Corporate Social Responsibility Report 2019
Total Produce
Introduction Few would argue that the pursuit of sustainability is the challenge of our time. This is particularly true for the fresh produce sector. After all, what could be more fundamental than ensuring the responsible production of the food that we eat? For our industry, preservation of the trust and confidence associated with fresh fruits and vegetables is of pivotal importance. As a global leader in fresh produce provision, we recognise that we are privileged. The healthy properties of the products that we market are well documented. So too is the fact that the environmental impact of fresh fruits & vegetables is considerably less than that of most other staple foodstuffs.
We recognise also, though the responsibilities inherent in the pursuit of this goal, most notably to the emerging and developing nations from which we source, and more specifically to our local and global partners in production. This responsibility extends beyond the growers and their people to the environment in which they operate. We are committed too, to meeting our broader social and commercial responsibilities to our own employees and shareholders-as we are to our wider social obligations to the communities we serve across the global marketplace.
While encouraging, we understand that much more can be achieved. We understand that for our industry and our company, the pursuit of ever more sustainable practices from seed to store represents an ongoing journey. And it is a journey to which we are deeply committed.
TOTAL PRODUCE - LET’S GROW TOGETHER
In Total Produce, our understanding of the nature of our responsibilities to each of our stakeholders is unambiguous. As a customer orientated organisation,the delivery of premium quality, safe, traceable produce to the consumer and value to our partners in trade must always remain a priority for us.
3
Our Industry
5
Our Industry
Sustainable Development Goals
UN Sustainable Development Goals 7
Central to the agenda are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries - developed and developing - in a global partnership. It is a powerful framework for all countries to combat economic, social and environmental challenges.
The SDGs recognise that ending poverty and other deprivations must go hand-inhand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. An acceptance of the principles underpinning the UN’s Agenda for Sustainability Development and a commitment to pursue these 17 goals lies at the heart of Total Produce’s Corporate Social Responsibility policies and practices.
TOTAL PRODUCE - LET’S GROW TOGETHER
In 2015 all United Nations Member States adopted the 2030 Agenda for Sustainable Development. Its objective is to provide a shared blueprint for peace and prosperity for people and the planet, now and into the future.
Our Industry
Environmental Food Pyramid LOW
Sweets Beef
Olive Oil Dried Fruit
RE CO M
ME
Milk Yogurt
ND ED
CO N
SU
MP TIO
N
Cheese Eggs Poultry Fish Cookies
Bread, Pasta, Potatoes, Rice Legumes
Fruit Vegetables HIGH
FOOD PYRAMID
ENVIRONMENTAL PYRAMID 9 HIGH
Beef
Fish Cheese
Dried Fruit Legumes Eggs
EN VIR O
NM
EN TAL
IM PAC T
Pork Olive Oil Poultry
Sweets Yogurt Pasta Cookies Rice Milk Bread
Potatoes Fruit Vegetables LOW
Source: “Double Pyramid 2016 A More Sustainable Future Depends On Us.” www.barillacfn.com
Our Industry
Carbon Footprint 25,895
BEEF
20,000
9250
CHEESE
8305
BUTTER
8000
5505
PORK
4405
FISH
4020
POULTRY
4000
RICE
3745
EGGS
3720 3420
BREAKFAST CEREALS
3085
OLIVE OIL YOGURT
2000
2590 2155
PASTA
1795
DRIED FRUIT
Legend
Average data + cooking
1660
LEGUMES
1565
COOKIES
cooking
min
max
1360
MARGARINE
1255
MILK
1205
POTATOES
1000
Carbon Footprint gCO2 – eq per kg or liter of food
2100
SWEETS
1050
BREAD
775
VEGETABLES
600
SUGAR
490
FRUIT
0
2000
4000
6000
8000
25,000
45,000
60,000
70,000
Source: “Double Pyramid 2016 A More Sustainable Future Depends On Us.” www.barillacfn.com
Our Industry
Water Footprint 9650
OLIVE OIL
9060
PORK
6260
CHEESE
6245
DRIED FRUIT
5555
BUTTER
5000
4805
POULTRY
4000
3260
EGGS
2710 3160
LEGUMES
2585
RICE
2335
SWEETS
2145
COOKIES
2000
1775
PASTA
1485
YOGURT
Water Footprint Liter of water per liter or kg of food
1330
MILK
Legend
1325
MARGARINE
1000
11
18,800
BEEF
10,000
Average data
1170
BREAD
970
SUGAR
930
FRUIT BREAKFAST CEREALS
920
POTATOES
555
VEGETABLES
335
0
2000
4000
6000
8000
15,000
26,000
Source: “Double Pyramid 2016 A More Sustainable Future Depends On Us.” www.barillacfn.com
Our Industry
Ecological Footprint 146
BEEF
100
79
FISH
74
BUTTER
66 66
MARGARINE
61
CHEESE
50
PORK
48 45
OLIVE OIL POULTRY
25
44 19
DRIED FRUIT
18
LEGUMES
16
EGGS
15
14
SWEETS
1313
BREAKFAST CEREALS YOGURT
13
PASTA
Legend
11 13
COOKIES
5
Ecological Footprint m2 global per kg or liter of food
12
RICE
10
MILK
8
average data + cooking
cooking
min
max
7
BREAD
5
POTATOES
4
FRUIT
3
VEGETABLES
3
0
10
20
30
40
50
60
70
80
90
100
110
160
210
Source: “Double Pyramid 2016 A More Sustainable Future Depends On Us.” www.barillacfn.com
13
Our Business
15
Advantages arising from Total Produce’s size, reach and the very way we do business, help us to trade in a sustainable, responsible way….
Our Reach
Our Size & Scale
Our Business Model
“Across the globe & around the corner.” On The Ground presence in key production regions. Local depots buying from local producers.
Larger volumes deliver synergies and efficiencies across operations yielding a reduced ecological footprint per unit.
“Local at heart, Global by nature.” Rooted in the communities in which we trade.
Our Business
Our Stakeholders 17
Our Growers & Suppliers “Building a Total Produce with which they can partner”
Our Customers “Building a Total Produce upon which they can depend”
Our Employees “Building a Total Produce in which they can grow”
The Consumer
Our Shareholders
“Building a Total Produce upon which they can trust”
“Building a Total Produce of which they can be proud”
-
NEDALPAC CANADA
IRELAND
SWEDEN
UNITED KINGDOM
NETH. POLAND GERMANY
DENMARK
CZECH REP.
SLOVAKIA FRANCE
ROMANIA
ITALY
UNITED STATES OF AMERICA
SPAIN
IRELAND
UNITED KINGDOM
POLAND
NETH. BELGIUM
GERMANY CZECH REP. SLOVAKIA INDIA
FRANCE
ITALY SPAIN
INDIA SOUTH AFRICA
Our Business
Our Supply Chain
By virtue of the diversity evident across our operations, we possess the core competencies required right across the supply chain 19
New Product Development Investing in innovation. Embracing change. Pursuing the different.
Marketing
Procurement
Listening. Innovating. Delivering a competitive advantage.
The most accomplished growers. The very best farms. The closest of relationships.
Corporate Social Responsibility Ethical trading. Environmental awareness. Sustainable production. Safe produce.
Agronomic Support
Total Produce
Market osition
Best agricultural practices. Exacting standards. On the ground resources. Superior produce.
Importation & Quality Assurance
Distribution
The reach to deliver. The flexibility to customise. The synergies to compete.
Simplifying supply. Meeting demand. Exceeding expectations.
Storage, Order Assembly, Quality Control Embracing technology. Extracting costs. Delivering efficiencies. Generating value.
Our Principles, Processes & Practices
21
NEDA CANADA
IRELAND
UNITED KINGDOM
NETH.
POLAND GERMANY CZECH REP.
SLOVA FRANCE
e me s al cure encie c S Pro fici
f e iv s, E ct le rgie l Co yne S
s
Infras tructu Facilit re ies, Lo gistics Custom , isation
ers Grow dvising,
A r ting, g Suppo lidatin o s n o C
y t g, or en radin g e m T at age Local ers C n s, um a et s M ark l Con
lM a ca Loc Lo
h , Reacew Growers
ets, N cts u Mark Prod New N ew
F
Th
er eC onsu m
inan Secu cial rity, Pool ed R Inve esou s tm e rc nt C apita es, l
M Ad ar de Co ket re ing d Co , N Va m PD lu pe , S te ha e nc re ie d s
Delivering the Best of Both Worlds
ITALY SPAIN
IRELAND
al by nature Glob
t a heart l a c o L
, nt
P
eo ExAMERICA pe OF UNITED STATES pl r ti p er e i se , R ence e la , tio ns hip Ex
UNI KING
SPAIN
ALPAC
Corporate Principles
How We Do Business SWEDEN
D
DENMARK ROMANIA
ITED GDOM
Total Produce “Let’s Grow Together”
Total Produce “Championing The Consumer”
In Total Produce, we believe that the benefits of POLAND fresh produce NETH. marketing can be collective and that a balanced supply chain can deliver equitable BELGIUM GERMANY dividends to all stakeholders. It is a philosophy CZECH REP. enshrined in our corporate tagline “Let’s Grow SLOVAKIA Together”, a very visible expression of our intent to conduct our business in an inclusive manner and more importantly one engrained in our day to day FRANCE trading practices and operations. INDIA
Total Produce ITALY “Local At Heart, Global by Nature”
SOUTH AFRICA
Unsustainable production practices impact most, locally. In Total Produce, we believe Sustainability Management is best implemented locally; by empowered local people working with local bodies and local supply chain partners to affect change, locally. We do this, within the confines of an overarching group framework promoting the best international practices, sharing core competencies and generating synergies and efficiencies that materially affect our impact on the environment.
23
A consumer orientated organisation, in Total Produce the delivery of premium quality, safe, traceable produce to the consumer is our primary priority. Meeting and exceeding customer expectations is what we do. We are committed to consumer empowerment; educating and inspiring consumers about the extraordinary properties of fresh produce and presenting the widest possible range of fresh options to the fresh produce consumer, including Organic and Fairtrade alternatives.
Total Produce “Promoting The People Behind Your Produce” In Total Produce, we recognise our responsibility to the emerging and developing nations from which we source, and most specifically to our partners in production- the local and global growers with whom we have partnered and the people that work on their behalf. Operating ourselves within the markets INDIA in which we trade, we understand too, our social and commercial obligations to our stakeholders; our employees, our customers, our shareholders and the communities we serve across the global marketplace.
TOTAL PRODUCE - LET’S GROW TOGETHER
AKIA
Our Principles
Overall Objectives ‘e-Plan’ Sustainability Wheel
25
TOTAL PRODUCE - LET’S GROW TOGETHER
The Total Produce ‘e-Plan’ is the group programme developed to assure best economic, environmental and social practices are implemented across our operations.
Overall Objectives ‘e-Plan’ Aspirations & Objectives
27
Our Principles
Components & Objectives 29
Our Principles
Evolution of the e-Plan An ongoing journey...
31
The ongoing harmonisation of existing local sustainability plans under the Total Produce group ‘e-Plan’ 50
25
12.5
2014
2015
2016
2017 0
TP UK
TP N
TP BV
*expressed as a percentage of turnover.
TP IRELAND
% of group penetration*
37.5
Our Case Studies
33
To tal
Pro du ce
Do le -
To tal
Gr an ny S
mi th
Ap ple s
Pro du ce
Do le -
Pe ars
GR
AN N AP Y SM PLe ITH s
be vie 01 w Ho 84 u ee 097 se, R 67 nC ive rm ox | all Blu info ,S @ nd wo s ell , S weet rds, ara Co .i .Du hM e | b w orr is & ww.s lin w Ke rry eet .ie -An ne Rid ley
lar PEA ge Rs
To tal P
Da te: Cli 8th e Pro nt : To Augu ta jec s t : D l Pro t 2019 ole du ce Co mp osta ble sL
rod uc e
Do le -
ab els
La rge O
ran ge s
Un it 7 Te Gle le De pho bevie n sig ne e 01 w Ho 84 rA us 0 ile en 9767 e, Riv e Co x B | in rma ll, fo lun de @sw Swor ll, S d e ara et .ie s, Co hM | w .Dub orr is & ww.s lin w Ke rry eet .ie -An ne Rid ley Da te: Cli 8th e Pro nt : To Augu ta jec s t : D l Pro t 2019 ole du ce Co mp osta ble sL
,S wo rd ee t .ie s, Co Mo | w .Dub lin w rris & K w.sw e err y-A et .ie nn eR idle y Da te: Cli 8th e Pro nt : To Augu ta jec s t : D l Pro t 2019 ole du ce Co mp osta ble s
La be ls
Un it 7 Te Gle le De pho bevie n sig ne e 01 w Ho 84 rA us 0 ile en 9767 e, Riv e Co x B | in rma fo@ ll, S lun w d
ab els
Case Study 1
Promoting Sustainable Fresh Produce Packaging That the impact of plastic on our environment is a contentious issue is beyond doubt and its application to fresh produce is particularly emotive. In Total Produce we are committed to continuing our efforts internally to minimise our use of plastics and working with stakeholders across the supply chain to lay the foundations for a Circular Plastics Economy.
Our Approach
Our objectives have been to identify an alternative that-
Total Produce is committed to reducing our use of packaging, recycling our packaging, substituting biodegradable and/or compostable alternatives for conventional plastics where possible and replacing conventional single-use plastic packs with reusable packaging where practical.
• Is Home Compostable (not requiring any chemical treatment before composting) • Exhibits a high degree of transparency so that the quality of the produce inside is clearly visible.
While the development of a seamless, integrated Circular Plastics Economy is our ultimate ambition, in the short term we recognise the need to find an interim solution that reduces the impact of the plastics we use in the here and now. To this end, as part of the Eircycle initiative we in Total Produce have been investigating alternative plastics and more specifically Home Compostable Plastics.
At Fruit Logistica 2019 we introduced Eircycle Home Compostable plastics to our customers and suppliers from across Europe. The plastic is currently undergoing scientific and production trials with a view to commercial trials later in the year. While compostable plastics have limitations- they are a single use plastic, they do address the environmental damage accrued from irresponsible disposal of plastics in our seas and on land and represent a tangible first step in what is an ongoing journey.
For more information visit: www.eircycle.ie
TOTAL PRODUCE - LET’S GROW TOGETHER
• Composts into wholly organic material.
• Is commercially viable and does not inflate produce prices.
A First Step
35
Case Study 2
Total Produce supports Veg Power campaign on ITV to get kids eating more vegetables Total Produce is proud to have co-sponsored an ambitious new initiative in the UK to inspire young children to eat more healthy vegetables. Eat Them To Defeat Them is a radical new advertising campaign that aims to get kids eating more healthily. It premiered on, Friday 25th January, on primetime ITV television network.
Eat Them to Defeat Them’s strategy puts children in control in a fun, playful way, and speaks directly to them – playing to the truth that many kids think vegetables are gross – and engaging with kids and parents in a brand new way, looking to reinvigorate how vegetables are viewed and consumed. In a 60-second film, directed by Pulse Films’ Ninian Doff, children are cast as the heroes in movie scenario with a horde of vegetables emerging “from underground to take over the world”. The ad then depicts the kids chomping through a whole selection of veg in order “to eat them to defeat them”. This new strategy is designed in response to the rise in childhood obesity and diet related diseases with recent research finding 96% of teenagers and 80% of primary school age children don’t eat enough vegetables (Veg Facts – The Food Foundation).
As well as developing the campaign with Veg Power, ITV has backed it with £2 million of airtime across its channels, for an initial 12 week run, including primetime entertainment shows such as The Voice, Dancing on Ice and Britain’s Got Talent. ITV will also be supporting the campaign editorially across programming. The TV ad will be supported by online, social, outdoor, cinema and print activity, with the Beano running the print ad and pull-out material in the comic and a dedicated hub online hosting content including quizzes, games and recipes. To accompany the campaign adam&eveDDB have created an ‘eat chart’, which is designed to reward kids with stickers when they consume vegetables. The charts and posters are being distributed to thousands of schools with the support of some of the biggest catering companies in the country. For more information, visit: www.vegpower.org.uk @VegPowerUK
TOTAL PRODUCE - LET’S GROW TOGETHER
adam&eveDDB devised the campaign for ITV and Veg Power with a bold new approach to promote veg. It is funded by a ground breaking alliance of all the UK’s major supermarkets and industry, including Total Produce UK.
37
Case Study 3
Dole Food Company’s DALE Foundation Social Responsible Programs In Ecuador & Peru Total Produce welcomed Dole Food Company into the group in 2018. A worldwide leader in the production and distribution of bananas and other high-quality fruits and vegetables, Dole is committed to providing its consumers with the best products obtained through responsible production practices both socially and environmentally.
The DALE Foundation operates in both companyowned farms and those owned by independent producers, and it has three main lines of work, which include health, education, and community engagement. Regarding health, the Foundation runs a network of healthcare clinics, both fixed and mobile, through which it provides primary, specialty, and preventive healthcare services to more than 14,000 families whose livelihood is connected to the company’s farming operations. In recent years, major steps have been taken to in the specific area of occupational health, which efforts support banana producers in implementing their health-at-work management programs and ensuring their compliance with local laws. With regard to education, the Foundation supports education centers through infrastructure improvement, equipment donation, and other programs throughout
the year. It has also built two schools where some 800 children are educated in first-rate facilities—the Vicente Piedrahita School, located in Los Ríos province, and the Ecuador País Amazónico School, located in Guayas province. The DALE Foundation provides additional support to the communities in which it operates through programs like the Work Skills Training Program. The aim of this program is to provide people with useful work skills that will enable them to improve their financial situation. This focus on entrepreneurship provides comprehensive support to families, so they can improve their quality of life. The DALE Foundation’s programs have become a reality thanks to contributions made by Dole and its independent producers. Through a donation for every box of bananas exported, Dole and its growers have financed sustainable programs run by the Foundation. The DALE Foundation’s programs have had a major impact on Ecuadorian and Peruvian communities, making them one of the major differentiating elements of Dole Food Company and enhancing our company’s firm commitment to social development within the countries in which we operate.
TOTAL PRODUCE - LET’S GROW TOGETHER
Following that corporate philosophy, Dole created the DALE Foundation in Ecuador, and Peru, as a tool for implementing social responsibility programs in areas close to the farms and operations and directly benefiting farm employees, their families and the local communities.
39
Case Study 4
Total Produce Ireland Targets 40% Reduction In Carbon Consumption By The End Of 2020 As Ireland’s leading fresh produce provider, Total Produce was pleased to confirm in September 2019, that the group’s Irish operations had moved to 100% renewable electric energy sources to power its business units across the island of Ireland.
The move is part of a company-wide initiative “Vision 20/20”, whereby it aims to reduce carbon consumption throughout the group internationally. The integration of renewable energy into the group’s Irish operations will also make an important contribution to Total Produce’s ongoing commitments to Origin Green, Ireland’s national sustainability programme. Total Produce is partnering with Electric Ireland in the Republic of Ireland and Go Power in Northern Ireland with Captured Carbon Ltd verifying the green energy source declarations. It is anticipated that this initiative, alongside additional carbon reducing measures already in place, will deliver a 40% reduction in carbon consumption by the end of 2020.
For Total Produce, a capacity to demonstrate our credentials as a responsible leader is critical. “In Total Produce, we’re privileged that the products we sell; fresh fruits & vegetables, are associated with the smallest environmental footprint of all the primary foodstuffs, but we can always do more. Our transition to renewable energy demonstrates our ongoing commitment to reducing ever further our impact on the environment and is but one component of a broader suite of measures being put in place as part of our ongoing journey towards becoming an ever more sustainable company.” – Des McCoy, Managing Director of Total Produce Ireland. A further ten facilities in the United Kingdom transitioned to renewable energy in Quarter four of 2019.
TOTAL PRODUCE - LET’S GROW TOGETHER
This transition applies to twenty two units in all; eighteen in the Republic and four in Northern Ireland including Central Distribution Centres, production facilities, regional depots and the group’s Dublin Head Office.
41
Case Study 5
Total Produce Becomes a Verified Origin Green Member Total Produce enters second full year of Origin Green verified membership. Overseen by Bord Bia (the Irish Food Board), Origin Green is Ireland’s national Sustainability accreditation and is a programme through which leading Irish food producers and distributors are recognised for adhering to best international practices in Sustainability and Corporate Social Responsibility.
Achieving verified status entailed the production and independent verification of a nationwide Sustainability plan, benchmarking current performance and targeting on-going improvements in raw material sourcing, manufacturing processes and social sustainability. Over 8 months, a dedicated team from across Total Produce’s operations completed our first Origin Green plan; collating, documenting and presenting a variety of Sustainability projects and initiatives in place across our group.
The plan was submitted in September 2017 after which it was subjected to independent analysis. In January 2018 Total Produce received official confirmation of our accreditation as a verified member of Origin Green. For more information on Origin Green, see: www.origingreen.ie
TOTAL PRODUCE - LET’S GROW TOGETHER
Indeed, it is the only sustainability programme in the world which operates on a national scale, uniting government, the private sector and food and drink producers.
43
Case Study 6
Total Produce’s Sponsorship Of Argofruta Bears Fruit Argofruta, a producer and exporter of premium quality exotic produce from Brazil of global renown joined the Total Produce Group in 2016. In 2017,Total Produce and Argofruta together established the Argofruta Foundation- a body dedicated to funding and administering social initiatives on the ground in Brazil.
• Employee and local community needs. • The natural environment. • Direct customer concerns. • Final consumer needs. An important first step in the work of the Foundation was the establishment of The Argofruta Daycare project which creates the physical space and opportunity for children and families to interact, play, learn and develop skills that very often are not encouraged at home or in school but which are worthwhile for the whole community, such as; sustainable development, diversity and solidarity.
30 children of Argofruta workers attend each day with classes split across two shifts; morning and afternoon to complement the children’s schoolwork. Two meals are provided per day and dental and medical supports are provided. Activities include storytelling, arts, music, gardening, games and recreational activities. Argofruta and Total Produce fund 100% of the cost for the physical space for this project while contributions from stakeholders across the supply chain contribute to the monthly costs for teachers, food and materials. The activities are always related to a theme so that the children can contextualise them and understand exactly what it means to do them. The day of forklore, for example, was related to the legends of the São Francisco River.
TOTAL PRODUCE - LET’S GROW TOGETHER
The creation of the Argofruta foundation reflects our joint commitment to environmental, social and governance practices and illustrates our understanding of how our long term relationship with the environment and important stakeholders such as communities, employees, suppliers and customers can enhance our business. The initiative focuses on four areas:
45
Case Study 7
Total Produce in the CommunityJunior Achievers Ireland 2019 Sees Total Produce extend its sponsorship of Junior Achievers Ireland. Junior Achievement Ireland (JAI) is an initiative whereby professionals from successful Irish businesses are brought into local schools to teach basic skills to students and act as role models for the next generation of budding entrepreneurs.
Junior Achievement programmes help to create a culture of enterprise within the education system. It aspires to help young people prepare for the world of work, giving them skills in communications and preparing for interviews. Financial literacy programmes enable students to explore how to manage, protect and make the most of future salaries and as we move towards a knowledge-based economy, JAI also brings science and maths skills to thousands of young students across Ireland.
Programmes begin at primary school level, teaching children how they can impact the world around them as individuals, workers and consumers and continues through to secondary school, right up to age 18, preparing students for their future careers. In addition to Corporate Sponsorship of the scheme, Total Produce employees have agreed to be “Business Volunteers” who are trained by JAI to go into schools to teach students valuable life and business lessons, the importance of education and study and, as importantly, to share their own experiences. Each volunteer is required to teach 1 class a week for 6 weeks. In supporting Junior Achievers, our hope is not only to contribute to the communities in which we trade but also to inspire the students participating in the Junior Achievers initiative. We hope also that, for our employees, participation will provide an opportunity to express themselves, contribute to their community and garner rewarding experiences outside the confines of the workplace.
TOTAL PRODUCE - LET’S GROW TOGETHER
The programme encourages young people to remain in education and helps them develop the skills they need to succeed in a changing world. JAI is part of a worldwide organisation bringing entrepreneurship education to over 10 million young people each year. It was established in Ireland in 1996 and since then has built up a strong demand from schools throughout the country.
47
Case Study 8
Investing In Our People - Total Produce Launches Personal Development Academy In Total Produce our “people vision” is to recruit, develop and retain the best talent within our sector. One of the key pillars supporting this vision is the creation of an internal talent pipeline from which we will fill the majority of leadership positions in the future.
The programme is open to high potential employees across our group. Once accepted onto the programme participants are supported in clarifying their key development needs and career goals and this will be enhanced with personality profiling and 360 feedback (which will be completed at the start and end of the programme). Each participant is supported by an internal mentor. The participants work in small teams to enable the majority of their learning. In phase one of the programme the teams take part in a business simulation exercise which is delivered by Cranfield University (a highly respected international business school).
The teams learn to work in a virtual environment, utilising technology to communicate and share knowledge. Once the business simulation is complete the participates come together for the first two day residential event. They compare results and share learning from the first phase of the programme and they are issued with ‘real life’ strategic projects. In phase two of the programme the participants again work in small teams to address their strategic projects and present their findings and recommendations to senior executives at the second residential event at the end of the programme. Our hope is that The Total Produce Personal Development Academy will assist us in nurturing talent, rewarding loyalty and helping our people to reach their full potential.
TOTAL PRODUCE - LET’S GROW TOGETHER
The talent pipeline will be supported with the implementation of an annual Key Talent Programme which launched in January 2018 with initial participants from the USA, Canada, Spain, The Netherlands, Ireland and the UK.
49
For more information on Isla Bonita Avocado Light, visit: http://www.aguacatelight.com
Case Study 9
Promoting Consumption & Empowering Consumers Grupo Eurobanan Launches Isla Bonita ‘Avocado Light’
With a view to promoting the potential of the Avocado still further, Grupo Eurobanan, Total Produce’s partner company in Spain, has launched the “Avocado Light” under its Isla Bonita brand. Isla Bonita is Eurobanan’s flagship brand in the production, importation and marketing of tropical and exotic fruits. In launching ‘Avocado Light’ Grupo Eurobanan is seeking to offer consumers an alternative- an opportunity to rediscover the Avocado and a way to enjoy this fruit at different times of the day in a much lighter way. The Isla Bonita ‘Avocado Light’ contains 30% less fat and is 100% natural, offering
a healthier alternative without compromising on the great taste or healthy properties of a regular Avocado. The launch of Avocado Light followed a development process spanning over 5 years, during which time the ideal breed, variety and climatic growing conditions were identified in countries across Central and South America. ‘Avocado Light’ is marketed alongside the seal of the Food and Health Program of the Spanish Heart Foundation (PASFEC), as a product with reduced fat content, and is available in retailers across Spain. In developing new varieties of established favourites, Total Produce aims to inspire existing consumers and bring new consumers to the fresh produce category. By extending our range, we seek to empower consumers; offering to them the widest possible choice of fresh, healthy alternatives and to our retail customers, a very real point of differentiation.
TOTAL PRODUCE - LET’S GROW TOGETHER
The importation and consumption of Avocados has grown exponentially in recent times. According to data from the Spanish Federation of Fruit and Vegetable Producers and Exporters, 34,000 tonnes were imported into Spain in 2012. Four years later it had increased to 73,000 tonnes, more than doubling. While consumption of avocados continues to grow, so too is consumers’ recognition of the need to adopt a healthier lifestyle and a more balanced diet.
51
Case Study 10
Total Produce Nordic Invests In “Kostministeriet” Promoting Healthy Eating:
At its foundation lies a report compiled with Kairos Future, an international research company to find out why Swedish citizens consume less produce than recommended levels. Unprecedented in scope, the report is the most extensive study ever compiled concerning Swedish people’s consumption of produce; sampling more than 10,000 respondents between the age 18 and 74. The research also entailed extensive social media analysis to track what consumers say about produce online and a comprehensive review of a wide cross section of authoritative scientific reports.
The report identified how fresh produce consumption reflects wider social and demographic trends and emphasised the need to educate and inspire consumers and facilitate convenience and accessibility. Going forward, Kostministeriet’s mission is set to evolve in an effort to, in association with other key stakeholders, democratise the consumption of produce by increasing the availability of fruit and to the increase the population’s understanding and expertise in relation to fresh produce. The hope is to materially impact on fresh produce consumption and healthy dietary behaviour across Sweden and beyond.
TOTAL PRODUCE - LET’S GROW TOGETHER
A prerequisite for driving consumption of fresh fruits and vegetables is an understanding of the fundamentals underpinning customer motivations. What encourages consumption? What inhibits it? In 2017, Total Produce Nordic commissioned Kostministeriet, a ground breaking independent initiative dedicated solely to improving people’s health by increasing the consumption of fresh produce.
53
International Sustainability Partners to the Total Produce Group
NEDALPAC CANADA
IRELAND
SWEDEN
UNITED KINGDOM
NETH. POLAND GERMANY
DENMARK
CZECH REP.
SLOVAKIA FRANCE
ROMANIA
ITALY
UNITED STATES OF AMERICA
SPAIN
IRELAND
UNITED KINGDOM
POLAN
NETH. BELGIUM
GERMANY CZECH REP.
SLOVA INDIA
FRANCE
ITALY SPAIN
SOUTH AFRICA
For more information, please visit www.totalproduce.com/our-values sustainability@totalproduce.com
Scan the QR code to take a 3 minute tour of the Total Produce group.