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Beauty

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Business Spotlight

Business Spotlight

BEAUTY

by: allyson mattingly

There is no eyeshadow trend as classic as the beloved smokey eye. Though achieving this sultry, sexy nighttime look can be quite intimidating at fi rst, the steps are not as complex as they may seem. With a few helpful tips and tricks, you can be an expert in rocking smokey eye glam in no time.

ONE TWO THREE

prime your lids ch se your co rs blend baby blend

Though not absolutely necessary for a rockin’ smokey eye, primer will help the rest of your eye makeup stay put. Priming, especially if you tend to get a little oily, allows you to create a good foundation for the rest of your eye products and build beautiful colors that last throughout the night. Smokey eyes require blending, re-blending, and even more blending, so having a proper base makes the process that much easier.

our favorite:

Hourglass Veil Eye Primer

Just because you’re creating a beautiful smokey eye doesn’t mean you have to use black eyeshadow. Try playing around with dark shades of browns, purples, or any color you prefer! You should, though, have at least several shades on hand to complete your look, such as a light, medium, and dark shade. Begin with your lightest shade and apply this from your lower lid to your crease. Next, take your medium shade and layer it on top of your light shade, following the natural shape of your eye. Then, take your darkest shade and apply in your crease to create depth and a bombshell look.

our favorite:

NARS Narsissist Eyeshadow Palette

Always have a highlighter or lighter base shade on hand for highlighting your brow bone and inner crease of your eye.

Blending is by far the most important step of getting that classic smokey eye look. Without blending, your colors can look harsh instead of seamlessly gradient. To blend your shades, take a fl uffy eyeshadow brush and create small circles until all the colors are blended together without any harsh lines. Either clean the brush after each shade or switch to a different brush to ensure you aren’t blending unwanted colors together. In your crease, simply swipe your brush back and forth in a “windshield wiper” fashion to blend the color.

our favorite:

EcoTools Duo Eyeshadow Makeup Brush Set

Set your primer with mattifying powder to create a smooth base and lock in the product.

Treat yourself to quality makeup brushes! Good quality brushes will help you achieve professional results.

FOUR

apply your liner

After applying and blending your gradient of colors, use a black eyeliner to get the full smokey eye glam look. Make sure to use an eye pencil or a gel eyeliner, rather than liquid eyeliner, as you’re going for the smudgy, sexy, smokey look! We recommend using a kohl eyeliner as it can be easily smudged. Apply your liner along your upper and lower lash line and smudge it with an eyeshadow brush. Smudging your eyeliner will ensure you get that smoldering eye look that we know and love.

Don’t forget to line your waterline as well. This step can make a big difference in your smokey eye and make your eyes look whiter and more open. Depending on the colors you’ve chosen for your eyelids, you don’t necessarily need to use a black eyeliner. Shades such as teal, violet, or white can be used for a fun pop of color on your waterline.

our favorite:

Jillian Dempsey Natural Khol Eyeliner

If you have small eyes, using a black eyeliner may make your eyes look even smaller. Try switching your black liner out for a lighter shade, such as brown or beige.

FIVE

must do mascara

The last step in a perfect smokey eye, or any eye makeup look, is mascara. Curl your lashes then apply several coats of a volumizing mascara. For the most volume, start at the base of your lashes and wiggle your wand upwards. Stay lighthanded on your bottom lashes as you don’t want them to come out clumpy or spidery, ruining all your hard work! If you want some extra va-va-voom, you can apply false lashes as well.

our favorite:

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara

If you apply mascara to your bottom lashes, use a waterproof mascara as our under eyes tend to smudge throughout the day.

Get Ready for e Races! Get Ready for e Races!

  INJECTABLES: 1-2 WEEKS BEFOREINJECTABLES: 1-2 WEEKS BEFORE We offer several injectable options to relax fine lines and provide We offer several injectable options to relax fine lines and provide natural, youthful-looking skin with Botox®, Dysport®, Xeomin®, natural, youthful-looking skin with Botox®, Dysport®, Xeomin®, and Jeuveau® toxins and many dermal fillers. Book your free and Jeuveau® toxins and many dermal fillers. Book your free consultation with our expert injectors!consultation with our expert injectors!

  HAIR HIGHLIGHTS: 1-2 WEEKS BEFOREHAIR HIGHLIGHTS: 1-2 WEEKS BEFORE Our hair loft has cutting-edge technologies allowing our stylists to Our hair loft has cutting-edge technologies allowing our stylists to create any custom color you’d like! Be sure to freshen up your hair create any custom color you’d like! Be sure to freshen up your hair color two weeks before the event.color two weeks before the event.

  FACIALS: 24 HOURS - 2 WEEKS BEFOREFACIALS: 24 HOURS - 2 WEEKS BEFORE We offer a variety of skin treatments featuring signature We offer a variety of skin treatments featuring signature pampering deluxe facials to anti-aging peels and pampering deluxe facials to anti-aging peels and microneedling. Be sure to consult your Hourglass esthetician for microneedling. Be sure to consult your Hourglass esthetician for recommendations tailored to your skin’s needs! recommendations tailored to your skin’s needs!

  BROW WAXING AND SHAPING: 2-5 DAYS PRIOR BROW WAXING AND SHAPING: 2-5 DAYS PRIOR Several days before the event, get your brows professionally Several days before the event, get your brows professionally shaped and waxed. This allows enough time for any potential shaped and waxed. This allows enough time for any potential redness to subside!redness to subside!

  IV HYDRATION: PRE OR POST EVENT IV HYDRATION: PRE OR POST EVENT Prepare for a night out or recover from one with an IV infusion! Prepare for a night out or recover from one with an IV infusion! With numerous benefits, IV infusions can also boost metabolism With numerous benefits, IV infusions can also boost metabolism and energy production and is great for jet lag. and energy production and is great for jet lag.

  BLOWOUT AND MAKEUP SERVICES: THE BIG DAY! BLOWOUT AND MAKEUP SERVICES: THE BIG DAY! Depending on your hair texture, a blowout can last anywhere from Depending on your hair texture, a blowout can last anywhere from 3 days up to a week. If possible, we recommend getting a fresh 3 days up to a week. If possible, we recommend getting a fresh blowout the morning of or the day before the event. We also offer blowout the morning of or the day before the event. We also offer makeup services to ensure you are camera ready! makeup services to ensure you are camera ready!

Call to book your free Call to book your free consultation today! consultation today!

Located at 124 Clay Ave, Lexington, KY 40502 Located at 124 Clay Ave, Lexington, KY 40502 Phone: 859-904-5274Phone: 859-904-5274 For a full list of services visit our website: hourglasslex.com For a full list of services visit our website: hourglasslex.com

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