Stacy Garcia Inc. Proves the Power of Licensing

Licensing deals between manufacturers and designers, celebrities, influencers, or other big names have been a mainstay of the design business for years. And for good reason: Even during periods when licensing frenzy dies down, the business model is a strong choice to help manufacturers diversify their portfolios and retailers boost sales.

One designer who truly understands the importance and the staying power of licensing is Stacy Garcia, a New York-based designer who is a force to be reckoned with in the hospitality, home décor, and interior design world. Her designs have been featured everywhere from QVC to some of the world’s most luxurious hotels and resorts including Marriott, Hyatt, and Hilton.

Garcia heads up multiple thriving design businesses, all of which incorporate her signature modern eclectic style. Her empire includes Stacy Garcia Inc., a licensing and design house that produces fashion and interior products under the Stacy Garcia family of brands, as well as LebaTex, a distinctive textile company that provides high-performance fabrics to the hospitality and commercial industries. She also operates shopstacygarcia. com, empowering customers to recreate her style in their own homes. Garcia’s product lines cover floor to ceiling with rugs, upholstery, drapery, furniture and wall coverings. Garcia’s keen understanding of the power of licensing has worked to her advantage throughout her career. Sought after for her successful partnerships and design collaborations, she works with many long-term strategic partners—including well-known names like York Wallcoverings, TileBar, Karastan Rugs, and Bernhardt Furniture. These partners return to her time and again for new ideas, fresh perspectives, and successful product lines.

Garcia understands that licensing brings her manufacturing partners a variety of benefits, including the ability to distinguish themselves from competition and to expand into new product categories. It can also mean great exposure. “Manufacturers can use licensing deals to raise their profile with existing customers and potentially gain new customers as well—which, typically also means a boost in retail sales, too,” she notes.

Licensing deals are also a win for retailers, Garcia explains, as it helps them reap benefits such as increased brand awareness and loyalty, greater exposure to new customers, competitive differentiation, and the ability to fill gaps in retail availability.

For her part, Garcia takes a unique approach to licensing. “My goal is not the initial product or licensing arrangement with a company, it is developing a long-term relationship with partners. I think of it as getting married, not dating,” she explains. She also plays an incredibly hands-on role in all of her licensing deals, being involved with the design and manufacturing process to help her partners go from idea, to design, to manufacturing, to retail.

“Licensing is always in style,” Garcia says. “It’s a smart strategy for designers, manufacturers, and retailers to help drive business value, brand awareness, and competitive differentiation.”

An internationally renowned leader in the world of design, Stacy Garcia is a successful entrepreneur who heads up multiple thriving design businesses, all of which incorporate her signature modern eclectic style. Her design empire includes Stacy Garcia Inc., a licensing and design house that produces fashion and interior products under the Stacy Garcia family of brands, as well as LebaTex, a distinctive textile company that provides high-performance fabrics to the hospitality and commercial industries. Known for her inventive use of color and remarkable pattern design skills, Stacy continues to be a sought-after name in the hospitality, home décor, and lifestyle industries. Her designs have been featured on QVC, where her style is accessible to nearly everyone, while her exclusive draperies, rugs, wall coverings, furniture, and accessories adorn the rooms of some of the world’s most luxurious hotels and resorts including Mar- riott, Hyatt, and Hilton. With the launch of www.shopstsacygarcia.com, Stacy entered the world of e-commerce, empowering customers to recreate her style in their own homes.