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4. ResultsNotUpTo theMark

Irrespective of how aesthetic or appealing a website might look, its main aim is to attract the right type of traffic and convert it into leads. If it fails on this front, it has not served its intended purpose. So, if your website does not attract enough traffic, you might benefit by looking at what professional website redesign services have to offer.

If you’re not sure about the results, start by looking at your website’s visitorto-lead and lead-to-customer conversion rates. These may help give you an indication of the adjustments you need to make as part of your website makeover project. Answering a few simple questions might also aid in the process

• Does your target audience feel like learning more by visiting your landing pages?

• Do your calls-to-action (CTAs) convert visitors to leads, and leads to customers?

• Does your website include a lot of technical language?

• Is your website text-heavy?

• Does your website reflect your brand’s value and speak its language?

• Do visitors spend adequate time on your website?

5. Outdated Design

Once your website gets the desired traffic, creating a good first impression is crucial. This is especially true in the business world where brands rarely get second chances. When it comes to websites, you have no more than a few seconds to attract and retain a user’s attention. Consider this – if you’re meeting a client to discuss the possibility of setting up a manufacturing unit for cars, would it help your cause if are averse to looking at what electric vehicles have to offer?

In the same vein, it’s crucial that your website makes use of the latest web design tools and trends. The last thing you want is a mobile-unfriendly website with poor graphics to cast aspersions about your business in the minds of your target audience. Most consumers will start questioning your products and services based on how outdated your website looks and feels. To give it a boost, a redesign is the obvious way to go.

6. ContentStillRemainsKing

Your website serves as an information center for your target audience, where it gets to learn more about your brand, its products, or its services. Given that search engines give a lot of priority to good quality content, the information you provide can boost traffic to your website. Consequently, one of the things to consider when redesigning a website is ensuring that you provide all the information you feel your target audience might need.

It’s equally important to structure the information you want to present in a manner that makes it easy to find. You also need to make sure that there is a smooth flow of information from one page to the next, linking to other pages that provide more relevant information in a seamless manner. Another benefit of going the website redesign way is that you get to refresh your content by using a new perspective.

Offering great content helps address various aspects that include SEO and customer retention. Besides, implementing a good content strategy gives you the means to keep up with ongoing algorithm changes that search engines implement. A website design might be the order of the day if you plan to make significant changes in your content strategy and make use of different types of media.

A website redesign also gives you the means to incorporate a blog into the scheme of things, which you may update regularly with textual content as well as videos. Statistics shared by OptinMonster show that websites with blogs have 434% indexed pages, which basically means they rank higher than websites that don’t have blogs.

Even if you provide relevant and useful content for your target audience but are unable to attract traffic because it can’t find your content, a website redesign might help. This is also the case if search engines cannot find and index your website’s content.

7. TheMobile-Friendly Aspect

Data released by Statista shows that there were 4.67 billionactive mobile internet users in the world in 2021. It also indicates that mobile internet users account for 59.72% of the global internet traffic. So, if your website does not work as well on mobile devices as it does on desktops, you’re missing out on a lot of traffic.

If you have a website that’s been the same since the early 2000s, it’s definitely time for a makeover. Bear in mind that there have been major changes in mobile phone technology, and these devices have surpassed desktop computers in some aspects. Given that a significant number of people now use their mobile phones to access the internet, it’s more important than ever to make the necessary changes to yourwebsite.

Modern-day consumers use their phones to access social platforms, for entertainment, to watch the news, to shop, to keep track of the weather, and more. If your website is not mobile-friendly or responsive, it’s only fair to expect that users will move on to other websites very fast. A website redesign can help ensure that you’re not losing out on traffic and sending potential customers your competitors’ way.

8. TheNeedforCalls-to-Action

In the past, it was common for websites to not have CTAs on all pages. However, this is no longer the case, and you cannot expect people to browse through your website before making their way to the contact page. While your website needs traffic, it also needs to be able to convert traffic into leads, and leads into customers. As a result, your website needs an effective CTA on every page.

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Having a CTA on each web page ensures that your visitors know what action to take after they complete reading or watching any given content. This could be making a purchase, subscribing to anewsletter, requesting a quote, or downloading an eBook. No matter what action you want people to take, they need to know just what path to follow.