News from Poland

Captain Smart

The publisher of the Captain Smart series, Edgard Publishing House, has been successfully operating on the domestic market over 25 years now and is known for its high-quality publications for independent language learning, as well as state-of-the-art psychological self-help books. They work with a quickly expanding group of publishers, retailers and distributors from several European countries and are keen to cooperate with new partners all over the world. Captain Smart is a series of captivating games, puzzles and toys that support child development through creative play, tailored to address the needs of children from birth to 11 years of age. All the products support the development of key abilities, such as concentration, observation, memory, creativity and logical thinking. On the boxes of Captain Smart products, consumers find a set of icons depicting the key skills. The icons allow parents and educators to quickly identify which practical skills the child can gain while playing with the chosen product. They offer both multilingual versions of Captain Smart as well as fully localised editions. Captain Smart products are sold in 11 markets and all Captain Smart products are manufactured in Poland.

Godan S.A.

Godan S.A. is a company with more than 30 years of history and experience in selling party products in Poland and worldwide. Their offering is mainly distinguished by a wide choice, interesting designs, but also the availability of a multitude of licensed products. In particular, the following should be singled out: DISGUISE costumes and accessories, behind which stand such brands as Disney, Marvel, Lego and many others; PROCOS tableware, Qualatex balloons and many others.

Media Services Zawada

In May 2022 Polish publisher Media Services Zawada launched two categories of products based on Cry Babies Magic Tears brand from IMC Toys dedicated to girls: books and magazines. Thanks to well-known and up to date content available on YouTube as well as on Netflix, delightful artwork and a close marketing cooperation with toy distributor (TM Toys), MSZ expects huge success. The initial sales data confirms the forecast and strength of this license. Media Service Zawada is the only kids publisher in Poland engaged in publishing both books and magazines. All the company’s activities and products are centered around kids, offering entertainment, education and happiness. With every year, and with every book they build memories with their licensing partners. Only top licenses, nationwide channels of distribution and a wide range of marketing activities using all available tools guarantee MSZ long-term success. Almost 30 years of experience in the licensing business helps them to identify new trends and create the highest quality portfolio aimed at their target group. Their team is always up-to-date with market news and kids’ needs. Their product range includes Peppa Pig, Paw Patrol, L.O.L. Surprise! and Cry babies Magic Tears. They work with the best licensors for example Paramount, Hasbro, MGAE, Mattel, Warner Discovery, Canal+ and IMC Toys.