Estudi Econòmic i Comercial del Raval 2010-2011 by Fundació Tot Raval

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Territori

Raval

Ciutat Vella

Barcelona

Superfรญcie Km2

1,07

4,4

102,2

% Total Ciutat Vella

24,3

100

% Total Barcelona

1,0

4,3

100

48.485

104.048

1.615.985

% Total Ciutat Vella

46,6

100

% Total Barcelona

3,0

6,4

100

45.313

23.647

15.812

Poblaciรณ

Densitat de poblaciรณ (Hab/km2)

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Sexe

el Raval

Ciutat Vella

Barcelona

Homes

26.417

54,5

54.967

52.8

768.349

47.5

Dones

22.068

45,5

49089

47.2

847.636

52.5

Total

48.485

100

104.048

100

1.615.985

100

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Edats

Total

0-14

5.916

12,2

15-24

5.016

10,3

25-64

31.182

64,3

65 i mĂŠs

6.371

13,1

Total

48.485

100

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2007

2011

2012

Diferencia 2012 - 2007

21.499

26.621

24.089

+2.590

45,7

47,8

49,2

+3,5

8,5

8,2

8,5

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Habitants Estrangers 24.089

Barcelona 282.178

Pakistan

5.682

23.281

Filipines

4.307

8.482

Bangladesh

2.329

3.252

India

1.430

5.538

Marroc

1.559

13.674

557

15.511

1226

22.909

Equador Itàlia

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locals sense activitat (tancats o magatzems) per micro-zones (%)

60 50,2 50

50 38,7

40 30

22,6 15,8

15,3

10 0 Riereta, Carretes, Sant Pacià, Cera i Botella

Raval Sud

Unió, Marquès de Barberà, Sta. Margarida i Penedides

Carme i Pl. Del Padró

Joaquim Costa, Pl. Emili Vendrell i Ferlandina

Rambla del Raval

12,7 Riera Alta i Pl. del Dubte

Hospital i Riera Baixa

10,7

Sant Pau i Junta de Comerç

10,7

Tallers i Pl. Castella

9,4

Sant Antoni Abad

8,3

Nou de la Rambla

Àngels, Bonsuccés, Elisabets, Doctor Dou, Pintor Fortuny, Notariat i Xuclà

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Distribuciรณ del comerรง minorista ! 3%

47%

Raval Nord

!! ! ! ! ! ! !Raval Centre

Distribuciรณ del comerรง majorista 3%

Distribuciรณ dels Serveis 12%

17%

40%

50%

48% 80%

Raval Sud

Raval Nord

Raval Centre

Raval Sud

Raval Nord

Raval Centre

Raval Sud

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Zones

Distribució del comerç minorista per sectors Alimentació 24% 35% Tèxtil, Calçat i Pell Parament de la Llar Oficina i Mecànica de Precisió z Llibres i Diaris 3% Productes Químics i Farmacèutics Material de Transport 7% Mixt 3%1% 6% 21% Altres (O SHV TXH WHQHQ DTXHVWHV WLSRORJLHV YDULD HQ IXQFLy GH OD ]RQD GHO 5DYDO $O 5DYDO FHQWUH O¶DOLPHQWDFLy VXSRVD HO GHO FRPHUo PLQRULVWD SXQWV SHU VREUH TXH DO 5DYDO QRUG 3HU OD VHYD EDQGD HO SHV GHO VHFWRU Wq[WLO FDOoDW L SHOO DO 5DYDO QRUG pV SURSHU DO SXQWV SHU VREUH TXH HQ HO FDV GHO 5DYDO &HQWUH (Q OD ]RQD VXG O¶DOLPHQWDFLy VXSRVD JDLUHEp HO GHO FRPHUo PLQRULVWD 9DO D GLU TXH O¶DFWLYLWDW PLQRULVWD HQ DTXHVWD ]RQD pV PROW UHGXwGD L HVWj UHSUHVHQWDGD QRPpV SHU HVWDEOLPHQWV IHW TXH H[SOLFD O¶HOHYDW SHUFHQWDWJH GHO VHFWRU DOLPHQWDUL Distribució per sectors del comerç minorista a les diferents zones Raval Nord 30,3 25,1 7,0 3,8 6,3 3,8 22,6 Raval Centre 26,3 36,8 18,0 5,3 8,3 2,3 Raval Sud 58,8 5,9 5,9 5,9 11,8 11,8 0 20 40 60 80 100 % Alimentació Tèxtil, Calçat i Pell Parament de la Llar Oficina i Mecànica de Precisió Llibres i Diaris Productes Químics i Farmacèutics Material de Transport Mixt Altres

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DISTRIBUCIĂ&#x201C; PER MICRO-ZONA DEL COMERĂ&#x2021; MINORISTA Raval Nord Oficina i Productes TĂ¨xtil, calĂ§at Parament de Llibres i Material de Raval Centre AlimentaciĂł mecĂ nica de quĂmics i i pell la llar diaris transport Raval Sud precisiĂł farmacĂ¨utics Tallers i Pl. Castella 15,7% 41,2% 5,9% 2,0% 0,0% 2,0% 0,0% 17,2% 10,3% 1,7% 6,9% 5,2% 0,0% 39,7% Joaquim Costa, Pl. Emili Vendrell i Ferlandina Ă&#x20AC;ngels, BonsuccĂŠs, Elisabets, 24,6% 24,6% 4,6% 0,0% 7,7% 10,8% 0,0% Doctor Dou, Pintor Fortuny, Notariat i XuclĂ 16,7% 6,7% 3,3% 3,3% 6,7% 0,0% 33,3% Riera Alta i Pl. del Dubte Carme i Pl. Del PadrĂł 27,5% 29,4% 9,8% 0,0% 2,0% 5,9% 0,0% 46,7% 16,7% 3,3% 0,0% 0,0% 6,7% 0,0% Sant Antoni Abad Hospital i Riera Baixa 2,5% 0,0% 3,7% 6,2% 0,0% 27,2% 33,3% Sant Pau i Junta de ComerĂ§ 31,7% 9,5% 9,5% 0,0% 1,6% 6,3% 0,0% UniĂł, MarquĂ¨s de BarberĂ , Sta. 35,3% 5,9% 0,0% 0,0% 0,0% 5,9% 11,8% Margarida i Penedides 35,7% 23,2% 7,1% 1,8% 1,8% 7,1% 0,0% Nou de la Rambla Riereta, Carretes, Reina 61,9% 2,4% 4,8% 0,0% 0,0% 14,3% 0,0% AmĂ lia, Sant PaciĂ , Cera i Botella 66,7% 0,0% 0,0% 0,0% 0,0% 22,2% 0,0% Rambla del Raval Raval Sud (14 carrers) 58,8% 5,9% 0,0% 5,9% 5,9% 11,8% 0,0% Total establiments 195 121 34 5 17 42 2

2IHUWD &RPHUFLDO

Mixte

Altres

Total establiments

5,9%

27,5%

3,4%

15,5%

4,6%

23,1%

0,0%

30,0%

3,9%

21,6%

3,3%

23,3%

6,2%

21,0%

0,0%

41,3%

5,9%

35,3%

0,0%

23,2%

0,0%

16,7%

0,0%

11,1%

0,0%

11,8%

137

570

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Zones

6HUYHLV 3HU ~OWLP HV SUHVHQWD HO GHVJORVVDPHQW GHOV VHUYHLV TXH FRP VÂśKD GLW DQWHULRUPHQW UHSUHVHQWHQ HO GH OÂśRIHUWD FRPHUFLDO GHO 5DYDO 'HO WRWDO GH VHUYHLV DQDOLW]DWV HQ GHVWDTXHQ GXHV EUDQTXHV TXH MXQWHV UHSUHVHQWHQ Ă´ SDUWV GHOV VHUYHLV DO EDUUL OD GH UHVWDXUDFLy KRVWHOHULD L OD GÂśDOWUHV VHUYHLV SHUVRQDOV L FXOWXUDOV DistribuciĂł dels serveis per sectors 46% 28% 5% 1% 2% 2%2% 5% 9% Restaurants, Bars i Hotels Reparacions Transports i Comunicacions Finances i Assegurances Manteniment, netejai ProtecciĂł Ensenyament Sanitat i Assistencia Activitats ImmobiliĂ ries i Serveis a Empreses Altres Serveis Personals i Culturals 3HU ]RQHV VÂśREVHUYD TXH HO VHFWRU GH OD UHVWDXUDFLy KRVWHOHULD VXSRVD OD PHLWDW GHOV VHUYHLV HQTXHVWDWV HQ HO 5DYDO FHQWUH (Q OD ]RQD GHO 5DYDO QRUG HOV UHVWDXUDQWV EDUV L KRWHOV DPE XQ WDPEp VyQ OD FDWHJRULD GH VHUYHLV SUHGRPLQDQW VHJXLW GÂśDOWUHV VHUYHLV SHUVRQDOV L FXOWXUDOV 'ÂśDOWUD EDQGD VÂśREVHUYD TXH DO 5DYDO VXG KL KD XQD PDMRU GLYHUVLWDW GH VHUYHLV DistribuciĂł per sectors dels serveis a les diferents zones 44,5 4,0 9,2 2,93,7 4,4 28,7 Raval Nord Raval Centre 50,2 5,0 8,7 0,6 3,1 28,0 Raval Sud 35,4 8,5 2,42,43,7 23,2 0 20 40 60 80 100 % Reparacions Restaurants, Bars i Hotels Finances i Assegurances Transports i Comunicacions Ensenyament Manteniment, netejai ProtecciĂł Sanitat i Assistencia Activitats ImmobiliĂ ries i Serveis a Empreses Altres Serveis Personals i Culturals 'RQDGD OD LPSRUWjQFLD TXH Wp OD EUDQFD GÂśDOWUHV VHUYHLV SHUVRQDOV L FXOWXUDOV VÂśKD FRQVLGHUDW LPSRUWDQW GHWDOODU OD FRPSRVLFLy GÂśDTXHVW VHFWRU TXH VXSRVD JDLUHEp HO GHOV VHUYHLV $TXHVW HV GHVJORVVD HQ OHV VHJÂ HQWV DFWLYLWDWV

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Raval Nord Raval Centre Raval Sud Tallers i Pl. Castella Joaquim Costa, Pl. Emili Vendrell i Ferlandina Àngels, Bonsuccés, Elisabets, Doctor Dou, Pintor Fortuny, Notariat i Xuclà Riera Alta i Pl. del Dubte Carme i Pl. Del Padró Sant Antoni Abad Hospital i Riera Baixa Sant Pau i Junta de Comerç Unió, Marquès de Barberà, Sta. Margarida i Penedides Nou de la Rambla Riereta, Carretes, Reina Amàlia, Sant Pacià, Cera i Botella Rambla del Raval Raval Sud (14 carrers) Total establiments

2IHUWD &RPHUFLDO

DISTRIBUCIÓ PER MICRO-ZONA DELS SERVEIS Sanitat i Assistencia

Activitats Immobiliàries i Serveis a Empreses

Altres Serveis Personals i Culturals

Total establiments

2,6%

0,0%

13,2%

23,7%

2,4%

1,2%

34,1%

3,2%

0,0%

1,6%

27,0%

0,0%

8,7%

0,0%

8,7%

26,1%

4,1%

6,1%

4,1%

0,0%

6,1%

28,6%

17,6%

0,0%

11,8%

5,9%

0,0%

23,5%

0,0%

10,5%

8,8%

0,0%

1,8%

21,1%

54,4%

4,4%

5,9%

0,0%

2,9%

1,5%

0,0%

1,5%

29,4%

31,8%

4,5%

9,1%

0,0%

4,5%

0,0%

4,5%

18,2%

27,3%

58,5%

3,8%

7,5%

1,9%

0,0%

1,9%

24,5%

34,6%

9,9%

7,4%

0,0%

1,2%

2,5%

42,0%

62,5%

5,0%

15,0%

2,5%

0,0%

2,5%

12,5%

35,4%

8,5%

11,0%

1,2%

2,4%

3,7%

2,4%

12,2%

23,2%

311

187

675

Reparacions

47,4%

5,3%

2,6%

0,0%

37,8%

4,9%

13,4%

2,4%

63,5%

0,0%

1,6%

34,8%

8,7%

13,0%

0,0%

38,8%

2,0%

10,2%

29,4%

11,8%

57,9%

Transports i Finances i Comunicacions Assegurances

Manteniment, neteja i Protecció

Restaurants, Bars i Hotels

Ensenyament

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anys

6L V¶REVHUYD O¶DQ\ G¶REHUWXUD GHOV HVWDEOLPHQWV FRPHUFLDOV GHO EDUUL GHO 5DYDO HV FRQVWDWD TXH GHO WRWDO GH FRPHUoRV L VHUYHLV HQ DFWLX DQDOLW]DWV XQ WRWDO GH JDLUHEp HO V¶KDQ REHUW R WUDVSDVVDW HQ HOV GDUUHUV DQ\V GDGD TXH PRVWUD XQD DOWD URWDFLy '¶DOWUD EDQGD HO G¶HVWDEOLPHQWV WHQHQ XQD DQWLJXLWDW VXSHULRU DOV DQ\V HVWDEOLPHQWV Anys d'obertura dels establiments 25% 23% 20% 16% 15% 11% 10% 9% 5% 5% 4% 4% 3% 0% Fins al 1975 Entre 1976 i Entre 1981 i Entre 1986 i Entre 1991 i Entre 1996 i Entre 2001 i Entre 2006 i 1980 1985 1990 1995 2000 2005 2011 anys 6L UHDOLW]HP HO PDWHL[ DQjOLVL SHU ]RQHV REVHUYHP TXH OD XELFDFLy GHOV HVWDEOLPHQWV DO EDUUL QR Wp XQD FRUUHODFLy GLUHFWD DPE O¶DQWLJXLWDW GHOV QHJRFLV L SHU WDQW QR WUREHP GLIHUqQFLHV VLJQLILFDWLYHV HQWUH ]RQHV Anys d'obertura dels establiments per zona 29 Entre 2006 i 2011 22 23 9 20 Entre 2001 i 2005 13 7 Entre 1996 i 2000 9 9 3 Entre 1991 i 1995 5 6 7 Entre 1986 i 1990 4 4 3 4 Entre 1981 i 1985 4 7 4 Entre 1976 i 1980 3 5 Fins al 1975 12 12 0 5 10 15 20 25 30 35 % Raval nord

Raval centre

Raval sud

(VWXGL (FRQzPLF L &RPHUFLDO

2IHUWD &RPHUFLDO

&DO SRVDU HQ UHOOHX TXH SURS GHO GHOV HVWDEOLPHQWV GHO 5DYDO 6XG KDQ REHUW OHV VHYHV SRUWHV HQ HOV GDUUHUV DQ\V XQ SHUFHQWDWJH WtPLGDPHQW VXSHULRU DO GH OD UHVWD GH ]RQHV SHUz TXH HQ WHUPHV DEVROXWV VXSRVD XQ WRWDO GH QRXV HVWDEOLPHQWV 3HU WDO GH FRQqL[HU TXLQV VyQ HOV QRXV HPSUHVDULV GHO EDUUL VÂśKDQ FUHXDW OHV GDGHV H[WUHWHV VREUH OÂśDQWLJXLWDW GHOV FRPHUoRV L OÂśRULJHQ GHOV VHXV FRPHUFLDQWV Any d'obertura dels establiments per origen 100% 80% 60% 40% 20% 0% Fins al Entre 1976 Entre 1981 Entre 1986 Entre 1991 Entre 1996 Entre 2001 Entre 2006 1975 i 1980 i 1985 i 1990 i 1995 i 2000 i 2005 i 2011 AutĂ˛cton Immigrant Comunitari Immigrant No Comunitari Ns/Nc &RP SRGHP REVHUYDU HQ HO JUjILF DQWHULRU OD WHQGqQFLD GÂśREHUWXUD GH QRXV ORFDOV SHU SDUW GÂśHPSUHVDULV DXWzFWRQV pV GHFUHL[HQW GHV GHOV DQ\V ILQV D OÂśDFWXDOLWDW 'ÂśDOWUD EDQGD HV SRW DSUHFLDU TXH HQ HOV GDUUHUV DQ\V HO FUHL[HPHQW GHO QRX HPSUHVDULDW GÂśRULJHQ LPPLJUDQW QR FRPXQLWDUL KD VXSHUDW HO UDWL GÂśREHUWXUD GÂśHVWDEOLPHQWV GH OD UHVWD GÂśRUtJHQV DXWzFWRQV L LPPLJUDQWV FRPXQLWDULV 6L VÂśDQDOLW]D HO JUjILF VHJÂ HQW YHLHP FODUDPHQW TXLQD pV OÂśHYROXFLy GH OÂśREHUWXUD GH QRXV ORFDOV GÂśRULJHQ LPPLJUDQW QR FRPXQLWDUL HQ OHV GLIHUHQWV ]RQHV GHO EDUUL L FRP DTXHVWHV WHQGqQFLHV HV GLIHUHQFLHQ GH OD PLWMDQD GÂśREHUWXUD GÂśHVWDEOLPHQWV GÂśRULJHQ DXWzFWRQ TXH GHFUHL[ ILQV D UHSUHVHQWDU HO GH OHV QRYHV REHUWXUHV DO Obertura de nous establiments d'orĂgen immigrant no comunitari per zona 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Fins al 1975 Entre 1976 i Entre 1981 i Entre 1986 i Entre 1991 i Entre 1996 i Entre 2001 i Entre 2006 i 1980 1985 1990 1995 2000 2005 2011 Raval nord Raval centre Raval sud AutĂ˛cton

(VWXGL (FRQzPLF L &RPHUFLDO

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(VWUXFWXUD HPSUHVDULDO GHOV HVWDEOLPHQWV SHU Q~PHUR GH WUHEDOODGRUV HV (Q IXQFLy GHO QRPEUH GH WUHEDOODGRUV HV HV FODVVLILTXHQ HOV HVWDEOLPHQWV HQ PLFUR FRPHUo G¶ D SHUVRQHV PLFUR HPSUHVD GH D SHUVRQHV SHWLWD HPSUHVD G¶ D SHUVRQHV PLWMDQD HPSUHVD GH D SHUVRQHV L JUDQ HPSUHVD PpV GH SHUVRQHV &RP SRGHP REVHUYDU HQ HO VHJ HQW JUjILF HOV FRPHUoRV L VHUYHLV GHO 5DYDO DQDOLW]DWV VyQ GH SHWLW IRUPDW HO PLFUR FRPHUo UHSUHVHQWD JDLUHEp HO VHJXLW GH OD PLFUR HPSUHVD DPE HO HVVHQW OD UHVWD GH IRUPDWV PROW UHVLGXDOV L FRQFHQWUDWV HQ GHWHUPLQDWV VHFWRUV FRP pV HO FDV GH O¶KRVWHOHULD

Estructura empresarial per nombre de treballadors

4% 1% 1%

50% 44%

BASE: 839

Micro comerç (d'1 a 2 persones)

Micro empresa (de 3 a 10 persones)

Petita empresa (d'11 a 30 persones) Gran empresa (més de 100 persones)

Mitjana empresa (de 31 a 100 persones)

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2UtJHQ 7UHEDOODGRUV HV

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0LFUR HPSUHVD GH D SHUVRQHV

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(Q HOV FRPHUoRV L VHUYHLV UHJHQWDWV SHU DXWzFWRQV WDPEp WHQHQ XQ IRUW SHV HO FRPHUo G y WUHEDOODGRUV L OD PLFUR HPSUHVD GH ILQV D WUHEDOODGRUV

5qJLP GHO ORFDO /D PHLWDW GHOV HVWDEOLPHQWV HQTXHVWDWV HVWDQ DPE UqJLP GH OORJXHU L WDQ VROV HO VyQ GH SURSLHWDW

Règim dels locals

27%

50% 9%

14%

Lloguer

Propietat

Altres

ns/nc

/HV GLIHUqQFLHV HQWUH ]RQHV QR VyQ VLJQLILFDWLYHV SHUz Vt TXH V¶KD GHWHFWDW GLIHUqQFLHV SHO TXH ID DO UqJLP GHO ORFDO HQ IXQFLy GH O¶RULJHQ GHO SURSLHWDUL D (Q WHUPHV DEVROXWV HO QRPEUH GH ORFDOV HQ SURSLHWDW SHU SDUW GHOV DXWzFWRQV WULSOLFD D DTXHOOV G¶RULJHQ HVWUDQJHU (Q WHUPHV SHUFHQWXDOV HOV ORFDOV GH SURSLHWDW GLQV GHO FROāOHFWLX DXWzFWRQ UHSUHVHQWHQ XQ PHQWUH TXH HQ HO FROāOHFWLX LPPLJUDQW pV GHO HQ HO FDV GHOV QR FRPXQLWDULV L G¶XQ SHO TXH ID DOV LPPLJUDQWV FRPXQLWDULV

5HWRODFLy /¶DQjOLVL GH OD UHWRODFLy GHOV HVWDEOLPHQWV HQV GLX TXH XQD JUDQ PDMRULD GHOV HVWDEOLPHQWV HO FRPSWHQ DPE DOJXQ WLSXV GH UqWRO 6¶REVHUYD TXH WDQW DO QRUG DO FHQWUH FRP DO VXG H[LVWHL[ PDMRULWjULDPHQW VHQ\DOLW]DFLy L R LGHQWLILFDFLy GHOV HVWDEOLPHQWV FRPHUFLDOV L SHU WDQW QR KL KD GLIHUqQFLHV VLJQLILFDWLYHV HQWUH ]RQHV

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,GLRPD GH UHWRODFLy 7DO FRP REVHUYHP HQ HO VHJÂ HQW JUjILF HO FDWDOj pV OÂśLGLRPD GH UHWRODFLy GHO GHOV HVWDEOLPHQWV GHO EDUUL DPE UqWRO VHJXLW GHO FDVWHOOj DPE HO Idiomes de retolaciĂł 4% 9% 31% 10% 2% 44% CastellĂ CatalĂ Ă&#x20AC;rab UrdĂş Nom propi Altres 3HU ]RQHV HO 5DYDO QRUG L HO 5DYDO VXG WHQHQ HOV PDMRUV SHUFHQWDWJHV GÂśHVWDEOLPHQWV UHWRODWV HQ FDWDOj WRW L TXH QR KL KD GLIHUqQFLHV VLJQLILFDWLYHV Idiomes de retolaciĂł per zona 60% 46% 50% 45% 41% 40% 32% 30% 30% 24% 20% 20% 11% 9%9% 9% 7% 10% 4% 4% 3% 2% 1% 0% 0% Raval Nord Raval Centre Raval Sud CastellĂ CatalĂ Ă&#x20AC;rab UrdĂş Nom propi Altres

$FFHVVLELOLWDW

Accessibilitat Establiments Comercials

7RW L OHV FDUDFWHUtVWLTXHV XUEDQtVWLTXHV GHO

EDUUL

DPSODGD

GHOV

8,9%

FDUUHUV 17,6%

YRUHUHV JDLUHEp Ă´ SDUWV GHOV

ORFDOV WHQHQ FRQGLFLRQV zSWLPHV GÂśDFFHVVLELOLWDW 8Q SUHVHQWHQ

FHUWD

GLILFXOWDW

73,5%

GÂśDFFHVVLELOLWDW L QRPpV XQ VyQ LQDFFHVVLEOHV

Accesible

Una Mica Accessible

Inaccessible

(OV FULWHULV GÂśDFFHVVLELOLWDW VÂśKDQ HVWDEOHUW GHV GH OD YRUHUD GHO FDUUHU ILQV DOV FRPHUoRV 9HXUH $QQH[

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6L IHP OÂ¶DQjOLVL SHU ]RQHV REVHUYHP TXH HO PDMRU SHUFHQWDWJH GH FRPHUoRV DPE IDFLOLWDWV GÂ¶DFFpV HV WURED DO 5DYDO FHQWUH SHUz VHQVH JUDQV GLIHUqQFLHV DPE HO 5DYDO QRUG L VXG Accessibilitat per zones 100% 6 6 12 19 21 16 80% 60% 40% 75 73 72 20% 0% Raval Nord Raval Centre Raval Sud Accesible Una Mica Accessible Inaccessible 'Â¶DOWUD EDQGD WHQLQW HQ FRPSWH TXH OD PRVWUD GÂ¶HVWDEOLPHQWV GH OHV ]RQHV QRUG L FHQWUH VyQ PROW VLPLODUV pV GHVWDFDEOH HO IHW TXH HO 5DYDO QRUG DJOXWLQL HO GHOV HVWDEOLPHQWV LQDFFHVVLEOHV GHO EDUUL

)RUPHV GH SDJDPHQW RIHUWHV SHOV FRPHUoRV 7DQ VROV XQ GHOV HVWDEOLPHQWV HQTXHVWDWV DILUPD WHQLU HO VHUYHL GH SDJDPHQW DPE WDUJHWD Possibilitat de pagament amb targeta Ns/Nc 23% SÃ 42% No 35% 3HU WLSRORJLD GÂ¶HVWDEOLPHQW FDO GHVWDFDU FRP MD VÂ¶KDYLD REVHUYDW HQ HVWXGLV DQWHULRUV HO EDL[ SHUFHQWDWJH GH VHUYHLV TXH SRVVLELOLWHQ HO SDJDPHQW DPE WDUJHWD HQ FRQFUHW XQ HQ FRPSDUDFLy DPE HO FRPHUo PDMRULVWD L PLQRULVWD DPE HO L UHVSHFWLYDPHQW Possibilitat de pagament amb targeta per tipologia d'establiment Minoristes 49% 31% 20% Majoristes 68% 25% 7% Serveis 35% 38% 27% 0%

20%

40% SÃ

60% No

80%

100%

Ns/Nc

(VWXGL (FRQzPLF L &RPHUFLDO

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9DO D GLU TXH HQ HO FDV GHOV VHUYHLV HO GHOV EDUV KRWHOV L UHVWDXUDQWV HQTXHVWDWV IDFLOLWHQ HO SDJDPHQW DPE WDUJHWD 'LQV GHO FRPHUo PLQRULVWD FDO GHVWDFDU HO Wq[WLO FDOoDW L SHOO TXH HV GHVPDUFD GH OD PLWMDQD GH OD VHYD FDWHJRULD DPE XQ G¶HVWDEOLPHQWV DPE SRVVLELOLWDW GH SDJDPHQW DPE WDUJHWD 3HU ]RQHV FRP HV SRW REVHUYDU DO JUjILF VHJ HQW FDO GHVWDFDU HO 5DYDO QRUG DPE XQ SHUFHQWDWJH G¶HVWDEOLPHQWV TXH DFFHSWHQ WDUJHWD GHO SXQWV SHU VREUH GH OD PLWMDQD GHO EDUUL Possibilitat de pagament amb targeta per zona 100% 20% 22% 29% 80% 26% 60% 38% 29% 40% 45% 20% 33% 31% 0% Raval Nord Raval Centre Raval Sud Sí No Ns/Nc 3HU DOWUD EDQGD HO 5DYDO FHQWUH FRPSWD DPE XQ GHOV VHXV ORFDOV TXH DILUPHQ QR GLVSRVDU GHO PHFDQLVPH SHU SDJDU DPE WDUJHWD 1LYHOO G¶XWLOLW]DFLy GHO SDJDPHQW DPE WDUJHWD GH FUqGLW GqELW (Q HOV HVWDEOLPHQWV GHO 5DYDO XQ GHOV SDJDPHQWV FRP D PLWMDQD VyQ HIHFWXDWV DPE WDUJHWD 3HU ]RQHV HQ HOV FRPHUoRV L VHUYHLV GHO 5DYDO QRUG pV RQ OD JHQW XWLOLW]D PpV OD WDUJHWD DPE XQ GH SDJDPHQWV HIHFWXDWV DPE DTXHVW VHUYHL VHJXLW GHO 5DYDO VXG DPE XQ L GHO 5DYDO FHQWUH DPE XQ

2EHUWXUD HQ FDSV GH VHWPDQD (O GHOV HVWDEOLPHQWV GHO EDUUL REUHQ HOV GLVVDEWHV DO PDWt 8Q WDPEp KR ID HO GLVVDEWH D OD WDUGD (Q HO FDV GHOV GLXPHQJHV XQ GHOV ORFDOV REUHQ DO PDWt L XQ KR IDQ WDPEp D OD WDUGD

Obertura establiments en cap de setmana 65

dies

Dissabte matí 57

Dissabte tarda Diumenge matí

Diumenge tarda

40 Sí

35 43 68 69

100

% No

(VWXGL (FRQzPLF L &RPHUFLDO

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3HU ]RQHV HO 5DYDO QRUG GHVWDFD SHU WHQLU HO SHUFHQWDWJH PpV HOHYDW GH FRPHUoRV TXH REUHQ HO GLVVDEWH WDUGD XQ HQ IURQW G¶XQ GHO 5DYDO VXG Obertura d'establiments en cap de setmana per zones 80

44 37

70 64 59 59 60 39 38 40 27 23 20 0 Raval Nord Raval Centre Zones Dissabte matí Dissabte tarda Diumenge matí ,QJUHVVRV SHU WXULVPH

Raval Sud Diumenge tarda

/D PLWMDQD GHOV LQJUHVVRV SURYLQHQWV GHO WXULVPH DO EDUUL VHJRQV GHFODUDFLRQV GHOV FRPHUFLDQWV HQTXHVWDWV pV GHO $TXHVWD [LIUD RVFLOāOD OOHXJHUDPHQW VL IHP O¶DQjOLVL SHU ]RQHV $L[t GRQFV HQ HO 5DYDO QRUG HO SHV GHO WXULVPH HQ HOV VHXV LQJUHVVRV pV GHO HQ HO FDV GHO 5DYDO FHQWUH L XQ DO 5DYDO VXG

1LYHOO GH VDWLVIDFFLy VREUH HO IXQFLRQDPHQW GHO QHJRFL (Q DTXHVW HVWXGL D GLIHUqQFLD GH O¶ ³(VWXGL HFRQzPLF L FRPHUFLDO GHO 5DYDO ´ V¶KD LQFRUSRUDW XQD SUHJXQWD DOV SURSLHWDULV HQ UHODFLy D OD VDWLVIDFFLy YHUV HO IXQFLRQDPHQW GHO VHX QHJRFL 'H OHV UHVSRVWHV REWLQJXGHV REVHUYHP XQ HTXLOLEUL D O¶KRUD GH IHU DTXHVWD YDORUDFLy SUjFWLFDPHQW HO GHOV HPSUHVDULV DILUPHQ TXH HO QHJRFL HOV KL YD ³PROW R EDVWDQW Ep´ y ³SRF R PDODPHQW´ PHQWUH TXH HO FRQVLGHUD TXH HO VHX QHJRFL IXQFLRQD DPE QRUPDOLWDW Valoració del funcionament del negoci 31% 31% 38% BASE: 713

Molt o bastant bé

Normal

Poc o Malament

(VWXGL (FRQzPLF L &RPHUFLDO

2IHUWD &RPHUFLDO

sector

zones

3HU ]RQHV VÂśREVHUYD TXH HO QLYHOO GH VDWLVIDFFLy GHOV HPSUHVDULV HQTXHVWDWV DXJPHQWD FRP PpV DO QRUG HV WURED HO VHX HVWDEOLPHQW ValoraciĂł del funcionament del negoci per zones 44,1 33,4 22,4 Raval Nord Raval Centre 31,2 32,9 36,0 48,3 41,4 Raval Sud 10,3 % Molt o bastant bĂŠ Normal Poc o Malament 3HU VHFWRU VHÂśQ GHVSUqQ TXH PDMRULVWHV L VHUYHLV WHQHQ XQD PLOORU SHUFHSFLy GHO IXQFLRQDPHQW GHO VHX QHJRFL HQ FRPSDUDFLy DPE HO FRPHUo PLQRULVWD ValoraciĂł del funcionament del negoci per sectors Minoristes 36,3 27,9 35,8 Majoristes 58,8 23,5 17,6 Serveis 33,6 40,7 25,7 % Molt o bastant bĂŠ Normal Poc o Malament

&DUDFWHUtVWLTXHV GHOV SURSLHWDULV 2ULJHQ

'HO WRWDO GH FRPHUoRV GHO 5DYDO XQ VyQ HPSUHVDULV GÂśRULJHQ DXWzFWRQ L XQ GÂśRULJHQ LPPLJUDQW

Origen dels propietaris/es

42% 55%

BASE: 876

AutĂ˛cton

Immigrant Comunitari

Immigrant No Comunitari

(VWXGL (FRQzPLF L &RPHUFLDO

2IHUWD &RPHUFLDO

3HU ]RQHV VÂśREVHUYD FRP D OD SDUW FHQWUH GHO EDUUL H[LVWHL[ XQ HTXLOLEUL SHO TXH ID D OD SUHVqQFLD GH FRPHUFLDQWV DXWzFWRQV L DTXHOOV GÂśRULJHQ LPPLJUDQW QR FRPXQLWDUL (Q HO FDV GHO 5DYDO QRUG HOV HPSUHVDULV DXWzFWRQV UHJHQWHQ HO GHOV FRPHUoRV L VHUYHLV GH OD ]RQD XQ PpV GÂśHVWDEOLPHQWV TXH HQ HO FDV GHOV HPSUHVDULV HVWUDQJHUV

Origen dels propietaris/es per zones Raval Nord 62 35 3 Raval Centre 3 49 48 Raval Sud 58 0 42 % BASE: 876 AutĂ˛cton Immigrant comunitari Immigrant no comunitari Origen els propietaris/es per micro-zones Ă&#x20AC;ngels, BonsuccĂŠs, Elisabets, Doctor Dou, Pintor ĎłĎľÍ&#x2022;Ď´Đš Fortuny, Notariat i XuclĂ Tallers i Pl. Castella ĎłĎąÍ&#x2022;ĎąĐš

zones

MarquĂ¨s de BarberĂ , Sta. Margarida i Penedides UniĂł, Carme i Pl. Del PadrĂł Raval Sud Riera Alta i Pl. del Dubte Nou de la Rambla Joaquim Costa, Pl. Emili Vendrell i Ferlandina Sant Pau i Junta de ComerĂ§ Hospital i Riera Baixa Riereta, Carretes, Sant PaciĂ , Cera i Botella Sant Antoni Abad Rambla del Raval

Ď°ĎŽÍ&#x2022;ĎŽĐš

Ď°ĎŽÍ&#x2022;ĎľĐš

ĎŽÍ&#x2022;Ď°Đš

ĎąĎ°Í&#x2022;Ď´Đš

Ď°Ď˛Í&#x2022;Ď°Đš

ĎÍ&#x2022;ĎŽĐš

ĎąĎŽÍ&#x2022;Ď°Đš

Ď°ĎłÍ&#x2022;ĎľĐš

ĎŽÍ&#x2022;ĎĐš

ĎąĎŹÍ&#x2022;ĎŹĐš

ĎÍ&#x2022;ĎŹĐš

Ď°ĎľÍ&#x2022;ĎŹĐš

Ď°ĎłÍ&#x2022;ĎŽĐš

Ď°Í&#x2022;ĎąĐš

Ď°Ď´Í&#x2022;ĎŻĐš

ĎŽÍ&#x2022;ĎąĐš

Ď°Ď˛Í&#x2022;Ď´Đš

ĎąĎŹÍ&#x2022;Ď˛Đš

Ď˛ĎŽÍ&#x2022;ĎąĐš

ĎŹÍ&#x2022;ĎŹĐš

Ď˛Ď˛Í&#x2022;ĎłĐš

Ď°Í&#x2022;Ď´Đš Đš

ĆľĆ&#x161;ĹžÄ?Ć&#x161;Ĺ˝Ĺś

ĎŻĎľÍ&#x2022;Ď´Đš

ĎŹÍ&#x2022;ĎŹĐš

ĎąĎłÍ&#x2022;Ď´Đš

ĎŽĎ´Í&#x2022;Ď˛Đš

ĎÍ&#x2022;ĎŽĐš

ĎąĎľÍ&#x2022;ĎŹĐš

ĎŽĎŹÍ&#x2022;Ď°Đš

Ď°Í&#x2022;ĎĐš

ĎĎŹÍ&#x2022;ĎŽĐš

Ď˛ĎÍ&#x2022;ĎŽĐš

ĎŻĎłÍ&#x2022;ĎąĐš

Ď˛Í&#x2022;Ď°Đš ĎĎŻÍ&#x2022;Ď´Đš

/ĹľĹľĹ?Ĺ?Ć&#x152;Ä&#x201A;ĹśĆ&#x161; Ĺ˝ĹľĆľĹśĹ?Ć&#x161;Ä&#x201A;Ć&#x152;Ĺ?

/ĹľĹľĹ?Ĺ?Ć&#x152;Ä&#x201A;ĹśĆ&#x161; EĹ˝ Ĺ˝ĹľĆľĹśĹ?Ć&#x161;Ä&#x201A;Ć&#x152;Ĺ?

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Origen per continents dels propietaris/es immigrants

6 7

9 5 2

4 1 6 7

5 11

57 44

Raval nord

Raval centre

Raval sud

Àfrica Àsia: Bangladesh Àsia: Altres

Àsia: Pakistan Àsia: Xina Europa

Àsia: Índia Àsia: Filipines Amèrica

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tipologia

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tipologia

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Edat dels propietaris/es

13,2%

33,6%

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BASE: 613

MĂŠs de 50 anys

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Majoristes Serveis

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124

109 110

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132

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Des de Ronda Sant Antoni

Carrer Joaquim Costa

Des de Ronda Sant Antoni

Carrer Valldonzella

Des de Ronda Sant Antoni

Carrer Ferlandina

Des de Ronda Sant Antoni

Carrer BonsuccĂŠs

Des de la Rambla

Carrer Riera Alta

Des de Ronda Sant Antoni

Carrer Carme

Des de la Rambla

Carrer Sant Antoni Abat

Des de Ronda Sant Antoni

Carrer de la Cera

Des de la Ronda Sant Pau

Carrer de la Lleialtat

Des de la Ronda Sant Pau

Carrer Hospital

Des de la Rambla

Des de la Ronda Sant Pau

Des de la Rambla

Des de l'Avinguda del ParalÂˇlel

Des de la Rambla

RAVAL NORD

RAVAL CENTRE

Carrer Tallers

Carrer Sant Pau

Carrer UniĂł

Carrer Nou de la Rambla

RAVAL SUD Carrer de l'Arc del Teatre

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C. Joaquim Costa (C)

C. Valldonzella (D)

C.Ferlandina (E)

C.Riera Alta (G)

Abat (I) C.Sant Antoni

C.Tallers (A) C. BonsuccĂ¨s (F)

C.Cera (J)

C.Carme (H)

C.Lleialtat (K)

C.Hospital (L)

C.Sant Pau (M)

C.Sant Pau (N)

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MATĂ? PUNTS D'ENTRADA

ZONA

RAVAL CENTRE

TARDA

DONES

TOTAL

HOMES

DONES

TOTAL TOTAL

HOMES

DONES

TOTAL

1091

921

2012

2019

1728

3747

3110

2649

5759

Des de Ronda Sant Antoni

871

628

1499

1119

957

2076

1990

1584

3574

Des de Ronda Sant Antoni

1068

884

1952

1487

1268

2755

2555

2152

4707

Des de Ronda Sant Antoni

292

164

456

343

229

572

635

393

1028

Carrer Ferlandina

Des de Ronda Sant Antoni

555

380

935

749

493

1242

1304

874

2177

Carrer BonsuccĂŠs

Des de la Rambla

1367

953

2320

1726

1598

3324

3092

2552

5644

Carrer Riera Alta

Des de Ronda Sant Antoni

1209

909

2118

1506

977

2483

2716

1886

4601

Carrer Carme

Des de la Rambla

937

768

1704

1179

1188

2367

2116

1955

4071

Carrer Sant Antoni Abat

Des de Ronda Sant Antoni

1045

878

1923

1300

850

2150

2345

1728

4073

Carrer de la Cera

Des de la Ronda Sant Pau

1019

664

1683

1423

936

2358

2442

1599

4042

Carrer de la Lleialtat

Des de la Ronda Sant Pau

410

209

619

548

266

814

957

475

1433

Des de la Rambla

1328

927

2255

1736

1269

3004

3064

2196

5259

Des de la Rambla

1008

497

1505

1504

758

2262

2512

1255

3767

Des de la Rambla

Carrer Joaquim Costa Carrer Valldonzella

Carrer Tallers

RAVAL NORD

HOMES

Carrer Hospital Carrer Sant Pau Carrer UniĂł Carrer Nou de la Rambla

RAVAL SUD Carrer de l'Arc del Teatre

Des de la Ronda Sant Pau

779

446

1224

987

574

1562

1766

1020

2786

Des de la Rambla

514

320

834

709

444

1153

1223

764

1986

Des de la Rambla

738

496

1234

1100

755

1855

1838

1251

3089

Des de l'Avinguda del ParalÂˇlel

1062

808

1870

1301

844

2145

2363

1652

4015

Des de l'Avinguda del ParalÂˇlel

219

163

382

211

108

319

430

272

702

Des de la Rambla

167

250

268

354

435

169

604

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5759

Carrer Tallers (A)

5644

Carrer BonsuccĂŠs (F) 5259

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Carrer Joaquim Costa (C)

4601

Carrer Riera Alta (G) 4073

Carrer Sant Antoni Abat (I)

4071

Carrer Carme (H)

4042

Punts d'entrada

Carrer de la Cera (J)

4015

Carrer Nou de la Rambla (Q)

3767

Carrer Sant Pau (M)

3574

Carrer Tallers (B) 3089

Carrer Nou de la Rambla (P)

2786

Carrer Sant Pau (N) 2177

Carrer Ferlandina (E)

1986

Carrer UniĂł (O) 1433

Carrer de la Lleialtat (K) 1028

Carrer Valldonzella (D)

702

Carrer de l'Arc del Teatre (R)

604

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Ronda de Sant Antoni Carrer Joaquim Costa Carrer Hospital

Plaça de Universitat C.Pelai La Rambla

La Rambla Carrer Nou de la Rambla Rambla de

Ronda de Sant Pau Carrer Sant Antoni Abat Carrer Hospital

Carrer Nou de la Rambla Avinguda del Paral·lel

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MOSTREIG ALEATORI ESTRATIFICAT Univers: La totalitat dâ&#x20AC;&#x2122;individus majors de 16 anys que acudeixin al territori de referĂ¨ncia.

Efectiu de la mostra i error mostral: El nombre de persones entrevistades ha estat de 746, seleccionades aleatĂ˛riament dins de cada una de les seccions. El marge dâ&#x20AC;&#x2122;error per al conjunt de la mostra ĂŠs de Âą3,8%, per a un nivell de confianĂ§a del 95,5% (2 sigmes) i sota el supĂ˛sit de mĂ xima indeterminaciĂł. Treball de camp (PerĂode): del dilluns 4 dâ&#x20AC;&#x2122;abril al dissabte 9 dâ&#x20AC;&#x2122;abril de 2011, en 3 trams horaris diferents (matĂ, tarda, nit). QĂźestionari: El qĂźestionari ĂŠs personal i inclou 24 preguntes. Totes les preguntes (exceptuant lâ&#x20AC;&#x2122;edat) 'LOO sĂłn tancades o semi-tancades (algunes amb possibilitat de resposta mĂşltiple). La durada mitjana per entrevista ha estat de 20 minuts aproximadament.

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Lloc de naixement dels visitants

55,0

(O GHOV YLVLWDQWV QDVFXWV D OÂśHVWUDQJHU VyQ GÂśRULJHQ DPHULFj GHVWDFDQW &ROzPELD (TXDGRU L $UJHQWLQD

50 40 30

16,2

20 10

11,3

5,4

10,1 1,6

0,5

0 Espanya Ă&#x20AC;frica Ns/Nc

AmĂ¨rica Ă&#x20AC;sia i altres

UniĂł Europea 25 Europeus no UE

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Nivell d'estudis dels visitants

23,06

BUP, Batxiller Superior, FP2 i COU 8,58

Diplomats, Enginyers tĂ¨cnics i similars

Primaris complert, EGB, Batxillerat Elemental ESO

FP1, Estudis professionals

Sense Estudis

Primaris Incomplet

Ns/ Nc

29,76

Llicenciats, Enginyers superiors

15,28 10,99 1,34 5,36 1,88 3,75

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Treballa per compte d'altra (assalariat)

Estudia

a l'Atur sense prestaciĂł

Treballa per compte prĂ˛pia

a l'Atur amb prestaciĂł

Jubilat / Pensionista

Estudia i Treballa

Altres Ns/ Nc

43,6 11,9 11,4 8,6 7,6 6,4 4,4

Mestressa de casa

3,9 1,9 0,3

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Lloc de residĂ¨ncia dels visitants

35 25

38,6

45,3

11,0

10 5

1,1

1,3

2,4

0,3

Barri del Raval

Barcelona Ciutat

Resta de ProvĂncia de Bcn (Municipi)

Resta de Catalunya (ProvĂncia)

Resta d'Espanya (CC.AA)

L'estranger (PaĂs)

Ns/ Nc

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Mitjà de transport dels visitants

A peu

Metro

Bicicleta

Tren / renfe

Bus urbà

Moto

Cotxe

Ferrocarrils catalans

0,8

Taxi

0,5

Bus del barri

Altres

67,6 28,7 8,8 3,8 5,0 3,2 4,8

1,6 0,8 0

30 %

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Motiu de trobar-se al barri

37,3

Estic de Pas en direcció a la feina

21,0

Passeig / Lleure 16,6

Estic de Pas en direcció a casa 7,1

Estudio al Raval 2,9

Turisme Oci Nocturn

2,3

Bar i Restaurants

2,4

Compres especials / Puntuals

1,2

Compres quotidianes / habituals

1,1 8,0

Altres 0

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Valoraciรณ de la 10,3 Neteja

17,3

39,1

23,7

9,5

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Valoraciรณ de la Seguretat

12,1

20,4

26,9

30,6

9,8

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ValoraciĂł de l'Accessibilitat

12,9

20%

52,3

40% Malament

31,0

60%

80%

Regular

BĂŠ

100%

Molt bĂŠ

ValoraciĂł de la Diversitat Cultural

10,1

29,5

57,2

Molt malament

Malament

Regular

BĂŠ

Molt bĂŠ

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IntenciĂł de visitar algun establiment Dilluns

59,6

dies

Dimarts

Dimecres

Dijous

77,8

Divendres

69,7

Dissabte

76,9 0

60 %

100

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AlimentaciĂł

48,4

Bar- Restaurant

39,8

Roba personal

15,7

Banc /Caixa

15,1

FarmĂ cia

13,9

Estanc

10,1

Drogueria/Pintura

7,9

CalĂ§at

7,9

Ferreteria

7,5

Complements de vestir

7,2

Llibres i MĂşsica

6,8

Esports

6,0

Perfumeria i cosmĂ¨tics

5,6

ElectrodomĂ¨stics

5,4

Altres

2,8 0

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69,9%

Viu fora del barri

7,5%

EstĂ de visita al barri NomĂŠs vinc a estudiar

5,4%

No li agrada comprar el barri

5,4% 2,2%

Manca d'oferta Preus cars Altres

1,1% 8,6%

20%

40%

60%

80%

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Freqüència de consum d'oci nocturn al Raval 23%

32%

23% 22% Amb freqüència

De Tant en Tant

Molt Esporádicament

Mai

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76,2%

AlimentaciĂł

63,9%

Oci

62,9%

Cura de la persona

57,4%

Parament de la llar

30%

60%

90%

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Demanda de serveis

Restaurants, bars i hotels

89,25% 46,88%

Transport i comunicacions Sanitat i assistĂ¨ncia

42,21%

Altres serveis culturals i personals

41,28%

Ensenyament

23,21%

Finances i assegurances

22,12%

Reparacions

Manteniment, neteja i protecciĂł

20,56% 15,58%

Activitats immobiliĂ ries i serveis a empreses 0%

6,07% 20%

40%

60%

80%

100%

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40 30 20 10 0

FreqĂźĂ¨ncia de compra per lloc de residĂ¨ncia

Diariament

2 o 3 vegades a Una vegada a la la setmana setmana

Cada 15 dies

Mensualment

Cada 2 - 3 mesos

Ocasionalment

Ă&#x2030;s el primer cop que vinc

Zona on compra i/o utilitza serveis Barri del Raval

Barcelona Ciutat

Resta Provincia Bcn

Resta de Catalunya

Resta d'Espanya

Estrangers

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UbicaciĂł de compra per zones

=21$

0(5&$7 '( /$ %248(5,$

=21$

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Fidelitat de compra per sectors

AlimentaciĂł Parament de la llar Oci

Cura de la persona

20%

40%

Al Raval

Fora del Raval

60%

80%

Al Raval i Fora

100%

No compro

NS/NC

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UbicaciĂł de compra al barri per zones i lloc de residĂ¨ncia

zona 1

51,6

35,5

zona del Raval on compra

8,6

zona 2

5,1

33,3

8,2

zona 3

60,3 39,1

10,3

zona 4

42,3

7,1

zona 5

39,3

2,7

M.Boqueria 0

48,2 47,4 46,4

63,4

Barri del Raval Resta de Catalunya

Barcelona Ciutat Resta d'Espanya

Resta de Provincia de Bcn L'estranger

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ValoraciĂł oferta comercial del Raval

Amplitud d'horaris

8,1

Tracte Personal

Qualitat dels productes

Facilitat de Pagament

Visibilitat dels preus

Els productes es poden veure i tocar

Oferta especialitzada

7,4 7,3 7,3 7,0 6,8 6,6 6,6 6,6 6,5 6,5 6,4 6,3 6,1

Diversitat de l'oferta

Servei a domicili Preu dels Productes

Garantia dels productes

Ambient i decoraciĂł de les botigues

Oferta de marques conegudes

Imatge exterior

6,6

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Raons de fuita de compra de certs productes

Manca de proximitat

Manca varietat/ oferta comercial

Preus

Manca de coneixement de la oferta

24,45% 9,34% 5,49% 4,12%

Manca de qualitat i presentaciĂł

2,20%

Manca d'ofertes/promocions Manca de comoditat

1,65%

Manca de Seguretat

1,65%

Per costum

Ns/Nc

48,90%

0,27% 1,92% 0%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

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Tan sols lâ&#x20AC;&#x2122;11% de les persones enquestades que compren habitualment al barri coneixen alguna associaciĂł de comerciants del territori.

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Associacions de comerciants al barri del Raval a l’actualitat G.T. JOAQUIM COSTA G.T HOSPITAL G.T.I RIERA RIERA BAIXA BAIXA A.C. RIERA ALTA

A.C.RAMBLADEL RAVAL i ADJACENTS

A.C. TALLERS I RODALIES A.C.RAVAL7: C.Bonsuccès, Elisabets, Xuclà, Pintor Fortuny, Notariat, DoctorDou, Àngels i Pl. Bonsuccés

CARME COMERÇ: C. Carme i rodalies A.C. RAVAL VERD: C. Cera, Reina Amàlia, Carretes, Riereta, Vistalegre, Aurora, Botella, Sant Pacià, Sant Rafael, Sant Bartomeu, Lleialtat, Sant Martí, Santa Elena, Flors, Abad Safont i la Pl. Folch i Torres

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Associacions dinamitzades en el marc del projecte “Dinamització de l’Associacionisme Comercial”

A.C. HOSPITAL I RIERA BAIXA (2004-2005) A.C. RIERA ALTA (2007-2010) A.C.RAMBLA DEL RAVAL i ADJACENTS (2007-ACTUALITAT)

A.C.RAVAL7 (2009-ACTUALITAT): C.Bonsuccès, Elisabets, Xuclà, Pintor Fortuny, Notariat, Doctor Dou, Àngels i Pl. Bonsuccés CARME COMERÇ: C. Carme i rodalies (2006-2009)

A.C. RAVAL VERD (2011- ACTUALITAT): C. Cera, Reina Amàlia, Carretes, Riereta, Vistalegre, Aurora, Botella, Sant Pacià, Sant Rafael, Sant Bartomeu, Lleialtat, Sant Martí, Santa Elena, Flors, Abad Safont i la Pl. Folch i Torres

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MOSTRA DE CARRERS ANALITZATS

CODIFICACIO DELS CARRERS (43 carrers) RAVAL NORD (13 carrers) Tallers (01) Joaquim Costa (02) Ferlandina (03) Elisabets (04) Bonsuccés (05) Xuclà (06) Pintor Fortuny (07)

Notariat (08) Doctor Dou (09) Àngels (10) Riera Alta (11) Carme (12) Sant Antoni Abat (13)

RAVAL CENTRE (16 carrers) Hospital (14) Riera Baixa (15) Sant Pau (16) Junta de Comerç (17) Unió (18) Marqués de Barberà (19) Penedides (20) Sta. Margarida (21)

Nou de la Rambla (22) Riereta (23) Carretes (24) Sant Pacià (25) Reina Amàlia (26) Rambla Raval (27) Cera (28) Botella (29)

RAVAL SUD (14 carrers) Lancaster (30) Guàrdia (31) Montserrat (32) Cervelló (33) Santa Mónica (34) De l’Est (35) Avda.Drassanes (36)

Sant Bertran (37) Cid (38) Ramon Berenguer el Vell (39) Arc del Teatre (40) Peracamps (41) L’Om (42) Santa Madrona (43)

$11(;

MOSTRA DE CARRERS ANALITZATS

CODIFICACIO EIXOS D’ESTUDI (14 eixos d’estudi) RAVAL NORD (6 eixos d’estudi) 1 Tallers (01) 2 Joaquim Costa (02) i Ferlandina (03) 3 Elisabets (04), Carrer i Plaça Bonsuccés (05), Xuclà (06), Pintor Fortuny (07), Notariat (08), Doctor Dou (09) i Àngels (10) 4 Riera Alta (11) 5 Carme (12) 6 Sant Antoni Abat (13)

RAVAL CENTRE (7 eixos d’estudi) 1 Hospital (14) i Riera Baixa (15) 2 Sant Pau (16) i Junta de Comerç (17) 3 Unió (18), Marqués de Barberà (19), Penedides (20), i Sta. Margarida (21) 4 Nou de la Rambla (22) 5 Riereta (23), Carretes (24), Sant Pacià (25), Reina Amàlia (26), Cera (28), Botella (29) 6 Rambla Raval (27)

RAVAL SUD (1 eix d’estudi) 1 Lancaster (30), Guàrdia (31), Montserrat (32), Cervelló (33), Santa Mónica (34), De l’Est (35), Avinguda Drassanes (36), Sant Bertran (37), Cid (38), Ramon Berenguer el Vell (39), Arc del Teatre (40), Peracamps (41), L’Om (42), Santa Madrona (43).

C. Joaquim Costa

C. Tallers

C. Ferlandina C. Riera Alta C. Sant Antoni Abat C. Cera i Botella Rambla del Raval C. Riereta i Sant Pacià C. Carretes

C. Reina Amàlia

Lancaster, Guàrdia, Montserrat, Cervelló, Santa Mónica, De l’Est, Av. Drassanes, Sant Bertran, Cid, Ramon Berenguer el Vell, Arc del Teatre, Peracamps, L’Om, Santa Madrona.

C.Bonsuccès, Elisabets, Xuclà, Pintor Fortuny, Notariat, Doctor Dou i Àngels C. Carme C. Hospital i Riera Baixa C. Sant Pau i Junta de Comerç C. Unió i Marquès de Barberà, Penedides i Sta. Margarida

C. Nou de la Rambla

$11(;

FITXA DE COMPTATGE

ENQUESTADOR: PUNT MOSTREIG (Nom del carrer i codi): DATA:____________________ HORA INICI:_____:_____

HORA FIN.:_____:_____

HOMES 5

25 25 50 75 100 125 150 175 200 225 250 275 300

DONES 5

25 25 50 75 100 125 150 175 200 225 250 275 300

$11(; ENQUESTA - DEMANDA COMERCIAL P0. Com va? Sol/a......................................................1 Acompanyat /da ....................................2 P1.- Sexe

P2.- Edat de l’entrevistat

Home ................. 1 Dona .................. 2 P3.- On va néixer vostè? (País d’Origen? Espanya ........................................................................ 1 Unió Europea 25 ........................................................... 2 Europeus no comunitaris (Especific. Pais)..................... 3 ____________________________________________ Amèrica (Especific. Pais)____________________........ 4 Africa (Especific. Pais)______________________........ 5 Àsia i altres (Especific. Pais)__________________ ...... 6 Països de la Unió Europea:Alemanya, Àustria, Bèlgica, Dinamarca, Eslovàquia, Eslovènia, Estònia, Finlàndia, França, Grècia, Hongria, Irlanda, Itàlia, Letònia, Lituània, Luxemburg, Malta, Països Baixos, Polònia, Portugal, Regne Unit, Suècia, Txèquia, Xipre Europeus no comunitaris: Repúbliques ex URSS, Romania, Bulgària, Croàcia, altres

P4.A - Quin és el seu nivell d’estudis? (ENTREVISTADOR: ESTUDIS ACABATS. ALS ESTRANGERS DEMANAR-LOS A QUÈ EQUIVAL) Sense estudis................................................................ 1 Primaris incomplet ......................................................... 2 Primari complert, EGB, Batxiller Elemental .................... 3 FP1, Estudis professionals ............................................ 4 ESO .............................................................................. 5 BUP, Batxiller Superior, FP2 i COU ............................... 6 Diplomats, Ingeniers tècnics i similars ........................... 7 Llicenciats, Ingeniers superiors ..................................... 8 (ENTREVISTADOR: NOMÉS PER AQUELLES PERSONES QUE NO SABEN L’EQUIVALENT DELS SEUS ESTUDIS) P4.B –Quants anys tenies quan vas acabar els teus estudis?

P5.- Activitat de l’entrevistat Treballa per compte d’altra (assalariat).......................... 1 Treballador per compte pròpia (autònom)...................... 2 Estudia .......................................................................... 3 Estudia i treballa............................................................ 4 Mestressa de casa ........................................................ 5 Jubilat / pensionista ....................................................... 6 A l’atur amb prestació.................................................... 7 A l’atur sense prestació ................................................. 9 Altres (especificar)_________________________ ........ 8 P6.- Residència de l’entrevistat Barri del Raval .............................................................. 1 (ENTREVISTADOR, ENSENYAR MAPA DE ZONES DEL RAVAL): Zona 1 ............................................... 1 Zona 2 ............................................... 2 Zona 3 ............................................... 3 Zona 4 ............................................... 4 Zona 5 ............................................... 5 Barcelona Ciutat ............................................................ 2 (ENTREVISTADOR; ESPECIFICAR DISTRICTE) - CIUTAT VELLA ....................... 1 - EIXAMPLE .............................. 2 - SANTS-MONTJUIC ................ 3 - LES CORTS ............................ 4 - SARRIÁ – SANT. GERVASI ... 5

- GRACIA .............................. 6 - HORTA – GUINARDÓ ....... 7 - NOU BARRIS ..................... 8

- SANT ANTDREU ......... 9 - SANT MARTÍ...................... 10

Resta de la provincia de Barcelona ............................... 3 (especificar municipi: ___________________________ ) Resta de Catalunya (especif: _____________________ 4 Resta d’Espanya (especifi. Comunitat Autónoma) ____________________________________________ 5 Estrangers (especif: ____________________________ 6

P7.- Quin és el motiu pel qual es troba aquí? (ENTREVISTADOR: RESPOSTA MULTIPLE) Treballo al Raval ............................................................ 1 Visc al Raval .................................................................. 2 Estudio al Raval ............................................................. 3 Passeig / Lleure ............................................................. 4 Turisme.......................................................................... 5 Compres quotidianes / gabituals .................................... 6 Compres especials / puntuals ........................................ 7 Bars / Restaurants ......................................................... 8 Oci nocturn .................................................................... 9 Altres (especificar:________________________) ......... 88 P8.- Mitjà de transport amb el que ha vingut al BARRI DEL RAVAL (ENQUESTADOR: RESPOSTA MÚLTIPLE; LLEGIR OPCIONS) A peu ............................................................................. 1 Bus Urbà........................................................................ 2 Bus del Barri .................................................................. 3 Metro ............................................................................. 4 Tren / Renfe ................................................................... 5 Ferrocarril de la Generalitat............................................ 6 Taxi ................................................................................ 7 Cotxe particular.............................................................. 8 Moto .............................................................................. 9 Bicicleta ......................................................................... 10 Altres (Especificar:________________________) ......... 88 P9.- Quin grau de coneixement té del Barri del Raval? El conec Molt ................................................................. 4 El conec Bastant ............................................................ 3 El conec Una Mica ......................................................... 2 No el conec Gens .......................................................... 1 P10.- Participes d’alguna manera en algun projecte del barri? Sí ........................................................... 1 Quin:_____________________________________________ De quina entitat:____________________________________ No .......................................................... 2 Ns/Nc ..................................................... & P11.- Utilitzes els equipaments socioculturals del BARRI DEL RAVAL? Si ........................................................... 1 No .......................................................... 2 Ns/Nc ..................................................... & P12.- Com valora els següents aspectes del Barri del Raval (ENTREVISTADOR: LLEGIR LES OPCIONS DE RESPOSTA PER CADAESQUNA DE LES CATEGORIES) Molt be

Regular

Molt Mal malament

Neteja ................................ 5 .......... 4 ......... .3 ......... 2 ......... 1 Seguretat ........................... 5 .......... 4 ......... .3 ......... 2 ......... 1 Accessibilitat ...................... 5 .......... 4 ......... .3 ......... 2 ......... 1 Diversitat cultural ............... 5 .......... 4 ......... .3 ......... 2 ......... 1 P13A.- Te intenció de visitar algun establiment del BARRI DEL RAVAL? No .................................................................................. 2 El Mercat (només si es resposta espontània .................. 3 Si ................................................................................... 1 P13B.- De quin sector d’activitat? Alimentació ........................ 1 Banc / Caixa .......................8 Roba personal ................... 2 Estanc ................................9 Calçat ................................ 3 Ferreteria ............................10 Complements de vestir ...... 4 Drogueria / Pintura .............11 Perfumeria / Cosmètica...... 5 Farmàcia ............................12 Esports .............................. 6 Electrodomèstics ................13 Restaurant / Bar................. 7 Llibres.................................14 Altres ................................. 88 (Especificar:__________________)

$11(; ENQUESTA - DEMANDA COMERCIAL NOMÉS P15=2

P14.- Quina es la forma de pagament més utilitzada en general? En efectiu ...................................................................... 1 Amb targeta................................................................... 2 P15.- Compra als ESTABLIMENTS COMERCIALS del Barri o utilitza els SERVEIS PERSONALS que ofereix el Barri del Raval? Si.................................... 1 No .................................. 2 → Passar a P21

P21.- Per què no compres al BARRI DEL RAVAL? Motius principals per als que no compres al barri (ENQUESTADOR; INSISTIR; TREURE TOTA LA INFORMACIÓ POSSIBLE) _______________________________________________ _______________________________________________

NOMÈS PERSONES QUE COMPRIN O UTILITZIN SERVEIS

_______________________________________________ _______________________________________________

P16.- Amb quina assiduïtat? Diàriament ..................................................................... 1 2 o 3 vegades a la setmana........................................... 2 Una vegada a la setmana.............................................. 3 Cada 15 dies ................................................................. 4 Mensualment................................................................. 5 Cada 2-3 mesos ............................................................ 6 Ocasionalment .............................................................. 7 És el primer cop que vinc .............................................. 8

P22.- Valori de 0 a 10 els següents aspectes del comerç de la zona que freqüenta i / del barri del Raval on 0 es molt dolent i 10 es molt bo

P17.- A continuació vaig a mostrar-li un mapa de les diferents zones del Raval. Per quines zones es mou més o compra?

Preu dels productes

A TOTHOM

Qualitat dels productes Tracte personal Ambient i decoració de les botigues

C. Tallers- C. Carme- C. Joaquim Costa (zona 1).......... 1 C. Joaquim Costa fins a la Ronda i C. Carme (zona 2) .. 2 C. Hospital- C. Nou de la RamblaRambla del Raval (zona 3) ....................................... 3 C. Nou de la Rambla- Drassanes (zona 4) .................... 4 Rambla (no inclosa)- Ronda (zona 5) ............................ 5 Mercat de la Boqueria ................................................... 6 Per tot el Barri ............................................................... 7 Ns/Nc ............................................................................ &

Garantia dels productes

P18A.-On acostuma a comprar els següents tipus de productes, dintre o fora del BARRI DEL RAVAL? (ENTREVISTADOR: RESPOSTA SUGGERIDA, TARGETA ANEXE)

Servei a domicili

Fora del Raval

Imatge exterior Els productes es poden veure i tocar Informació visible del preu Amplitud d'horaris Hi ha una oferta especialitzada L'oferta de marques conegudes Diversitat de l'oferta

ESTABLIMENTS COMERCIALS Al Raval

Facilitat de pagament

Al Raval I fora

No compro

Alimentació ..................... 1 ................. 2 ............ 3 ............. 4

Parament de la Llar (Roba, bateries, cuina, decoració) ........... 1 ................. 2 ............ 3 ............. 4 Cuidado Personal (Roba, Calçat, Perfumeria, Complements) .............. 1 ................. 2 ............ 3 ............. 4 Oci (articles esport, discos, llibres, viatges, informàtica) ..... 1 ................. 2 ............ 3 ............. 4 P18B.- Quins serveis ha utilitzat o acostuma a utilitzar al BARRI DEL RAVAL? SERVEIS PERSONALS Restaurants, Bars i Hotels ............................................. 9 Reparacions .................................................................. 10 Transports i Comunicacions .......................................... 11 Finances i Assegurances .............................................. 12 Manteniment, Neteja i Protecció .................................... 13 Ensenyament ................................................................ 14 Sanitat i Assistència ...................................................... 15 Altres Serveis Culturals i Personals ............................... 16 Activitats Immobiliàries i Serveis a Empreses ................ 17

P23.- Compra al mercat de Sant Antoni? Si ............................... 1 No .............................. 2 Ns /Nc ........................ & P24.- Amb quina freqüència acostuma a venir a bars, restaurants, discoteques, teatres....del Barri del Raval a l’horari nocturn (oci nocturn) Si, amb freqüència ................................. 4 Si, de tant en tant ................................... 3 Si, molt esporàdicament......................... 2 No, mai .................................................. 1 Ns/Nc ..................................................... & ENTREVISTADOR CUMPLIMENTAR TOTES LES DADES SEGÜENTS ZONA DEL BARRI DEL RAVAL

P19.- Per què no compres al BARRI DEL RAVAL tots els productes o usa tots els serveis? (ENQUESTADOR; INSISTIR; TREURE TOTA LA INFORMACIÓ POSSIBLE)

Zona 1 ....................... 1 Zona 2 ....................... 2 Zona 3 ....................... 3 Zona 4 ....................... 4 Zona 5 ....................... 5

____________________________________________

Data de l’enquesta:

Hora de l’enquesta (rellotge 24h)

_____|_____|_____

______:______

____________________________________________ ____________________________________________ ____________________________________________ P20.- Coneixes alguna associació de comerciants del BARRI DEL RAVAL?

Nom de l’entrevistador:

__________________________________

SI .................................................................................. 1 Quina/es:______________________________________ NO ................................................................................ 2 Ns/Nc ............................................................................ &

NOM DE L’ ENTREVISTAT________________________

______TFN