2013 swimways catalog by Katie McAtee

we know

h2o!

Ready for an endless summer of sales?

Dive into fun with SwimWays! We’ve been making water worshippers happy since 1994 — and this year, we offer an exciting

lineup of innovative pool toys, fun floats and awesome water games that will make this summer sweeter than ever.

Where there’s SwimWays, there’s fun—both for kids and their parents. For kids, we mean cool. But for parents, we offer quality and value, too. They know they can count on us to provide the safest products on the market, with added features like fabric-covered inflation and UV protection. And the fact that our kid-powered products can entertain for hours? Well, that’s just an added bonus! Plus, we’re always discovering new ways to play in the water. Best-sellers like our Toypedo ® have launched the new Toypedo ® Max, the toy that transforms from straight shooter to twisty-turvy twirler. Our extensive consumer research shows that moms are looking for pool toys that offer more —whether it’s stretching new swimming skills, aiding in developmental learning, or sparking the imagination. We’re listening. Check out our 2013 catalog for proof: Fairy Tails™,

Submorphers™, Bubble Ring Blaster ™, Pooligans™ and our sweet Flip Float™ are all new!

Adults benefit from our innovation, too. The #1 best-selling Spring Float® is back with awesome graphics that will really pop in-store. Love to lounge without getting wet? Try our new Spring Float®

SunDry Lounger™ with stay-dry technology. And for more fun floating, our Swim-Up Seat™ goes from the pool to the patio and back again. The foam noodle has met its match!

table of contents

™

visit us at

www.swimways.com

3-8 Swim Steps

13022 - Spring Float Recliner

™

11559 - Baby Spring Float Sun Canopy Mommy & Me 11608 - Baby Spring Float 11604 - Baby Spring Float Assortment 11606 - Baby Spring Float Sun Canopy Assortment

We’re also inventing new ways to make retail sales easier for you. In 2012, we unveiled TeachMeToSwim.com, a popular new website dedicated to helping parents encourage a lifelong love of the water. Our interactive community is growing every day, with parents sharing advice and recommending Swim Steps™ products that really worked for their families. Link to it from your website!

11649 - Baby Spring Float Sun Canopy

Need more to celebrate? SwimWays was

00192 - Power Swimr - SM

instrumental in creating a fantastic new holiday: National Learn to Swim Day! Held on the third Saturday of every May, it’s a great way to kickoff a summer of swimming. It’s also a smart public relations opportunity for stores like yours. Contact the local media, highlight your Swim Steps section, or host learn-to-swim events. It’s a great way to

make sales sizzle.

11601 - Baby Spring Float Activity Center w/ Canopy 11875 - Sun Canopy Baby Boats 11045 - Swim Diaper 11622 - Tug Boat 00233 - Swim Sweater 11238 - Swim Vest 41040 - Sea Squirts Swim Assist - SM 41053 - Sea Squirts Swim Assist - MED 41066 - Sea Squirts Swim Assist - LG 00193 - Power Swimr - MED 00195 - Power Swimr - LG

9-10 Kids Flotation 12315 - Pooligans 41000 - Sea Squirts PFD - SM 41014 - Sea Squirts PFD - MED 41027 - Sea Squirts PFD - LG 00056 - Soft Swimmies 13104 - Spring Float Kid’s Boat

Go ahead—dip your toe in the water with our 2013 catalog. And remember: As a SwimWays Select dealer partner, you have access to retail exclusives consumers can’t find at the big box discounters—plus stellar customer service and products from our brand portfolio including Coop ® and Kelsyus ®. Together, we rule the pool!

11-12 Float ®

13138 - Spring Float SunDry Lounger 13139 - Spring Float SunDry Lounger - Prints

Dive into our online community!

13055 - Spring Float Papasan 13004 - Spring Float

Colors and decorations may sometimes vary from the pictures in this catalog. SwimWays and various product names, logos and certain product designs are protected under the trademark laws of the United States and worldwide. The products and packaging are protected by international copyright laws and various patents around the world. Infringers, copyists and design pirates will be prosecuted to the fullest extent of the law. SwimWays Corp., 5816 Ward Court, Virginia Beach, VA 23455 USA.

13027 - Spring Float Graphic Prints

13018 - Spring Float Recliner

Printed on FSC certified 50% recycled with 25% post consumer fiber sheet.

FSC LOGO

with Canopy

13058 - Spring Float Americana 13067 - Spring Float with Canopy 13017 - Spring Float SunSeat 13328 - Spring Float Recliner XL

12810 - Monster Mask 12035 - Flood Force Water Cannon

13330 - Spring Float Recliner Duet

12630 - Combo Blaster

Spring Float Paddle Paws

12850 - Stream Shifter

13705 - Small

12505 - Fairy Tails

13700 - Large

12510 - Fairy Tails Boutique

19-20 Lounges

12226 - Message Mirror

13601 - Catalina Lounge

17040 - Battle Reef Micros

13406 - Newporter Elite Lounge

17200 - Battle Reef Shark

13674 - Elluna Lounge

12004 - HydroHulls

21-22 Terra Sol

12013 - Hydrovers

13408 - Riviera Lounge

Disney® • Marvel®

13405 - Monterey Side Table

Sun Canopy Baby Float

™

Sonoma Chaise Lounge 13400 - Chocolate 13401 - Cream

12230 - Sea Charms Dive Bandz 12450 - Submorphers

37-48

25139 - Cars 25083 - Disney Princess 25080 - Swimming Nemo & Squirt

23-24 Pool Décor

25251 - Water Wobblies

17400 - ThermaSpring Solar Mat

28015 - 3D Swim Ring

17090 - Ocean Art Lotus

27036 - Marvel Kickboards

16686 - Singing Gondolier

25082 - Disney Kickboards

17803 - Fruit Aflote Spa Pillow

28010 - Body Boards

28020 - 3D Swimmies 28003 - Swim Goggles

25-36

28035 - Spring Float Kid’s Boat

Water Toys

28021 - Character Masks

12807 - Flip Float

27070 - Marvel Swim Shorty

12031 - Gobble Gobble Guppies

25152 - Sea Racer

17018 - Guppies

27042 - Spider-Man Dive Characters

17035 - Guppies/Micros

25117 - Cars Dive Characters

Counter Display

13396 - Swim-Up Seat

13-18 Spring Float

Independent Retailer Exclusive Items Highlighted in GREEN

25069 - Hop Ball

25010 - Disney Swim Shorty

12221 - Bubble Ring Blaster

25064 - Princess Dive Characters

12390 - Toypedo Max

25079 - Princess Water Dancers

12276 - Toypedo Original

25025 - Glitter Dive Wands

12285 - Toypedo Revolution

28052 - Hover Ball Sprinkler

12298 - Toypedo Bandits

28030 - Water Slide

12306 - Toypedo Lite Up Bandits

28053 - Big Ball Sprinkler

12269 - Submergibles 17115 - Rainbow Reef Fish

49-50

17075 - Rainbow Reef Turtles

Water Sports

17024 - Rainbow Reef Mini Fish

12265 - Poolside Basketball

17043 - Rainbow Reef

12264 - Pro-Side Basketball

Light-Up Lion Fish

00381 - 2-in-1 Game

12336 - Dive ‘N Glide Shark

12210 - Pro Chip Spring Golf

12312 - Zoom Ray

12201 - Giant Spring Jam

12310 - Light-Up Beach Ball

00801 - Poolside Volleyball

12351 - Zip Pets 12327 - Froggerz

wim step 123

Say hello to H20! Strong swimming skills start with SwimSteps—1, 2, 3! the floats and swim training gear that parents have trusted for more than 40 years. Discover fishfinned swim assist vests in Swim Step 3 that kids really want to wear!

swim step 1 “IT’S MY first time IN THE POOL”

Baby Spring Float Sun Canopy™—Mommy & Me Item #11559

Our best-selling Baby Spring Float™—now upgraded for two! • Float together and make swimming more fun. • Our incredibly popular Baby Spring Float™ — now with a detachable float rest for Mom. • Durable fabric-covered inflation with patented inner spring technology and removable canopy. • Use the Baby Spring Float alone, or attach Mom’s float ring. • Convenient carry tote included for storage and portability. Ages: 9-24 mos. Case Pack: 6 (3 of each style)

Swim Step 1 supports young children as they are introduced to the water, helping them stay comfortable and happy.

Baby Spring Float™ Item #11608

Comfort and convenience for baby and mom – the original best-seller! • Mesh play space for toys and splashing. • Dual inflation chambers and low seat enhance security. • Folds easily for storage in included carry bag. Ages: 9-24 mos. Case Pack: 6 All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/BabySpringFloat

Baby Spring Float™ Assortment Item #11604

All the features of the original Baby Spring Float in three styles. • Low seat provides secure center of gravity. • Three popular themes: Whale Spout, Hibiscus Flower and Sea Turtle. • Carry/storage bag included. Ages: 9-24 mos. Case Pack: 6 (2 of each style)

Scan to learn more!

Over 4,000 kids helped... and counting!

Baby Spring Float™ Sun Canopy Assortment Item #11606

All of the features of the popular Baby Spring Float Sun Canopy in three character styles! • Three popular themes: Turtle, Whale and Flower. • Two position, removable UV Canopy offers protection from sun. Mesh sides provide visibility. • Carry/storage bag included. Ages: 9-24 mos. Case Pack: 6 (2 of each style)

Baby Spring Float™ Sun Canopy Item #11649 • Turtle (only) Ages: 9-24 mos. Case Pack: 6

Sun Canopy Baby Boat™ Item #11875

Features the bright colors babies love, with the safety features and sun protection moms want! • Smart, removable UV canopy shades a baby’s delicate skin. • Wide circumference and fun wings enhance stability. • Sits low in the water, with a comfortable and secure seat. • Features heavy-duty PVC welds for added peace of mind. Ages: 9-24 mos. Case Pack: 6 (3 of each style)

Baby Spring Float™ Activity Center with Canopy Item #11601

Baby Spring Float introduces baby to an engaging pool pal! All of the design features of the original, plus: • Adjustable, removable canopy offering UV protection. • Interactive play station with activities for every developmental stage. • Octopus arms hold toys baby can touch and activate: squeaker, rattle, stacking rings, teether and soft touch star. • Carry/storage bag included. Ages: 9-24 mos. Case Pack: 6

Swim Diaper™ Item #11045

The perfect coordinating reusable swim diaper for the early Swim Steps. • Liner with fabric cover provides reassuring protection against leaks. • Three styles: blue, pink and aqua. • Small: 6 mos., 13-18 lbs. • Medium: 12 mos., 18-22 lbs. • Large: 2T - 3T, 22-30 lbs. Case Pack: 12 (1 small of each style,

2 medium of each style. 1 large of each style)

Baby Tug Boat™ Item #11622

It’s baby at the helm in our top-of-the-line float. • This action-packed baby float is filled with play features, including a steering wheel that turns and bells that sound. • Easy-to-remove canopy. • Four-position adjustable seat grows with your child. • Convenient bottle holder. Ages: 9-24 mos. Case Pack: 1

swim step 2 “I’M READY TO paddle and splash” Swim Sweater™ Item #00233

Asked for by name, Swim Sweater helps kids explore the water with confidence! • Stable, circular torso design rides high on child’s chest for extra stability. • Perfect for use during potty training. • Two pre-swimming positions. • Sun sleeves add extra UV protection. • Three styles: blue/aqua, purple/pink, and lime/orange. Ages: 2-4 Case Pack: 6 (2 of each style)

Swim Step 2 provides support while children learn to balance and paddle – important preswimming skills.

swim step3 “TEACH ME to swim SO WE CAN play together” Sea Squirts™ Swim Assist Vest Item #41040—Small Item #41053—Medium Item #41066—Large

Swim Step 3’s graduated support gives parents a swim training system – all the tools kids need to feel empowered in the water.

Finally—a swim vest kids will actually want to wear! • Flexible back fin makes the vest a lot more fun to wear. • Smart buoyancy technology helps kids achieve proper swimming position—and gives them greater control and stability. • Three flotation pads are easily removed by parents, helping kids gradually gain confidence in water. All rights reserved. ® and ™ • Totally comfortable, thanks to quality neoprene, a heavy-duty zipper and a breathable fabric liner. designate U.S. trademarks of SwimWays Corp. This Product • Four fun styles, each in three sizes – Orca, Pink Dolphin, Blue Dolphin and Clown Fish. is covered by Patents: Patents. SwimWays.com/SeaSquirts Case Pack: 4

Power Swimr™ System

Everything parents need to teach their children swimming skills! • Graduated flotation advances swimming ability at the child’s own pace. • Hidden pockets keep flotation pads secure. • Adjustable cords help create a snug fit and keep kids feeling confident. • Styles in all three colorways: pink/purple, blue/aqua, and orange/aqua.

Swim Vest™ Item #11238

Contemporary style in a great pre-swim aid for kids and parents. • Sturdy foam inserts provide balanced flotation. • Front zipper with safety closure for easy on and off. • Three styles: blue/aqua, purple/pink, and lime/orange. Ages: 2-4 Case Pack: 6 (2 of each style) Small Item #00192

Give confidence to the youngest swimmers! Ages: 2-3 (Approx. 20-35 lbs.) Case Pack: 6 (2 of each style)

Medium Item #00193

Perfect for kids who are ready to swim! Ages: 3-6 (Approx. 35-55 lbs.) Case Pack: 6 (2 of each style)

Large Item #00195

Sized just right for older kids. Ages: 6-9 (Approx. 55-80 lbs.) Case Pack: 6 (2 of each style)

kids flotation what better way to build swimming confidence

than by bringing best friends to the pool. New Pooligans provide sea creature flotation for added security and poolside comfort. The true standout introduction for 2013 – the Sea Squirts PFD. U.S. Coast Guard approved flotation for days in the pool, lake or on a boat.

Sea Squirts™ PFD Life Jacket Item #41000—Small Item #41014—Medium Item #41027—Large

Our popular personal flotation device combines safety and style. • Parents love the safety features; kids love looking cool. • U.S. Coast Guard approved PFD. • Cool, contemporary design that kids will love to wear with quality neoprene cover, heavy-duty zipper and inner liner. • Four fun styles: Blue Dolphin, Pink Dolphin, Orca and alternating Purple or Yellow Tang. Case Pack: 4

Soft Swimmies™ Item #00056

Soft, high-quality polyester fabric won’t stick to skin. • Safety features include dual inflation chambers and child safety valves. Ages: 3-5 Case Pack: 12 (4 of each style)

10 Scan to learn more!

Spring Float® Kid’s Boat™ Item #13104

Pooligans™ #12315

Because they should always swim with a buddy! • Sweet, huggable plush toys with buoyant flotation. • Fun as a float; perfect for poolside comfort. • Anti-microbial with quick-dry outer fabric and stuffing. • Four fun styles—dolphin, penguin, polar bear, and shark. • Ages 4+ Case Pack: 6 in a PDQ

All the great features of the Spring Float— designed specially for kids! • Springs open for instant fun! • Contoured inflatable and sturdy handles are perfect for the way kids play. • Mesh interior is cool and comfortable. • Carry/storage bag included. • Four assorted colors: blue, pink, orange, lime. Ages: 5+ Case Pack: 6 (2 blue, 1 pink, 1 orange, 2 green)

Swim-Up Seat™ #13396

float Move over noodles –

the Swim-Up Seat is the new must-have for every pool!

Introducing a fun new way to float! • In the water or by the pool, it’s a comfy way to chill. • Great for conversations—sit in the water and float chest-deep. • Prevents poolside wear-and-tear on bathing suit bottoms. • Contoured, lightweight and built from material that is nearly unbreakable. • Perfect buoyancy for adults up to 250 pounds. • Nests easily for smart, stylish merchandising in PDQ display. • Case Pack: 4 (2 blue/2 yellow) Patent Pending

springfloa

14 the # 1 selling line of durable floats

Spring Float® SunDry Lounger™ #13138

Consumers rate the new Spring Float SunDry Lounger an A+!* • Total comfort—the only Spring Float with full body flotation covered in soft, durable mesh. • Patented Inner Spring Technology adds exceptional durability and balance. • Jet Valve™ technology inflates and deflates easily. • Twists and folds easily for portability and storage. • Carry/Storage bag included. Case Pack: 6 (2 blue/2 green/1 yellow/1 pink) *Based on results of a quantitive consumer reasearch study.

Spring Float® SunDry Lounger™ Prints #13139

The new Spring Float SunDry Lounger in eye-popping, made-for-summer prints. • Consumers rate SunDry Lounger™ an A+! • Carry/Storage bag included. Case Pack: 6 (2 pink hibiscus / 2 green palm / 2 yellow sun)

Scan to see twist and fold video!

Spring Float® Papasan™ Item #13055

The Most Comfortable Float Ever! • Soothing mesh, papasanstyle seat provides the ultimate in comfort and easy conversation. • Perfect for the ocean, lakes, rivers and pools. • Jet Valve™ inflates-deflates easily. • Carry/storage bag included. • Three assorted colors: lime/blue, white/blue and red/aqua. Case Pack: 6 (2 of each style)

Spring Float® Item #13004

The Most Comfortable Float Ever! • Springs open—Springs closed—Instantly! • Jet Valve™ inflates/deflates easily. • Soothing mesh cradles body contours in total comfort. • 66” x 40” lounge is the perfect size for everyone. • Carry/storage bag included. • 6 assorted colors: blue/aqua, pink/aqua, lime/blue, white/blue aqua/blue and red/aqua. Case Pack: 6 (1 of each style)

Spring Float® with Canopy Item #13067

The Original Spring Float now with removable canopy! • Includes all of the features of the Original Spring Float. • Twist-and-fold canopy provides UV protection. • Float dimensions are 66” x 40”. Case Pack: 6

Spring Float® Graphic Prints Item #13027

Lighten the mood with fun, flirty florals and beach prints. • Carry/storage bag included. Case Pack: 6 (1 of each style)

Spring Float® SunSeat™ Item #13017

The best floating chair for chatting with friends in the pool, lake or ocean. • All the convenience of a Spring Float in a sit-up style. • Cup holder included. Case Pack: 6

Spring Float® Recliner Item #13018

Offering all the best comfort features of the Spring Float ® line! • Jet Valve™ technology inflates/deflates easily. • Includes soothing mesh seat, backrest, headrest, cup holder and ottoman. • Three assorted colors: blue/aqua, white/blue and sea green/blue. Case Pack: 6 (2 of each style)

Spring Float® Americana Item #13058

Celebrate the summer with the new patriotic Spring Float! • Springs open—springs closed—instantly! • Jet Valve™ technology inflates and deflates easily. • Folds quickly and easily with patented twist-and-fold Spring Float technology. • Carry/storage bag included. Case Pack: 6 All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/SpringFloat

Scan to see commercial!

Spring Float® Recliner XL Item #13328

™

More comfort than ever in our largest Spring Float Recliner. • 20% larger than the original Spring Float Recliner—supports up to 300lbs. • Offers more legroom, a wider seating area and beefier inflation. • Features our largest headrest, as well as integrated ottoman and cup holder. Case Pack: 4

Spring Float® Recliner with Canopy™ Item #13022

The luxurious Spring Float Recliner features removable canopy. • Includes soothing mesh seat, backrest, headrest, cup holder and ottoman. • Sunshade canopy adds the right touch of shade and UV protection. • Jet Valve™ technology inflates/deflates easily. Case Pack: 6

Spring Float® Recliner Duet™ Item #13330

All the features of the top-of-the-line Spring Float Recliner—now for two! • Doubles up on comfort features: 2 backrests, 2 headrests, 2 cup holders and 2 ottomans. • Jet Valve™ technology inflates and deflates easily. • Folds quickly and easily with patented twist-and-fold Spring Float technology. Case Pack: 4

Spring Float® Paddle Paws™ #13705 small (0-65 lbs) / #13700 large (65 lbs and up)

Forget the dog paddle. Now man’s best friend can cool off in style! • Our best-selling pool float—now designed specially for dogs. • Paw- and claw-friendly, with heavy-duty reinforced construction. • Jet Valve™ technology inflates/deflates quickly and easily. • Springs open and closed instantly. • Two sizes accommodate both small and large dogs. Case Pack: 4 (Single Style)

65 lbs & Up

0-65 lbs

lounges

Catalina™ Item #13601

• Fade resistant, suede-like lounge bed. • Inflatable head and foot rests provide personalized support. • Fold-away footrest for easy entry. • Rust-proof aluminum frame. • Two built-in cup holders. Case Pack: 1

total relaxation

Make your Lounge selection the most comfortable seat in the house. Top-of-the-line pool Lounges from SwimWays offer the most preferred features, including padded beds and pillows in contemporary designs.

Newporter® Elite Item #13406

• Sling-style lounge bed offers maximum comfort and stability in the pool. • Frame is constructed of rust-proof aluminum. • Padded pillow provides extra support. • Backrest can be situated in either upright or reclined position. • Framed footrest provides full leg support. • Two built-in cup holders included. Case Pack: 1

20 Elluna™ Item #13674

The revolutionary elliptical lounge design with mesh bed that contours with the frame. • The S-Contour style bed is adorned with a simple fish imprint and complementing pontoons. • Breathable Textilene ® mesh fabric bed. • Lightweight aluminum frame. • Oversized, adjustable headrest pillow. • Two integrated drink holders. Case Pack: 1

Monterey Side Table™ Item #13405

Deluxe addition for the Terra Sol collection of furniture that floats. • All-weather side table that coordinates with Riviera and Sonoma lounge line. • Deluxe patio side table that converts to floating pool bar in seconds. • Includes 4 cup holders. • High end wicker styling. Case Pack: 1

Flip the top to use in the pool! Scan to see the product in action!

terrasol A COLLECTION of furniture that floats™

Riviera Chaise Lounge™ Item #13408

• Durable all-weather construction. • Breathable, weather-proof mesh bed. • Rust-proof aluminum frame. • Elegant rattan styling. • Easy to assemble. Case Pack: 1

Sonoma Chaise Lounge™ Item #13400 (chocolate) Item #13401 (cream)

• Durable all-weather construction. • Elegant rattan styling. • Folds down for portability and storage. • Fully assembled and ready to use. Case Pack: 1

Ocean Art Lotus™ Item #17090

• A 2-pack collection of beautiful floating flowers that flow softly through the color spectrum of light. • Water resistant battery compartment for worry-free use. Case Pack: 6 (Requires 3AAA batteries, not included)

Singing Gondolier™ Item #16686

décor Pool owners say they love having a pool

because it adds beauty to their backyard and provides great family entertainment.

ThermaSpring Solar Mat Item #17400

™

Warms up the pool while keeping heating costs down! • Twist-and-fold spring technology in easy-to-use solar panels that reduce evaporation. • Attractive styling that coordinates with most backyard décor. • Portable, convenient and stylish – great for any size pool. • Size is 65.5” L x 37.5” W (inflated dimensions)

Case pack: 6

The magic and romance of Venice for the pool! • A Venetian gondola and gondolier designed to amuse and entertain. • Plays three authentic Italian songs – perfect for dinner party entertainment. • Motorized boat moves around the pool. • Light-up feature for nighttime use. • 15” long, 10” high. • “Try Me” packaging. Case Pack: 2 (Requires 4 AA batteries, 3 included for demo)

Scan to see the product in action!

Fruit Aflote™ Spa Pillow Item #17803

A refreshing slice of summer fun! • Two mouth-watering styles—lime and orange. • Foam-bead filling conforms to head, neck and shoulders. • Polyester covers love to get wet. • Water-resistant, colorfast and won’t fade. • Perfect for spa, pool, patio and beach. • PDQ display shipper included. Case Pack: 9 (5 orange, 4 lime)

ater toy

Flip Float™ #12807

There’s more to this tugboat than meets the eye. • Tots can transform the boat into a whale with a splash. • Beginning counting and alphabet for developmental learning. • Watch the whale spout bubbles as it’s submerged. • Fun element of surprise kids love to watch over and over. Ages: 18 months+ Case Pack: 6

4 26

Gobble Gobble Guppies™ Item #12031

This hungry shark has one thing on his mind and on the menu! • Squeeze the trigger to open the shark’s mouth, then try to gobble all the guppies. • New swimmers catch guppies as quickly as they can. • Includes one shark and five floating guppies. Ages: 2+ Case Pack: 6

Make water even more wonderful!

With an unparalleled range of balls and boats, water blasters, swim toys and dive games, SwimWays keeps the fun flowing all summer long. Swim tough with Submorphers, Toypedo Max and Bubble Ring Blaster. They are all new for 2013!

Rainbow Reef® Guppies™ Item #17018

Pull the string and watch these Guppies go! • Great for the pool or bathtub! • Available in eight styles. Ages: 4+ Case Pack: 18 (No batteries required)

Rainbow Reef® Counter Display Item #17035

An exciting way to merchandise the Rainbow Reef Guppies and Micros. • Innovative porthole shelf display with see-through window. • Holds 36 assorted Guppies and Micros. 16 Guppies, 12 Sharks, 8 Dolphins. Ages: 4+ Case Pack: 1 (No batteries required)

Toypedo® Original Item #12276

Amazing hydrodynamic design! • Glides underwater up to 30 feet! • Available in three styles. Ages: 5+ Case Pack: 6

Scan to learn more!

Bubble Ring Blaster™ Item #12221

Discover a blast of summer fun with big bubble rings! • Scientifically advanced pool toy launches powerful bubble rings. • Squeeze the handles and watch bubble rings magically appear. • Creates up to 20 bubble rings without having to surface. • How far will your bubble go? It’s a great game for kids and adults. Ages: 5+ Case Pack: 6

Toypedo® Max Item #12390

It’s the top-performing pool toy of all time—now with a twist! • New interchangeable Toypedo ® lets you control the trajectory with two different tails. • One tail creates twisting action, the other tail creates crazy 90 degree turns. • The ultimate performance for below-surface play. Ages: 5+ Case Pack: 6 All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/Toypedo

Toypedo® Revolution™ Item #12285

Our incredibly popular Toypedo ® in a cool style! • Tilted fins make the Toypedo twist and turn in the water as it glides up to 30 feet. • Liquid inside spins and flows with eye-catching glitter. Ages: 5+ Case Pack: 6

Toypedo® Bandits™ Item #12298

Half the size of the Original Toypedo but just as much fun! • Glides up to 20 feet! • Brightly colored, numbered point values enhance game play. • Doubles as a dive toy! Ages: 5+ Case Pack: 12

Toypedo® Lite-Up Bandits™ Item #12306

Catch them while they are still flashing! • Glides underwater up to 20 feet! • Features “Try me!” impact activated package with four brightly colored Bandits. • Great for pool or bathtub! Ages: 5+ Case Pack: 12 All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/Toypedo

Submergibles™ Item #12269

A dive game with Adjustable Depth Technology! • Players adjust the Submergibles to float, sink and even suspend in between. • Two color styles in every set: green/blue, yellow/red. • Knobby grip pattern is easier to grab. Ages: 5+ Case Pack: 6

Rainbow Reef® Fish Item #17115

The original swimming fish with pool party style Ages: 5+ Case Pack: 6 (2 of each style) (Requires 2 AAA batteries, not included)

Dive N’ Glide Shark™ Item #12336

This fearsome creature moves through the water just like a real shark. • Watch it dive through the deep, then glide to the surface. • Kid-powered play for hours of fun. • Swims up to 20 feet underwater. Ages 5+ Case Pack: 6 All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/Divenglide

Rainbow Reef® Turtles Item #17075

Realistic swimming action with bobbing heads! Ages: 5+ Case Pack: 6 (2 of each style) (Requires 2 AAA batteries, not included)

Zoom Ray™ Item #12312

Sleek and stealthy, it’s an underwater stunt toy! • Wind the propeller to make it glide underwater up to 20 ft! • Adjust the wing props for dynamic barrel roll action. • Glides through the water just like a real manta ray. Ages: 5+ Case Pack: 6 (3 of each style) Patent Pending

7 Rainbow Reef® Mini Fish™ Item #17024

Real-life swimming action – in an adorable size. • Three colorful fish included. Ages: 5+ Case Pack: 6 (2 of each style)

Rainbow Reef® Light-Up Lion Fish™ Item #17043

(Requires 2 AAA batteries, not included)

Nighttime comes alive with beach ball fun! • Impact-activated, the Light-Up Beach Ball flashes red, blue and green! • Superbright LEDs. Ages: 3+ Case Pack: 12 (Batteries included)

One of the most beautiful and exotic species of the deep! • A unique nighttime swimming fish features light-up eyes and fins. • Light-up, free-flowing fins accentuate realistic swimming action. Ages: 5+ Case Pack: 6 (Requires 2 AA batteries, not included)

Light-Up Beach Ball™ Item #12310

Scan to see commercial!

Flood Force Water Cannon™ Item #12035

Kids crank up the adventure with our award-winning super shooter! • Continuous shooting action makes water wars more exciting. • Turn the crank to draw water from the pool—endless water means endless fun! • Cap off the reservoir to launch a backyard attack. Ages: 4+ Case Pack: 6 Patent Pending

Combo Blaster™ Item #12630

Awesome water shooter and ball launcher—it’s two toys in one! • This super shooter launches water or plastic balls up to 30 feet. • Gives kids more ways to play; more value for parents. • 3 balls included. Ages: 5+ Case Pack: 6

31 Zip Pets ™ Item #12351

Zip Pets swim, zip and flip! • Miniature, motorized characters zoom in the water. • Simple pop-open battery installation—no tools required. Ages: 5+ Case Pack: 12 (4 of each style)

Froggerz™ Item #12327

These speedy froggie boarders are perfect for the pool! • A slingshot sends these froggies flying across the water. • Ready, set, go! These rad racers will skip up to 30 feet. • Featuring three cool surfer designs kids will love to collect. Ages: 5+ Case Pack: 6 (2 of each style)

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(Requires 1 AA battery, not included)

Turn

Twist the nozzle and change up the stream! • Three water spray actions in one – stream, jet and shower. • Heavy-duty PVC construction lasts longer than foam noodle shooters. • Shoots up to 30 feet. Ages: 5+ Case Pack: 6

Masquerade as a monster from the deep! • Kids can have fun role-playing— even in the water. • See-through scrim lets kids see out while everyone else sees a creepy monster! • One size fits all. Ages: 3+ Case Pack: 6 (3 of each style)

Stream Shifter™ Item #12850

Monster Mask™ Item #12810

h zl e t o S h ift t

Fairy Tails™ Item #12505

Our best-selling fairy girls now transform from fairies with legs into magical mermaids. • Magically changes colors! The mermaid tail changes colors in the sun and back again in cooler water. • Includes a cool comb for creating new hairstyles. Ages: 4+ Case Pack: 12 (6 different styles)

Message Mirror™ Item #12226

Girls will soon discover the excitement of secret messages! • A cool underwater mirror and message board in one. • Perfect for checking out silly faces and underwater hairstyles. • Liquid glitter sparkles inside the magic pen. Ages: 4+ Case Pack: 6

Fairy Tails Boutique™ Item #12510

The best-selling Fairy Tails now come with a color-changing mermaid tail and ball gown. • Her interchangeable mermaid tail and ball gown change colors in the sun and back again in cooler water. • Includes a cool comb for creating new hairstyles. Ages: 4+ Case Pack: 12 (6 different styles)

Sea Charms Dive Bandz™ Item #12230

Cool and collectible, it’s fashion jewelry that doubles as a dive toy – created just for girls! • Stylish stretchy bracelets come in 12 bright shapes. • Colorful charms for mix-and-match style. • Three styles in each pack— wear them all or trade with friends. Ages: 4+ Case Pack: 12

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Submorphers™ Item #12450

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Fierce fighting robots transform into stealthy submarines! • The ultimate fighting machine— on land or in the water. • Articulating, high-tech robots transform into submarines. • Launch the submarine underwater, or watch it glide along the surface. • Kid-powered, imaginative fun. Ages: 5+ Case Pack: 6 (3 red, 3 blue)

HydroHulls™ Item #12004

High-powered racing boats are a fast blast of liquid adrenaline! • One easy pull powers a high-speed launch. • Specially designed for aerodynamic action. • Featuring bright, intense graphics for added collectability. • Three different boat styles. Ages: 5+ Case Pack: 6 (2 of each style)

Hydrovers™ Item #12013

Battle Reef™ Micros™ Item #17040

These funky fish are guaranteed to get a grin. • Small in size with a comically big bite. • Pull-string power is perfect for the pool or bathtub. • Three brightly colored styles. Ages: 4+ Case Pack: 15 (5 of each style) (No batteries required)

Battle Reef™ Shark Item #17200

Watch out! These tough sharks are the terrors of the deep. • Two aggressive designs for a look boys love. • Menacing jaw and teeth. • High speed swimming action. Ages: 5+ Case Pack: 6 (2 of each style) (Requires 2 AA batteries, not included)

Kick fun into overdrive with these new monster trucks built for land and sea action! • Awesome all-wheel action for outstanding water play in pools, ponds and puddles. • From the pool to the playground— Hydrovers™ go everywhere. • Battery-powered motor propels the truck through water. • Free-wheeling action on the dirt. • Two different monster truck styles in the assortment. Ages: 5+ Case Pack: 4 (2 of each style) (Requires 2 AA battery, not included)

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Character themed float helps baby get comfortable in the water, while offering the security features of the SwimWays Swim Steps product line. • Built-in adjustable sunshade protects baby’s delicate skin. • Heavy-duty vinyl construction and safety valve enhance security. Ages: 9-24 mos. Case Pack: 6

Swimming Nemo™ & Swimming Squirt™ Item #25080

Nemo™ and Squirt™ of Finding Nemo™ come to life with the original patented features of Rainbow Reef.® • Real-life swimming action. Ages: 5+ Case Pack: 6 (3 of each style) (Requires 2 AAA batteries, not included) All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/RainbowReef

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disney marvel

Sun Canopy Baby Float™ Cars #25139 Disney Princess #25083

looking for action packed sALES?

Our exclusive partnership with Disney® and Marvel® brings you pool toys and floats featuring classic properties like Disney Princess and Disney Fairies—plus the heroes from smash summer blockbusters Iron Man 3 on May 3, 2013 and Monsters University on June 21, 2013.

Disney Water Wobblies™ Item #25251

Watch them wiggle and jiggle in the pool! • A pre-school play toy for the pool. • Wobblies include: Mickey, Minnie, Tigger, Pooh, Mike and Sully. Ages: 18 Months + Case Pack: 6 (1 of each style)

3-D Swimmies™ Item #28020

Kickboard™ Disney Item #25082 Marvel Item #27036

Innovative 3-D Swimmies bring Disney and Marvel characters to life! • Two-layered 3-D graphics tell the story of Disney Princess, Spider-Man, Iron Man and Monsters Inc. • Includes dual air chambers and safety valves for added security. Ages: 3-5 Case Pack: 12 (3 of each style)

Kids can race around the pool with their favorite Disney and Marvel characters. • Full-size kickboard with sturdy, buoyant foam and high-intensity character graphics. • Marvel designs feature: Spider-Man, Marvel Heroes and Iron Man. • Disney designs feature Cars, Ariel, and Monsters Inc. Ages: 5+ Case Pack: 6 (Marvel - 2 of each style • Disney - 1 Cars, 2 Ariel, 3 Monsters Inc)

39 Swim Goggles™ Item #28003

Soft construction and water-tight seal. • Adjustable head strap. • One size fits all. • Marvel Designs feature: Iron Man and Spider-Man. • Disney Designs feature: Ariel, Disney Fairies, Monsters Inc, Finding Nemo and Cars. Ages: 3+ Case Pack: 18 (2 each of Iron Man, Nemo and Fairies • 3 each of Spider-Man, Monsters Inc, Cars and Ariel)

3-D Swim Ring™ Item #28015

Two-layered 3-D graphics bring the Disney and Marvel characters to life! • Swim Ring assortment includes: Disney Princess, Monsters Inc, Iron Man and Spider-Man. • Heavy-duty vinyl construction. Ages: 3-5 Case Pack: 12 (3 of each style)

Body Board™ Item #28010

Full-size body board with popular Disney and Marvel characters! • Rigid fiberclad construction and vivid high intensity graphics. • Swim leash included. • Character themes include: Disney Fairies, Monsters Inc, Iron Man and Spider-Man. Ages: 5+ Case Pack: 6 (2 Fairies, 1 Monsters Inc, 2 Iron Man and 1 Spider-Man)

Spring Float® Kid’s Boat™ Item #28035

The popular Spring Float Kid’s Boat, now with bright, bold Disney and Marvel graphics. • Contoured, fabric-covered inflatable boat with sturdy handles and mesh bed. • Includes a re-useable mesh carry bag. • Designs feature Fairies, Spider-Man and Cars. Ages: 5+ Case Pack: 6 (3 Disney Fairies, 2 Spider-Man and 1 Cars)

Hop Ball™ Item #25069

Fun is only a hop away with this Mike Wazowski bounce ball! • Stretch and release! Watch Mike slingshot across the pool’s surface. • Springy PVC bounces on land, too. • Ages: 4+ • Case Pack: 6

Deluxe Swim Shorty™ Marvel Item #27070

• Secure flotation and comfortable fit keep little swimmers confident while they engage in imaginative roleplay. • Two-piece construction with separate swim trunks. • Fade-resistant fabric offers UV protection. • Marvel designs feature Iron Man, Spider-Man, Hulk and Wolverine.

Ages: Small/Medium 2-3 years Medium/Large 3-4 years Case Pack: 6 Iron Man: 1 M/L Spider-Man: 1 S/M, 1 M/L Hulk: 1 S/M, 1 M/L Wolverine: 1 S/M

Character Mask™ Item #28021

Super heroes dive into the deep end with these super cool dive masks! • See-through scrim lets kids see out while everyone else sees the character. • One size fits all with adjustable strap. • Characters include: Iron Man, Hulk, Wolverine, Spider-Man and Sully. Ages: 3+ Case Pack: 6 (1 Iron Man 3, 1 Spider-Man, 2 Hulk, 1 Wolverine,1 Sully)

Sea Racer™ Item #25152

Every child’s favorite cars, Lightning McQueen and Finn McMissile, zoom across the water! • Battery-powered motor with high-speed action. Ages: 5+ Case Pack: 6 (3 of each style) Requires 2AA batteries (not included)

Dive Characters™ Item #27042 Spider-Man

Favorite Marvel characters are fun to collect. • Play action in and out of the pool. • Soft and flexible design. • Three characters per package. Two Spider-Man and Lizard poses in these exclusive Amazing Spider-Man dive characters. Ages: 5+ Case Pack: 6

Dive Characters™ Item #25117 Cars

Favorite Disney Cars characters that are fun to collect. • Play action in and out of the pool. • Bubble trail as they sink. • Soft and flexible design. • Three characters per package. Cars collection features: Lightning McQueen, Mater and Finn McMissile. Ages: 5+ Case Pack: 6

Deluxe Swim Shorty™ Disney Item #25010

• Secure flotation and comfortable fit keep little swimmers confident while they engage in imaginative roleplay. • Fade-resistant fabric offers UV protection. • Disney designs feature Ariel, Minnie Mouse and Cinderella.

Ages - Small/Medium 2-3 years Medium/Large 3-4 years

Case Pack: 6 (1 of each style and size)

45 Princess Water Dancers™ Item #25079

Girls will love spinning and dancing in the water with their favorite Disney Princess. • Features popular Disney Princess characters. • Twist the Princess’ legs to wind up, then watch her spin in the water. • Girl-powered action for hours of fun play. Ages: 5+ Case Pack: 6 (2 Ariel, 2 Cinderella, 1 Rapunzel, 1 Belle)

Dive Characters™ Item #25064 Disney Princess

Favorite Disney characters are fun to collect. • Play action in and out of the pool. • Soft and flexible design. • Three characters per package. Disney Princess collection features: Cinderella Ariel, and Belle. Ages: 5+ Case Pack: 6

Glitter Dive Wands™ Item #25025

Dive sticks get a touch of magic – and floating girly glitter! • Fun to play with in and out of the pool. • Dive collection includes Cinderella, Ariel, and Belle. • Three in every pack. Ages: 5+ Case Pack: 6

Hover Ball Sprinkler™ Item #28052

Catch and grab the hovering character beach ball and get all wet! • Patented new sprinkler design will capture the hearts of kids everywhere! • Uniquely designed funnel shape fountain magically spins ball in mid air. • Styles include: Monsters Inc, Disney Princess and Iron Man. Ages: 3+ Case Pack: 6 (3 of each style)

Water Slide™ Item #28030

Ready, set, splash to the finish! • 15 foot water slide with sprinkler spray feature. • Splash zone at the finish. • Heavy-duty PVC construction. • Character themes include Ariel, Cars, Iron Man and Spider-Man. Ages: 5-12 years. Case Pack: 6 (2 Ariel, 1 Cars, 1 Iron Man 3 and 2 Spider-Man)

48 Big Ball Sprinkler™ Item #28053

Gigantic sprinkler ball rolls and sprays for big time play! • HUGE ball with dynamic sprinkler action. • Heavy-duty PVC construction. • Character themes include Ariel, Cars, Iron Man & Monsters Inc. Ages: 3+ Case Pack: 4 (1 of each style)

2-in-1 Game™ Item #00381

Ready, set, splash! Bring a little friendly competition to the pool with SwimWays’ pro-style water sports sets.

The two most popular pool games in one! • No tools required for assembly. • Two heavy-duty bases and arms enhance quality and security. • Durable volleyball net spans up to 24 feet. • Pro-style basketball and volleyball included. Ages: 6+ Case Pack: 1

Pro-Chip Spring Golf™ Item #12210

The 18th hole for the pool! • Portable floating practice green. • 66” x 40” twist-and-fold floating green. • Opens and closes with a flip of the wrist. • Game includes: 1 floating golf green, 12 adhesive stick golf balls (3 red, 3 orange, 3 yellow, 3 blue), 12” x 24” chipping pad and 1 moveable 18th hole flag. • Carry/storage bag included. Ages: 15+ Case Pack: 6 (Golf club not included) All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/ProChipGolf

water sports Poolside Basketball™ Item #12265

The perfect companion to Poolside Volleyball! • No tools required for assembly. • Extra-large backboard and base for maximum stability during play. • Pro-style basketball included. • Built-in ball rest. Ages: 6+ Case Pack: 1

Pro Side Basketball™ Item #12264

For real sports enthusiasts, our hoop is a slam-dunk success. • Besides swimming, basketball is the #1 pool sport—a must for every pool! • Features strong, durable construction that customers appreciate. • Deluxe basketball goal features 16” metal rim with nylon net. • Heavy-duty base fills with water or sand for added stability. • Includes internal backboard light for night play. • Pro-style basketball included. Ages 6+ Case Pack: 1

Giant Spring Jam™ Item #12201

A giant slam dunk for the pool! • Make a splash with brightly colored giant basketball goal and basketball. • Patented spring technology and simple inflation make setup and storage a snap. • Convenient carry/storage bag included. Ages: 5+ Case Pack: 6

Poolside Volleyball™ Item #00801

Serve, set and spike in the pool! • Two heavy-duty bases fill with water or sand for stability. • Durable net spans up to 24 feet. • Pro-style volleyball included! • No tools required for assembly. Ages: 6+ Case Pack: 1

North American Sales Representatives

Toy Specialty, Gift, Resort & Toy Distributors Arlene Oom & Co.

Phone: 425.747.5218 Toll Free: 800.228.5218 Fax: 425.649.0422

Choices for Children Phone: 214.651.7700 Fax: 214.761.5663

CJ Agencies

(Manitoba to British Columbia) Toll Free: 866.298.7320 Fax: 204.255.6411 (Quebec and Eastern Canada) Phone: 450.965.1306

Francois Portelance Agency (Toronto and Eastern Ontario) Phone: 416.580.1594 Fax: 416.223.7908

Ketz & Associates

Phone: 952.932.7148 Toll Free: 800.232.7148 Fax: 952.932.7147

(Ontario) Phone: 905.934.8022 Fax: 905.934.1704

Sporting Goods, Surf, Club, Drug, Pool Dealers & Pool Distributors

North Atlantic Sales Associates

Rep Force One

Almist Sales Co.

Reingold & Associates

Phone: 908.237.9393 Toll Free: 888.277.0201 Fax: 908.237.9565

Phone: 425.557.3700 Toll Free: 888.861.8444 Fax: 425.557.2880

Athletic Enterprises

RP Toys Ltd.

Proud Sales & Marketing

Phone: 336.665.9999 Toll Free: 800.326.3239 Fax: 336.665.0990

Roberts Sales Corporation Phone: 856.866.1660 Toll Free: 800.881.7903 Fax: 856.273.1718

Roberts Blumberg

Phone: 203.453.9518 Fax: 203.453.9074

TOTAL Toys, Inc.

Phone: 636.789.4500 Toll Free: 800.284.3777 Fax: 636.789.5200

Toyology, Inc.

Phone: 818.222.5003 Fax: 818.222.4355

Toys 2000, Inc.

Phone: 352.684.7822 Fax: 352.684.7824

Phone: 609.857.5057 Fax: 609.857.5106

Mackie & Associates Phone: 310.545.5373 Fax: 310.545.7492

Marshall Associates, Inc. Phone: 312.266.8500 Toll Free: 800.621.6467 Fax: 312.266.4945

David Drake

Phone: 913.669.2519 Fax: 866.260.7210

Phone: 508.822.6234 Fax: 508.824.3564

(Key Accounts only) Phone: 905.206.0083 Fax: 905.206.0037

Grocery New Generation Marketing Phone: 732.863.5650 Fax: 732.863.5658

International

Please Contact:

SwimWays Corporation Phone: 757.460.1156 Toll Free: 800.889.7946 Fax: 757.464.9281