NORTH CAROLINA 10-22-18 by Top Agent Magazine

NORTH CAROLINA EDITION

6 Ways to Get Your Client to Trust You

GOOGLE ADWORDS:

HOW TO MAKE GOOGLE DO THE WORK FOR YOU

FEATURED AGENTS

Jennifer Patterson Donna Dunevant COVER STORY

Josh & Charlene Dearing

NORTH CAROLINA EDITION

Rob Johnson is proud to congratulate

Jennifer Patterson

contacted us to ask up with her and we goes above and bey process as seamle live 4 1/2 hours aw contractors to come repairs, paint and contractors there an and set up appointm and meet with the us mail the contract could verify the wo handing the check JENNIFER PATTERSON JOSH & CHARLENE DEARING DONNA DUNEVANT went on the market on being featured for the“I state know the market well, if you’re looking on all of Donna’s r for a lake property or have a lake property to tremendous interest North Carolina in Top Agentsell, Magazine! I’m the one to call,” she explains. She also focuses on fell through and Donna had anoth providing excellent service, aiming to guide her clients every at the house the very next day (an step of the way. “My clients know I have their best interest us 2 days later!).” at heart, and that I can get the job done.” When it comes to marketing, Donna also goes above and beyond, putting During any freetime, Donna is g her listings on lakehouse.com, promoting them online and nity through supporting the anim utilizing RE/MAX’s extensive tools. After the transaction is Protection Society. She also likes over, Donna stays in touch with clients through phone calls, on Hyco Lake. ROB JOHNSON holiday cards, and client appreciation events. Home Mortgage Consultant | UHM NMLS #2229 LO NMLS #49531 Donna is happy with where her Always exceeding expectations, Donna has accumulated forward to helping more people 919 -475 - 5976 | RJohnson@UnionHomeMortgage.com dozens of five star reviews. One recent seller said, “We showing lake property, because I unionhomemortgage.com used Donna to sell my dad’s house on Hyco Lake. Donna including the water depth, rules, 4011 University Drive, Suite 201, Durham, NC 27707 had shown the home when it was listed with another agent me an address, I can tell you ab and at that time told our agent how much she loved the pride in knowing the answers to house. When the listing expired with the other agent, Donna clients ask them.”

DONNA DUNEVANT

For Donna Dunevant, jumping into the real estate industry was an easy decision. She had owned convenience stores in the past, and had purchased and sold numerous properties. “I always thought I would get into it,” she said. In March of 2013, she received her real estate license, and hasn’t looked back since. Today, she works with RE/MAX in Roxboro, North Carolina, serving Person and Caswell counties, specializing in Hyco Lake. Donna is an expert in the region she serves, and that 11 is largely is one of the reasons her business based off of referrals.

Josh & Charlene Dearing

CONTENTS

4) 6 WAYS TO GET YOUR CLIENT TO TRUST YOU www.

8) 6 THINGS YOU NEED TO DO TO BE A GREAT MENTOR

17) GOOGLE ADWORDS: HOW TO MAKE GOOGLE DO THE WORK FOR YOU

20) 6 METHODS FOR BUILDING BETTER EMAIL LISTS

Phone 888-461-3930 | Fax 310-751-7068

mag@topagentmagazine.com | www.topagentmagazine.com No portion of this issue may be reproduced in any manner whatsoever priorinformation consent of the publisher. Top Agent Forwithout more about Donna Dunevan Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published please call 336 - 504 - 0546 or email skye5565@hotm materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. To subscribe or change address, send inquiry to mag@topagentmagazine.com. Published in the U.S.

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6 Ways to Get Your Client to Trust You The word “REALTOR®” can leave a sour taste in some people’s mouths. Many of today’s home buyers and sellers grew up during the 2009 recession. They are wary of anything 4

or anyone who comes off as too salesy, and they want to work with individuals who they can trust. But how do you prove to someone you’ve likely never met that you can be trusted?

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Put Testimonials or Case Studies on Your Website

When something goes wrong, own up to your mistakes. Don’t hide bad news from your clients. Be upfront and responsive.

Testimonials and case studies are social proof that you have both the experience and the skills to do the job your clients are hiring you for. People often leave testimonials when they are either incredibly disappointed or extremely happy with the service they were provided, so they’re a good indication to prospective clients of the treatment they’ll receive. Case studies, which you can post on your blog or website, have much of the same effect, but even more than testimonials, case studies demonstrate your real estate and finance expertise because they explain how you achieved a specific set of results.

Be Responsive and Accessible

Can your clients reach you easily? That doesn’t mean you need to be available 24/7, but you should respond to your clients within a few hours of receiving their message. When agents don’t respond to their clients’ calls or emails for days on end or fail to provide them with a direct line of contact, their clients’ experience can quickly become frustrating. Agents are busy but so are their clients. If you constantly show up late to or reschedule meetings, your clients won’t feel like their time is respected or their business is valued. Make sure you set a realistic schedule for yourself rather than spreading yourself too thin.

Be Honest and Transparent

Sometimes you don’t have the answer to a client’s question. Be honest about your strengths, weaknesses, and the limits of your knowledge. A good response might be, “I don’t know, but I can find out.” Be transparent with your clients, and they’ll respect you for it. You should always act in their best interest. Top Agent Magazine

Go the Extra Mile

If you do the bare minimum, that’s what your clients will remember. Their experience won’t be memorable, and they won’t gush about you in online testimonials or in real life to people they know who could use your services. It’s that simple.

Put Yourself in Your Client’s Shoes

Clients understand that you need to earn money, but that doesn’t mean they want to feel like they’re just a dollar sign to you. Be empathetic to your client’s concerns, even if you’ve heard it all before. Your clients should know that you are there for them.

Be Consistent

Being responsive, friendly, and knowledgeable shouldn’t be an act. If you “turn on” your personality for clients and then suddenly become a different person when they leave the room, it’s likely that the cracks in your mask will eventually become apparent. But “faking it till you make it” is so common it’s become a cliché. When we are starting out, we don’t always have the systems or resources in place to create a smooth client journey, from onboarding to closing, so instead we constantly try to reinvent the wheel. Give yourself time to pause, slow down, and reevaluate your workflow. Creating systems creates

consistency, and those systems can and should be constantly updated.

Developing trust between you and your clients will take time, but doing these things can give you a running start.

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JENNIFER PATTERSON Top Agent Jennifer Patterson is a force to be reckoned with in the Triangle region of North Carolina. Selling in the counties of Chatham, Durham, Orange and Wake, Jennifer was named one of the Top 25 Realtors in the area by the Triangle Business Journal in 2017, having sold over $35 million in real estate in the past three years alone. Focused, civic-minded, and deeply knowledgeable (she is also a CPA), Jennifer brings an impressive level of value to each and every one of her grateful buyers and sellers. Jennifer began her adventures in real estate back in 2005, when she was working as a property manager, overseeing her family’s many investment properties. “My father and mother had purchased forty properties in South Carolina in order to create a nest egg for retirement. I knew I had to help him and help our family. It just made sense.” Now working with respected agency Fonville Morisey Realty, Jennifer has firmly established herself as a Realtor who truly cares about her clients, and works hard to help them achieve their real estate goals. Her extremely genuine approach has endeared her to her clients, which has translated into a business that is based more than 70% upon repeat and referred clients. When asked what she believes inspires such loyalty in her customers, Jennifer grows thoughtful for a moment before replying. “I think it’s because I’m all about developing relationships with my clients. My business is very much relationship-based, and if the transactions follow, that’s great. But my goal is to become their Realtor for life. I’m very passionate about helping them achieve their goals, whether that’s buying or selling. It becomes my mission.” Jennifer’s CPA experience also benefits her clients greatly. “I’m able to use my business acumen to help them succeed,” she explains.

Jennifer also employs a comprehensive, multi-pronged approach to marketing her listings, which has consistently resulted in quick sales for top dollar. She utilizes professional photography exclusively, and works with a professional Appraiser to design floor plans with measurements. Custom-designed marketing materials are created, and her staging team provides free consultations prior to the home being listed. When the home is ready, Jennifer makes sure it has a robust online presence. “I treat the listing as if it’s a live performance,” she explains, “and we really need to do our preparation in order to perform well during the listing period.” Jennifer is well-known for her philanthropic heart. “For each transaction, whether it’s a sale or a purchase,” she says, “I will donate money to Food for the Poor, which builds well pumps for villages in other countries that desperately need water.” For transactions over $1 million, Jennifer will donate $3,600 to another organization that builds homes in other countries for needy families. “One of the things I love most about my job is the gratifying aspect of being able to give back, while helping folks achieve their dreams,” she says. Jennifer also gives back to the real estate community, and she is currently the Assistant Treasurer for the Orange Chatham Association of Realtors. When she’s not working, Jennifer enjoys hanging out with her husband of twenty-five years, and their two daughters, who are eighteen and twenty. “One of my daughters is a freshman at North Carolina State, majoring in aerospace engineering. The other is a junior at the University of North Carolina School of Arts, studying filmmaking,” she says, her pride obvious. The future looks bright for Jennifer, who plans on continuing to grow her business so she can help as many people as possible. She also plans to continue refining and improving her already exceptional client service. “I want to continue to harness my energy so I can better help my community, and to assist as many people as possible with achieving their real estate goals,” she says.

For more information about Jennifer Patterson, please call 919 - 824 - 7981 or email JPatterson@fmrealty.com 6

Rob Johnson is proud to congratulate

Jennifer Patterson

on being featured for the state of North Carolina in Top Agent Magazine!

ROB JOHNSON

Home Mortgage Consultant | UHM NMLS #2229 LO NMLS #49531 919 -475 - 5976 | RJohnson@UnionHomeMortgage.com unionhomemortgage.com www.

4011 University Drive, Suite 201, Durham, NC 27707

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6 Things You Need to Do to Be a Great Mentor

Everyone reaches the point in their career where they feel they have gained enough experience and wisdom about business and what it takes to succeed, to actually help someone else achieve the same. Although you may have trained or given advice over the years, taking on the official status as a mentor to someone is a whole new ball game. 8

Although mentorship is an unpaid endeavor, you’ll be surprised to find out how much you’ll gain from the experience. You’ll also grow as a business person through the process of teaching someone else. It’s also an endeavor that many will pay forward one day, creating a business atmosphere that is based more on mutual success than competition, which is better for everyone.

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If you were mentored, you may already have an idea of what it entails, and what you liked or didn’t like in your mentor/mentee relationship. Although it is a personal relationship that will need an individual approach, there are certain things that are key when it comes to being a great mentor: 1. Be a good listener

est about your own failures. It can be a huge relief to find out someone they look up to has gone through similar experiences and still managed to come out on top. As we all know, oftentimes the greatest lessons come from failures, which can be times when our character is truly tested. Building trust through mutual respect and honesty will make every aspect of your mentorship more effective.

You’re basically a sounding board who needs to hear your mentee’s ideas, plans and goals in order to advise them. Strong, constant and clear communication is key to any successful mentoring relationship. Sometimes just letting them talk things out with you, will lead to them to discovering the solution they were looking for. 2. Set expectations and goals at the start When listening to your mentee in your first meeting about the potential relationship, it’s important to establish the parameters of what that relationship will be: What can you give them? What do they need or expect from you? Once the terms are agreed upon, you may want to set specific goals you’ll be working on together so that there’s a defined plan of action, timeline and result you can both expect. 3. Be honest This is important when it comes to offering them constructive criticism or tough love, but more importantly, you need to be honTop Agent Magazine

4. Get them to think, don’t make decisions for them Sometimes being a mentor is being a bit like a psychologist. By asking certain ques-

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tions you can lead your mentee to their own conclusions about their business dilemmas and strategies to reach their goals. Being a mentor is all about guidance. Build confidence by drawing out the best in your mentee rather than just presenting them with solutions. 5. Look at the situation objectively One of the key strengths you offer your mentee is a complete emotional detachment to their business. You have no sentimental attachment to doing things a certain way or working with an incompetent vendor because you ‘go way back’. Your only motive is what’s best for your mentee and their business. Although emotions cans still get in the way sometimes, having a detached perspective on hand to guide you is invaluable. 6. Don’t just offer constructive criticism, be supportive Yes, being a mentor is sometimes advising your mentee that he’s doing something ineffectively, but your main purpose is to alway approach everything like cheerleader. You need to let them know that through it 10

all, you are a reliable support to them and have a complete belief in their abilities. Make sure to always praise their accomplishments. Remember: your job as a mentor is more about guidance than constant feedback. Your goal is to help someone become the best they can be, not someone who just does everything the way you do it. You’re helping them build confidence in their own intuition, which will hopefully lead to a lifetime of success, and one day, they too might be a valuable resource to another mentee down the road.

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Josh & Charlene Dearing

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JOSH & CHARLENE DEARING Top Agents Josh and Charlene Dearing, of The Premier Team with RE/MAX Executive in Charlotte, North Carolina are relatively new to the real estate game, but have already established a solid reputation as Brokers who can be trusted to provide their many clients with the very best customer service available in The Tar Heel State. Their enthusiasm, true concern for their clients and their vast reservoir of industry knowledge has resulted in a rapidly-growing business that shows no sign of slowing down. Josh and Charlene began their journey in real estate in 2015, when Josh was working in the financial 12 Copyright Top Agent Magazine

industry where he learned about customer service from some of the best in the business. There was very little opportunity to meet the clients he worked with. “I got tired of sitting at a computer all day, and knew I needed a change,” recalls Josh. “A friend suggested I give real estate a try, so I interviewed with a boutique agency and was hired as an Inside Sales Associate. I really enjoyed it, and ended up getting my Broker’s license.” Charlene, who was then working in radiology, accompanied Josh on a few showings and also fell in love with the industry, and soon obtained her own Broker’s license. The couple hit the ground running and found almost instantaneous success, Top Agent Magazine

recently being named Rookies of the Year by RE/MAX. Nearly 70% of The Dearing Team’s business is based on referrals, a sure indicator of the quality of service they offer their clients. “I think it has a lot to do with our willingness to help people,” says Charlene. “We definitely go above and beyond for them, we want to show clients all that Charlotte and Lake Norman has to offer, from the best places to dine to a full list of things to do based on each individual buyer. Whether it’s taking clients out on the boat or driving them through downtown, we want our clients to get the full experience of our hometown. We are literally full-service agents.” Another reason is the deep relationships the pair Top Agent Magazine

form with their clients. “We develop real, lasting relationships with them,” says Josh. “We’ve gone on vacation with our clients and were even recently invited to a client’s wedding.” The appreciation the couple feels for their customers is clearly reciprocated. This appreciation 13 Copyright Top Agent Magazine

is made abundantly clear by the many glowing reviews they have received on Zillow.com, on which site they hold a perfect five-star rating. Among the testimonials is this one, which clearly illustrates the exceptional service they provide: â&#x20AC;&#x153;Josh and Charlene are amazing! They go above and beyond to ensure you get exactly what you want. They are honest, diligent and the most Copyright Top Agent Magazine Copyright 14

organized and prepared Realtors my wife and I have ever worked with. They know every area of Charlotte/Lake Norman like the back of their hands and are loaded with recommendations for all areas. If you need a good Realtor who will make house hunting a pleasure, do yourself a favor and call these two. I promise you will be so glad you did.â&#x20AC;? Top Agent Magazine

Another factor in Josh and Charlene’s success is their comprehensive, thoughtful and cutting-edge approach to marketing their listings. High-definition photos, drone videos, video walk-throughs and virtual tours are all part of their marketing arsenal, as is their robust presence on social media. The pair also produce creative, humorous videos for each listing, ensuring that their properties are seen by as many potential buyers as possible. When speaking with Josh and Charlene, one can’t help but notice the sincerity and enthusiasm they project, qualities that certainly endear them to their clients. “I feel like we connect with people,” says Josh, “and I feel that they trust us. Top Agent Magazine

Usually, just a few minutes after meeting us, they realize we’re not just there to sell them, we’re there to help them.” Adds Charlene, “We’re not pushy at all.” When they’re not working, Josh and Charlene enjoy nothing more than spending time with Copyright Top Agent Magazine 15

their two “children,” a Great Dane named Lincoln and a Silver Lab named Gracie Blu. They are also very active in their community, and will soon be hosting a client appreciation event, the proceeds of which will go towards a fund benefiting the children of a longtime friend who recently passed away from a brain aneurysm.

Josh and Charlene’s plans for the future are fairly straightforward, and include continuing to grow their business while sacrificing none of the exceptional customer service that has become their calling card. They would eventually like to grow their own team to include approximately twenty agents working under them, allowing them time for another passion of theirs: coaching other agents to become top producers like themselves.

For more information about Josh and Charlene Dearing, https://www.facebook.com/thekenneyteam/

https://www.youtube.com/results?search_query=sandra+kenney+keller+williams

call 704-808-1428 or email thedearingteam@gmail.com http://www.kenneyteam.com/

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Google AdWords:

How To Make Google Do the Work for You There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided advantage when it comes to attracting prospective buyers to your listings, as well as you as an agent. Google is easily one of the major superpowers of the internet, and they have one of the most powerful advertising tools available. Knowing how to utilize Google AdWords in the correct manner can make your internet advertising immensely powerful and possibly your best way to reach prospective buyers. Google AdWords is also extremely cost-effective. This multifaceted tool gives you much more control over your advertising campaign than other more traditional methods. You can target specific audiences, choose the specific search terms, also known as keywords, that will bring up your ad in someoneâ&#x20AC;&#x2122;s search results, and you can set a budget for each campaign that will dictate itâ&#x20AC;&#x2122;s reach and how long the campaign will run. Here are some tips for how to put Google AdWords to work for you. Top Agent Magazine

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ent websites. You want to set yourself apart from every other real estate website users are viewing in their search for a house.

MAKE SURE YOUR ADS ARE GOING TO SEND USERS TO A SITE THAT WILL CAPTURE THEIR ATTENTION

You can spend an infinite amount of money on Google advertising campaigns, but if those ads don’t send users to a site that will capture and hold their interest, then you’ve just wasted all that money. Don’t put your cart before the horse. Make sure you are considering exactly where these ads are going to send users. To set up your website for success, at the very least you want to make sure users are greeted by clear call-to-action, such as a message that will encourage them to sign up for your newsletter or subscribe to your blog. You want to set up your website to maximize and capture the leads the ad campaign sends your way.

BUILD CUSTOMIZED OR CUSTOM-MADE WEBSITES RATHER THAN TEMPLATE WEBSITES It is easy and tempting to use template websites, or to offer your agents template websites if you are a real estate manager or broker. While this offers a cost-effective solution to providing every agent with a website, it does little to set you or your agents apart and capture the attention of users that are used to seeing a wealth of differ-

MAKE SURE YOU ARE OFFERING VALUE ON YOUR WEBSITE

Don’t simply use your website as a kind of brag sheet. Let users know what makes your particular services valuable to them. Highlight your expertise in a certain location through tools such as blog posts, providing market updates, or giving pertinent information on a unique type of property. This will ensure that your online advertising campaigns are much more successful.

LOCATION IS EVERYTHING!

Location is everything in real estate, and the same holds true for Google AdWords. You can target specific locations in your ad campaign. While one approach is to focus on the area around your location, a more advanced approach would be to link AdWords campaigns to your Google My Business account. This is a Google service that includes your address in the ad, allowing people to then click on it and see exactly where you are located on a map.

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USE GOOGLE ADWORDS IN YOUR CAMPAIGN TO EXPAND YOUR BUSINESS IN GENERAL

Focus an AdWords campaign on expanding your business by incorporating specific zip codes and neighborhoods that will help you establish a presence in an area where you would like to increase your real estate business. Making sure that your ad appears in search results that are related to the real estate in a specific area will help shape the image and brand of your business as well as bring in new leads.

HARNESS THE POWER OF DATA

When you run a Google AdWords campaign Google Analytics captures a wealth of information about your target client demographic. You can gain real insight into your online visitors, such as when they visit, what they do and look at on your site once they get there, and what search terms they use. You can use all of this information to grow your business. Use Google Analytics to determine which users (location, gender, age) are utilizing specific aspects of your site, such as looking at multiple listings, reading your blog, etc. You can then use this information to target these specific demographics in your AdWord campaigns, Gmail ads, the Google Display Network, and other advertising.

Using the internet to help advertise your business and your listings is one of the smartest moves you can make as an agent in this modern age. However, you donâ&#x20AC;&#x2122;t want to simply go into the process blind or youâ&#x20AC;&#x2122;re wasting a lot of potential resources and data that could make all the difference. To reap the benefits of Google AdWords, you must apply an intelligent strategy to using these campaigns. Top Agent Magazine

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6 Methods for Building Better Email Lists By Kendra Lee

Email lists can be a blessing or a curse. When they’re composed of real email addresses of people in your target micro-segment, and those people recognize you or your company by name, an email list is an invaluable lead generation resource. When the list is filled with contacts who don’t know of you or your company, i.e. a cold list, lead generation can be though – really tough. Likewise, if your list is populated with fake, inactive, or irrelevant accounts you’re at risk of being banned by your email software provider. Not surprisingly, I hear from clients all the time asking how to build an email list that will get results for their campaigns. Should they purchase? Should they attempt to build their own? Remember that with email list building your goal is to build a list of people within your micro-segment, so quality is more important than quantity. The more similar the contacts, the easier it is to tailor your nurturing and lead generation content to their specific needs. Here are six methods that will help you build a quality email list. 20

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Nurturing and lead generation activities: When you engage in social media, nurturing activities, SEO, and Adwords, those mediums provide forums for you to drive people to your website, start a conversation via a social channel, attend an event you’re hosting, and add people to your list. People who respond really do want to be part of your list.

Membership organizations: Whether it’s through industry associations, mastermind groups, or networking events, these types of organizations provide an excellent means for collecting contact information. Generally, people will update or provide their own information because they want other members to have easy access to them so you know the data is current.

Shared lists: By finding a peer who targets a similar microsegment with a non-competitive offering, you may be able to forge a partnership in which you promote to each other’s lists. This happens frequently within the high tech space, with consultants, and with professional services organization where they understand the value of collaboration.

Research the web and build your own: Increasingly, we’re seeing companies comb LinkedIn, Zoominfo. com, InsideView.com, DiscoverOrg.com and other websites for contact information, and then follow-up with companies to confirm the validity of that information. This approach is time consuming, but it can be very effective. A client who we coached through this process recently got a 41% open rate on their email nurturing campaign. I really like DiscoverOrg for the detailed information they have if you’re selling in the IT or telecom industry.

Purchase lists: There are numerous companies that sell email lists, but you need to be careful which vendor you buy from

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and how much you spend. Prices typically range from hundreds to several thousand dollars depending on list specificity and size. One warning: Expect higher bounce rates with these lists and negotiate for that issue when you purchase. To avoid high bounce rates, look for a list company that validates the information. In this way I’ve been very pleased with ExchangeLeads for new lists and validation of current lists. If you don’t have any list, this may be the way to get started.

Trade information for information: Sites like ExchangeLeads and Data.com community give you credit for providing contact information for companies you’ve worked with in the past. As you earn credit, you can use it to acquire lists for free. These services generally have a fee option as well, and the data integrity is dependent upon users keeping it current. Again, look for companies that validate data to reduce bounce rates and wasted time. I really like ExchangeLeads for trading information as well as purchasing it.

Ultimately, my advice would be to focus as much on the organic list building methods (#s 1-4) as possible, and supplement with the purchased methods (#s 5 and 6) when necessary. If you start with a purchased list, plan to nurture it and build your recognition. Don’t toss it away if you don’t get immediate results. At the end of the day, you want to strive for list quality over list quantity. Pushing your messaging out to unwitting, uninterested, or unsuspecting prospects won’t do anything to help you close more deals. Contact details for Kendra Lee: Phone: 303-741-6636 (Old fashioned, but very effective.) Email: Info@klagroup.com (Yes, I get every one of these personally.) Twitter: @KendraLeeKLA (And I do follow all direct messages on Twitter!) KLA Group is a sales consulting and training firm focused on helping clients get more customers in the Small and Midmarket Business (SMB) segment through lead generation, prospecting, hiring and onboarding strategies. Copyright©, Kendra Lee. All rights reserved. 22

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DONNA DUNEVANT For Donna Dunevant, jumping into the real estate industry was an easy decision. She had owned convenience stores in the past, and had purchased and sold numerous properties. “I always thought I would get into it,” she said. In March of 2013, she received her real estate license, and hasn’t looked back since. Today, she works with RE/MAX in Roxboro, North Carolina, serving Person and Caswell counties, specializing in Hyco Lake. Donna is an expert in the region she serves, and that is one of the reasons her business is largely based off of referrals. “I know the market well, if you’re looking for a lake property or have a lake property to sell, I’m the one to call,” she explains. She also focuses on providing excellent service, aiming to guide her clients every step of the way. “My clients know I have their best interest at heart, and that I can get the job done.” When it comes to marketing, Donna also goes above and beyond, putting her listings on lakehouse.com, promoting them online and utilizing RE/MAX’s extensive tools. After the transaction is over, Donna stays in touch with clients through phone calls, holiday cards, and client appreciation events. Always exceeding expectations, Donna has accumulated dozens of five star reviews. One recent seller said, “We used Donna to sell my dad’s house on Hyco Lake. Donna had shown the home when it was listed with another agent and at that time told our agent how much she loved the house. When the listing expired with the other agent, Donna

contacted us to ask for the listing. We signed up with her and were so happy we did! She goes above and beyond in order to make the process as seamless as possible. We now live 4 1/2 hours away, so Donna set up for contractors to come out to the house to make repairs, paint and do landscaping. She met contractors there and got quotes for the work and set up appointments so I could drive over and meet with the landscapers. She also had us mail the contractors’ payment to her so she could verify the work was completed before handing the checks over. When the house went on the market, it looked fantastic based on all of Donna’s recommendations. We had tremendous interest in the home. The first deal fell through and Donna had another interested party looking at the house the very next day (and had an offer submitted to us 2 days later!).” During any freetime, Donna is giving back to the community through supporting the animal shelter and the Animal Protection Society. She also likes to relax by riding her boat on Hyco Lake. Donna is happy with where her career is, and is looking forward to helping more people in the future. “I just love showing lake property, because I know everything about it, including the water depth, rules, regulations. If you name me an address, I can tell you about it immediately. I take pride in knowing the answers to the questions before my clients ask them.”

For more information about Donna Dunevant, please call 336 - 504 - 0546 or email skye5565@hotmail.com Top Agent Magazine

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