7 Steps to Perfecting your App Store Optimization Finding a good mobile app is just like finding a trusted friend that would walk through thick and thin. For the modern age companies, either established or newbie, it is essential to have a mobile app that could show different horizons to Synchrozing ASO is very necessary as it helps in redefining the app marketing strategies and brining the app to the top of search tabletheir businesses.
Finding a good mobile app is just like finding a trusted friend that would walk through thick and thin. For the modern age companies, either established or newbie, it is essential to have a mobile app that could show different horizons to Synchrozing ASO is very necessary as it helps in redefining the app marketing strategies and brining the app to the top of search tabletheir businesses.
1. CONCENTRATE ON SEO-FRIENDLY APP DESCRIPTION People usually do not scroll more than two pages to find an application they need. Hence, when you create a novel mobile app, you want to make sure that people see your application first. It is a common tendency for users to assume that the applications displayed on the top are the best. Search Engine Optimized description will help your mobile application receive the necessary popularity.
2. UPLOAD APP SCREENSHOTS It is a good idea to give your app users a fair idea of what they are downloading. We are sure that you have put a lot of effort into making the application seamless and aesthetically appealing. If so, a good way to showcase your application’s aesthetics is to upload the screenshots of the mobile app in action.
3. UPLOAD A VIDEO TRAILER FOR THE APP A great way to display that your mobile app is fun and interactive to use is to upload a video trailer of the application. Hire, an expert to design a good video trailer for your app. People would prefer watching a video about the app rather than study a lengthy description. The description is to attract the consumers to your application page.
4. GET A TRENDY APP NAME AND LOGO Amongst the first things that will attract the consumers to check out your app page is your app’s name and logo. A good trick is to use the main keyword in the title of your application. For example, if you have designed a cricket gaming application, your app should contain ‘Cricket,’ or ‘Sport,’ in its title.
5. KEEP TRACK OF YOUR PROGRESS A good way to stay ahead of your competition is to know your rank against them in the App Store. There are several websites and applications that help you keep track of your progress. These applications will give you a good analytical and statistical data not just about the downloads but on the views of your app page as well.
6. THINK LIKE THE CONSUMER AND NOT THE DEVELOPER The biggest mistake you can commit while making your ASO strategy and marketing your app is thinking like an app developer and not an app consumer. Make sure that you understand your customer needs and design your marketing strategy according to it. Long gone are the days when quality mattered the most. Use these seven steps effectively, and you will see a rise in the number of downloads for your application in no time. Make sure you lay equal emphasis on app marketing as on app development.