NATIONWIDE & INTERNATIONAL EDITION
FEATURED AGENTS ARRICK & SARAH PELTON ALICJA SNYDER BAY HADI TOBY STAY ALEX BRENER ALEX LYON DILLON HALL
THERE GOES THE NEIGHBORHOOD: HOW TO LIST HIGH WHEN NEIGHBORS ARE A NUISANCE TAKE MY WORD FOR IT: THE POWER OF TESTIMONIALS & MAKING WORDOF-MOUTH COUNT
COVER STORY
TYLER DUPUIS
NATIONWIDE NATIONWIDE& &INTERNATIONAL INTERNATIONALEDITION EDITION
“I ALICJA
I those they know. “Because our d 7 17 22 repeat and referral business, it’s W ur friends, family, neighbors, and S at we are here for all their real it ss of whether they are currently lo ove,” notes Arrick. is m dividual efforts, Arrick serves as YouWhether don’t have toyou talk to Candice Kin are purcha o chamber, connecting them with very long to realize what makes he rental property, or are a se of the best Realtors in the country mmunity. This involvement not fr or even a first time home warmth and quickness to laugh puts y ir ties to the neighborhood but TYLER DUPUIS ARRICK & SARAH PELTON ALICJA SNYDER si easeconsidering immediately, and the enthusiasm purchasing in nal knowledge andTYLER resources to DUPUIS id has for helping her clients shines thr orisConnecticut you are pg ents. When it comes to marketAlicja Snyder compassionate, empathetic You’ll also value the matter-of-fact d Arrick leverage their extensive and a people person. Before ever thinking abou talkshetodiscusses REO specialist An which her profession. W estate, she worked many jobs from bein lvement in the local community an amazing life and creating opportunities forrealour “The thing I love most really isn’t muchatdifference bet CONTENTS loa a lifeguard,“There manifesting planes a skydivin mmunity to ensure their clients’ children, Gavin & Olivia. agents when comes to the resource meeting all of great center, and office workofitfor ankinds HVAC company th Bobbi bility they deserve. Carlos Ortiz is one those people you cansatisfaction offer,” Candice explains. “So it c I get from hel in 1977 From 2017 to early 2021 she was a singl 32) YARD? 3 SUREFIRE 4) THERE GOES THEIn terms 20) es of team growth, Sarah and Arrick currentmeet SMALL for whom helping people is second down to who you think will work ha where mother working night shifts as a medical assis and save money,” Antho e ambitious plans for the future ly have a METHODS forimpulse you.” v transaction coordinator BIG STATEMENT: THAT and a listing launch NEIGHBORHOOD: nature—an he gets to exercise per tant, commuting 2 hours into NYC threemy to fou work with a lot of investo their recent launch of The Pelton specialist, but they envision expanding their team furor brea daily as a Realtor with Coldwell Banker HOW MAKE FOR A HOW TO LIST HIGH AndMAKE makelater noTHE mistake—no one tiw nights a TO week, and that year she marrie “Real n immediate focus on branding, ther. “Arrick is an incredible team leader and mentor them in the right position Choice Properties. “I feel lucky toW harder Candice. You could almo her husband. “Hethan initially gavevery me the push MOST OUT OF MICRO PRODUCTIVE MEETING WHEN NEIGHBORS sinceanI xpanding their online presence. and I have a strong background in the real estatewake trainshe’s been in the industry since she wa up every day and have the opporbeinprofitable. On theAfter reta planted the seed my mind,” she explains. “H clm OUTDOOR SPACES NUISANCE trying toARE get allAthose pieces off ing space, so it is only natural to think of having little things for her mother, who was oth-‘let’s tunity to help someone find their dream Springs said, change something in your lifestyl to began use the knowledge ofm c career in for earnest 2007you as she says. Their short-term goal is to er people24) TAKE MYgrowing,” WORDSarah explains. and go on our team and that’s going to beexplains. better you,in and ca home,” Carlos “It’s especially gained as family.’” an REO in astime an unlicensed assistant. Sheagent got he for 44 hile continue focus on aTHE high REAL Their ultimate to create a strong, thriving37) busi-4more spend with ourperson This is how EASY WAYS FORgoal IT: isTHE POWER 14) to PLAYING rewarding when that is a firstthat,find working with her mother 20 clients fi a solid home atuntil a rea her career in real estate began. ervice. Everything we do is not ness that can accommodate their vision for expansion
timeREDECORATE homebuyer, theirToday surprise estate g her talentsseeing to Georgia. Candic TO YOUR and excitement we find a house 4 agentswhen with Virtual Properties Re OFFICE WILL In August THAT 2022, Alicja got her license an “B Bobbi Aforall graduate in commu clients over the Atlanta Metro are that is only perfect them.” today has plans to grow. Working sol Group, BOOST Gwinnett MORALE and Walton counties. Stat In so 2 Eastern with Keller Williams inConnecticut Stroudsburg, Penn Springs million in sales volume, with around & IMPRESS fo Carlos got into the industry in 2013, aft of Rea El P working with Agnelli Alicja covers theCLIENTS Poconos in Monroe Count business coming from referrals or r Dougla an in restaurant He had been lo andthe branches out industry. into the neighboring coun with their marketin joy them Candice takes in helping them an busines ties. challenge, “We’re a very area with athat o new butpopular wanted a career vw delivering the highest quality oflot serv that sp thefrom broker, and upon gra people coming the city,” she continu explains themlots coming back. him to meet of people while “Client it time job with the broke I get th a valuable“Iservice, something he had enjo approach every transaction as ifth good opportunity to wor busines his years in theCandice. hospitality industry. wa says “If my clients He can’t hsl generat and provide an invaluabl Phone 310-734-1440 | Fax 310-734-1440 with the Realtor he worked when pur I’ll be there for themwith no matter how and Iitth get, because if homebuyers. they’ve work home, who encouraged him todone looktheinto tors and I dbfe Phone 310-734-1440 | Fax 310-734-1440 them mag@topagentmagazine.com | www.topagentmagazine.com en in the financial position to be able mag@topagentmagazine.com | www.topagentmagazine.com agent himself. He got his license and to ne looked back.” job is to help them cross that finish li
ESTATE MATCHMAKER– OF TESTIMONIALS & while taking incredible care of their clients. FOLLOW THESE 8 MAKING WORDDATING RULES TO OF-MOUTH COUNT ENSURE YOU MATCH YOUR CLIENT WITH 28) WHAT THE FIRST THING YOU DO THE PERFECT HOME AFTER WORK SAYS FOR THEM ABOUT YOU
r clients, but also about building
Thisex fa to No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent is published by Feature My back. “It’sMagazine been very rewarding. team. H Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials,Top Agent Magazine cannot be held responsible for the restaurant business taught me agent how a Her relationship with clients opinions expressed or facts supplied by its authors.To subscribe or change address, send inquiry to mag@topagentmagazine.com. Published in the U.S. a doesn’ Anthony has been Realt
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however. Candice naturally W people andline, learn their particular needs. It’ Andbuil Bo in both Massachusetts an ships with people, and many clients and is to understand someone what they’reish Top Agentand Magazine friends by the end of the process. years. T he closed $2 million in “A in order totell serve them well.” uso Chrissy them I’ll see them in a couple
close over $5 million by
ALEX BRENER TOBY STAY
LAURA EVANS BAY HADI
STACEY COULTHARD GROVE HOMES GROUP RACHEL HUDGINS
trying wants to save the island that way intoMarietta, get there is bythis boat. “There are xI am Brener to be his clients’ fortry 30Hudgins 35Quarter Real26 estate has Situated been partat the ofRachel Paige accomplish is by implementing The aspectt American Horse Association northern edgeis ofbased and 68 59 Evans Grove’s 64 thetoough 63 and does business love,” declares Laura while 60 island. It’s a and very Georgia, all across most excitin life for Arizona’s decades. After Paige marketing strategies. “We sp Maricopa County,no bridges very well the the bond between rider an west side of the state. She developed an ent, and eve rdiscussing Realtor. After being involved in neig graduated from the University of the wordIamongst our brokerage w her beloved Smith Island. peaceful existence. can ride my bike importance of having the right resources t the little town of Wickenburg interest and learns Georgia in 1991, she decided to earn her in real estate as a child, when ever we have a listing,” Paige says.n With less than 200 fulltime residents, around the whole place.” she used to ride with her uncle, a realtor, finds sellin riding lifestyle. She’s an atheav isAlthough knownshe worldwide for its ous facets of the real estate business real estate license. took a also advertise on expert hundreds offindin webs asevents, he made and the rounds showing houses.for her buyers. ing. She lov property many rodeo has Smith Island is known as the last inhabAside from her work, Laura is passionbreak to raise her children, she was intake professional photos, and make Rachel admired her uncle and his busipeople, esp the pastoff fifteen years, Alex happily aspi volved in is the building industry years. the home looks its best.” made the for county a her premier ted island the shore of Maryland, ateneedless aboutto say, being involved in the localth ness piqued interest; possibly “So I was alwaysdestination staying updated on Rachel obtained her license When and has now ever made. it comes to her listings, Stacey for western-style ocated onasChesapeake Bay. The island community. “IDuring am involved in Paige virtually current market trends,” she says. After any free time, D kingCANDICE a solo agent in his homeexpe been working as an agent for 19 years. in helping RACHEL HUDGINS OKSANA BOGOTT STACEY COULTHARD LAURA EVANS AUSTIN LAPP GROVE HOMES GROUP sellers on preparing and staging theirand hom riders everywhere. And if you ANTHONY LA PENNA BRENT MAHAGAN KING NATANEL MALKOUKIAN the wide“M ra s recognized worldwide by its famous everything that island!” her kids were grown and she had remarstayhappens active in on the this community. a horse enthusiast to thedaughcontemporary buyer. Withinvolved the help w ried, PaigeCarolina. decidedare to begin again in realworkslooking year started the CDAWG Founda Rachel with a partner –isherthe nngasing of Charleston, South also Austin LappIsland has never been athe one-sizetrack to close around $12old million in Smith multi-layered Smith Cake, She manager of creates the Island Top Agent Natanel Malkoukian – Managproblems have come up.” She also stays manage for your first Having entered the world of real estate working directly with the lo energy and derful assistants, she professional to move to the center of the action, you are going to resources Agnelli provides as one of the ter, Peyton about who just started in money estate. Joining Century 21, her knowledge new which raises children can’t a fits-all kind71 of Realtor. Since getting sales volume by end of 2021,forAustin 77the 78 who 72his 75of NewLamb, BAY HADI TOBY STAY ALEX BRENER ticipated in official and its Cultural Center, owns the island’s only ingappreciaDirector at Nest amongs inabundant touch through annual client erbecame one state dessert, in 2019, Brent Mahagan is a caring to try to put together a“So fund January – team’s and aDevelopment buyer’s agent, Zach Fox. activities,” ALEX LYON of the home and the surrounding property want to contact Realtor Stacey Coulthard. construction led to her being a part of a new extracurricular Paige explains. wt licensed in residential real ing license in 2013, he has seen people move getsinabout half of his business from easoned investor, largest brokerages the area enables charity with The team averages $10 to $13 million in Seekers International in New York – is a DILLON HALL tion events, or via interactions on social y. Her home division. Soon Paige became so busy that she always giving back to that, and I’m also a board professional who goes out of his way the wrestling team so that reshly caught seafood. To Laura, it’s hair salon, she is a notary, an electoral to market the listing on the MLS, social m for many different reasons, and so knows repeat clients or referrals. It’s a diverse These qm with foster annual sales, and their rate of repeat and ebuyer, if you are him toclients spend more time generating new hardworking, intelligent real estate profesmedia. Candice keeps all ofthe her you atabout encouraged her husband, David Grove, to earn his ber of the 400 North Association of REALTORS to provide his clients with best serget new uniforms next yea te five years ago after movnatio and has even up that market knowledge is only part of native who has clientele, and Austin caters to the websites. local dedicated real estate Sheteamed also r A Maricopa County spent much ofjudge, imply her an home—and as loyal resveryyears involved with hergl many referral israpid an astonishing 95%. Rachel attriopporrepeat referral while the sional who has business made aand ascent resources inand hisbusiness Whatlicense. started a venture into real After two in the business, Dillon updated on the latest market developm she Itas wasn’t long before Paige and Dave formed npresented Massachusetts inventory for buyers. Those are Christmas toy drive. She With a passion for the great outdoors running through his vice. With a knack for thinking outside his background, Brent sup what clients need from their agent. farming community characterized by the 36 39 butes this to the large sphere of influence both she and his servi agents and potential buyers in her sphere her ments life theherback of anewsletter. horse, Stacey is experienced living herwho dent, she’sestate, doing everything inon her church. In the rare event she does estate investing turned into a fullestimates thatPaige 30% of that his transactions chosen industry. Natanel, began his with monthly rough. Opportunities await and Dave, ashis they pla Grove Group. Determined, highly American Legion chapte ip infamily real she remaining come from organic leads. his from North Carolina back n Peyton possess, as well ashe their capacity for personalarea’s large Mennonite population, as . Before donveins, Toby Stay is not your typical REALTOR the box andHomes athe determination to help enforcement and first resp com: W going to want to a boon for the investors works with of able network given her many years in the best life, combining her love of horses with her pastime career in real estate industry are from repeat and referral business, journey real estate in 2018, and currently t way to restore it to its previous glory. ing motorcycles, playin move their team to a larger location. They wa and focused on service, Paige andin Dave have led their power have free time, she likes to relax with ized service and a casual and approachable demeanor. “It didn’t take me long to realize that this well as to those seeking vacation homes ning thefind real estate hat, Toby had already established Candice is always looking for ways toalongside give buyers and sellers can always well. Hegroup, recently started H she couldn’t refuse. sionothers, She’s also maintained ahimself Platinum, 5-star for Dillon Hall! Inspired by the book, doubling from in the year Natanel prior. with her family) in the her works partner Michael Bethony, as a lifelong resident of the area. forhis helping people the right property to care nthony La Penna. course, but perhaps even soexpanding for peocontinue their welcoming bothfr team to close almost $75 million in real in 2021. Most ofestate their clients end upmore being “friends, family of15% Charleston, and with background natu While serving as the manager of the family and friends. It was when Bay Hadi’s wife had an unusuSeven years after quitting the corporate wor is a very emotional business,” Austin on the Finger Lakes. The different needs Nathan back to her community. One cause that is as a force to be reckoned with in the outdoor industry. He Rich Dad, Poor Dad as a teenager, While Abundance is currently the fastcount on him to have their best interHeroes program where first BRENT MAHAGAN NATANEL closed more than half aofbillion dollars in Rachel’s CANDICE KING ANTHONY LA AUSTIN LAPP friends or friends friends,” and thus pracCARLOS ORTIZ and experienced people onreceiving board. With her oldest fortothem. ShePENNA got her RYAN license inRAFFETTO 2003, partnering by onethis of the rating through her local MLS about job isarea’s ple shopping for awith home to live in. “My explains. “You have bein amind. good of his the clients are reflected inreceive Austin’s he MARIE-FRANCE VACHON BOBBI PRICE KAITLIN WHITCHER close to herlistener. heart isreal thewith nonprofit orgatween Cultural Hall obtained his estate license est-growing brokerage inoffers Temecula, owned hunting and outfitting businesses, managed land and ally badLaura day years ago that everything changed Bay’s career as a solo agent in the greater Sp ocal Center, realized MALKOUKIAN tice is almost completely reference-based. Rachel anand interesti est Affiliated eXp Realty, ers dollars to volume in 2021 alone, and pair are on children working in her office, it’s aleisure family busi Serving the entire state as the Century 21 #1 Team in Stacey still loves to ride in$1000 her time her meeting mother for four years before the market crashed business, construction, and finance, ketin looking toI’ve open her over a hundred 5-star reviews from past very ho always enjoyed people and marketing strategies, which include both as a way to learn about the industry Dillon is striving to be the number one nization she helped establish to ensure es we plans: “I think where Ia that people, and the experience has given me a keen eye for farms, and even built custom homes, lodges and log cabins. track to hit more than one billion in 2022. and anyone who joins is treated just the same. “Ev Georgia and based in Atlanta, those who work with he serves clients throughout Colorado closing costs from his comm for the Spokane REALTOR kane area has soared to great heights. He recent . “We were both aPremier large demand for aWhile realbegan Through her love for the island, and her Pricethere beganwas herhearing real estate career Whenmy itbegan comes to real marketing, Bobbi truly Marie-France Vachon her estate way for optimum exposure. “Ibe.” alw Kaitlin Whitcher found her passion for think Residential Broker and Founder the beginning of COVID-19. The key many local trails with family or friends. M in 2007. the real estate business was down, lives. “I truly care about clients,” he highly re their personal stories anyway, and a heavy social media presence and print of my business to S before he investing. “I didn’t brokerage in volume. Hall also hopes for a safe and equitable environment for all comes To stay inblown touch with past clients, Rachel swears by herfamily. oneand here is partservice-oriented. the It’s89been so rewar Grove Homes Group are consistently away ain group ofofinto agents clients. “I’m extremely His diverse background in the recreational outdoor sec86 85 82 lping them red flags about property,” says Anthony. Springs and the Eastern Plains. aof show of appreciation for 7. “I awanted to make get a 81 business sets herself apart. “We do aa lot of print real estate while she was working as a will m career 35 years ago, thanks to the encourHDR photography and Matterp pled with his personal connections sales expanded his horizons by obtaining a license living the corporate life and it just wasn’t for Raffetto Real Estate at Pointe3 Real to his marketing success is ensuring state professional who could advise fierce drive, Laura is positive that she with the place she has re Natanel began his career in real estate need his friends are once and future clients. She she began riding professionally again, competing as a I think taking the time to learn the why ad campaigns. really expect to like real estate, sellhis agents to grow into real estate invespatented “quarterly pop-bys,” which she undertakes says. “That means going to forand them, students academy shebat attended in remarkable ardest toinwork as a group together and watch everyone g by at their guidance, coaching support throughout tors set the stage for his career real estate. I would be totally responsible for advertising and online advertising,” she they do. real estate paralegal for law firms around and ply wants to continue wo Alex was working I want my clients to be confident and agement ofclarifies, her father, who was ahelp commertours on each and every one myt Estate, Ryan Raffetto is prominent that all histo listings are innovating and ony explains. “Ius,” “I can them steer clear of homes during holidays, back school, or other important for the highly reputable Ryan Serhant Team ing it,” “and Iworking got my tors asat well. “We see our clients making behind someone’s decision to buy or sell Idaho, where he plans to build townhouses in recalls Bay ofaDillon that fateful day. “We were with them various riding events, orofthro barrel racer on the rodeo circuit. She returned toPaige real high school. “Those students come from interested in purchasing propercan bring about the changes she hopes and succeed.” the transaction. “We are all in this and looking out for their interest 100 rformance, and I’d name either make itSeattle explains. “I believe intogether,” advertising. Even people and making frien There areFor many oth the Seacoast of New Hampshire. “I loved them in the real estate marleading the online platforms, especially hvisitors the area, Alex has found success whil cial real estate agent. Marie-France got even rentals,” she says. certain As a former law enforcement official, moments throughout the year. She drives to about 100license primarily for the investing side. money with real estate,” Dillon states, at the legendary Nest Seekers International. “My perhelps me serve them better. People will Austin has are helped shape the community and gas and beyond satisfied when they hire me.” everywhere inin the world, and arrive with explains. “All of our team members work to benefit ors to put where the repair costs prohibitive, Driven by the need to support his growing family and make sends on holidays and other special occasi estate full time 2014, but has never lost her connecMoscow area. When asked what the secret isin working long hours, our kids were young, we ak itdirectly on myindustry own,” Bobbi recalls. though very few people do print anymore, ies on the island. She obtained her license shortly after. to see. “I want everyone to fall in love with this island percent. But it also means always tellrole in Natanel’s diving into the paperwork and documents, feed 150 houses and social drops offmedia. desserts“and or go toys, and this ket. Appreciated for his personalized on Another essential her license in 1987, and the rest isand history. Marie-France willhisalso invest works But obviously, Iyou turned out to actuI’d like to see Abundance agents to su knows how to look after others Brent started team, SOC spective my mindset were always to after new keep coming backtion to Brent you if they know care.” he serves as a member of one of the local planning a variety of needs. It means a lot to me to the team as a whole. We’re all extremely close and estate seemed like a good match, I’ve had good luck with print, so I keep ato financial change, Toby jumped headfirst into the real estate to the horse-riding scene, orI Vachon the many wonderful unique approach undoubtedly contributes toretention, her repufn Ito help people Alex explains. As aclient younger agent, Alex would be his expert deeds and title searches,” Kaitlin recalls. keep his successful Bay points out th had just bought our dream home, and then one succeed and but can also connect them with the right approach, upbeat attitude, and drive for component his recipe for success is ing them the truth, helping them avoid building his brand as the go-to real lion Leading the Marie-France team, photography and pamphlets. While many REALTORS and see the beauty and calmness that exists living here. work tirelessly find their ost saycan ally really enjoy Five years after be independently wealthy from investdevelopment in the same way he did,” recalls Natanel. inmake stressful times. Understanding how Homes—where his wife w boards inaalso the Village ofin Penn Yan, and has contributed ALEX LYON DILLON HALL come from ait.” variety of backgrounds.” This results in sure they are well cared for.” I loved houses and I knew sales.”people investing in it.” Bobbi is a member tation as warm and friendly agent and, subsequently, business. His niche? Selling tillable farmlands, recreational “It was all really interesting to me. I got brokerage’s internati Asof for the future of her business, Stacey l itshe gave her thethe opportunity toto meet. helping people, he earning strives to provide all listings with the same services greater Montreal area, his license, Dillon now owns ing in real estate and actuallyand practicing as 9 years old, doing he all his clients with respect compa day my for for whatever reason, just had atofirst awife, situation that isn’t right for them, “So, during my nine months working with that fined to aCalifornia desk, and strives to be known as the most reliable, ail side, I’m able people smooth the process and put the Austin originally entered the industry as athat property to the growth of atreats number ofis the businesses along Main Ieven want toapproaching fill the island with good families who care lients the perfect Laura, who has watched a cohesive team works accomplish important and nerve-wracking adiligently transphotographer—in order to h moving from tohome, Colorado of several networking groups, including the network of references she always building. my real estate license asnopart of my job Look and hunting properties, waterfront homes and other gems ods utilized include exceptional serviceand andincluding experiences. mindset, matter the price point. “I te agent of Charleston! to helping more and more people as the the island of Montreal and the Community involvement is impo operates Abundance Real Estate, what they preach.” Going forward, Candice will be adding an administraalso a Realtor. Her team, IPeak was enough to getthat myloves first exclu-toand manager when anif investor out to him inwant 2011 Street. When he’s not working, he spending time it’s notreached something they to hear. I fortunate client goals. They make the experience soits exceptional s, Bobbi went toisland real estate school the Elite 25 and Producers. She iswe aagent rough day. We talked itfor out and within three can be clients, he takes his agents, that continues have I’ll stick trust-worthy comes mind in construction I’ve home in shape when findand situation rich history, who will honor its past. My many ofnow, the homes become abandoned and left as aabout paralegal, and Iall really started toa love have media platforms, al Ryan started inToday realaction estate 16 years ago, give myStuyvesant listings the same levelcontinues ofWHITCHER nestled in rural communities. His expertise quickly made which serves the Temecula and North County KAITLIN surrounding suburbs. AValley rainmaker for her Marie-France and herto team. 20 CARLOS ORTIZ BOBBI PRICE tive assistant to the team in January, which will allow e joined mother MARIE-FRANCE RYAN RAFFETTO horse community grow.In Sh Stacey is a horse property specialist with West sive project in the Bedford neighborhood ot started.her The rest history, andthink member of the Pikes Peak Association of that past clients have even asked to join their team. for is help managing his vacation rentals in the Finger with his wife and daughter, hiking, playing music, and Rachel utilizes all of the standard methods for marmy clients value that.” time and walks them through every step of the promain focus going forward. “My plan isb months we had quit our jobs and moved to the the marketing aspect of real estate. I took to co partnering up with downtown Seattle concentration. What sets me apart are Maximum, targeted in San Diego, California. Abundance has been open Outside of building Abundance’s successful reputato help families that works.” goal is to let the buyers know what living here entails. n dire conditions, it became a mission to help homes him one of the top-producing brokers in the state of Illinois. Alex’s parents are her area. team, Marie-France currently has three was named Keller Williams Amb VACHON agents to even more attention to their clients. She’s eryears, license soonhas after which was eight That’s howher I got Bobbi been area serving hergive Realtors ,of theBrooklyn, Denver Board of Realtors , units. “When we firstwas started, about half of ourlistings, team was like to expand team, bringing on and c USA Realty in Peoria, representing clients all over keting her but prioritizes social media, which Lakes of Upstate New York. Austin only 23 bee keeping. on a few clients for the benefit of the law keep cess. “I incontinuing dotheir the best I and can to take care of the people be successful, and become a achieved, household developers to support sales highthe in-depth custom video reels my always for the past two years has already grown into aaout tion, Dillon and histo team have sponsored Easter eggalo Spokane area.” team members, with a goal set for 2022 to of Culture for Canada because “We specialize in the kind of properties that revolve around also putting together education classes to 011, when she took and helping them achieve their real and the Pueblo Board of Realtors . Her my start, and we sold that whole project within six has come to be great fit for her social and personmade of past clients,” Paige says. It’s very remote, so I need make them aware what ind their loving owners. asonable price.” at the time, but had already established a six reputation agents who sharefeels herI dedication to in offerin Maricopa County, with aadds, particular emphasis the firm, and before Iin knew it, Ihe was falling in to h co buildings. He leads a isteam of agents media team collaborates on creating together. Also, team of approximately 35 agents. hunts in Temecula. Dillon blessed that everyone I now serve,” he says, and “I not to overload Southern Colorado. did 50whether deals first When itreach comes tocould marketing his listile Alex serves the greater Charleston area, area, and he is at least 10 agents, with a try hub tothe service them. dedication to helping others, in or ou able approach toAustin real estate. “Social media isgrowing how goals. great relationships with other agents helps to get the help train new agents, and excited to help them build ce leads a teamasofarise rural communities and places that are in the middle of months, which was tremendous. We were then given hard worker and someone people trust. As Going forward, wants to continue his The sky is the limit with real estate each day!” The rest isservice. mayb customer West Valley. An enviable 100 percent of her business their day-to-day life will look like and andAlex assists buyers and sellers throughout theher Metro with the pandemic going on, itShe was imperative to Anthony stays in touch with the investors ston Area, Her age comes into play in her methods at the brokerage is a makes friend or ain friend of aquaint friend. Iensure built my business,” she says. also use myself with too many deals atlove one time because Ifull and I’m hoping to that every yeash real estate industry. One ofthis the ways sheThe and word out about listings. “My listings get very ings, Carlos meets contemporary buyers their own business by sharing her Paige experiences. “It’s ealty, Bay representing other projects in the neighborhood. I’ve been able todouble As team leaders, and Dave that all memnowhere,” he says. “Now we’ve become one of the top broa native ofarea. the area, heAn also had great insight into the business, bringing on and training new agents, investexactly what he’s history, and for the past 17 years, Kaitlin You can reach Seattle present potential buyers an authentic peek inside Since then he has never looked back. “The abilcomes from referrals or repeat clients, many of whom of personalized brochures for each listing, which investor at heart, Hall flips about fifteen homes team is passionate about pickleball, and is hosting aRaw quiet fishing village.” Because I care so much for the island, I’d like to see is one of the leading agents for The Platinum coverage, not just here, but outside of this area as cializes in the peninsula, Mount Pleasant, and the Orphans Society, About 80% of Marie-France’s business comes from give back is by volunteering to help a local unications from he’s worked with, often just to see how want to treat each person with the utmost care and my team wanting to help the people that bers are on the same page and maintain the same core build my reputation from that success and start branchabout creating something that everyone—agents and ea with a focus on proximately local onemarket, dol- andwhere marketing listings andand staying in touch they are at, which means ahas heavy kerages in the twenty Midwest.” in 2015 he decided to begin offering inof his team toneighborhood help them betournament successful. “Imuch love being the most valued realn been helping her clients achieve their This or rlmiller1013@ include photos, statistics, of the homes without them ever having to step outper year, and is aiming toward this year. This pickleball in the next month! He also is ,ome where she and her small team serve Colorado well,” she says. are horse owners and competitive riders ity toproperties be there for my kids is the best part ofthemselves. repeat and referral clients, anin impressive feat thatboth shelter in for Montreal. value putting the client first. Acknowledging that out into other areas, including downtown Brooklyn.” clients alike—want to be aof part of,” says Candice. “I’m 2021 she closed $5emphasis of the neglected improved and cared and work as hard asing Igives can to make sure they not them toagents. help me grow and ge ing that knowledge torespect, buyers and sellers full time. He aon position tothem help my clients and mybrand and anyone betting the-rachel-hudgins-tea te University, Anthony began they are doing, but also to alert tohelp, new opportunionincludes social media, targeted marketing real estate goals. took and passed more information. His impeccable client service and ability to connect year working in real with past clients. “We’re blessed to be inwith side,” he says. investor’s eye isisof what he feels Abundance an enjoying weekends by his new pool his he s and the surrounding area. This all nds. “I’m an honest person and a straight shooter,” of people associat demonstrates the trust and confidence she inspires. “The rodeo world relatively small,” Stacey explains. this is one the largest transactions someone can Around 2008, Toby teamed up with the owner of Land Guys, Soon came a project on Long Island City consisting very excited about our future.” dor.” 90 percent of that switching careers,” he says. “Also, I have the get what they want and that we have a great time want to keep mentoring them and help the big mistake.with ove bought outyear aof boutique brokerage has been delivSometimes I feel like I won the lottery.” company toasclients personally is drawn from the high percentLaura’s mission has been quite successful far, inand the market. “We upgrade or optimize fiancé and daughter. ter 23 years Google, and allhelp of the dedicated real estate websites Paso County, as well parts Pueblo, Teller, Looking to theso future, Bobbi says, “I plan tocomkeep al Estate his senior to ties, for which he isunits, constantly on the lookout. On the and to her surprise became aIadvantage top-prothis industry in aand time where we have aand tool as awesome “More than three-quarters of my business Looking to future, Marie-France says, make in their lifetime, Paige and Dave take their of 77 –built after splintering offmost from the Ryan repeat clients. The “So know that network very well. And I’ve my LLC, Scott Whittington, specializing in recreational and rural Having worked asisfor aroles solo agent for ofthe her career,out emphasizes that it’s“ ering excellent service to his clients ever since. “I fell age of repeat and referral clients. Ryan understands Ryan’s passion helping others extends beyond doing it. I really go to bat for them.” successful move on their own.” ability to choose who I work with, and I get to [a client’s] home, so that they can maximize their as, Park counties. An impressive 98% of Bobbi’s going like I’m going. I’m 79 and feel like I’m 60! nd she managed to complete five transactions in her ooking for a like Zillow or Realtor.com. All of his clients benex comments, “and I invest myself into every single also enjoys helpin seriously. “We are professional, and we do everything ing back to me because clients were happy with my been in real estate for 35 years, I am thinkin For more about Paige David relatio Grov Serhant Team and joining forces with Bethony in 2019 ng. His work ethic impressed rare occasions when he istook not working, Anthony enjoys nd her dedication properties. With auntil shared vision aligned passion for reputation someone who is very familiar with both Kaitlin on her longtime friend Carol Lavigne as and is creating rss expected it to grow as assays itas did as social media,” Alex muses. She utilizes social media the importance offast placing client needs atbeen thekeep real estate and into his personal life. He’s a the sponsor intolove with the process,” Austin. “It’s aforefront blessing return,” Hall explains. Dillon and his team undercomes from repeat and referral clients, a I’ve feat I’m going to working I can’t, and Iand have no view houses. fascinated with we always can to find our buyers their dream home at a great services,” she explains. “I have quite a few raving fans my legacy. I want to have a solid team with would allow fit from “In Your Corner,” the weekly informational please call 770-757-2773 or email a major coup: the tallest residential building in New REALTOR Vendors and Real Estate Companies— very first weekend as an agent. “I was worried that vice is what keeps a of buyer’s agent. Carol has been ingolf, real 22 years, also my network o industry, Toby and Scott began to looks grow Land Guys from aYacht whether of confidence each transaction and ensuring that clients achieve thefamily, Washington Athletic Club, theestate Seattle be able to help and that’s always my focus. the area and the unique needs of horses. My clients stand that spending $2000 on fresh countertops can peaks to the trust and she inspires. plans to retire before then.” Above all, Bobbi aduating he tocustomer was offered apeople, full spending time with his or playing basketBrent focuses on forming lasting bonds with clients loyment in service, lending to share relevant content with her followers, perty [I’m] involved in as if it’s my own personal whether it’s throu price, and get our sellers the most for their properas well! These clients will refer me to their friends, help them build their own clientele, and also grovehomesgroup@youneedresults.co the real estate market. But most of all, I love York outside of the Manhattan skyline tower consisting uing to offer vlog he posts on YouTube. “I offer advice on buying and works with buyers so Kaitlin can specialize in listfriendships. I care their desired outcomes. “I’m all about building relaClub. In addition, he donates to various causes near ts was keep coming because they like me and forward to continuing to be there for her clients. “I terage’s a REO lowback number, but then I asked my friend on dynamic duo to a team of about 20 agents spread across five add $5000 in value to the sale. In addition to optimizI’m not concerned about pushing clients to buy or sell relyand on me help them find the right property fora $1.1 treats just how he’d want to802 be treated. ty ball intothem the shortest amount ofings. time.” One way they team. “It was a my and football with his friends and coworkers. As for family, and colleagues.” care of and mine. I also have goal of expanding of 67 stories, units, Billion sellout which set me upBobbi for success an entrepreit is aor lifestyle video for an upscale property, ora update Get Nationwide & International exposure! “Carol is absolutely awesome, this has not necessarily abo being there family.” interest in real tionships with my clients. want tostates. beBay’s their broker and dear to his heart, including those aiming to been help he job done,” says. “I get aas lot offor repeat love serving my clients, and they can feel that really oyed during or selling, tips for current homeowners, updates on ing hisIinformation clients’ homes before listing, Hall also has a Iand as much as giving people the they need to Their success speaks volumes, with annual sales reachhe mainland how many transactions she had done in riding and training.” it were my own,” .” This ability to work on a transaction regardless turtles, or getting “I’m not in it for the money. People are not just nummarket centers throughout the province of Que as of this writing is more than 50% sold. a great way to streamline our business. We love our many families I h rk with top agents, learn a lot, the future of his business, Anthony’s short-term goal for life. Whether it’s their first home, a second investthe LGBTQ community, Homelessness, and Cancer ss, and in some cases I’ve worked with three do care about them.” full-time videographer on payroll who is responsible make the right decision for themselves and their fam-life wher nearly seven years into her real estate of daily that connects her with her community and asleep, impressed trends in the market.” estate began many years before. “I’ve been buying an astounding $250 million inKeller farmland and recreational I the can’t sleep. For 8 Ibrokerage, years, Marie-France has been with elsewhere inthe Canada.” Above all, Marie-Franc bers to me. I want to help them find forever homes Nofamily! portion of this issue may be reproduced inmake any manner whatsoever without prior consent ofhe publisher. first year, while working at a big and dynamic, and our clients love it too.” what’s important to tions of same I care about my people, ment, or their children’s home, want to sure Research in Seattle. In his spare time, loves to ski, for the creative advertising video content. “We do a ily.this I’mworth good at communicating my observations, soCurrently, if Ipersonal Top Agent Magazine is seen by Real Estate Agents le service for area’s invesisbefore toFeature double his volume next year. He looks forward toworld, Natanel and Michael are representing multiToby’s are equally remarkrchasing hiswaters w murky the ing and selling my own homes since was 18 whether it’s $250,000 or $15 million keeps his hopes to throw his Realty A small team, dedicated sphere of influence. Outside of the digital Alex Williams, aproperty. company she was drawn toachievements because they forward to continuing to provide the same e She laughs, adding, “The house is usually the and create memories. When my son passed away, I that Group. shows. They feel that, and that makes Top Agent Magazine is published by Publications GA, Inc. Although precautions are taken to ensure the accuracy that they’re pleased with the experience,” he explains. renovate his Palm Springs homes, and spend time sunset drone for every listing,” Hall comments. One tkhink turned out she completed four transactions in her I don’t think a particular transaction is right for someple new development projects in all five boroughs of the to put themselves becoming an Carlos reaches out frequently to past clients to see dove into it headfirst and never many years of helping investors, and hopes to begin are known for the sophistication of their models and real estate experience to all her clients. With Great Island Realty, Kaitlin serves Strafford eel comfortable and in every U.S. city and Internationally! years old,” he notes, adding that real estate was with his beloved dog, lastBrokers thing we talk about.” inventive way Hall’s videographer utilized drone footthat money is just money. You can’t take itCharlie. ofwith published materials, Top Agent Magazine cannot be responsible for expressed orlocal facts supplied by its or standard ofme.” service to Harris and continues to stay very connected in the community, one, I’ll advise them to look for something else.” ntire first year! That’s when Ilearned knew that IMarie-France wasn’t doing Bigheld Apple, along with aopinions big, recent get: aNew 35-story, 450 affordlooked a home, myifEmphasizing nts coming back, with a repeat and referral rate of the ever-growing p systems. also incorporates her own sysCounty and Rockingham County in Hampshire, education, Ryan believes in walking ever there’s anything he can do for them, whether it age was to showcase a 30 acre listing —while most building his own portfolio soon. with youfor when die. But memory can live authors. To change address, send inquiry toyour mag@topagentmagazine.com. Published in theStacey U.S. mother thesubscribe naturalorchoice him.you Co unit building in downtown Los Angeles. “I feel incrediContact at 623-606mmunities. where she was also born and raised. She and her ine!” amily feel also in clients the makeup of Bobbi’s tems into take the process. “When I’m meeting new buyers oo bad.” covering the area from the Seacoast to thetrue Lakes Region. his through the transaction process into 2022, Ryan will remain to his core Please contact mag@topagentmagazine.com agents would an aerial photo toHeading show the land, xperience inshows has anything tohonesty do with real estate or not. He’s also on through others for aastep-byvery long time. Memories are Stacey understands. As member of thereally Professional That foundation of has helped Austin build bly fortunate,” says Natanel. orfrom email scoulthardre@gmail iness from 50-75% in the past few years. Many He hopes to Her granddaughter and partner, Jade,what is a licensed About of Kaitlin’s business comes repeat and orvideographer sellers, I useare a questionnaire to understand step to know toHall’s expect throughout the process. values and commitment toof consistently advocate for used drone footage to50% give people heavily involved in volunteer work for charities andconti toend listen active in his community with the volunteer work he ’t atbeen theto finish a very successful business over the to last six years. Asad always going be more important than money.” Rodeo Association, National Barrel Horse Association or call 310-734-1440 for rates and information. and has working with Bobbi for 12 years. referral clients, an impressive feat that demonstrates “Education leads to empowerment. I’m people perhis best interests and provide them with the what their real aestate project is andclients’ what they’re lookwalkway to explore the entire property. tor for two years now, licensed get in touch with call 951-225-2964, Fortunate, yes, but backed byTodeep industry and Dillon, market ldsmostly strong relationbroker and owner ofmy Wine Trail Properties, hehelping leads a trust sx’s her family and isaclients part of local With the ferocious speed which world ’s important does with local elementary schools, build a confidence obbi’s daughter, Jade’s mom Lori, isat unlicensed clients purchased homes pre-Covid and are now and is open to Magaz exp and she inspires. Part of what keeps Copyright Top Agent son, and I want to bemodern happy and toevents. feel highest level of service while making their dreams ingthe for,” she says. “Then I have a meeting with them Contact Austin at 315-882-2343 or knowledge that keeps both developers and buyers flockTo learn more about Laura or email dillon@abundancerei.com. To Evans check out nd Connecticut. In his first year become good team of around a dozen agents who deliver exceptional the team’s transaction coordinator for over 30 clients coming back is Kaitlin’s dedication and work Outside of work Brent and his wife are deeply looking for float for the Torchlight Parade in Old Saybrook, or confident about the decisions they’re making. My goal come true. He’s currently looking to hire two addiFor more ab shave moving, it’s no surprise that many are deciding to Brokerage. Her mother became the Abundance’s unique approach has kept the team busy where I go deeper into their answers, because I want TopAgent AgentMagazine Magazine Top 33 ing to him for his services. “I think a lot of it has to do email alapp@winetrailproperties.com Dillon’s listings, visit DillonHallRealtor.com After the closing, Iis service to Yates County and the surrounding area. Onto That’s in addition toand another part-time assistant, Contact Candice at 404-660-9565 email ladylauraevans@gmail.com, ethic. “I love being busy,” Kaitlin says. “I can’t sit still, sales volume is on pace to ng Alex as their listing agent! He attributes his sucbrokerage. “I love To learn more about Brent Maha to help people build wealth, manage their investtional agents and is launching a new website along with over 300 transactions in the past twelve months, involved in their local community. He serves as the please c them to feel that I’m there help them out and be of participating insays. his or being Treat” unplug relocate to more remote areas. Adding tolove different, people,” yet being consistent and thinking buyer’s agent after theBobbi birth of“Icommunity’s Alex’s “I“Trunk just with helping Alexon shares when y. “It’s a and family thing here!” of weeks. Because Follow Dillon Facebook, Instagram,asked and LinkedIn! ®
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orVice email myrealtorcandice@gmail.com and that serves my clients really wellemail because dediments, and grow—whichever way that says.Itransactions with his interactive email newsletters. In I’m addition, withgreater Hall working on forty personally. service to he them. present all box,” the strategies email Nata President ofis,” the Ellicott Metro District the end of 2021. Heon has found orthat call (443) event Halloween. When he’s not working or givoutside the saysBoard Natanel, when asked235–4649 howbrentm@socodream.co he has https://www.facebook.com/dillonhallrealtor/
https://www.instagram.com/dillondigital/?hl=en
https://www.linkedin.com/in/dillonhallestates/
There Goes the Neighborhood:
How to List High When Neighbors are a Nuisance Troublesome neighbors are a relatively common issue that agents come across. You can control the image of your client’s property and you can control your listing presentation, but you can’t always control what’s happening on your client’s street. How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers? 4
First of all, it takes tact and a gameplan. With that in mind, let’s consider a few ways you can maintain a listing’s viability and competitive edge—even when bothersome neighbors are involved. Here are a few common neighborly scenarios agents encounter and how to diffuse them to your advantage.
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How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers? It takes tact and a gameplan.
as a courtesy introduction to the neighborhood. While it may seem like needless busy work, it can dramatically improve prospective buyers’ perceptions of the area. Plus, you may positively ingratiate yourself with neighbors in the area and demonstrate your above-and-beyond service to your clientele in the process.
Is the neighbor’s landscaping an eyesore? Here’s your recourse. Most towns and cities have established ordinances regarding yard upkeep. If any of the properties adjacent to your listing are wildly overgrown, littered with junk, or otherwise in a state of obvious disrepair—take it up with the city. Rather than get directly involved at first glance, you might loop in city officials whose job it is to monitor clean-up efforts on rundown yards and properties. If this doesn’t work, you may have to take a more hands-on approach. Start by thinking small and operating from a place of authenticity and neighborly service. You might explain to the neighboring tenant that you’re listing and offer to mow their lawn Top Agent Magazine
Are there foreclosed or abandoned homes on your client’s block? Do your homework. It may take a little research and digging to figure out the banking entity that owns a foreclosed home, but it’s well worth the effort. Banks are typically required to maintain foreclosed homes on at least a basic level. If you’re worried about
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squatters, an unsightly façade, or general disrepair of a neighboring foreclosed property—go to the source. Sometimes banks take their time in hiring a third party to maintain a foreclosed property, but with some proactive prodding on your part, you may be able to speed the process along and resolve eyesores even before prospective buyers come calling. Remember: the squeaky wheel gets the grease. An improved bottom line will be your reward for those few prodding phone calls and emails.
Noisy, nosy, or annoying neighbors? Don’t be discouraged. Obnoxious neighbors can really rain on a seller’s parade, especially the kind of neighbor 6
that takes their less-than-stellar behavior to their porch, front yard, or sidewalk. While this sensitive issue may seem daunting, there are a few official channels you can utilize to thwart the issue before getting personally involved. If the neighborhood in question is governed by an HOA, you might take it up with them. If the troublesome neighbor is harassing passersby or taking to the sidewalk—in other words, public space—then you may be able to involve local authorities in worst-case scenarios. Of course, it’s always possible to talk to troublesome neighbors faceto-face, but do so with caution and with safety as the priority. Always reason gently and empathetically, utilizing I... phrasing, instead of accusatory You... phrasing. After all, some neighbors are clueless about their impact on the neighborhood and may adjust their behavior after being called out. If the issue persists and no third-party authority can help, then you may have to disclose the neighbor’s issues to prospective buyers, depending on the disclosure laws in your region. While this may seem like a blow, you can at least rest easy knowing you pursued all the potential avenues for resolution available. Likewise, your client will likely appreciate your thorough efforts to resolve the issue. While troublesome neighborhoods can bring down an optimistic mood when listing a property, sometimes being real estate is all about being resourceful. With diligence, digging, and a little follow-up, you just may be able to resolve some of the issues plaguing your neighborly plot.
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TYLER DUPUIS Top Agent Magazine
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Top Agent Tyler Dupuis with Century 21 Farm & Forest, services buyers, sellers and investors in the Northeast Kingdom of Vermont. A five-year veteran with Century 21 Farm & Forest marketing the Northeast Kingdom of Vermont, Tyler is thriving as an agent. “What I love about this business is that every day is different, and every deal is different,” he says. “Every client and customer I meet is unique and every property 8Copyright Top Agent Magazine
is different. Some days I’m in the office all day, other days I’m on the road traveling the state showing properties.” Tyler is something of a Wunderkind. At just 16 years of age he started conducting 3D Matterport tours for his firm as part of Top Agent Magazine
a high school internship. As his knowledge and experience grew, he obtained his real estate license at the age of 19 and subsequently became a broker at age of 21. His sales achievements have been nothing short of impressive, as well. Starting with $2 million in sales during his first year, he quickly
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rose to $4 million in the second year, followed by an impressive $7 million in the third year. Currently at the age of 24, Tyler has already achieved a remarkable milestone by closing deals worth $9 million for the past year. “I started at the bottom and just kept working and working and slowly
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Nearly 80 percent of Tyler’s business comprises repeat clients and referrals, highlighting his commitment to building lasting relationships. I worked my way up,” he shares. “I hate to lose, but I love to win, and that’s what keeps me going. That’s what keeps me getting up every single day.” A significant portion of Tyler’s business stems from repeat clients and referrals, highlighting his commitment to building lasting relationships. Nearly 80 percent of Copyright Top Agent Magazine 10
his business comprises repeat clients and referrals with just five years in real estate, while the remaining 20 percent consists of new business, which Tyler actively pursues to fuel growth and expand his network. “That’s how you get bigger and bigger and do more deals and more transactions,” he notes. “The more people you can meet, the better off everyone is, including your Top Agent Magazine
company.” When it comes to marketing his listings, Tyler utilizes a modern multifaceted approach. Using platforms such as Facebook, Instagram, YouTube and LinkedIn, he ensures broad exposure for his clients’ properties in Orleans, Essex, Lamoille and Caledonia counties, among others.
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Outside of his professional life, Tyler actively engages with his community. Having played soccer for the Orlando City Soccer Academy in Florida, he now volunteers his time as a coach for a boys’ soccer team, nurturing young talents and imparting valuable mentorship. Additionally, he
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participates in Vermont state soccer coaching kids. “A lot of the time it’s not about the game,” he shares, “but more about just helping these kids for the future and giving them life advice.” In his spare time Tyler enjoys fishing, hunting and playing golf whenever he can find the time. These activities provide him with
relaxation and a chance to recharge. Tyler also takes his side-by-side vehicle out for scenic rides, making the most of his free time while also showcasing potential properties to clients. Most of all, though, Tyler loves being a broker and REALTOR®. “I one-hundred percent love what I do,” enthuses Tyler. “They say if you love what you do, you’ll never work a day in your life. That’s me.”
To contact Tyler Dupuis, call (802) 323-2887 or email tyler@farmandforest.com
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mailto:mag@topagentmagazine.com http://www.topagentmagazine.com
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Playing the Real Estate Matchmaker –
Follow These 8 Dating Rules to Ensure You Match Your Client with the Perfect Home for Them When you think a bit more about it, the ultimate goal of a real estate agent serving a client is really to match them up with the perfect house for them, almost the way a matchmaker tries to find two people that will fit well together as a couple. When people are looking for a house, they often treat the process as a quest for “the one” house that will fulfill their dreams of living in the house of their dreams. Don’t be fooled. It is always a search for “the one”, at least when it comes to helping a couple or family find a home. When you look at your client’s search for a home in this manner, then you might begin to notice some pretty obvious similarities 14
between shopping for a home today and online dating. In this day and age most people live a substantial part entire lives online. People socialize with their friends on Facebook, they meet potential friends in forums and online communities, and we now even search for our perfect mate online. Shopping for a home also happens to usually start online. When they begin this search, make no mistake; they are looking for the “one.” These people then turn to you, the REALTOR® to play matchmaker for them. It is your job to wade through the pool of eligible homes (bachelors) and sort through all the ones that are too expensive, too nerdy, not cute enough, not smart enough, etc. until you find the “one.”
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It makes sense then to consult the tried and true practices in matchmaking that help those professionals find the right people for each other, and see if any of them could also apply for matching your clients with their dream home. You’ll find that these 8 dating rules may just show you the secret to matching your clients with the perfect home.
back to the store if you’re not happy with your new home. It’s best to first help your client get prequalified. This is a tangible step that shows they are ready to move on to a new home. You want to make sure they are completely over their love affair with their previous home. You can even ask them for a sign or proof that they’re ready to move on.
Who Is In and Not In Your Client’s League? Know Your Client’s Price Range:
Be Genuine, Not Superficial
When a person is looking for a mate, it is a waste of time for them to even consider those potential mates that are clearly out of their league. These people won’t even stop to give them the time of day. In the world of real estate the idea is the same. There is no point showing your clients houses that they can’t afford and will simply lust after without having any real chance of purchasing the house. It is your job to keep your client ground in reality, and help them be realistic in terms of price when choosing their next home.
Never Let Your Client’s First Impression of a Home Rule Their Decisions
Make Sure Your Client is Ready to Move On From Their Last Dream Home You’re job is also to make sure that your client is truly ready to move on from their previous home. This is a long term commitment, and they need to be absolutely sure they actually want to buy a new house. You can’t simply take the receipt Top Agent Magazine
When trying to manage the many pitfalls of online dating, on inevitably goes on a date where the other person looks nothing like their picture online. That can be just as big of a problem when looking for a house. When clients show you a particular house they want to visit, ask them to name something about the house that they like other than the aesthetics. This way you can see if they are simply infatuated with the way the house looks in those pictures, or if there is a deeper interest in the home that could become a deeper connection between your client and the house.
When your client first sees a house they have already been lusting after in their mind, they’re often so excited to finally be looking at it, especially if it does in fact look as good as it did in the pictures. Make sure to encourage them to take some time before making such a big com-
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mitment, and don’t let their excitement push them into making a rash decision. It is your job to keep them grounded in reality. Push for your clients to do an inspection to make sure the house isn’t hiding any dark secrets. Sometimes the most charming facade can hide tons of slime and deadly mold.
Follow Your Heart (or Gut) People often laugh at and ridicule the idea of love at first sight, but when it comes to homes, the phenomenon can certainly happen. Your client may just find their perfect dream home at the very first place you take them. If you have a client that does insist this is the case, then you don’t want to try and rationalize with them or talk them out of their decision. You do, however, want to make sure you are watching out for their interest and make sure your clients take all the necessary precautions before they jump in headfirst.
See What Other People See in The Home – Do They See What Your Client Sees? Have you come to the conclusion that your clients are being blinded by all of the twinkling windows and crystal clear water glistening in the backyard pool, and can’t see that the house they’ve fallen in love with is really just a dirty animal (maybe a pig) dressed up in nice clothes and lipstick. Ask your client if they would be willing to look at the house again with 16
their close friends, family, and anyone else they trust for a second opinion there to see it with them. If the house really is a dud, they’ll be able to see past any personal bias your client might have to the truth. They will be able to help your client see through the shining facade
Celebrate the Happy Union! When a couple gets married they tend to throw a big party and celebrate their union. The same goes for the closing. Your clients have just essentially married the house of their dreams, and now it’s time to rejoice. Congratulate them on their new union. Show your support for their new homeowner status by going to their housewarming party.
Help Your Clients Maintain Their Dream Home & Ensure a Lifetime of Happiness You can’t just disappear after the transaction is finished. Become their realtor for life by showing your clients how to maintain their dream home. Act as their resource for other professionals they may need to maintain the house such as handymen, plumbers, electricians, etc. Show them how to keep up with home maintenance so they don’t ignore problems that surface and end up with a much larger issue than they started with. Help them make sure their dream home lasts so they can live happily ever after in their home for a lifetime.
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ARRICK & SARAH PELTON Top Agent Magazine
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ARRICK & SARAH PELTON
Unlock the secrets of the real estate world with Arrick and Sarah Pelton, a dynamic duo who combine their expertise and passion to make your property dreams come true. At The Pelton Collaborative, they dive headfirst into your unique needs, keeping you involved every step of the way in your buying, selling, or investing journey. With Sarah’s background as the previous VP of Learning and Development at Baird & Warner and Arrick’s knack for simplifying the complexities of real estate, this power couple ensures you’ll have the knowledge to make the best decisions for yourself. Their story began in 1999 at The University of Iowa, where collaboration was the foundation of their relationship as leaders in Greek life. Now, with over 20 years of living in Chicago’s western suburbs, Sarah and Arrick are seasoned locals who can’t wait to share their love for this region with their clients.
with clients on a personal level and complement each other’s strengths sets them apart. Arrick is incredibly detailed and organized, while Sarah ensures that the quality of their service comes through in all they do. Their strong leadership training and experience enable them to have tough conversations with clients, defusing potential issues before they escalate. As Sarah explains, they “understand how to guide people through the process” and ensure clients are empowered to make informed decisions. Moreover, their deep roots in the communities they serve, combined with their extensive knowledge of technology and the national real estate landscape, allow them to provide clients with a wealth of information. As Sarah puts it, “We share specific information tailored to our client’s needs and provide easy-to-use technology, which really helps them make the best decisions possible.”
Arrick and Sarah’s outstanding 85% repeat and referral business rate speaks volumes about their unique approach as real estate agents. Their ability to connect
Relationships are everything to Sarah & Arrick! Whether it be connecting in person or online, they always want to make sure that they stay connected
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and provide value to those they know. “Because our business is built upon repeat and referral business, it’s important to us that our friends, family, neighbors, and past clients know that we are here for all their real estate needs, regardless of whether they are currently looking to make a move,” notes Arrick. In addition to their individual efforts, Arrick serves as president of the local chamber, connecting them with the local business community. This involvement not only strengthens their ties to the neighborhood but also provides additional knowledge and resources to better serve their clients. When it comes to marketing listings, Sarah and Arrick leverage their extensive connections and involvement in the local community and the real estate community to ensure their clients’ properties get the visibility they deserve. Sarah and Arrick have ambitious plans for the future of their business after their recent launch of The Pelton Collaborative, with an immediate focus on branding, infrastructure, and expanding their online presence. “Right now, it’s just trying to get all those pieces off the ground,” Arrick says. Their short-term goal is to grow the business while continue to focus on a high level of quality and service. Everything we do is not only about serving our clients, but also about building
an amazing life and creating opportunities for our children, Gavin & Olivia. In terms of team growth, Sarah and Arrick currently have a transaction coordinator and a listing launch specialist, but they envision expanding their team further. “Arrick is an incredible team leader and mentor and I have a strong background in the real estate training space, so it is only natural to think of having other people on our team and growing,” Sarah explains. Their ultimate goal is to create a strong, thriving business that can accommodate their vision for expansion while taking incredible care of their clients.
For more information about Arrick and Sarah Pelton, please call 708.288.9992 or email thepeltoncollaborative@bairdwarner.com
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3 Surefire Methods that Make for a Productive Meeting Sometimes a business meeting can achieve exactly what it sets out to do: communicate, assess actions, set goals, or otherwise. Other times, meetings can feel like a drain on your time and energy, and only advance your agenda in marginal ways. While meetings are an integral form of communication in the professional world, how can you ensure that they are both productive and worthwhile? 20
The truth is, it takes intentioned planning to make a meeting a success. A well-curated meeting makes partners and employees feel unified as a team, excited about what’s to come, and motivated to achieve a collective goal. With that in mind, consider a few approaches below to maximize your next meeting and ensure that all parties involved leave with a renewed sense of direction and inspiration.
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1. Create a detailed agenda in advance Oftentimes meetings are scheduled with a loose goal in mind—to hash out the terms of a contract or to strategize a new marketing campaign, for example. To ensure your meeting is productive, time-efficient, and achieves its end, create a detailed agenda in advance. This means breaking down your overarching goal into pieces and outlining what’s required to complete each component. You might also consider making time blocks for each respective component, so there is a clear structure and hierarchy in place. Not only does this ensure that time is used wisely and evenly, but it also creates order and momentum for the greater task at hand. What’s more, you’ll want to distribute this detailed agenda in advance of your meeting, so that all attendees will be familiar with the format and delineated goals of your gathering. This will set a professional tone, while keeping team members and conversation on task.
2. Reserve off-topics ideas and comments for later Too many meetings are derailed when an off-topic question or comment is made and hijacks the attentions of attendees. While it’s natural that outlying issues may arise when all team members are gathered, you can ward off distractions by creating a so-called holding area for off-topic talking points. This holding area will serve as the receptacle for any off-topic or lower priority addendum, and you can create a chunk of time towards the end of your meeting to readdress those Top Agent Magazine
points separately. Once you’ve achieved the highest priority goals of your meeting, you can then return to the items in your holding area. Note: be sure to familiarize your staff with this approach so that the expectation is already in place and interruptions won’t distract from your meeting’s true intent.
3. Conclude every meeting with a brief summary and action items The very last thing you should do before concluding your meeting is to reemphasize the main takeaways of your gathering and outline a specific list of action items. Again, successful meetings are clear and give attendees a sense of direction. That’s why reiterating action items—or next steps in need of completion—to each respective employee is an essential component of a productive meeting. Likewise, summarizing main takeaways unifies a team’s understanding of what’s important and why the meeting was called in the first place. Ending on a concrete yet proactive note helps launch team members toward the next event in their day and gives them a sense of confidence as they tackle their duties. Meetings don’t have to be a formality or a bore. When planned and executed with incisiveness, they can inspire your talent roster and streamline productivity in your office. Especially in the world of real estate, ensuring everyone is on the same page and doing their jobs effectively is key to success and longevity. Put a little planning into your next meeting, and you’ll save yourself valuable time and energy as you move forward.
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ALICJA SNYDER
Alicja Snyder is compassionate, empathetic, and a people person. Before ever thinking about real estate, she worked many jobs from being a lifeguard, manifesting planes at a skydiving center, and office work for an HVAC company. From 2017 to early 2021 she was a single mother working night shifts as a medical assistant, commuting 2 hours into NYC three to four nights a week, and later that year she married her husband. “He initially gave me the push and planted the seed in my mind,” she explains. “He said, ‘let’s change something in your lifestyle that’s going to be better for you, and you can spend more time with our family.’” This is how her career in real estate began. In August 2022, Alicja got her license and today only has plans to grow. Working solo with Keller Williams in Stroudsburg, Penn., Alicja covers the Poconos in Monroe County and branches out into the neighboring counties. “We’re a very popular area with a lot of people coming from the city,” she explains. 22
“We have lots of short-term rentals due to all the attractions and activities. Lots of hiking, skiing, going down the river—it’s a big tourist area with a lot of different people moving in or investing in properties.” Since she began practicing almost a year ago, Alicja has been able to conduct business without paying for a single lead. “During the first three months I built up my reputation,” she says. “All of my clients have been friends and referrals, whether from friends, agents within the office, or family. I have now closed several deals with a few in the works.” Not surprising, Alicja was the number two top producing agent in June for her market center, an impressive feat especially for a newer solo agent. Given her background, it’s easy to understand how Alicja continues to find success. “I believe I’m a people person and sympathetic. Coming from the hospital and multiple customer service positions, I have a lot of empathy and can Top Agent Magazine
it, it’s a huge step in life. So, if I can help them achieve a dream for their family, to me that’s huge.” Alicja is very involved with her own family, specifically her daughter’s sports and helping with her husband’s design and build construction business.
relate to people in all different walks of life,” she says. “Compassion, empathy, and the ability to level with people is important.” Building relationships and maintaining them with clients beyond closing means a lot to Alicja, so touching base throughout the year and for special occasions such as holidays, birthdays, and anniversaries helps keep a strong bond.
When she is not working, Alicja’s favorite things to do center around the outdoors with her family. “We love going down the river, camping, hiking–anything to do with nature,” she says. “We don’t have to go far to get to outdoor activities, which is great. We can stay local.” She also loves traveling, specifically to Lake George, NY and Gatlinburg, TN. Looking forward, Alicja plans to grow. “I really enjoy being a solo agent,” she explains. “As business starts to pick up, I’d love to have my own team, branch out, and do better for this community.”
As for what she likes most about real estate, Alicja says she’s always been a big fan of seeing her clients meet their goals. “Real estate can be a very emotional transaction, from helping first time home buyers, investors, estate sales and everything in between. It can range from happy moments to hard times. Being a resource throughout the process is very rewarding.” “I’ve helped one single mom purchase a home and another to purchase an investment property,” she says. “I feel a great sense of pride working with single parents in general because it is a struggle, I’ve been there and understand To learn more about Alicja Snyder, call (646) 236-2431 or the Keller Williams Real Estate office at (570) 421-2890, email her at alisnyder@kw.com, or visit: alicjasnyder.kw.com, Facebook, or LinkedIn www.
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Take My Word for It:
The Power of Testimonials & Making Word-of-Mouth Count Ratings, reviews, and testimonials are among the most powerful tools an agent or real estate professional has at his or her disposal. Think of it this way: almost all of us go online to get a sense of dining options, film scores, and product reviews. When it comes to real estate pros, people what the same measure of comfort and advice from those who have already experienced your services. The 24
bottom line is this: testimonials create a relatable emotional appeal to others, while giving potential clients some first-hand insight into your ability to deliver. With all that in mind, consider the valuable rationale behind testimonials and word-ofmouth attention: how to harness it, and what it can do for you and your business.
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Testimonials and word-ofmouth buzz build your brand If you aren’t displaying positive testimonials and reviews on your social media outlets and website, then you’re missing out on a key opportunity. Those exploring your pages are likely seeking real estate representation, and reviews and testimonials serve as a first-hand glimpse into who you are and what you can do. If you can, try to tie reviews and testimonials to specific names or social media handles, as you’ll be highlighting the interpersonal component at play. Think of it this way: potential clients are more likely to trust the experiences of past clients than to place blind faith in your pitch, which is crafted to create a sale. Most customers would rather look to the experience of fellow consumers before taking your word for it, sight unseen. Well-place testimonials and personal reviews can bridge the gap when it comes to your brand and the prospective client.
Testimonials and word-ofmouth buzz demonstrate your value compared to others Good agents are a dime a dozen, but top agents stand apart from the pack for a variety of reasons. Chief among those reasons is the ability to differentiate themselves from the norm by highlighting their personalities, their track records, their values. Testimonials and wordof-mouth buzz don’t just focus on whether an experience was good or bad. It dives into the details of personality and consumer relationships. While the qualifications of many agents might be similar, you can stand out by showTop Agent Magazine
casing stellar reviews and testimonials that shine upon your character and delivery. When pitched by two agents with similar experience and credentials, but only one has the testimonials featuring positive experiences and lasting relationships—wouldn’t you be more inclined to work with the agent who has a proven track record of success?
Do your homework and compile the testimonials that will drive your business At the close of a transaction, consider providing a comment card with room for clients to write a few reflections, or create an e-mail ready online form that makes submitting feedback a breeze. You can also touch base via e-mail and ask politely for a review of their experience with you. Referred or repeat clients are excellent candidates for testimonials, as they will already know your business well, or will likely be happy to contribute their perspective. If asking for testimonials makes you cringe, you can always incentivize this process in minor ways. For example, you could offer a fun, cost-effective gift certificate in exchange for a testimonial. Whichever way you gather testimonials that speak to your positive performance, there is no question that these documented first-hand experiences are priceless when it comes to drawing and retaining clients. If you want to inspire interest and build a living brand, there is no better method than by having clients vouch for your working style.
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BAY HADI
It was when Bay Hadi’s wife had an unusually bad day years ago that everything changed for the Spokane REALTOR®. “We were both living the corporate life and it just wasn’t for us,” recalls Bay of that fateful day. “We were working long hours, our kids were young, we had just bought our dream home, and then one day my wife, for whatever reason, just had a rough day. We talked it out and within three months we had quit our jobs and moved to the Spokane area.”
Seven years after quitting the corporate world Bay’s career as a solo agent in the greater Spokane area has soared to great heights. He recently expanded his horizons by obtaining a license in Idaho, where he plans to build townhouses in the Moscow area. When asked what the secret is to his successful client retention, Bay points out that he treats all his clients with respect and compas-
Since then he has never looked back. “The ability to be there for my kids is the best part of switching careers,” he says. “Also, I have the ability to choose who I work with, and I get to view houses. I’ve always been fascinated with the real estate market. But most of all, I love being there for my family.” Bay’s interest in real estate began many years before. “I’ve been buying and selling my own homes since I was 18 years old,” he notes, adding that real estate was the natural choice for him. 26
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sion. “I try to relate to their situations and make sure they felt needed and wanted and heard,” he adds. Whether it is sending them a personalized letter or a quarterly market update or learning about their families—and even showing up to their children’s games, “I try to treat my clients as my friends, and I’ve built some really, really good friendships out of the business.” Bay’s innovative marketing techniques have also been a crucial factor in his success. He employs a 10-step marketing plan that includes professional photography, drone photography, and engaging Instagram reels, where he takes clients on a virtual tour of the houses. His background in marketing has undoubtedly played a significant role in getting his listings noticed and attracting potential buyers. Bay sells an average of 25 properties a year, with a sales volume of around $10 million. Beyond his real estate career, Bay is actively involved in the community as a coach for various sports teams. Whether it is softball, football, or basketball, he finds fulfillment in mentoring and guiding young athletes, exemplifying his commitment to making a positive impact. When he is not busy with work or community involvement, he cherishes quality time with his family. “I love hanging out with my family,” he says enthusiastically. “We love road trips, where we visit different small towns and stay there for a couple of nights. And we love to camp.” Looking ahead, Bay envisions a future where he can maintain his current successful real estate business while exploring new opportunities in investing and new construction. He does not aspire to be the “biggest or greatest real estate agent in Spokane,” as he puts it, adding, “If somebody said, hey, you could do what you’re doing for the rest of your life, I’d be a happy guy.” Top Agent Magazine
For more information about Bay Hadi, please call 509-999-6136, email inlandnwhometeam@gmail.com, https://www.facebook.com/inlandnwhometeam/ https://www.instagram.com/bay__hadi_/?hl=en or visit his Facebook or Instagram
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What the First Thing You Do After Work Says About You We all have our routines. From that morning cup of coffee to a jog at the gym, it’s common to establish touchstones for our daily lives. But have you ever considered what these habits tell us about ourselves? Our actions reveal much about our motivations and emotional life, so taking a second look at your first move at the end of the day can be telling. With that in mind, see how you fare when it comes to post-workday habits... 28
Break a Sweat After a long day of work, is your first instinct to strap on your sneakers and take off on a run? Do you stop off at the local yoga studio for an extended stretch? Maybe you head to the weight room to pump some iron. Whatever your exercise pick, if you’re inclined to sweat it out at the end of a long day, you’re likely a routine-oriented profes-
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sional who internalizes work-related stress. Of course, you’ve chosen a healthy release for all that pent-up tension, and you’ve discovered the power of endorphins. Once work hours are over, not everyone finds the motivation to stay active. This means you’re driven by routine, conscious of your emotional and physical health, and prefer to leave your cares at the gym, rather than bring them into your home oasis. However, it’s important to give your body a rest now and again, as recuperation time is not only beneficial for physical health, but can help prevent burnout for the long haul. Flexibility is a skill, and one just as important to cultivate as rigid commitment. If you find yourself out of sorts if you miss just one day of working out, you might want to pay some attention to your routines and motivations, and rebalance your commitments and fitness routine accordingly.
Round-the-Clock Hustle If you’re the type to bring work home with you, you aren’t alone. While your motivation to work nonstop is admirable, it’s also important to make the mental transition from workplace to home, establishing the time to hustle and the time to relax. Just like those that hit the gym without fail after a long day, sometimes you’ll need to practice saying no. If your work life is indistinguishable from your personal life, it’ll be hard to catch a break and recharge. This means burnout, frayed nerves, and missed details will soon be on the horizon. Of course, round-the-clock hustle is a strength, too. You’re passionate about your work, care deeply about doing things right, and failure is not an option. Just make sure that you establish some foundational boundaries so that you maintain an Top Agent Magazine
appropriate, healthy balance between your time at work and your time at home with the loved ones and hobbies you cherish. If making way for downtime isn’t easy, try penciling it in the way you would a work engagement. Dinner with a friend, a date night with a significant other, or a solo movie fest can be readily added to your calendar, and thus built in to your regimented schedule.
Turn to Food If your first instinct after work is to eat, it can say a few different things about your routine. Perhaps you’ve been so on-the-go all the day that you haven’t had time for lunch. In this case, you might need to regiment your schedule with more purpose aimed towards downtime and self-care; food is fuel, after all. If you head home and gorge after an average day, you may be turning to food as a way to relieve stress. In this case, you may need to reassess some of your post-work habits and find a healthier balance and outlet for your tension. Taking a walk, grabbing fresh ingredients for dinner, hitting the gym, or decompressing by catching up with a friend or a good book—all are healthier, more balanced ways of executing the transition from the office to the home. Pay attention to your consumption post-work. Determine how hungry or satiated you really are before making a grab for the nearest sustenance. People decompress in all different ways after getting home from the office, but always remember that routines are telling. Don’t take your daily actions and impulses for granted. Examine the root behind your well-worn practices, and you may detect nuances at play beneath the surface that can you help you recalibrate for the better.
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TOBY STAY
With a passion for the great outdoors running through his veins, Toby Stay is not your typical REALTOR®. Before donning the real estate hat, Toby had already established himself as a force to be reckoned with in the outdoor industry. He owned hunting and outfitting businesses, managed land and farms, and even built custom homes, lodges and log cabins. His diverse background in the recreational and outdoor sectors set the stage for his remarkable career in real estate. Driven by the need to support his growing family and make a financial change, Toby jumped headfirst into the real estate business. His niche? Selling tillable farmlands, recreational and hunting properties, waterfront homes and other gems nestled in rural communities. His expertise quickly made him one of the top-producing brokers in the state of Illinois. “We specialize in the kind of properties that revolve around rural communities and the places that are in the middle of nowhere,” he says. “Now we’ve become one of the top brokerages in the Midwest.” Around 2008, Toby teamed up with the owner of Land Guys, LLC, Scott Whittington, specializing in recreational and rural properties. With a shared vision and aligned passion for the industry, Toby and Scott began to grow Land Guys from a dynamic duo to a team of about 20 agents spread across five states. Their success speaks volumes, with annual sales reaching an astounding $250 million in farmland and recreational property. Toby’s personal achievements are equally remark30
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able, with $52 million in sales under his belt in the previous year alone. He often has between 15-25 personal transactions in closing at all times. “This was requiring me to spend much of my time behind a computer screen and not out on properties,” he explains. “Realizing I needed help, I decided to bring my wife on board to manage all of my transactions. She left a 25-year career in healthcare to become my office manager. The decision was life-changing, and my sales volume doubled as a result of it!”
SOLD!
The team gets along well and has a shared goal of making sure every client has the best experience. “We have a very unique thing going within the company,” explains Toby. “It’s not cutthroat, there’s no competition, no fighting over listings or drama like that, which is a rare thing in the real estate world. It’s just a team effort. Everybody knows their job and does their job.” What sets him apart is his unwavering commitment to rural communities and his understanding of the unique market he serves. Toby’s success is rooted in exceptional communication and lightning-fast response times. He understands the frustration of clients whose messages go unanswered, and he has made it his mission to never leave anyone hanging. “Almost every single time we go on vacation, I will sell farms,” he laughs. “Yesterday we literally were on a raft floating down a river for five hours and I sold two farms before I got to the pickup point. On the river, on vacation, enjoying family, and the outdoors. My wife says we should go on vacation more!” The Land Guys website is second to none, boasts Toby, yet most of his sales are by word of mouth, and repeat and referrals. “A lot of what I sell never even makes the website, or never makes it to social media,” he explains. “That’s because I’ve been doing this for a long time and I have people waiting for certain properties to pop up. If somebody calls me with a listing, most of the time I can sell that farm with the next phone call.” In addition to his work ethic, Toby is deeply rooted in his community. He lives in the tight-knit town of Mount Sterling, Ill., where he actively participates in community programs and events. From donating to pool programs and the local YMCA, to sponsoring sports teams like trap shooting and softball teams, he takes pride in giving back to the community that has supported him throughout his career. Top Agent Magazine
To contact Toby, call (217) 257-6096, email toby@landguys.com, https://landguys.com/about-us/toby-stay/ www.instagram.com/landguys/ or visit his Website, Instagram, www.facebook.com/landguys www.linkedin.com/in/toby-stay-16761323/ Facebook, or LinkedIn
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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 32
urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature. Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.
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Think vertically. When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.
Soothing sounds set the mood.
Upgrade the look of structural components. Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine
retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.
While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.
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Don’t compromise on your culinary dreams. If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.
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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well. Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.
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ALEX BRENER Alex Brener wants to be his clients’ forever Realtor. After being involved in various facets of the real estate business for the past fifteen years, Alex is happily working as a solo agent in his hometown of Charleston, South Carolina. He became licensed in residential real estate about five years ago after moving his family from North Carolina back to Charleston, and with his background in business, construction, and finance, coupled with his personal connections with the area, Alex has found success in building his brand as the go-to real estate agent of Charleston! While Alex serves the greater Charleston area, he specializes in the peninsula, Mount Pleasant, and the islands. “I’m an honest person and a straight shooter,” Alex comments, “and I invest myself into every single property [I’m] involved in as if it’s my own personal one.” This ability to work on a transaction regardless of whether it’s worth $250,000 or $15 million keeps his clients coming back, with a repeat and referral rate of business from 50-75% in the past few years. Many of Alex’s clients purchased homes pre-Covid and are now using Alex as their listing agent! He attributes his success to being from the area and being very plugged in with locals and other local agents. His commitment to his clients is unmatched; when a client wanted a hard-tofind, deepwater, private location and nothing was on the market, Alex went off market and conferred with local agents to see what they could make happen. Eventually, a fellow agent reached out with a beautiful waterfront property, and as Alex says, “the rest [was] history.” Alex stays connected with his past clients through quarterly emails and texts, or through hurricane season tips, and just through having neighborly interactions. “I like to stay in touch as if they’re friends or neighbors, not as if they’re a client I’m trying to snag again,” Alex states. “They’re usually going to be my neighbors, and their kids are going to go to school near my kids, so I just Top Agent Magazine
try to stay engaged like a normal good neighbor or friend would.” Alex relies heavily on word-of-mouth marketing, and aspires to ensure each client has a great experience throughout the process. Alex also uses social media and print advertising to his advantage, while utilizing larger national partners, like Zillow, to expand his network to out-of-town buyers. Alex’s natural approachability and strategic marketing have allowed him to average a sales volume of $20-$25 million annually, while he is on pace for a record $50 million in this current year. Alex’s parents are both local physicians in the Charleston area, and he is heavily involved in the Widows and Orphans Society, which helps widows and orphans of people associated with the medical community. He also enjoys helping with local wildlife organizations, whether it’s through a beach cleanup to help the local turtles, or getting involved with the local SCPA. He hopes to throw his hat in the ring to help run clinics for the ever-growing pickle ball craze sweeping the nation! He hopes to continue to grow his individual business, and is open to expanding to a team or creating his own brokerage. “I love Charleston,” Alex exclaims, “I think it’s the greatest city in America, and I’ve found that my unique experience [here] is not necessarily so unique, and I’d like to replicate that for other people.”
To get in touch with Alex, call 843-729-3098, or email alex.Brener@CarolinaOne.com To check out his listings, visit AlexBrenerRealEstate.com https://www.instagram.com/alexbrener/ Follow Alex on Instagram www.
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ALEX LYON When Alex Lyon was presented an opportunity for a mentorship in real estate, she knew it was an offer she couldn’t refuse. She was approached by one of the area’s top Realtors who was looking to open her own brokerage and train a group of agents from the ground up. Alex was working accounting in the oil and gas industry and promised herself, “If I can help people while not being confined to a desk, and achieve the salary I have now, I’ll stick with real estate.”
repeat and referral business while the remaining come from organic leads. She’s also maintained a Platinum, 5-star rating through her local MLS receiving over a hundred 5-star reviews from past clients. “I’m extremely service-oriented. I want my clients to be confident and beyond satisfied when they hire me.” Alex explains. As a younger agent, Alex strives to be known as the most reliable, trust-worthy agent that comes to mind in her area.
Luckily for the Houston Bay Area, Alex was able to earn approximately one dollar more in her first year working in real estate. She stuck it out and to her surprise became a top-producing agent. “I never expected it to grow as fast as it did but my previous employment in customer service, lending and accounting really set me up for success as an entrepreneur”, says Alex. Now nearly seven years into her real estate career she runs Lyon Realty Group. A small team, dedicated to providing a superior standard of service to Harris and Galveston County communities. Alex’s team includes mostly her family and is part of the Full Circle Texas Brokerage. Her mother became the licensed assistant and buyer’s agent after the birth of Alex’s first daughter in 2021. Her tech-savvy sister helps with marketing endeavors and various IT needs they may incur. Alex’s ever-supportive husband stays behind the scenes tackling a list of to-do’s but most importantly keeping her balanced and calm. The only non-family member of Lyon Realty Group is their full-time Transaction Coordinator, who Alex states, “she can’t live without and might as well be family.” “Having a team, I can trust to cater to my clients with the same quality and care as myself has been an invaluable addition to both my business and homelife”, says Alex. The team allows Alex to maintain an impressive annual sales volume with 75% of her transactions coming from
Her age comes into play in her methods of marketing listings and staying in touch with past clients. “We’re blessed to be in this industry in a time where we have a tool as awesome as social media,” Alex muses. She utilizes social media to share relevant content with her followers, whether it is a lifestyle video for an upscale property, or update of daily life that connects her with her community and sphere of influence. Outside of the digital world, Alex continues to stay very connected in the local community, where she was also born and raised. She and her mother are heavily involved in volunteer work for charities and local events. “I just love helping people,” Alex shares when asked about her favorite part of the job. “No transaction is the same, no client is the same, so it’s constantly keeping me on my toes.” She thrives on having clients put their trust in her for such an intimate and personal investment. Outside of work, you can find Alex spending time with her family and enjoying the waterfront/outdoorsy lifestyle that the Bay Area of Houston has to offer. Up next for Alex? She is about to give birth to another daughter, preparing to test for her broker’s license, mentoring new agents and always striving maintaining a work/life balance that allows her to enjoy her time with her children while maintaining a successful business.
To get in touch with Alex, call 281-508-0784 or email alex@lyonrealtygroup.com To check out her listings, visit LyonRealtyGroup.com. Follow her on social media at Facebook, Instagram, or LinkedIn www.
https://www.facebook.com/AlexLyonLyonRealtyGroup/
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4 Easy Ways to Redecorate Your Office that Will Boost Morale & Impress Clients Your office is a battle-station of sorts. It’s where you field business, launch your communications, and make the magic of your enterprise happen on a daily basis. While you’ll certainly need to have all the functional elements of an office in order to get your work done—desk, chair, internet—have you really considered the physical environment you’ve cultivated in the process? Think of it this way: working all day in a windowless, poorly lit room Top Agent Magazine
wouldn’t exactly inspire productivity or morale, would it? The fact is humans take all sorts of social, behavioral, and emotional cues from our environments. And as a real estate professional, you likely already understand the power of the visual and the benefits of making a good impression. With all that in mind, how can you redecorate or retool your
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office space in a way that will boost your mood, productivity, and client relationships? For inspiration, here are a few tips to keep in mind as you consider the ambiance and environment in which you conduct business.
1. A little goes a long way Redecorating your office space doesn’t have to break the bank. Style and décor are often about tiny details adding up to make an overall impression. For instance, paint color, plant life, and lighting are all straightforward ways to rejuvenate a room without spending a fortune. Have dark, drab walls? Consider springing for a lighter, fresher color that will breathe new life into your space. Have bare window sills or empty corners? Buying and potting a few low-maintenance plants like ferns or succulents can add freshness and pops of color to a sparse room. Rely on fluorescent lighting? Consider sprucing up your space with a few well-chosen floor and table lamps that add accents of taste while warming up the tone in your office. A few intuitively placed items can inspire renewed energy.
2. Reduce, Reuse, Recycle One way to make a big change in your office environment without spending a penny is to declutter and reorder. Let’s say you have rows upon rows of crowded, bulky filing cabinets. Try digitizing your records and cut the clutter, opening up square footage in the process. Maybe your desk has faced the same wall for years. Have you considered rearranging your existing furniture and décor? Just by reorganizing the flow of your workspace, you can give your office the cheapest face-lift possible. You can also make work areas flow more intuitively, based on the processes and collaboration you’ve adapted to over time. 38
3. Think like a client Imagine you’re walking into the office for the first time. As a client, what details would stick out? What red flags would come to mind? While you’re used to working in the same space every day, clients are coming into your office with no set expectations. With that in mind, complete a walkthrough of your office area to address eye sores, clutter, and whatever feels unprofessional or amateur. Half the battle of redecorating your space is finding opportunities and seeing things anew, instead of being content with the status quo.
4. Build out your brand Redecorating your space is about aesthetics, but it’s also about creating a unifying setting for your professional brand. If you’re catering to luxury clientele, it makes sense that your office space should appear elegant, high-end, and sophisticated. If you’re selling second homes out in the country, perhaps a more rugged but well-curated ambiance would set the right tone for your services. Maybe you’re courting the Millennial market or touting your tech-forward approach to real estate. In that case, a modern, sleek, progressive layout would speak to your company’s values and culture. Whatever the case may be, think of your office environment as an extension of your brand that communicates with clients, motivates your team, and sets the tone for your day-to-day operations. Even if decorating isn’t exactly in your wheelhouse, there are plenty of simple and philosophical shifts you can make to your space that will maximize your presence and productivity. What’s more, real estate is a business built on relationships—so it doesn’t hurt to create an office where clients are comfortable and confident in the environment you’ve built.
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DILLON HALL What started as a venture into real estate investing turned into a fulltime career in the real estate industry for Dillon Hall! Inspired by the book, Rich Dad, Poor Dad as a teenager, Hall obtained his real estate license as a way to learn about the industry before he began investing. “I didn’t really expect to like real estate, selling it,” Dillon clarifies, “and I got my license primarily for the investing side. But obviously, I turned out to actually really enjoy it.” Five years after earning his license, Dillon now owns and operates Abundance Real Estate, which serves the Temecula Valley and North County in San Diego, California. Abundance has been open for the past two years and has already grown into a team of approximately 35 agents. An investor at heart, Hall flips about fifteen homes per year, and is aiming toward twenty this year. This investor’s eye is what he feels gives Abundance an advantage in the market. “We upgrade or optimize [a client’s] home, so that they can maximize their return,” Hall explains. Dillon and his team understand that spending $2000 on fresh countertops can add $5000 in value to the sale. In addition to optimizing his clients’ homes before listing, Hall also has a full-time videographer on payroll who is responsible for the creative advertising video content. “We do a sunset drone for every listing,” Hall comments. One inventive way Hall’s videographer utilized drone footage was to showcase a 30 acre listing —while most agents would take an aerial photo to show the land, Hall’s videographer used drone footage to give people a walkway to explore the entire property. Abundance’s unique approach has kept the team busy with over 300 transactions in the past twelve months, with Hall working on forty transactions personally. Top Agent Magazine
After two years in the business, Dillon estimates that 30% of his transactions are from repeat and referral business, doubling from 15% in the year prior. While Abundance is currently the fastest-growing brokerage in Temecula, Dillon is striving to be the number one brokerage in volume. Hall also hopes for his agents to grow into real estate investors as well. “We see our clients making money with real estate,” Dillon states, “and I’d like to see Abundance agents to be independently wealthy from investing in real estate and actually practicing what they preach.” Outside of building Abundance’s successful reputation, Dillon and his team have sponsored Easter egg hunts in Temecula. Dillon feels blessed that everyone at the brokerage is a friend or a friend of a friend. The team is passionate about pickleball, and is hosting a pickleball tournament in the next month! He also is enjoying weekends by his brand new pool with his fiancé and daughter.
To get in touch with Dillon, call 951-225-2964, or email dillon@abundancerei.com. To check out Dillon’s listings, visit DillonHallRealtor.com Follow Dillon on Facebook, Instagram, and LinkedIn! www.
https://www.facebook.com/dillonhallrealtor/
https://www.instagram.com/dillondigital/?hl=en
https://www.linkedin.com/in/dillonhallestates/
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