E-Commerce Internet Marketing Strategy
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E-Commerce Internet Marketing Strategy : E-Commerce : Exchange of goods, products, or services via an electronic medium over the internet.
Buying Buying
Selling Selling
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E-Commerce Domains : • • • • • • • •
Business-to-Business (B2B) Collaborative Commerce (c-commerce) Business-to-Consumers (B2C) Consumers-to-Businesses (C2B) Consumer-to-Consumer (C2C) Intra-Business (intra-organizational) Commerce Government-to-Citizens (G2C) Mobile Commerce (m-commerce)
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Internet Marketing : Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives. E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet.
Traffic Increase
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4P’s of E-Commerce Internet Marketing : PRODUCT PLACE PROMOTIONS PRICE Different types of E-Commerce Online Advertisements: • Display and Media ads (Banners, Flash Ads, Flash Games, Online Videos) • Search Engine Marketing (PPC Campaigns) • Sponsorships Ads • Referrals (Affiliate Relationship Marketing) • E-mail marketing 4P’s 4P’s • Online Catalogs • Online Chat • Viral Marketing • Blog Advertising
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Main sources to improve E-Commerce Internet marketing: • • • • • • • • •
E-Mail Campaigns Local Guerilla Marketing Search Engine Optimization Affiliate Marketing Website Design & Development Brand Initiatives Paid Placement (PPC) Public Relations Social Media Marketing
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4P’s of E-Commerce Internet Marketing : Key Areas to consider in E-Commerce Internet Marketing : • • • • • •
Designing Attractive Web Site with product focus Corporate Web site Online Privacy and Security Customer Database Data warehouse Direct-mail Marketing
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E-Commerce Internet Marketing Strategy
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