Delivering the Best of Both Worlds
Local at heart, Global by nature, Total Produce is different. Across Europe and North America, our operations are embedded in the local communities in which we trade, supported by the resources and reach of our broader group. CANADA
UNITED STATES OF AMERICA
We deliver the Best of Both Worlds.
SWEDEN
In Total Produce we believe in local. Across our operations throughout Europe and North America, it is empowered local management who shape our services and drive our business. They bring local experience and expertise, relationships with local growers, an understanding of local consumers and that all important personal touch to our on-the ground operations. They are our competitive advantage. They make Total Produce your local fresh produce specialist. IRELAND
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CZECH REP.
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Locally we provide… • A partner in produce that understands your customers, your market and your business. • Flexibility on-the-ground in the marketplace. • Customised products, packaging and services. • The shortest route to market for the best local produce.
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We further believe that in bringing together the collective attributes and strengths of diverse fresh produce providers, our growers and customers can best be served. We’re very proud to have grown into one of the world’s leading produce providers, a position which enables our local operations and partners to avail of the opportunities arising from our global reach, collective procurement and shared core competencies.
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As a Group, we deliver… • Access to the best global growers. • Synergies & effeciencies across operations and logistics. • Extended availability and broader ranges. • Added value through Marketing and New Product Development. • Resources for local investment. • Quality Assurance; the capacity to follow produce from seed to store.
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Total Produce
The UK’s Leading Fresh Produce Provider Operating out of over 30 facilities across the United Kingdom, Total Produce is the UK’s largest fresh produce provider. We are committed to consistently delivering innovative, customised service solutions and produce which not only meets, but exceeds the expectations of our broad customers base nationwide. Our Structure
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units, such as Total Berry, a global leader in the production of berries and Total Exotics. These
Serving the retail, wholesale and food service
units, alongside our local Total Produce depots
sectors, Total Produce UK is a complete
and management are backed up by national
fresh produce solution provider, offering
resources in terms of Quality Assurance,
a comprehensive menu of services to our
Marketing and Customer Care adding value
customers, ranging from simple service
both to our produce and the service
provision to an independent grocer to complete
we provide.
Continually striving to offer the highest quality fresh produce along with the best possible service, Total Produce offers national distribution through our fleet of 200 temperature controlled vehicles. Through our unrivalled infrastructure of depots nationwide, we are uniquely positioned to deliver value to both national and independent customers - supplying both locally grown and globally sourced produce from the finest producers across Total Produce’s extensive supply base. Operationally, our businesses are divided into Retail, Wholesale and FoodService divisions, working alongside alongside specialist produce
Our Reach Part of the global Total Produce group, TPUK is perfectly positioned to source the cream of the global crop. We operate out of 20 countries and unlike others, we’re not just importers – we have people “on the ground” in key growing regions around the world. We’re different because we’re there, caring for imported produce from seed to store. And that difference can be seen in our produce. So local produce and service and global resources and reach – at Total Produce UK we offer the best of both worlds.
TOTAL PRODUCE - LET’S GROW TOGETHER
category management for major multiples.
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Total Produce
Total Produce UK- Our Commitment To Local…. In Total Produce, we’re a little bit different. For one thing, our nationwide network of depots makes us unique. All across the UK, there are Total Produce “Depots on your Doorstep” with local people selling local produce to local customers. It defines usmaking us “Local at Heart, National by Nature” and offering the best of both world’s to our customers across the UK. Our Growers
On the ground facilities located throughout
Our unique geographic spread of depots
the United Kingdom allows Total Produce to
also means we’re best placed to source local
deliver customised services from specialist
produce from the most accomplished local
retail, wholesale and foodservice business
growers – minimising the time from farm to fork
units across the island. For national and multi-
and contributing to the local areas in which we
site businesses, Total Produce can deliver a
trade. We’re consequently privileged to work
single-supplier fresh produce solution, one
hand in glove with the most accomplished local
administered centrally but operated locally.
growers the length and breadth of the UK.
For stand alone, local businesses, there’s always a local Total Produce depot nearby with local management hungry and appreciative of their business.
Find Out More Find out more about our national operations online. www.totalproducelocal.co.uk
Our People
introduces visitors to the “people behind
In Total Produce, we believe in local. Our
across the country, featuring video tours of
people across the country are “can-do”
farms and glasshouses, offering an insight into
local produce people, experts in the unique
the passion, dedication and hard work that
requirements of their local area and eager to go
goes into the preparation of premium British
the extra mile to get the job done.
fresh produce and introducing some of the
our produce”, profiling local growers from
personalities that get it to market.
TOTAL PRODUCE - LET’S GROW TOGETHER
Our Infrastructure
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CANADA
IRELAND
Delivering Best of both
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UNITED KINGDOM
UNITED KINGDOM
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Total Produce
How We Do Business...
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TOTAL PRODUCE - LET’S GROW TOGETHER
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POLAND
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Total Produce
Extracting Costs, Adding Value Growing, sourcing, importing, packaging,
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distributing and marketing the complete fresh produce basket our range extends from the more familiar to the truly exotic and includes all major fruit categories including tropical, deciduous, citrus, exotic and stone fruit but also an equally comprehensive range of salads and vegetables. Committed to on going investment in infrastructure, across our group we employ state of the art facilities including temperature controlled storage and ripening facilities, logistical tracking systems, automated order assembly technology and innovative IT ordering solutions. Servicing the wholesale, foodservice and retail sectors, Total Produce is a complete fresh produce solution provider- offering a comprehensive menu of services to our customers ranging from simple service provision to complete category management. Total Produce is committed to achieving ever greater efficiency in the delivery of produce to our home markets and to closing the gap between producer and consumer.
TOTAL PRODUCE - LET’S GROW TOGETHER
Total Produce is one of the world’s largest and most accomplished fresh produce providers and Europe’s market leader. Operating out of 21 countries, but serving many more, Total Produce’s global infrastructure of over 100 depots stretches across Europe, India and North America. Distributing over 300m cartons of fresh fruits and vegetables every year, group turnover exceeds €3b per annum- our size and reach generating synergies, creating efficiencies and adding value.
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CANADA
IRELAND
UNITED KINGDOM
NETH. POLAND GERMANY CZECH REP.
SLOVAKIA FRANCE
ROMANIA
SWEDEN
ITALY
UNITED STATES OF AMERICA
SPAIN
DENMARK
IRELAND
UNITED KINGDOM
NETH.
POLAND
GERMANY CZECH REP. SLOVAKIA
FRANCE
ITALY SPAIN
Total Produce
The Total Produce Family 11
* based on 2013 figures
TOTAL PRODUCE - LET’S GROW TOGETHER
INDIA
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Need new Graphic!
Total Produce
Our Integrated Supply Chain
TOTAL PRODUCE - LET’S GROW TOGETHER
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Total Produce
What Makes Our Produce Different? At Total Produce we’re committed to exceeding expectations and setting a new standard in fresh produce provision. We deliver consistent, superior fresh produce, competitive pricing and a customised, value added service that offers a real competitive edge to our customers. • Quality Assurance- We deliver produce
our markets, ours is an efficient, lean supply
you can trust. Consistently. At source, our
chain, one that brings our customers and the
presence in the world’s richest growing
grower ever closer together-reducing costs
regions- inspecting, auditing, liasing and
and generating value.
contributing allows us to customise product
• Collective Procurement- Europe’s leading fresh produce provider, Total Produce’s capacity to consolidate orders allows us to
sustained volume to key global growers, secure availability
deliver
and extract superior value for our customers at home. • Local Procurement- Total Produce is a committed partner to local growersshortening the distance from farm to fork and contributing to the communities in which we trade.
–influencing at first hand production, packaging and quality. In the marketplacewe apply the strictest quality protocols to our produce- something recognised in our achievement of the leading industry accreditations (BRC, STS, Globalgap) • Total Produce- A One Stop Shop. Our
“ speciality ” is all fresh produce. Our expertise, experience and influence extends across all major categories and lines. We present to our customers the complete fresh produce basket and the marketing support to help them sell it-minimising administration, driving sales and freeing customers to concentrate on the most important thingtheir own business.
TOTAL PRODUCE - LET’S GROW TOGETHER
• Our Supply Chain- At source and across
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Total Produce
What Makes Our Service Different? Flexibility, efficiency, innovation and reliability are the cornerstones of the superior service culture which drives Total Produce operations. Our Customer Focus
Our Experience
We recognise the different needs of Retail,
Total Produce’s track record at meeting the
Wholesale and FoodService and of individual
most exacting service level requirements
clients within this sector. Our products and
across all sectors is unrivalled.
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services are customised accordingly.
Our Value-Added Service Our service doesn’t end with the handover
Our procurement and sales personnel are
of product. Through marketing support and
produce people with “can do” attitudes.
promotions and the provision of Quality
Driven, in-tune with the marketplace and
Assurance and Category management
responsive to customer needs, they are
support, we are committed to working with
experienced professionals, always eager to go
our customers to help them differentiate their
the extra mile.
offering in-store and maximise sales.
Our Infrastructure and Reach
Our Capacity To Innovate
Total Produce’s extensive infrastructure and
Be it operational innovation in terms of
global distribution channels collectively deliver
product service or product innovation in
a superior distribution network- one that is
varieties, packaging or range, Total Produce is
always close to hand, one that can manage
determined to lead the marketplace.
contingencies and one that can facilitate central procurement and multi-site deliveries across
Service Integrity
continents. We deliver on our promises.
TOTAL PRODUCE - LET’S GROW TOGETHER
Our People
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Growers
Why do the best growers prefer to work with us? Across over 125 years of trading Total Produce has forged enduring, constructive and rewarding relationships with the most accomplished local and global growers. We are an enthusiastic and committed partner
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Commercial Stability…
to local producers in the markets in which we trade- investing in facilities and providing
• Financial transparency
agronomic and marketing support. We are
• Investment capacity
equally committed to our global producers,
• Financial security
working with growers to customise product at the fastest, most effective route to market. In working with Total Produce, quality growers can rely on:
Flexibility… • Multiple markets • Multiple sectors • Multiple categories
Collective Procurement… • High volumes • Predictable programmes
A Tried & Tested Business Model… • Long term, personal relationships • On-the-ground presence in key growing areas • Agronomic support • A direct, efficient route to market; minimising market prices • Responsible, reliable trading practices • Localised, expert market knowledge
TOTAL PRODUCE - LET’S GROW TOGETHER
source, anticipate market demands and deliver
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Total Produce and the Retailer
Our strength lies in listening, advising and
The Fundamentals… right time • Integrated Quality Assurance: Seed to Store • Proven track record at meeting the most exacting Service Level Requirements
A Lean Supply Chain… • Investing- Extracting costs, Adding Value • Economies of scale, synergies & efficiencies
Category Management… • “Finger on the pulse” of local markets;
investing in relationships, using our global
anticipating demand and managing supply
contacts to customise our product offering,
• Innovation; products, packaging, marketing
ensuring competitive prices, superior produce and innovative packaging and promotions. Our aim? To deliver to the consumer via a seamless, lean supply chain maximum freshness at minimum cost and to our retail partners also, we believe a very real competitive advantage. In working with Total Produce, Retailers can rely on:
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• The best growers from the right regions at the
TOTAL PRODUCE - LET’S GROW TOGETHER
Total Produce is a complete fresh produce solution provider and an ideal Category management partner for the modern retailer. A “one stop shop” for all major categories and major global brands, Total Produce is an experienced and accomplished supplier to retailers- from supermarket chains to corner shops.
Adding Value
Marketing and the Consumer 22
Applied to only the finest global produce, Total Produce’s consumer brand, TOP champions the consumer and differentiates the retailer. It is an interactive, accessible brand inextricably linked to its website, Topfruit.com, its Facebook page, its YouTube channel and the TOP Fruit Hub Smartphone App. It is a brand dedicated to empowering and encouraging consumers to buy more fresh produce and use it in ever more innovative ways. It’s a fruit brand for the connected age.
Our
Brand The TOP brand
Adding Value by
Consumer, not company orientated. A
1). Engaging & empowering the consumer
contemporary, interactive lifestyle brand,
2). Differentiating packaging
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developed to link consumers to the ideas, inspiration & advice they want & need to make
Complimented by
the most out of fresh produce. www.topfruit.com website, YouTube channel,
Exceptional Produce
Facebook & Twitter pages and Total Produce Smartpack QR-Coding and NFC tagging.
The quality you would expect from fruit bearing
TOTAL PRODUCE - LET’S GROW TOGETHER
our name.
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Total Produce
Smartphone Innovation Satisfying consumer demand for more information has always been a challenge for the fresh produce sector. In Total Produce we believe Mobile technologies and interactive communication with the consumer at point of purchase represents the future.
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We are committed to adding value to both our products and services through innovation and specifically to pioneering advancements in consumer interfacing. To this end, we continue to invest, having already developed• Total Produce Smartpacks- a complete range of TOP branded QR coded packaging linking to over 200 fun Total Produce produced fresh produce videos (“FruitBytes”) • The TOP Fruit Hub for Smartphones- an industry-leading consumer app, making hundreds of recipes videos and fruit based games for kids, competitions and social media portals accessible to the consumer at the touch of a button. • NFC enabled “Fresh Point” retail produce stands, allowing consumers to conveniently and instantly
Scan the QR code to the right or tap the NFC tag to watch a short explanatory video on our NFC enabled stand.
QR Code
NFC Tag
TOTAL PRODUCE - LET’S GROW TOGETHER
download, bespoke video content, making the fresh produce stand a “destination fixture” in-store.
Total Produce
Category Specialisation 26
Total Produce has an established track record for delivering en masse the mainstays of the fresh produce sector, efficiently, cost effectively and consistently across 52 weeks of the year to consumers around the world. Nevertheless, our organisation also retains the flexibility to focus resources, concentrate procurement & apply acquired core competencies to emerging categories to deliver the superior produce and additional synergies and efficiencies required by the marketplace. By putting in place specialist business units to drive the market, foster category innovation and increase sales. Two such units are Total Berry and Total Exotics-
27 • Formed to develop new varieties and formalise a global supply network for the Total Produce group
• Exotics centre of excellence opened in Ridderkerk, the Netherlands in 2011 • Brings together of cumulative group expertise
• Foster innovation
in the procurement of exotic fruits &
• Harmonise standards
vegetables
• Deliver synergies • Total Berry & Plant Sciences USA sign
• Premium branding & packaging- “Fruits for the Senses”
exclusive NPD agreement in 2011 • “Berries For The Senses” brand & packaging developed • 2012- Collective procurement
TOTAL PRODUCE - LET’S GROW TOGETHER
and branding begins
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Contact us
Czech Republic Hortim International spol. s r.o. Kšírova 242, BRNO 619 00 Tel: +420-5-4352 2222 Fax: +420-5-4352 2333
Italy Peviani SpA- Siziano Viale Lombardia 7/9, 27010 Siziano, Pavia. Tel: +39-0382-678 511 Fax: +39-02 5776 0390
Denmark BRDR. LEMBCKE A/S (Denmark) Gronttorvet 220, PO Box 427, 2500 Valby. Tel: +45-36-156 322 Fax: +45-36 15 63 23
North America The Oppenheimer Group Suite 101, 11 Burbridge St., Coquitlam, BC V3K7B2, Canada. Tel: 604 461 6779 Fax: 604 468 4780 Email: contact@oppy.com
India Suri Agro Fresh Pvt Ltd C-129 New Subzi Mandi Azadpur Celhi 110 033 Tel: +91-11-27233445 Fax: +91-11-27436704 Ireland Total Produce Ireland 1 Beresford Street, Dublin 7. Tel: +353-1-809 5555 Fax: +353-1-873 0068
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Spain Grupo ARC Eurobanan – Madrid Mercamadrid Plataforma Baja – Parcela B 3.3 28053 Madrid Tel: +34 91 779 66 00 Fax: +34 91 779 66 01
Sweden Everfresh Holding AB Everfresh AB Långebergavägen 190 256 69 Helsingborg Tel: +46 (0)42 450 2300 Fax: +46 (0)42 450 2390 The Netherlands Total Produce B.V. Marconistraat 19, 3029 AE Rotterdam P.O. Box 6162 3002 AD Rotterdam Tel: +31-10-244 8400 Fax: +31-10-244 8401 Frankort & Koning BV Venrayseweg 126, 5928 RH Venlo Tel: +31 (0) 773897272 Fax: +31(0)773826134 Email: info@frankort.nl Haluco B.V Klappolder 224, 2665 MR Bleiswijk, P.O. Box 208, 2665 ZL. Tel: +31 1052 43600 Fax: +31 1052 43604 Email: info@haluco.nl Total Exotics Europe B.V Handelsweg 150, 2988 DC Ridderkerk. Tel: +31 (0) 180 644040 Fax: +31 (0) 180 644059 Email: info@totalexotics.eu
@TotalProduceUK
and Total Produce plc 29 North Anne Street, Dublin 7, Ireland. Tel: +353-1-887 2600 Fax: +353-1-887 2731 www.totalproduce.com Email: info@totalproduce.com
United Kingdom Total Produce Limited – UK Head Office Enterprise Way, Pinchbeck Spalding, Lincolnshire PE11 3YR Tel: +44 (0) 1775 717660 Fax: +44 (0) 1775 717676
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Total Worldfresh 19th Floor Tolworth Tower Tolworth Surrey KT6 7EL Tel: +44 (0)20 8390 1133 info@totalworldfresh.co.uk
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For more information, please visit www.totalproduce.com/uk Email: info@totalproduceuk.com
For more information, please visit www.totalproduce.com/uk Follow us on: and
@TotalProduceUK