m2 Hippodrome Brandbook
Version 1.0
05 . 2012
Contents 1. Logo
4. PPT Slides
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8
4.1 PPT slide layouts / Title and last pages 4.2 Text box / Last slide
Primery logo / colors Secondary logos / colors Usage of logo on backgrounds Protective graphic device measurements Minimum clearspace Minimum possible size Logo misuse Misuse of logo placement
2. Brochures 2.1 2.2 2.3 2.4
Brochure layuot / Title and last pages Usage of graphic device Text box / Divider page Misuse of graphic device
3. Billboards 3.1 Billboard 12 x 3 3.2 Extreme size horizontal formats (Billboards, Banners etc.) 3.3 Billboard 6 x 3
5. Graphic device 5.1 Usage of graphic device with logo 5.2 Misuse of graphic device
6. Textures 6.1 Green texture 6.2 Orange texture 6.3 White texture
7. Fonts 7.1 Fonts ovwerview
Logo
Logo | 1.1 Primery logo
C0 M0 Y0 K60 / R 128 G 130 B 133 / HEX 808285 C0 M0 Y0 K90 / R 65 G 64 B 66 / HEX 414042 C0 M0 Y0 K60 / R 128 G 130 B 133 / HEX 808285 C0 M50 Y100 K0 / R 247 G 148 B 30 / HEX F7941E
C0 M75 Y95 K0 / R 242 G 101 B 41 / HEX F26529 C65 M0 Y100 K0 / R 98 G 187 B 70 / HEX 62BB46
C85 M10 Y100 K10 / R 0 G 148 B 68 / HEX 009444
C0 M0 Y0 K0 / R 255 G 255 B 255 / HEX FFFFFF
Primery logo
Colors
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Logo | 1.2 Secondary logos / colors
Flat color logo
C 83 M0 Y 100 K0
Pantone速 362 C R0 G175 B76 HEX 00AF4C
C0 M0 Y0 K75
Pantone速 425 C R99 G100 B102 HEX 636466
C0 M52 Y100 K0
Pantone速 152 C R247 G144 B30 HEX F7901E
C0 M0 Y0 K0
R255 G255 B255 HEX FFFFFF
C0 M0 Y0 K75
Pantone速 425 C R99 G100 B102 HEX 636466
C0 M0 Y0 K0
R255 G255 B255 HEX FFFFFF
Grayscale logo
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Logo | 1.3 Usage of logo on backgrounds
Primery logo
Flat color logo
Grayscale logo
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Logo | 1.4 Protective graphic device measurements
1.5 x
1.5 x
5
1.
x
x
5
1.
x 1.5 x
1.5 x
Graphic device is used on every background except white
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Logo | 1.5 Minimum clearspace
2x
x x
2x
x
x
2x x x
2x
clear space around logo
clear space around protective graphic deivce
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Logo | 1.6 Minimum possible size
Minimum possible size for screen
Minimum possible size for print
75 px
0.20 mm
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Logo | 1.7 Logo misuse
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Logo | 1.8 Misuse of logo placement
DO NOT center logo
DO NOT rotate logo
DO NOT place logo in the middle of page
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Brochures
Brochures | 2.1 Brochure layuot
Y
8Y
10 Y
Y
Y
0.25 Y
Y
Y
Y
0.4 Y
Y
0.4 Y
0.5 Y
Y
Y
Y
0.4 Y
საკონტაქტო ინფორმაცია:
Y
ტელ: 2 444 111 გაყიდვების ოფისების მისამართები:
1.8 Y
Y
საქართველო, თბილისი ცინცაძის ქ. 79 (ყოფილი საბურთალოს ქ.55) ი.აბაშიძის ქ. 72 (საქართველოს ბანკის სერვისცენტრი) info@m2.ge / www.m2.ge / www.sbre.ge
0.5 Y
0.5 Y
Title page
6Y
Last page
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Brochures | 2.2 Usage of graphic device
0.4 Y
0.4 Y
0.4 Y
0.4 Y
0.4 Y 0.4 Y
0.4 Y
0.5 Y
0.4 Y
0.4 Y
Usage of graphic device on inner pages
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Brochures | 2.3 Text box / Divider page
2Y
6Y
2Y
0.5 Y
3Y 4Y 3Y
0.5 Y
0.5 Y
0.5 Y
Text box
Divider page
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Billboards
Billboards | 3.1 Billboard 12 x 3
x
3x
3x
Y
Y
Y
Y
Y
3x
ყველაფერი აუცილებელი კვადრატში
Y
ბინები დასრულებული რემონტით
Y
1.6 Y
Y
Y
Y
Y
2x
0.7 Y
13.5 Y
8.5 Y
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Billboards | 3.2 Extreme size horizontal formats (Billboards, Banners etc.)
x
3x
3x
Y
Y
Y
Y
Y
3x
ყველაფერი აუცილებელი კვადრატში 2x
Y
1.6 Y
Y
Y
Y
Y
Y
ბინები დასრულებული რემონტით
0.7 Y
8.5 Y
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Billboards | 3.3 Billboard 6 x 3
x
3x
3x
Y
Y
Y
Y
3x
ყველაფერი აუცილებელი კვადრატში
2.7 Y
ბინები დასრულებული რემონტით
Y
Y
Y
Y
Y
Y
2x
Y
1.1 Y 0.5 Y
9Y
5.5 Y
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
PPT Slides
Power Point Slides | 4.1 Power Point slide layouts
8Y
Y
0.3 Y
Y 0.2 Y 0.5 Y
0.3 Y
0.3 Y
0.2 Y
0.4 Y 0.3 Y
0.4 Y
2.3 Y 0.3 Y 0.5 Y
0.4 Y
0.4 Y
7.5 Y
0.4 Y
0.5 Y
Y
Y
Y
Y
Y
Y
title slide
Y
Y
Y
Y
0.8 Y
0.8 Y
text with graphic device
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Power Point Slides | 4.2 Power Point slide layouts
0.8 Y
0.5 Y 0.5 Y
0.25 Y
0.8 Y
0.8 Y
text box
last slide
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Graphic device
Graphic device | 5.1 Usage of graphic device with logo
E
E
x
x
on white background
E
E
on colored background
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Brochures | 5.2 Misuse of graphic device
DO NOT use vertical graphic device
DO NOT center graphic device
DO NOT rotate graphic device
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Textures
Textures | 6.1 Green texture
C 83 M3 Y 100 K0
C 50 M0 Y 100 K0
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Textures | 6.2 Orange texture
C0 M 58 Y 100 K0
C0 M 50 Y 100 K0
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Textures | 6.3 White texture
C0 M0 Y0 K5
C0 M0 Y0 K0
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012
Fonts
Fonts | 7.1 Fonts overview
სათაურებისათვის
აბგდევზთიკლმნოპჯრსტუფქღყშჩცძწჭხჯჰ 0123456789 BPG Ingiri Mix Light
ქვესათაურებისათვის
აბგდევზთიკლმნოპჯრსტუფქღყშჩცძწჭხჯჰ 0123456789 BPG Phone Sans
ძირითადი ტექსტებისათვის
აბგდევზთიკლმნოპჯრსტუფქღყშჩცძწჭხჯჰ 0123456789 BPG Ingiri Mix Light
m2 Hippodrome brandbook
|
Version 1.0
05 . 2012