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Training for Profitability Let's dive in deeper into training for profitability - which is ultimately the primary goal of any successful business. Ross' proven track record of turning around all the businesses she’s handled has rightfully earned her a spot as one of the top aesthetic industry leaders. A great example of her exemplary powers is when she transformed an underperforming medical spa in Beverly Hills by growing its revenue to over half a million dollars in one year. The practice doubled the space, she grew the team from two to eleven, and she reduced debt by 75%. But that's just the beginning. She started her aesthetics career as the Sales Director for Medicis, now Galderma, then was recruited to Zeltiq as the Regional Sales Director. Ross launched Coolsculpting on the West Coast and in Canada, which generated $5 million in sales. How did she do all of this, you might ask? What lies at the heart of all these professional successes is quality training for every hire and a proven program in which staff can maximize sales opportunities. One of APX's most unique resources that businesses have used to achieve massive growth (even during a pandemic) is the foundational sales and finance courses for each aesthetics practice team member. From the beginning, the onboarding process includes high-level training to operate with profitability in mind for the company. Ross ingrains these words in every client she works with, "Be smart with the treatments that you plan to offer, understand the profitability of those treatments, invest in knowing the numbers, and invest in training your team and creating a culture of leaders. That's my advice."
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