Successful Implementation of Internet Marketing
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Successful implementation of Internet Internet Marketing is a strategy and techniques applied on the Internet to Marketing reach an overall online marketing success of a company. Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing.
Internet Marketing can do… • • • • •
To generate worldwide internet presence of a company or an organization. It can give exposure to the outside corporate world. It can generate sales leads It can give fast response and information request to the potential buyers. To build a confidence to the customer
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Top phases in Internet Marketing : First know who your customer is and what is your offer? Phase 1 : Research your Market Phase 2 : Prepare an Analysis Phase 3 : Prepare a Strategy Phase 4 : Monitor your performance
Importance of Internet Marketing : • Home potential buyers will always use internet to buys product. • Buyer can have a clear visual pictures and description about your product or service • Instant purchase transaction is easy. • Reference to your website is easy. • It will impact productivity of your company • It can increase your Brand Identity www.toputop.com
Key steps in Internet Marketing : 1. Web Application Related : • • • • • • • • • •
Website with easy navigation systems Good Quality Content Clear User Interface Content management System Web based customer support Live chat application Secure transaction support Affiliate and reseller marketing system Landing Page Forum / Message board next page conti …
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Key steps in Internet Marketing : 2. Multimedia Online marketing collaterals • • • • • •
Video & Audio explanation of your product or service Banners and skyscraper advertising Pop up ads Pay Per Click Advertising Opt-in newsletter service Link exchange program
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Factors for Internet Marketing Success : • • • •
Density Proximity Saturation Depth
Spending Money Vs Internet Marketing : • • • • • • •
Best key players are Google Adwords , Google Adsense , Google base , Google Catalogs Yahoo Search Marketing , Yahoo Stores, MSN Search beta Next-Tag LookSmart Business.com www.toputop.com
Tips for your Internet Marketing Campaign: Consider Google Adwords • • • • •
Target right Audiences Research your keywords Test multiple ads one by one Include targeted keywords in your ads Drive traffic to relevant Landing Page
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Successful Implementation of Internet Marketing
www.toputop.com