CHRISTINA CALDERON

Christina Calderon’s real estate adventure kicked off during the tumultuous year of 2020 when, faced with the challenges of the pandemic, she made a bold decision to leave behind her career as a Cosmetologist and embark on a journey into real estate. ”I started to really rethink life and what it was that I wanted to do, and I realized that life is too short to be unhappy.” Her father, who does high-end real estate photography in Palm Springs, inspired her to go to real estate school, and she fell in love with everything about it.

Unlike many REALTORS® who are advised to focus on a specific niche, Christina thrives on being everywhere. From South Tucson to the far eastern corners of Tucson, to Marana and Rita Ranch, and even up on Mount Lemmon, she covers a vast territory.

“I don’t think I’ll ever want to create a geographic niche,” she muses. “I really like being all over the place. If I had listened to some of the early advice I received to focus on one area which is the Northwest side, I would have sold just one home by now.”

A defining feature of Christina’s journey is how open she is about her four and a half years of sobriety. Initially advised to hide this chapter of her story, she decided to embrace it and be her authentic self. “Today I’m really active in the recovery community,” she shares. “I speak a lot and it’s something I’m really proud of.” Christina, whose own mother committed suicide, also volunteers to speak about suicide and assist people in the darkest places in their lives. “Addiction took me to a place where I tried to take me own life,” she admits, “but I fought for it, and I never gave up, and now my life is far better than I ever imagined it could be, so I love sharing that message of hope. I want to be 100 percent my authentic self. Just drown out all the sound around you.” Many of her current clients are people in the recovery community. “Some of them may never buy a house,” she says, “but it’s so exciting to help them get their credit into better shape and maybe it will help them get into a nicer rental property.”

Christina’s marketing strategy goes beyond the ordinary. Whether it’s going above and beyond with photography or personally knocking on doors and inviting people to her open houses, she believes in the power of personal connections, both within the world of real estate and in her personal life. When not working, Christina is a force to be reckoned with on the jiujitsu mat. As a Competitive Blue Belt, she not only competes at a high level and is an IBJJF double gold medalist, but also dedicates her time to teaching free seminars for women and children. Her unique approach is to combine her passion for martial arts with a purpose of empowering and protecting others.

Christina’s future in real estate is bound to be as dynamic as her present career. While she didn’t initially plan to enter commercial real estate, she has embraced it wholeheartedly as well. She is also beginning to implement her plan to start a team sooner than expected. Christina lives by her own version of the Golden Rule: “I just want to be so good to people that they want more, and they want to refer me to everyone because they know I will take such good care of the people they send me,” she enthuses. “It’s really that simple. Be honest. Be good to people. Take care of them. Be your true self.”