10 minute read
The Power of Moonbug
Moonbug Entertainment:
Creator Brands Leading the way
2022 has been a year of rapid growth and expansion across Moonbug Entertainment. The company’s leading franchises, CoComelon and Blippi, have seen expansion and diversification over the past year with new shows such as Cody Time, Meekah and Juca launching, as well as new product offerings (such as the new CoComelon video game, stage shows and award-winning toys).
Additionally, Moonbug grew its IP portfolio with the acquisitions of The Little Angel Network and One Animation in February and May of 2022 respectively.
Geographically, throughout the year, Moonbug has shown substantial growth, expanding its presence in EMEA, LATAM and APAC. New linear channels were launched in markets such as Malaysia, Turkey and across African countries (via a partnership with MultiChoice, Africa’s leading entertainment company).
Moonbug’s shows also reached new audiences via international streaming services such as Rakuten TV in Japan and premium local kids channels such as Clan in Spain or TelevisaUnivision across the US and Latin America. Moonbug’s shows are currently available in 32 languages and feature on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku.
Content expansion has been key. In 2022 Moonbug expanded into new industries such as podcasts (CoComelon Story Time on Spotify), gaming (CoComelon: Play with JJ launched back in November), and live entertainment. Additionally, back in December, Cameo Kids was launched, including a lineup of animated Moonbug stars from CoComelon and Blippi Wonders.
The company’s consumer products business also continued its global expansion through partnerships and licensing deals with top brands such as Rascal + Friends, Just Play, Jazwares and Tonies to name a few. The quality and strength of these brands and products has not gone unnoticed. Moonbug’s CoComelon brand won Top Licensed Property in the Licensing Awards held in Las Vegas in May 2022. Looking ahead, the focus for 2023 will be to continue developing the very best products with the best partners within the industry, whilst bringing to life its much-loved brands.
Key franchises to look out for 2023: CoComelon, Blippi, Little Angel and Oddbods
Over a short period of time, CoComelon has grown into one of the top toddler and preschool properties in the world. Its mission to inspire positivity and nurture a growth mindset for kids has attracted the imagination of many licensees and retailers. Over the past year, CoComelon has grown 31% in YouTube subscribers with the show now boasting over 163 million subscribers globally. The franchise has also seen expansion and diversification with new shows launching (It’s Cody Time and CoComelon Animal Time) as well as new consumer product and live entertainment offerings.
In 2023 Moonbug is looking forward to bringing to life the best products for all CoComelon fans across EMEA from toys to fashion, home to toiletries, food to publishing, gaming and much more. The team has been working closely to ensure partners reflect the very best of the content back into products, bringing the show to life with products infused with music, role-play and learning. Moonbug’s ambition is to allow every child the opportunity to play with its characters wherever they are.
There are exciting plans for the brand throughout the year including, CoComelon Lane airing exclusively on Netflix in 2023. And fans should keep their eyes peeled, as JJ will be walking the aisles of London Toy Fair 2023!
Blippi inspires curiosity in preschoolers around the world by creating content and experiences that are relatable, accessible and make learning fun. Blippi has become a worldwide sensation with more than one billion monthly views across platforms including Netflix, HBO Max, Cartoonito, Sky, Amazon and YouTube and hundreds of millions of fans around the world. The franchise has expanded rapidly since it was acquired by Moonbug Entertainment in 2020, is available in more than 20 languages, including ASL, and is distributed by more than 30 global broadcast and streaming partners.
The Blippi brand has experienced great momentum, with continued distribution expansion bringing the content onto new platforms as well as the launch of new content formats, such as the Blippi Wonders animated show. Moonbug has been working closely with Jazwares, the master toy partner for Blippi, to ensure this momentum is reflected back into the product line, as well as exploring opportunities to expand into new and relevant product categories in the future.
Little Angel was Moonbug’s first acquisition since becoming part of Candle Media and it is one of the fastest growing kids’ channels on YouTube with over 100 million subscribers. Since the acquisition, Moonbug has been working on delivering an innovative and truly unique preschool offering that ties to the core themes and attributes of the show such as creativity, playfulness and imagination. The company plans to develop the brand across new Oddbods is the award-winning nondialogue show featuring the madcap yet charming antics of seven unique and relatable characters: Jeff, Pogo, Newt, Fuse, Zee, Slick and Bubbles. Oddbods entertains and inspires children around the world, whilst celebrating individuality and diversity.
The show was acquired by Moonbug Entertainment back in May 2022 and has aired in more than 180 countries. The brand also has a presence on digital content platforms such as YouTube, where it has over 28 million subscribers and averages 26 billion views across its sixteen YouTube channels.
As digital entertainment increasingly dominates everyday lives, Moonbug continues to work towards fulfilling consumer needs and the audience’s love for its properties. After the US, UK and Australia, European markets are now showing a huge growth of YouTube viewership.
A key focus throughout 2023 for Moonbug will be international expansion as well as working with their partners and licensees to identify new business opportunities across international markets such as France, Germany, Spain and Italy.
Exciting times ahead, which the team is very much looking forward to!
Global brands line up to commemorate Disney100 through unique product collaborations across Disney, Pixar, Star Wars, Marvel, 20th Century and National Geographic
The LEGO Group, Coach and more to launch a slate of innovative, creative and playful product collections throughout 2023 from Disney Consumer Products, Games and Publishing
As The Walt Disney Company marks its 100th anniversary in 2023, Disney Consumer Products, Games and Publishing will unveil exciting new collections and experiences celebrating Disney 100 Years of Wonder. 2023 will celebrate the storytellers who have brought generations the wonder and magic that is Disney, and the fans and families who have brought Disney into their hearts throughout the past 100 years. Everyone can share their favourite moments using #ShareTheWonder and #Disney100.
Unparalleled List of Global Licensees:
The LEGO Group and Disney will celebrate the anniversary across the year by inviting families to share the wonder of storytelling, imagination, and creative play that LEGO Disney has inspired over the 24 years since it launched. Using the ultimate creative medium of the LEGO brick, the two long standing partners will honour fan-favourite Disney moments, capture the magic of exciting new Disney stories and bring friends and families together to dream, build and create with magical new LEGO Disney products and experiences.
Additionally, fans will be able to celebrate Disney 100 Years of Wonder with an incredible slate of new commemorative collaborations launching throughout 2023. Collections include fashion and accessories brands like Coach, footwear brands such as adidas, memorable jewellers like Pandora and toy manufacturers such as Mattel, Hasbro and Funko. To coincide with Disney100 and the
Year of the Rabbit, Oswald the
Lucky Rabbit has emerged from the vault and has sprung into the pop-culture zeitgeist through a playful and contemporary collection from Givenchy, now available globally in stores and on givenchy.com. Additional world-renowned licensee collaborations in the home, toy, fashion industries and more will be announced throughout the Disney100 celebration.
shopDisney Collections Celebrate The Walt Disney Company’s Timeless Legacy
shopDisney launched the Disney100 Premium Celebration Collection in December, featuring exciting pieces including the iconic Mickey Mouse Ear Hat. Additional collections will roll out throughout the year on shopDisney including Disney100 Oswald Collection will shine a spotlight on one of Walt
Disney’s earliest creations, Oswald the Lucky Rabbit. Disney100 The Eras Collection will showcase fan-favourite periods of time in the company’s history, including the early years of The Walt Disney Studios, Disneyland park and more. Disney100 Decades Collection will celebrate beloved classic stories from the company’s legacy, including Steamboat Willie (1928) Snow White and the Seven Dwarfs (1937), Pinocchio (1940), and countless others.
Sharing the Wonder
Fans and families can join in by sharing their favourite Disney, Pixar, Marvel, Star Wars, 20th Century, and National Geographic memories using #ShareTheWonder and #Disney100. These posts will honour and spotlight the countless memories Disney and its fans have made together over the past century. Whether it be the magical moment of meeting Mickey Mouse for the first time at Disneyland Resort, a family movie night watching Disney Encanto, or playing with fanfavourite Star Wars or Avengers toys, everyone is invited to share their own wondrous moments experiencing the magic of Disney.
In addition, the celebration will showcase fans’ favourite stories and beloved characters with monthly themes. Since it all started with a mouse, the monthly Wonder of … celebrations will kick off by shining a spotlight on the Wonder of Mickey Mouse and Minnie Mouse. Throughout the month of January, special collaborations will honour these pop culture icons. The month-
long celebration of Mickey and Minnie will culminate in Anaheim, California with the launch of the Disney100 Celebration at Disneyland Resort which includes the opening of Mickey and Minnie’s Runaway Railway on January 27, 2023.
Other Wonder of… themes include Wonder of Play and Disney’s “Wonder of Friendship, The Experience” – which will see Disney open the doors to an immersive multi-sensory experience targeted at Gen Zs and Young Adults. Opening in London in May, groups of friends will have the chance to venture through 1000 square metres of different experiences and installations set across four rooms, including Alice in Wonderland, Lilo & Stitch, The Lion King and Mickey and Friends. Taking place between May to October 2023 across the UK, France, Germany and Spain, ticket sales for Disney’s Wonder of Friendship, The Experience will be announced soon.
Disney Publishing Worldwide
For those looking to be inspired by Disney’s beloved tradition of storytelling, readers and collectors can now pre-order The Vintage Poster Collection Colouring Book (Studio Press), where fans can enjoy colouring iconic vintage posters from Disney movies and Parks attractions.
Disney fans can also enjoy more releases throughout the year, including the search and find title Disney Princess: Magical Worlds (Studio Press), the 7 Days of Friendship Storybook (Igloo) and a new title in the Studio Press staple Museum Series Disney Museum, which celebrates 100 years of the company through a beautifully illustrated coffee-table book with development artwork from the archives. A special Disney100 edition of the bestselling Advent Calendar (Igloo) is also planned to celebrate the magic of storytelling during the next holiday season. Enduring classic The
Disney Book (DK) will be released as revised editions with new covers for Disney’s 100th anniversary.
Experience the Wonder Through Video Games
Throughout the year, Disney will also be celebrating the 100th anniversary with exciting updates and new content for popular games through a variety of in-game activations, content updates and social media activations from games including Disney Dreamlight Valley, Disney Mirrorverse and many more. Popular match-3 mobile game Disney Emoji Blitz will begin the celebration with new limited-edition emojis releasing throughout the year, including Platinum Mickey!