Is Your App Lacking In Application? The interesting fact has geared up the businesses to launch a cool app. And, you looking to build a mobile app, the design have to be absolutely fantastic, the app should be working flawlessly and the app’s niche has to be unexplored and competition-free. That’s stupendous. The users are exactly looking for such apps. Unfortunately, you found that you are not getting anything in return. This is embarrassing. The laurels received are not bringing growth to the business.
If that’s the case, you have run into the problem that many of the businesses are facing after publishing the app which is: you have acquired enough app downloads, but not making in-app purchases; gained enough traffic volume, but leads are not converted; competitors have sprung up at a blink of an eye and killing the app. Oops! You are not prepared for this situation. Well, don’t get discouraged- your app can hit the market with a sting-proof strategy. Here is the 6 step guide to arm you with bullets (tactics, tips, and modifications) which in turn spruce up the conversion and uplift the revenue with a profitable plan: MAXIMIZE USER’S LTV Making the users experience difficulty as they step in, often leads to the app abandonment. Don’t scare the users by asking a lot of information and detailed explanation during the SignUp process. It makes the users run away. Either allow users to use the app in a guest mode or simplify the onboarding with social SignUp or keeping fewer fields in the registration page. Onboarding is a good chance, in the beginning, to demonstrate how easy and bespoke your app is for them.
LEVERAGE IN-APP ADVERTISING APTLY Finally, you have strategized to make the existing users fall in love with your app and bring new app lovers. The next step is to create a monetization strategy with in-app ads. Beware! Flooding the app with ads drive away the users and make the contribution to the app deletion. Embrace it smartly. At first ensure that the native ad, interactive ad or rewarded video ads you are using must be nonintrusive and offer the best experience to the users.Next, segmenting the ads based on the different user group’s interest is necessary to enhance the user engagement, else the probability of maximizing the ROI with in-app ads is zero to none. EMBRACE PAYWALLS ‘Nobody is buying anything’- this is the challenge if your app is confronting, then at first convert your premium app into freemium and in case it charges no penny to download, it’s excellent you don’t need to do anything. It sounds odd, but worth it,in case brings revenue. BEST-IN-CLASS PUSH NOTIFICATION STRATEGY CAN PUSH THE PURCHASES Push notifications create a line of communication between business and customers, and it can be transformed into a revenue-generating machine when the notifications are sent to the right users at the right time. The research studies have illustrated that the notifications have big potential if sent on a particular day and time.The importance is not of sending notifications haphazardly, while it’s about creating a push notification strategy that brings results. ET UP A REFERRAL PROGRAM The referral program is the flip side of the churning rate coin that can turn it into profit side.The existing userbase is the goldmine, which businesses can perfectly leverage to bring new users in the exchange of rewards. The existing users can be prompted to recommend their friends to download the app or make in-app purchases in order to get attractive perks.Targeting the most influential users bring more leads down the sales funnel. This strategy is very easy to plan. GET SOCIAL PROOF TO DE-RISK THE TRANSACTION In the app crowd, when the users encounter your app, there is no UL certification markon your app which lets the users trust the app. The app developers need to maintain a mindset of buying personas from the design engineering to workflow creation to the development of the features. However, it won’t work for in the long run because the high-end graphics, intuitive UI and rich set of features won’t guarantee that the app is safe to use or provide the financial details to make the in-app purchase. Source By: - TopDeveloprCo