zip code. Thanks to online intelligence, businesses can also serve banner ads to a particular target market, such as a 45- to 50-year-old woman with children who makes over $50K per year. Who is Targeted Display Right For? Any business, no matter the size, budget, or industry, can benefit from targeted display advertising. Its customizable options make it easy to find a perfect fit for any company seeking to increase sales and overall brand awareness.
How Are Results Measured? At TOPS, we provide advanced reporting metrics that constitute clear differentiators.
Here are some of the capabilities that targeted display ads offer when it comes to tracking ROI:
• Transparent ad placement. This digital capability allows your business to see a “receipt” of where and when your ads were placed. • Clicks. This is a basic tracking metric on its own, but it’s important to know how many consumers clicked on your advertisement to visit your website. • View-Throughs. This metric shows how many people saw your ad, did not click it, but later visited your business’ website as an eventual result. • Conversion. This metric allows you to track a desired act such as completed a form fill, booked an appointment, made a call to a designated phone number, etc.
At TOPS Digital Solutions, we see the potential in digital targeting services like geofencing and targeted display ads; we also see the unmatched potential in combining these digital methodologies with magazine and other forms of traditional media for maximum results!
That’s because its statistically proven that combining traditional media with digital campaigns increases brand recall by 4.5 times! Want to build an even bigger brand by harnessing the power of traditional plus digital media channels? Contact us today at digital@topsmarketing.com to get started.
BY CHAD HOWARD
