NFTs and Motorcycles

NFTs and Motorcycles – it’s all go for LMI

Licensing Management International (LMI) began this year with exciting news from BSA. The wait was over with the announcement from BSA Company Ltd. that the return of the iconic British motorcycle brand is back with the all-new 650cc modern classic Petrol engine motorcycle and it’s ready to hit the roads. The iconic twin-pod instrument, round headlamp, tastefully chromed tank and a host of design elements make it unmistakably BSA and the celebratory return of the legendary BSA Gold Star The launch at Motorcycle Live proved a huge success and the LMI team are geared up for the licensing programme to grow exponentially. Another area of focus for LMI this year will be the wonderful world of NFTs. Earth Web reports NFT sales in 2020 to be at around $250 million in total, with an average of $10-20 million worth of NFTs sold every week. Cryptocurrencies are fungible, i.e. they can be traded for another bitcoin of the same object but NFTs differ in that they are unique assets or a one of a kind collector’s item which makes them so desirable. Sold at digital auction houses and online marketplaces NFTs will be more important to help bridge the digital gap and connect heritage IPs with areas they would not normally reach as we continue to live more ‘virtually’ than ever before. With a diverse range of heritage IPs in the LMI portfolio including International Space Archives, Highclere Castle, Schönbrunn Palace and Shakespeare’s Birthplace Trust it’s fair to say the agency has an interesting and busy year ahead. To view the LMI portfolio visit www.lmiuk.com