The colorful world of KissBoBo

Total Licensing caught up with Matt Wills, founder of Floob Creative, about his characters KissBoBo, and the phenomenal success the property has already seen in China...

The Colourful World of KissBoBo

Can you tell us how you came to create your company and characters?

I came to China six years ago on a design internship and have been working as the Creative Director for Dark Horse Comics for the last few years. I finally decided to use my lessons from that to launch some characters that I designed with the Asian market in mind. We launched KissBoBo in China in 2020, posting three animated videos a week on TikTok, and have gained 26,000 fans and climbing, which is virtually unheard of on Instagram. Our first license was an FMCG surgical mask company, and we are moving forward now with selling products on a Taobao online store. With the global economy in decline, my story is about the massive continuing opportunities in China.

How did KissBoBo come about?

The wonderful, colourful world of KissBoBo is character driven and perfect for licensing! The history of our two main characters, Miss Kiss and BoBo, began in the Bollaria sea. A long time ago, a rare breed of fish lived in the mysterious purple sea, famed for its beauty and magical properties. These fish possessed a distinctive quality – the ability to blow bubble in unique shapes and make underwater ‘paintings’. The popularity of Bollaria grew and human tourism began to dominate it, eventually polluting the water and spoiling its colour, so the fish migrated to other waters. A few fish including one very knowledgeable and pragmatic fish, BoBo, remained with the hope of restoring the sea to its former beauty. One day, he met another of his species, Miss Kiss, a passionate and idealistic ‘bubble painter’ who he quickly fell in love with. United by their ideals, and sometimes at odds with their complementary characters, we join them on a magical underwater journey.

What themes do your characters have?

KissBoBo occupies a unique space in the brand market with universal appeal for all ages, with the themes of love and friendship. Ideal for licensing, our colourful characters give customers the chance to demonstrate their love with super cute gifts.

What are your licensing plans?

The characters are design-led, and work very well on plush and collectibles – there is no limit to their appeal, they are charming and have universal themes!

Where can we find them?

You can find them on on Douyin (Chinese version of TikTok) and website kissbobo.club, Next we will be opening Facebook and Instagram pages this year.

hello@floobcreative.com