tothom Creative Lab
undef. pron.
Catalan for tot (”all”) + hom (”man, person”) Todo el mundo.
About us Tothom is a creative approach to the solution of specific needs of each business. Our process begins with the user experience design and ends with new tailor made solutions. In Tothom we focus in the construction of empathy with the final user; generating ideas, hammering out prototypes from experiences, and finally, launching out into the world new products and services.
“User experience is everything” -Evan Williams, Twitter CEO
Get to know us We’re an integrated and creative team, united by a professional friendship that pushes us to grow and develop our skills day by day.
Adriana Ojeda
Sergio
Design
Marketing
Graduated from Universitat Central de Catalunya - Bau Centre de Disseny in Barcelona with a Master Degree in innovation and Design Management specialized in Design Thinking, and previously graduated with a Bachelor’s Degree in Industrial Design from Tecnológico de Monterrey Campus León specialized in interiors and architectural design with studies in Hanzehogeschool Groningen.
Graduated from Universidad La Salle Bajío with a Bachelor’s degree on Marketing specialized on Service Marketing. He has worked in the restaurateur scope. He specialized his studies on the Master Business English program in London, England by Cambridge University, which has a broad international program with a business approach.
Adriana focuses in social entrepeneurism through creative methodologies for industrial and academic areas.
Méndez
Sergio specializes on Strategical Marketing and Branding department, that along his creative instinct, creates unique results.
Ana Cristina Martínez
Mitsue Elisa Guerrero
Audiovisual
Design
Graduated from Vancouver Film School from the Writing for Film and Television program with a specialization on film. She as well has a Bachelor’s degree on Communications by Universidad Iberoamericana León. Her work as a director and screenwriter has been recognized by prestigious international film festivals like Festival de Cannes, Bahamas International Film Festival, among others. Her work prioritizes content and high quality.
Went to Tecnológico de Monterrey Campus León and studied a bachelor on Industrial Design, with complementary studies in Campus Guadalajara and Querétaro. She participated in the Interior Equipment Modulel in the design university ELISAVA in Barcelona, Spain and Digital Creative Projects in Product Design in Howest University in Kortrijk, Belgium.
Ana Cristina focuses on the audiovisual department with experience in institutional, commercial and fiction work, using the showing in every aspect of production her passion and dedication for this media.
Mitsue Elisa focuses on the Design department and concept development, she stands out by her special way of approaching each project, involving herself completely.
Our Labs Our different creative departments come together to develop or create better products and services.
Our Process We adapt to the necessities of each business, creating individual and flexible projects for each case, but folowing the same creative process that guarantees great results.
Empathize We meet with the client to understand their needs, to get involved in their world and establish commitment between each other.
Enter the Lab
Ideate We research about the final user, we understand their vision of the product/ service. From here, we begin the design process and the creation of multiple ideas. On this stage, new solutions are met.
Define A prototype is presented to the client, feedback is given and based on it, the proper adjustments are made in order to make the ideal project to serve the business needs. We present the final project, ready for it to go out into the world.
Leave the Lab
Implement The new product/ service goes out into the world. We say our good-byes that are not really so, more like “until we meet again, for the next project�.
Luis DĂaz Infante #169 Col. Los Paraisos somosthotom@gmail.com ( 477 ) 717 9652