The Carat Shop at Toy Fairs

The Carat Shop have over ten years of manufacturing experience in officially licensed Jewellery and Accessories, for brands such as Harry Potter, Fantastic Beasts and Friends: The TV series. Their product ranges have continued to grow over the years, starting from novelty and premium jewellery pieces including necklaces, charms, bracelets, and earrings, to gifts like hair accessories, bookmarks, pens, pencils, and keyrings.

Best-selling lines of The Carat Shop’s products tend to follow the trend of design, rather than product type. Some include Golden Snitch, Time Turner, Deathly Hallows, Fawkes the Phoenix, Platform 9/4, and Dobby the House Elf. Their Spinning Time Turner necklace, possibly one of the most recognisable items from the Harry Potter franchise quite rightly sits at the top of the best seller list. It represents the trinket Hermione uses to attend more classes, and wearers like to re-imagine themselves in Hermione’s role as they turn the sand of the replica piece.

2022 saw a big expansion of The Carat Shop’s gift collections, adding many new lines focused on the four Hogwarts Houses. Ranges include Lanyards, hairbands, scrunchies, bracelets, pin badges, necklaces, keyrings, and earrings. These new ranges allowed

them to resonate with more of the family, with items appealing to fans of all ages and genders. To support new product launches they have created a series of Look books and catalogues for buyers to browse. With interactive links and video also incorporated in the digital versions, clients are also free to use the content to promote the product once they have it in-store or online. Christmas gifting has become a staple in The Carat Shop’s product launches year on year, and 2022 was no different. Introducing nine new Christmas Baubles with products hidden inside, these best-selling lines once again sold out at pre-order, making them a Christmas must-have for stockists in the lead up to the festive period. Designs of these showcased the best of Harry Potter, from the four Hogwarts Houses to the Yule Ball, Fawkes the Phoenix, and Platform 9 ¾ amongst others. Our Harry Potter Jewellery and Accessories Advent Calendar has been the most anticipated product each year for the run up to Christmas. Each year brings a different design, each more magical than its predecessor. Display samples of their brand new 2023 advent calendar and baubles will be on show at the Toy Fair in London and will be available to pre-order.

At the Toy Fair, they will also be showcasing ‘Starter Pack’ options across their collections, for those unsure of how to first introduce the range. Incorporating the best-selling items, and coming in varying sizes, these packs are a fantastic way of gaining exposure for the product and generating customer interest in shops and online. They also offer a significant amount of POS and display materials such as spinner display stands, High-Quality product photography and banners to support this.

The Carat Shop will be exhibiting on Stand UL60 in the Grand Gallery at the London Toy Fair 2023 between 24- 26 January and Spielwarenmesse 1- 5 February 2023 Hall 1 Stand F-05. They will be gladly welcoming new and existing business. For all trade enquiries please email info@thecaratshop.co.uk or call +44 (0) 1279 442 528.