Bank of the Bluegrass

Bank of the Bluegrass Introduces Bluegrass Business Rewards

PROPRIETARY CHECKING ACCOUNT CREATED SPECIFICALLY FOR SMALL BUSINESSES.

On September 11th, 2023, Bank of the Bluegrass & Trust Co. announced the introduction of a patentpending new checking account product developed intentionally to meet the needs of small business owners. This new account, Bluegrass Business Rewards™ 1, offers significant benefits, including 1% cash back on qualifying debit card purchases.

After more than 50 years serving the Lexington community, Bank of the Bluegrass has become familiar with the unique challenges small business owners face. Banks have historically missed the mark as bank accounts are typically created for individuals or large organizations. Local, growing businesses have unique cash flow needs. Bank of the Bluegrass created this account to put more money back into business owners’ pockets.

“We are proud of the work we have done to create a checking account that specifically supports small business owners in Kentucky,” said Tom Greinke, President of Bank of the Bluegrass & Trust Co. and University of Kentucky MBA graduate. “Small businesses are an essential part of a healthy, thriving economy. We built an account specifically for these businesses. This proprietary account actually rewards small business customers based on debit card usage; this is money they can put back into their business in any number of ways. We are excited to be the sole provider of this new account!”

The bank has completed a six-month beta-test process and is now opening Bluegrass Business Rewards to all local businesses. Account benefits and additional details can be found at www.bankofthebluegrass. com/bbr. 2

“We use our debit card a lot, so it was easy to earn rewards with Bluegrass Business Rewards. We didn’t notice anything different other than the extra cash coming into our bank account, which is always great to see.”

– Annie Rouse, owner of OP Innovates

In addition to banking and cash back advantages, the account also easily integrates with several accounting platforms, like Quickbooks®, allowing owners to easily track expenses. It also offers options for additional users, free access to the bank’s mobile app, and more.

“We are pleased to make this proprietary account offering available to small business owners,” said Bill Allen, Chief Executive Officer at Bank of the Bluegrass & Trust Co. “We are delighted to be paving the way and leading a revolution in the banking industry by offering a small-business-centric checking account like Bluegrass Business Rewards.”

ABOUT BANK OF THE BLUEGRASS:

Bank of the Bluegrass Trust & Co. is one of only two Lexington-chartered banks and has been an independent, locally-owned and operated commercial bank since 1972.

The Bank has three locations in the Lexington area: Downtown on High Street, Southland Drive and Romany Road. While providing the products and capabilities of a large financial institution, including personal and business banking and loans3, online banking 3 and wealth management4, their employees also maintain the personal attention of a small organization.

“Having a local bank where many employees know you by name can’t be replicated in the world of massive banks all based out of state. You are the very best, and have helped me with everything I have needed.” – Maria, customer

In commemoration of over 50 years in service to the Lexington community, the team at Bank of the Bluegrass created Bluegrass Business Rewards to help support local small businesses achieve their financial goals.

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