The Wonders of Animation in Marketing
There’s a good chance you’ve watchedanimation movies and loved them; most of them are adorable, after all. What is animation, though? Simply put, animation is the creation of motion through the use of illusion.
The process takes advantage of the rapid display of static images that have minimal differences. Once displayed, the images create a sense of motion. This is the foundation of complex animation that goes into creating our favorite movies. Away from cinema and into marketing, animation has found its place in the effective promotion of businesses online and on television.
Data released by Statista show that the size of the global animation market stood at $372.44 billion in 2021, and is expected to exceed $587 billion by 2030.
Besides, the use of animation is not just limited to the entertainment industry, and it has gone on to become an extremely effective tool in marketing over the last few years.
Devoid of Typical Restrictions
Have you thought of creating an advertisement for your business and found something difficult to achieve? Well, animation is free from most types of restrictions. This is because animation professionals can create just about any kind of illusion and they don’t have to deal with the limitation of using a camera and actors. With animation, your pizza will fly to its destination and your products will transform into talking cartoons. No matter what you want to achieve with your advertisements, expert animation artists have the capability to deliver.
Wide Appeal
Given the versatility that animation brings to the table, it’s common to find people who enjoy watching animations across all age groups, right from children to baby boomers. As a result, including animation in your overall marketing strategy is bound to help reach a larger audience base. This aspect gains particular importance in fields where competition between businesses is rife and the order of the day is to attract new customers.
LookingToBoostYoureCommerceBusinessOnline?Request a Quote
ReachingOutto Youngsters
Since animation finds favor across age groups, it also holds the potential to appeal to younger audiences. For most businesses, this generation accounts for a significant percentage of their target audiences. A number of popular brands have already used bite-sized animation videos instead of long-form content to attract and retain the attention of younger audiences. Remember that content that’s boring or static stands little chance when it comes to winning over a young audience.
Subtle
While storytelling is a very important aspect of successful animation marketing, you don’t have to come up with a Moby-Dick to produce desired results. All you need is a short story accompanied by captivating visuals that your audience finds enjoyable or beneficial. The fact that animation helps make your marketing videos less formal increases the likelihood of their striking the right chord with your target audience. Besides, it’s fairly easy to create animated ads that don’t really feel like advertisements.
The Time Factor
Creating traditional marketing videos involves various complicated processes that one may do away with when it comes to animation. For instance, there is no need to travel between multiple locations or wait for ideal light/weather
conditions. Besides,background music and voiceovers give digital agencies that specialize in this realm the ability to create appealing animated videos much faster than they would conventional videos. Another distinct benefit is the possibility to tweak existing content instead of going through the entire process gain.
TakesLittle Time to Explain Ideas
Being able to put your message across in a quick and efficient way is crucial if you wish to succeed in this fast-pacedworld. Fortunately, animated videos can help you do just that, which is why many people prefer them over textual content, images, and even live-action videos. Bear in mind that the time it takes to put your message across through an animated video is typically much lesser than through any other medium.
The Cost Factor
You probably know that traditional advertisements can be rather expensive to create. You’ll need to pay an advertising firm to take care of the advert and the cost will be anything but peanuts. This is because you’ll need to account for costs related to possibly expensive setups, outdoor shoots, and actors.
Besides, there are scores of commercials out there and you’ll have to do something out of the ordinary for yours to be exceptional. This is tricky especially if you are shooting the advert with a camera and real people because costs can escalate quickly. With animation, you don’t really have to worry about your wallet because the advert will not cost you as much money.
The Visual Effect
Ask any good restaurant, consumer goods, financial, or nonprofit web design company what it feels about the importance of creating appealing visuals and the answer willremain pretty much the same. By now, it’s well established that people prefer watching videos about products and services
as opposed to reading about them. Besides, videos are more effective when it comes to conveying marketing messages.
In this day and age, it’s hard to find another medium that can hold its own against animated videos in delivering concise and stunning portraits of different types of products and services. This is because animation videos have great potential when it comes to grabbing the attention of viewers across spectrums.
Encourage Engagement
Animated videos give you the ability to highlight your target audience’s pain points in a quick and easy manner, thereby helping attract its attention. In addition, this helps you hold its attention and encourage it to watch the entire video. Once your audience finds your videos captivating, it’s bound to get involved in the story that you have to tell. While the control and flexibility over animation help encourage participation, it also makes your audience feel connected to your brand and the products or services it has to offer.
Convert Visitors to Buyers
There are various advantages of using animation videos with websites, provides they’re funny, relevant, or informative. This is how you attract attention. This is also how you ensure that visitors stay on your site long enough to grasp the important details that will lead to them actually buying something from you.
You can also use animation in your video marketing campaign or through video-based websites such as YouTube and Vimeo. The most important thing is to ensure that a professional takes care of your animation video’s creation. What’s also crucial is that your animation video should contain content that can easily convert a visitor into a buyer and a buyer into a loyal customer.
