SOUTHERN FLORIDA EDITION
ADDING VALUE TO LISTINGS
& the Advantage of Identifying Neighborhood Amenities
COVER STORY
DENISE DIBIASE FEATURED AGENT
CARL CHRISTIAN
RECONSIDER REFERRAL-ONLY WHEN PLANNING FOR THE FUTURE
Small Yard? Big Statement:
How to Make the Most Out of Micro Outdoor Spaces
8 THINGS SUCCESSFUL PEOPLE NEVER DO
SOUTHERN FLORIDA EDITION
CARL CHRISTIAN When Carl Christian tells you that he’s 9 is, “I “the Nice Agent” and that his motto will work until you smile,” it’s not a gimmick. He means it. He’s the go-to guy everybody counts on when they have a problem, whether they’re looking for a project manager for their new multi-million-dollar building, need their dad picked up from Brazil at the airport, or want a recommendation on where to buy a car. “I’m the guy who’s always helping everyone. That’s the way I was raised,” he says. “My door is always open. I’m punctual and loyal and I love everybody.” DENISE DIBIASE
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CARL CHRISTIAN
company “The Nice Tax Company”, and rents homes, and has a TV s “Open House with The Nice Agen Facebook live show “HT Kay PAW” a podcast “The Young and Self Empl “ that teaches people about real es He’s even created a nonprofit, the Foundation, that teaches people about estate, and just started writing a boo the subject. Carl is already a publi author, his first book called “ The Life of Carl E Christian “ takes you o incredible journey from birth to reac 40 years old.
When Carl arrived in the U.S. from Haiti in 2000, he In addition to always being ready to lend a helping h had just $65 and no sales experience. He was working a Carl also believes in paying it forward and perform dead-end job when a friend suggested he try real estate. random acts of kindness when he can. “When my da “At that first job, the broker in my office told me that I ter was born and the market crashed, they cut off looked like a tiger and that I would be very successful. I electricity three days after she came home. A friend said that I had a problem because I didn’t have a car. He it for me. So, for the past eight years, I’ve paid som handed me his car keys and told me to go make money.” else’s electric bill every month. It’s my way of re 4) ADDINGCarl VALUE TO 15) 5 REASONS WHY took the advice to heart, working round the clock ing the favor.” He regularly volunteers with Big Bro LISTINGS &to THE ADVANTAGE OF in theYOU A MENTOR learn the business, and even sleeping office atNEED Big Sisters, and he’s also the chairman of the prog times. “In less than 14 months, I became his top proming committee for the Haitian-American Cham IDENTIFYING NEIGHBORHOOD ducer.” Five years after that, Carl became one of South of Commerce. SMALL YARD? AMENITIESFlorida’s top real estate agents, selling more 19) than $60 million every year. In his free time,HOW Carl lovesTO golfing, going to the be BIG STATEMENT: eating out with his daughter, and spending time 6) RECONSIDER REFERRALMAKE MOST OUTHe’s OF Now, as the founder of The Nice Agent Company, Carl THE his family and friends. currently training his continues to provide theFOR best concierge real estate ser- OUTDOOR and sharing his knowledge about real estate with an ONLY WHEN PLANNING MICRO SPACES vice by serving his clients the only way he knows how: toward passing the torch in the future. “The goal THE FUTURE with integrity, hard work, determination, kindness, love, give it to my agents and let them take over someday8 THINGS and fun. In addition to serving Palm Beach, 22) Broward, can retire inSUCCESSFUL the Caribbean!” he says with a laugh. and Miami Dade County, his team of 28 agents has PEOPLE NEVER DO also recently expanded into serving southwest Florida His core values are always reflected in his relations and Orlando. A true entrepreneur, Carl is involved in a his business, his friendships: LOYALTY - INTEGR heads-spinning number of ventures. He owns a market- PUNCTUALITY - LOVE - FUN - KINDN ing company “The Nice Marketing Co”, a tax preparation - COMMUNITY
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Phone 310-734-1440 | Fax 310-734-1440 Carl can be reached |at www.topagentmagazine.com 786-752-NICE (6423), email at carl@theniceagent.com mag@topagentmagazine.com or visit theniceagent.com and his Facebook, Instagram or LinkedIn https://www.facebook.com/theniceagentco/
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https://www.linkedin.com/in/theniceagent/
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Laughs!
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Adding Value to Listings & the Advantage of Identifying Neighborhood Amenities Everyone knows the famous real estate phrase: location, location, location. In fact, it is hard to underestimate the pivotal role that a region can play when it comes to determining a home’s value. In today’s competitive market, the littlest things can truly add up—especially when it comes to neighborhood amenities. While most savvy agents know the figures regarding school 4
district ranking and local property taxes, have you ever considered the under-the-radar amenities that drive buyers and bidding wars? To derive the highest value from a listed home, you need to paint a complete picture of the area in which you’re selling. With that guiding principle in mind, let’s consider a few modern amenities and how they add drastically to your bottom line.
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Walking a fifteen-minute radius of the area or performing a deep-dive into customer review sites or food blogs can help you identify hidden gems or local favorites. A little can go a long way: restaurants, coffee shops, and entertainment
Know thy history: creating a narrative of the neighborhood
Everyone has a favorite take-out spot, coffee shop, or neighborhood watering hole. Identifying the key players in an area—such as restaurants, nightlife, and entertainment hotspots—will create a livable picture that prospective buyers can latch onto. Walking a fifteen-minute radius of the area or performing a deep-dive into customer review sites or food blogs can help you identify hidden gems or local favorites. While a cute coffee shop down the street may seem like a bonus instead of a foundational amenity, you never know what kind of homebuyer you might net if you include the cozy characteristics that make a house a home.
As humans, we’re drawn to narratives. Sales pitches and marketing campaigns hinge on an alluring storyline. That’s why understanding a neighborhood’s history can frame and contextualize a property to great effect. After all, buyers aren’t just drawn to sturdy foundations and bedroom counts; they like to imagine their lives unfolding inside those four walls. Get a sense of the area’s historical timeline, architectural style, noteworthy community members, and the like. Conveying this intriguing information to buyers helps them connect more personally with a property, while understanding the holistic picture of their potential new home.
From here to there: public transportation and commuter access While this rule may not apply to all properties, considering access to public transportation is a major draw for today’s buyers. Especially amidst the more eco-conscious Millennial segment eager to buy within city limits—knowing public transportation access points and schedules can add serious value to listed properties. Also, think outside the box: do nearby thoroughfares boast dedicated bike lanes? Are there plans to expand rail lines to the area in the future? Deliver a confidant picture of the area’s public transportation access and prospective buyers will trust your expertise. Top Agent Magazine
While it is always good to cover the basics of school districts and property values, it is even more useful to expand your knowledge base and bring a warm, human element to locational knowledge. Not only will you appeal to a younger demographic of homebuyers who values this strategic information, but you will also broaden your understanding of your service area at large. Think of it this way: a neighborhood is far more than a collection of homes on a block. A neighborhood is about atmosphere, access, and a sense of community. If you authentically appeal to this guiding truth, and buyers will surely rise to the occasion.
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Reconsider Referral-Only When Planning for the Future
A 100% referral rate is a testament of client happiness. But even a 30% referral rate is proof of client satisfaction. It’s all relative, say some agents. One number pays tribute to past success, which is certainly a story worth telling. But the other might better predict the future. Many agents plan for the idea that 6
working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector. Unless you are clairvoyant enough to flawlessly predict every market change or every
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Many agents plan for the idea that working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector. life change that your clients and referral partners may experience, it’s wise to maintain an active marketing presence. The reasons vary, however, depending on the goals and trajectory of each individual’s business. If long-term success, a growing team, a legacy or expansion into new areas are not priorities, then working a sphere of influence may be enough for some agents, especially those who may be in the industry mostly for the love of the business. But for a majority of agents, no matter how much they love their work, their real estate and mortgage businesses are careers, first and foremost. Let’s start with the team-builders and mentors. Agents and brokers who are building teams are wise to invest in business marketing, advertising and community outreach. Ty Hutchins, who owns and operates Ty & Company Real Estate in Colorado’s Front Range, says that, while she could personally live off referrals alone, her goal is to build up her agents. “I do the marketing piece for my team, so I can help them succeed,” she says. That marketing includes running commercials on TV and in movies theatres, as well as lead generation that identifies potential buyers, sellers and Top Agent Magazine
investors between the Colorado Springs and Denver markets. Her team’s goal, she adds, is to promote their reputation of being honest, hardworking professionals with the reach of a major brand but the personalized approach of a boutique. Then there are the growers. Khrista Jarvis and Nicole Jung of The Khrista Jarvis Team in the San Francisco Bay Area, are on a considerable growth track. “We’re the #1 team in our area and the top team in Compass Real Estate nationally,” explains Khrista. While high marks for service on behalf of their clients have led them to these heights, they know that they must continue to evolve and market their brand. “We do a good deal of social media marketing for our listings and for our business,” she says. Their names, therefore, are frequently linked to sentiments of trust, dependability and market knowledge, both in their marketing and in their reviews. Next, there are those who weathered the worst of times. Susan Roche entered real estate sales in 2003, following several years of property management in North Carolina. The key to her sustained triumphs through major market swings lies in her long-range planning. “If the market starts to dip or fall,
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I have safety nets in place,” says Susan Roche, team leader of Simply Real Estate, based in Charlotte. “When it’s a seller’s market, I still plan for a buyer’s market and when it’s a buyer’s market I plan for a seller’s market..” In other words, no matter how comfortable her existing work may feel, she networks consistently. She also employs a full-time marketing director who leads several projects including ongoing research, events and social media exposure in addition to listings marketing. By staying ahead of market changes, Susan knows she can unfailingly represent her clients’ best interests while still maintaining a safety net for her business. Even professionals with more than three decades’ experience and deep referral networks know the importance of business
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marketing. Cathy Richards, co-owner with Nancy Dalaska of Epic-Wasatch Homes in Park City, UT, entered real estate in 1987 and still draws at least a fifth of her business from lead generation, social media marketing and community outreach. Her business partner, Nancy, adds that real estate is about much more than their own business. “We love collaborating and brainstorming with other agents to help them prosper,” says Nancy. “We believe the healthier the market, the better we all are.” Regardless of market conditions, even the best reputation can’t guarantee long-term success. To sustain and grow, it’s wise to feed your business by increasing exposure, remaining flexible and maintaining systems for customer service, networking, research, marketing and lead-generation.
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DENISE DIBIASE
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DENISE DIBIASE Denise DiBiase is a sales associate with Paradise Real Estate International. Denise DiBiase is passionate about helping people. In 2006 she began her career in the real estate industry by working in the office of her family’s construction business. The business specializes in ultra high end paint finishes, renovations, and restorations. “I began to become interested in real estate investing as well as flipping homes which prompted me to get my real estate license in New York.” Having always wanted to live in Florida, Denise and her family moved to Jupiter in 2018. “I quickly got my real estate license and decided to partner with Paradise Real Estate International where I work as a solo agent. She explains, “I feel it helps me to better serve my customers if 10 Copyright Top Agent Magazine
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I can work with them one on one from the beginning of the transaction to the end.” Understandably so, Denise’s repeat and referral business is a highly impressive 90%. “I’ve been very lucky in that aspect. I find myself working with multi generations within the same family,” she says. “It makes me so grateful that my clients continue to refer me to their family and friends.” Although she tries to focus on home sales in South Florida, due to
her business being mostly referral based, Denise works with clients in all areas of Florida. Denise’s approach to marketing is utilizing multiple social media channels, including Facebook, Instagram, and TikTok. “I also do a good amount of print advertising, but really I will do anything I need to, as certain properties need to be marketed differently.”
“I feel it helps me to better serve my customers if I can work with clients one on one from the beginning of the transaction to the end,” Denise explains.
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Although Denise tries to focus on home sales in South Florida, due to her business being mostly referral based, Denise works with clients in all areas of Florida. When it comes to what she likes the most, Denise says it’s helping her clients. “I absolutely love my job. Meeting a new customer, listening to their story, their needs, wants, and concerns is exciting for me each and every time. I treat each client as family, being available to them 24/7 as I guide them through the transaction.” Copyright Top Agent Magazine 12
Denise says, “For me, the best part is always the transition when the client becomes a friend.” A testament to her character, Denise is active in her community and supports numerous charities. “My husband is a retired New York City firefighter, so we proudly support the Tunnel to Towers Foundation, along with Top Agent Magazine
St. Jude Children’s Research Hospital and the Wounded Warrior Project.” Through Paradise Real Estate International, as a company we also pledge to support No Kid Hungry.
Outside of work and community involvement, Denise loves spending time with her family. “We enjoy boating, going to the beach and trying new restaurants.” Denise also consistently takes real estate
When it comes to what she likes the most, Denise says it’s helping her clients. “I absolutely love my job. Meeting a new customer, listening to their story, their needs, wants, and concerns is exciting for me each and every time.”
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related classes. “Although the principle of buying and selling homes remains the same, state ordinances and laws continuously
change, as well as the technology. I feel it’s important to stay educated and keep current in order to best help my clients!”
For more about Denise, call 561-290-2332, email dibiase.realtor@gmail.com or visit her website at jupiterluxhomes.com www.
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5 Reasons Why You Need a Mentor As great as it might feel to start your own business, and be solely responsible for its success, at some point, every entrepreneur reaches the limit of their potential, and needs a boost that only experience can provide. But how do you get a lifetime of experience when you’re just starting out? Sure you can read countless books, but no book can replace the real life experience and advice of a mentor. Mentors not only provides valuable insights, but they also have access to valuable connections as well. In fact a majority of the Top Agent Magazine
most successful CEOs and entrepreneurs in the country have said that having a mentor early on was instrumental in their success. Here are some of the reasons why.
1. They’re able to see where you need improvement, when you can’t When you’re working non-stop to get your business off the ground, you might feel sensitive to any criticism from people who aren’t going through what you are. A good
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mentor knows exactly what you’re going though, and has probably made every mistake. When you’re in the thick of it, you might not be able to see where the problems are. A knowledgeable outsider, who knows exactly where you’re at and has only your best interests at heart is just what you need. When you have a trusting relationship with someone like that, you will be more willing to listen to that brutal honesty, even if that constructive criticism stings.
energy into it. They can see things in a completely logical way and guide you based on the facts rather than emotion. A good mentor helps you work smarter, not harder. They help you focus on your goals and how to get there, as well as setting boundaries for you so you don’t overextend yourself. They teach you how to say no and help you let go when you need to move on from a setback.
2. They will encourage you to think outside of the box
In addition to expertise, building a strong network is something that can only come with time. A mentor will most likely have that already, giving you access to people and resources that would take others years to gain. These connections will lead to opportunities that might never have happened otherwise. It’s also a great confidence boost knowing that your mentor trusts and believes in you enough to invite you into their inner circle.
Years of experience can give someone a great idea of what works and what doesn’t. They’ve seen things first hand, not just in theory. At the same time, mentors recognize the importance of taking chances, calculating risks, as well as cutting losses and moving on. A good mentor isn’t trying to encourage you to be a carbon copy of them, they are trying to create the best ‘you’ possible. That includes encouraging you to take chances, and then being there pushing you to keep going forward if it doesn’t work out. A good mentor knows that even failures can be opportunities.
3. They take the emotion out of decisions and help set boundaries Unlike you, a mentor has no emotional investment in certain business approaches that you might have decided to try. There’s nothing harder than admitting something isn’t working when you’ve put a lot of time and 16
4. Networking
5. Encouragement At the heart or it all, a mentor offers you encouragement and motivation along the way, in good times and in bad. After a failure, it can be hard to get back on track and keep forging ahead. It helps to have someone who has spent year getting back up after being known down and coming out stronger than ever. It’s during those moments, when you feel alone and isolated, that having someone around offering you advice and positive feedback will be a much needed salve. They’re your cheerleader, they want you to succeed, and hopefully, you’ll pay it forward one day when you become as successful as them.
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CARL CHRISTIAN When Carl Christian tells you that he’s “the Nice Agent” and that his motto is, “I will work until you smile,” it’s not a gimmick. He means it. He’s the go-to guy everybody counts on when they have a problem, whether they’re looking for a project manager for their new multi-million-dollar building, need their dad picked up from Brazil at the airport, or want a recommendation on where to buy a car. “I’m the guy who’s always helping everyone. That’s the way I was raised,” he says. “My door is always open. I’m punctual and loyal and I love everybody.”
company “The Nice Tax Company”, flips and rents homes, and has a TV show “Open House with The Nice Agent”, a Facebook live show “HT Kay PAW” and a podcast “The Young and Self Employed “ that teaches people about real estate. He’s even created a nonprofit, the Nice Foundation, that teaches people about real estate, and just started writing a book on the subject. Carl is already a published author, his first book called “ The Nice Life of Carl E Christian “ takes you on his incredible journey from birth to reaching 40 years old.
When Carl arrived in the U.S. from Haiti in 2000, he had just $65 and no sales experience. He was working a dead-end job when a friend suggested he try real estate. “At that first job, the broker in my office told me that I looked like a tiger and that I would be very successful. I said that I had a problem because I didn’t have a car. He handed me his car keys and told me to go make money.” Carl took the advice to heart, working round the clock to learn the business, and even sleeping in the office at times. “In less than 14 months, I became his top producer.” Five years after that, Carl became one of South Florida’s top real estate agents, selling more than $60 million every year. Now, as the founder of The Nice Agent Company, Carl continues to provide the best concierge real estate service by serving his clients the only way he knows how: with integrity, hard work, determination, kindness, love, and fun. In addition to serving Palm Beach, Broward, and Miami Dade County, his team of 28 agents has also recently expanded into serving southwest Florida and Orlando. A true entrepreneur, Carl is involved in a heads-spinning number of ventures. He owns a marketing company “The Nice Marketing Co”, a tax preparation
In addition to always being ready to lend a helping hand, Carl also believes in paying it forward and performing random acts of kindness when he can. “When my daughter was born and the market crashed, they cut off my electricity three days after she came home. A friend paid it for me. So, for the past eight years, I’ve paid someone else’s electric bill every month. It’s my way of returning the favor.” He regularly volunteers with Big Brothers Big Sisters, and he’s also the chairman of the programming committee for the Haitian-American Chamber of Commerce. In his free time, Carl loves golfing, going to the beach, eating out with his daughter, and spending time with his family and friends. He’s currently training his team and sharing his knowledge about real estate with an eye toward passing the torch in the future. “The goal is to give it to my agents and let them take over someday--so I can retire in the Caribbean!” he says with a laugh. His core values are always reflected in his relationships, his business, his friendships: LOYALTY - INTEGRITY - PUNCTUALITY - LOVE - FUN - KINDNESS - COMMUNITY
Carl can be reached at 786-752-NICE (6423), email at carl@theniceagent.com or visit theniceagent.com and his Facebook, Instagram or LinkedIn https://www.facebook.com/theniceagentco/
https://www.instagram.com/theniceagentco/
https://www.linkedin.com/in/theniceagent/
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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with Top Agent Magazine
urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature. Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.
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Think vertically. When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.
Soothing sounds set the mood.
Upgrade the look of structural components. Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods 20
retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.
While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.
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Don’t compromise on your culinary dreams. If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.
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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well. Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.
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Things Successful People Never Do
There always seems to be people around you who find success with ease, but trust me, that is NOT the case. Although luck can often times play a role in someone’s success, most of the time it’s due to hard work and avoiding bad habits. The best way to find your own success is to implement some of qualities you see in people you admire into your own life. The hard work part is still up to you, but by shifting your perspective a bit, and NOT doing some of the following
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things, that success might happen a little quicker.
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DON’T JUST WING IT
Successful people plan everything. Not only do they have yearly goals, but weekly and sometimes daily ones as well. By giving your time a purpose, and a clearly defined goal, you’ll eliminate the time you spend haphazardly doing things that might not be a priority. It will also make you feel less scattered, which is always a good thing.
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THEY DON’T TAKE ON MORE THAN THEY CAN ACHIEVE
Successful people take on what they can do well, and no more. That all starts with a daily ‘do to’ list. They always make sure their list is manageable and then they don’t sleep until that list is completed. If you find yourself not finishing your list, assess whether it was too much or if you slacked off. You’ll be surprised at the feeling of accomplishment you feel when you finish your list. Not finishing will bring you down, so make sure you aren’t biting off more than you can chew.
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THEY DON’T WORK HARDER, THEY WORK SMARTER
Yes, having a strong work ethic is key, but that doesn’t mean you should waste time on things that will have less of an impact on your success. Focus on the things that will give you the most bang for your buck. Better to spend the majority of your time there, than spread yourself thin on numerous tasks.
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THEY DON’T TRY TO PLEASE EVERYONE
This might seem like a bad call in business, but successful people know when to cut your loses and move forward. Anything or anyone, that frustration into your life, is never a good thing.
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REPEAT THE SAME MISTAKES
Similar to not trying to please everyone, successful people are also diligent about accepting when something isn’t working Top Agent Magazine
and moving on from mistakes. Yes, you learn from them, but don’t repeat them. Part of being innovative is trying new things, that will keep you fresh and energized, but learning how to let go is an equally important part of the equation.
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GO FOR THE SHORT RUN SOLUTION
Successful people are in it for the long haul and therefore thinking long term. When you have a plan for success and the patience to see it through, while you might have a slow start, you’re establishing a foundation for long term success. Going for the easy fix, usually doesn’t pay off.
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PAY ATTENTION TO THE NAYSAYERS
Lets face it, we all have people in our lives who might be a little more pessimistic than is healthy to be around. You can’t change them, all you can do is not let them drag you down into their ‘glass half full’ mentality. Have your plans and goals, be confident about them. When you’re insecure, that’s when you’re most vulnerable to those types of people.
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THEY NEVER QUIT
That doesn’t mean letting go of things that aren’t working. It means having an end goal. Whatever obstacles or challenges come up, you take them on, always with that end goal in sight. Successful people know that adversity and overcoming those challenges, is how you grow, and will ultimately make you a better business person.
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