Bear Grylls

EXCLUSIVE INTERVIEW WITH BEAR GRYLLS ON BMF LAUNCH

BMF (BE MILITARY FIT), EUROPE’S LARGEST OUTDOOR FITNESS OPERATOR, HAS LAUNCHED A FRANCHISE FITNESS OFFER THAT IS SET TO TRANSFORM ACCESS TO FITNESS ACROSS THE UK AND BEYOND. CO-OWNED BY BEAR GRYLLS AND FELLOW FORMER SOLDIER AND ENTREPRENEUR CHRIS ST GEORGE, BMF IS ON A MISSION TO GET THE UK FIT FOR LIFE.

Bear says “BMF is now the largest outdoor fitness company in Europe. We pride ourselves on using the outdoors to develop resilience for life and cutting edge strength and fitness programmes. Natural light, fresh air and communitybased fitness is our proven and powerful combination that brings thousands of members from all ages and backgrounds into local parks every day. And I also remain so proud that veterans are able to train with us for free - always.”

“The BMF vision is to grow an outdoor fitness community led by passionate local franchise owners on a mission to change people’s lives for the better. To me that is both compelling and transformational.

“The new low-cost franchising model is also inspiring military veterans to build a business with us in the fitness space. I am very proud of the fact that we make it possible for all veterans to train with BMF for free. Not for a week, not for a month, but for life.

Chris St George says, “Bear is a powerful advocate for BMF Fitness Programmes and community. His daily training regimes incorporate the best of the latest BMF training methodology. We are proud that Bear has trained with BMF at key moments on his journey to peak fitness and survival. He continues to inspire many in the BMF community.

“We have also brought new strength to the franchise brand by recruiting Jan Spaticchia, former CEO of market-leading Energie franchise fitness group. Jan has proven expertise in building an innovative and affordable franchise business. He will lead our drive to make the BMF franchise the world’s leading outdoor fitness franchise.

Spaticchia states, “We are delivering a model of outdoor fitness franchising that has never been seen before. A committed owner, with access to a park, BMF fitness

programming, marketing collateral and operational support, can be in business within ten weeks. With a starting price of just 20k there is no fitness franchise in the world that comes even close to putting a franchisee into business within this timescale with such a low-cost entry point. With 20 franchisees already opening, including several where the franchise partner has taken more that one area, and a rapidly expanding pipeline, I am confident that we will be operating in 60 parks by year-end. That figure could be 300 in the UK alone by 2022.

The positive impact on the health of communities should be significant. We expect hundreds of applications from entrepreneurs, veterans and personal trainers keen to invest in a lifestyle that can generate profit while transforming lives.

“There is already significant interest from other countries, and we are working with those parties to allow them to become master franchise partners for larger territories. We have no boundaries, because if you can demonstrate your ability to be a franchise partner, and have access to a public park or similar space, then this is a major opportunity for you to create your own successful business and change lives.

“Our discovery days operate fortnightly and provide an opportunity for prospective franchisees to meet the team and find out more in a relaxed environment.

2019

2019

750ml

DUALFUEL™ SHAKER THE CONVENIENCE OF TWO PRE-MADE DRINKS OR THE ABILITY TO STORE ANY TWO ITEMS KNOWING THAT THEY ARE SECURE. The Bio-Synergy™ Dual Fuel™ Shaker Bottle combines style with convenience. Uniquely, the Dual Fuel™ bottle is effectively split in half, creating two completely separate mixing compartments.

2019

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360g