TRACY GREENE

Ranked as one of the Top 100 Agents in South Florida, Tracy Greene of Keller Williams Realty in Jupiter, Florida is showing no signs of slowing down.

Tracy Greene’s path to success in the world of South Florida real estate is anything but ordinary. She began working for a high-end builder and developer in her early 20s in the greater Washington, DC area. “Later in my career, I worked at advertising agencies as an account executive where most of my clients were builders, developers and marketing directors,” Tracy explains. It seemed everywhere she turned, real estate was calling her name. It wasn’t long before Tracy was inspired to earn her real estate license and begin working as a professional agent. “I was helping a family in South Beach prepare their condo for sale. I was doing property management for them,” she explains. “They ended up giving me a nice bonus and I used that to get my real estate license.” Tracy landed at Keller Williams Realty in Jupiter, Florida and hasn’t looked back. She was “Rookie of the Year” in her first year and has grown her business every year since. Now, a decade into her career, she’s made great strides and can’t imagine herself doing anything else. In 2022, she was ranked as one of the Top 100 Agents in South Florida out of 7500+ agents, and is showing no signs of slowing down. She was also awarded #1 listing agent in her office.

Serving Jupiter, Palm Beach Gardens and all of South Florida, Tracy loves this beautiful area she calls ‘home.’ “The fascinating part about living in the Palm Beach County market is the wide range of price points,” she explains. “There are condominiums from $300,000 to single family homes over $100 million and everything in between.” With miles of pristine beaches and being one of the top golf capitals of the world, this area attracts people from all over the world.

Tracy loves helping families, first time home buyers and single professionals find their perfect home, and has made it her mission to deliver exceptional service to each and every client. This has led to most of her business deriving from repeat clients and referrals.

She focuses on developing lasting relationships with those she serves, making it a priority to stay in touch throughout the year. “I reach out to them periodically to see how they are enjoying their new home, and I keep up with them on social media,” she explains. Those who work with Tracy appreciate her compassionate and empathetic nature. “I consider myself more of a consultant than a hard-sell agent,” she says. “I just want to help people find their sacred space.”

Purchasing a home is the most important investment most people ever make. “My job is to put my client’s needs first, be responsive as possible, make myself available and provide value-added guidance throughout the home buying/selling process. I have a great team of professionals – from mortgage lenders and title companies to all types of vendors, including general contractors, handymen and attorneys, who are very responsive in helping my clients.”

When it comes to marketing her listings, Tracy goes above and beyond, reaching out to agents in her market to let them know she has a property coming up for sale. “I also send out postcards, have a presence on social media and list every home on the MLS,” she explains. Averaging over 20+ transactions each year, it’s clear she’s been successful spreading the word far and wide.

Community is another important aspect of Tracy’s life and work. She is part of a program called ACA, which assists adult children of alcoholics and dysfunctional families. “It’s been around for approximately 40 years in this country, but didn’t have a big presence in South Florida until 2011,” she explains. “I helped facilitate the first meeting and now there are hundreds of meetings here; it has become a movement that’s helping thousands of people.” When Tracy has free time, she loves to practice Pilates, play pickle ball, hang out with her dog Bailey, and travel with her husband and friends.

In the coming years, Tracy has her sights set on expanding more into the higher price range of the luxury market and reaching a new clientele. No matter what the future holds in South Florida real estate, she remains eager and ready to continue building her career and help her clients for years to come. “Real estate is a big part of my life. This is what I’m going to be doing for the next 20 years. I am very passionate about it.”