ADRIANA RINCON

Adriana Rincon navigates her business with a deep understanding that only 25 years of experience could provide. Starting as her husband’s transaction coordinator, her career began with helping medical students and residents find their perfect homes in Tucson, Arizona. As their years of study ended, they’d invariably return to Adriana and her husband to sell their property or invest in a new one. Today, Adriana and her husband have their own brokerage, with Adriana leading a team of six. Their portfolio is extensive, including everything from sales to investor consultations and property management. Adriana finds it rewarding to manage rentals for college students. It’s a role that draws upon her past as a teacher, transforming the intimidating world of first-time renting into practical lessons. “We have over 100 rental units,” Adriana explains. “More than half of them are college students.”

While Adriana and her team have built a legacy in the Tucson metropolitan area, their horizons are expanding. A new chapter is being written with Adriana’s recent ventures into Phoenix and the Pinetop White Mountains, broadening her expertise beyond Pima County and into Maricopa County. As a native Tusconan, Adriana’s approach to real estate is more akin to an intimate boutique than a crowded brokerage. When clients call, they get her directly, not an assistant. The service she provides is personal, one-on-one, and above all, deeply focused. “When my clients call, they get me,” Adriana says, “I like to make sure that it’s very personal.” This distinctive approach has earned her an extremely high referral rate and return business.

When it comes to marketing her listings, Adriana believes in the power of authenticity and cutting-edge technology. “We enjoy great photographs and drone photography videos,” she shares. Her marketing strategy also extends to social media platforms. “I’m really playing around with TikTok and trying to understand that demographic,” Adriana says. “What we like to do on our social media is show our personality.”

What makes Adriana truly unique, though, is her genuine investment in the community. As long-time Tucsonans, she and her husband are not just focused on property transactions; they’re driven by their desire to see their community thrive. Adriana’s journey in community service started with being a proactive PTA parent, a role that segued into her establishing a chapter of the National Charity League in Tucson. Her life took a tragic turn when she lost her son to a drunk driving accident, leading her to seek solace and support at Tu Nidito. Deeply touched by their services, Adriana served on their board for six years, ensuring the organization could continue its vital work. Despite the heartache, Adriana channeled her energy into helping others, notably serving as the president of Angel Charity during the pandemic, successfully raising 1.2 million dollars. Adriana’s commitment to community service is matched by her husband, who contributes significantly to the Boys and Girls Clubs and Tucson Conquistadores.

Adriana’s love for her work shines through in her appreciation for the unpredictable, dynamic nature of her days. “I like that no two days are the same,” she says. From giving gifts to clients as they settle into their new homes to coordinating housekeeping for freshly closed properties, to simply enjoying her office day with her two beloved dogs - each day brings something fresh and invigorating.

For more information about Adriana Rincon, please call 520-349-9700 or email adriana@trrealtyllc.com, visit her Facebook, Instagram, or LinkedIn