Presented in Association with The Kitchener BIA
• • • • •
Inspiration for the event Who’s involved? Components of Skate for the Cure Event challenges & Opportunities Our take on the event
• Increasing downtown traffic • Kitchener BIA • Civilian Clothing
• Raising Awareness • Rob Dyer’s Skate 4 Cancer Foundation • Youth and Families
• Creating a Unique Event • Skateboarding and Music
• Rob Dyer of Skate 4 Cancer • A Canadian Humanitarian • Created a youth movement to help everyone affected by cancer • Travels the World spreading knowledge and awareness in preventing cancer • The goal is to reach out to the youth
the movement
• Civilian & ARC Clothing • Local printing and clothing company • Large presence in local music and youth culture scene • Major Organizer of the event
• The Kitchener BIA • Generate traffic (and business) to downtown Kitchener • Create and event unlike any other in Kitchener’s history • Get the Youth Involved in events occurring in their city
• Skate Marathon • Developed to encourage the skateboarders to get involved • In hopes of being one of the largest skateboard marathons in South Western Ontario • Will create a local buzz and attract media attention towards the cause and downtown Kitchener • Attract crowds
• Skate Demo/Competition • Designed to showcase the skateboarding element of the entire event • Allows locals and pros to show their stuff, compete for prizes
• Live Music • Showcase local talent • Draw a crowd outside of the local area to the downtown core through promotion with headlining bands • Bring in more donation opportunities
• A first time event for The City of Kitchener • Getting Kids Involved • Traffic Issues, Road Closures & Safety • Weather • Costs (free event)
• Raise money for a good cause • Raise Cancer awareness and knowledge amongst youth • Bring Business to the downtown core • Create a unique event that can become tradition
What we learned