Letter From the Editors

Welcome to the inaugural issue of Private World: an exclusive member’s publication packed with content hand-selected for the community flying on the Vista Member’s fleet.

Private World brings together the latest and most remarkable stories from the world of fine living—from travel and adventure to watches and jewelry via motoring, architecture, boating, technology, fashion, dining, design, wine and spirits—as well as features covering topics of interest for inquiring readers with a global business outlook.

Our aim is to enrich your time in flight by delivering inspiration to live life to the maximum. There’s more to Private World than this, though. The magazine in your hands will connect all who read it with those featured in it. We see it as a repository of opportunities for every Vista Member.

Naturally, some of our partners feature on these pages. Turn to page 32 to find out how self-proclaimed “travel alchemists” Ariodante—with whom we collaborate on one-off bespoke itineraries for arts, opera, history and fashion lovers—are planning to create life-enriching experiences for gastronomes and adventurists in the future. Foodies will also be interested to hear more about Chef Nobu Matsuhisa, who elaborates on his approach to his latest culinary creation for VistaJet guests on page 108. In the same series of profiles Mathieu Roland-Billecart, of Champagne Billecart-Salmon—which provides the rosés we serve on board our aircraft—tells us about the nuances of helming a 500-year-old family business of which he has been CEO since 2018.

Meanwhile in our features section—in keeping with a rising trend that sees successful people investing in assets about which they are passionate—we examine how to gain returns, both emotional and financial, from watches, wine and art. Elsewhere, we talk to Jon Rahm—the Spanish golf professional who looks set to keep racking up the PGA Tour wins for the foreseeable future—about his meteoric rise to fame (see page 60). We also gained exclusive access to Gus Wenner, CEO of Rolling Stone, about his and his father’s roles in preserving its status as one of the most relevant and high-profile publications on the planet (see page 72).

Enjoy the issue. We hope you’ll be hungry for more when our second edition comes out later this year and you’ll be inspired to seek our help to make new connections in a world of incredible possibilities.