Year in review
Connecting people through
20 18
Service Design
in collaboration with MEXICO CHAPTER
About Touchpoints MX creates and capitalizes on the user’s experience through the application of human centered frameworks, taking into account accessibility, usability and emotions generated by each touchpoint along the offered service and creating holistic value that benefits customers and business through technology based service recommendations. Service Design Network Mexico started as a platform for anyone interested in the most up to date knowledge about service and customer experience design. We started in 2017 as Service Design Drinks Mexico motivated by the lack of awareness of the discipline in Mexico, however since our first event, the community in Mexico City has been steadily growing and engaging in many local activities.
in collaboration with MEXICO CHAPTER
"All of our efforts are to spread the value of Service Design in our country and to develop a stronger future generation of service designers" Priscila Williams Adriana Ojeda Touchpoints MX SDN Mexico Chapter Representatives
Impact Our goal is to share and grow Service Design through in-person and virtual events in Mexico City, Guadalajara, Monterrey, Leรณn and many other cities to have a stronger impact in our country
Monterrey, Nuevo Leon
Mexico State
Mexico City Guadalajara, Jalisco Leon, Guanajuato
MEXICO CHAPTER
Axes of action Since the beginning of the collaboration between Touchpoints MX and the Service Design Network Mexico they have been steadily working on four different directions that have helped them to significantly enrich the Service & Strategic Design ecosistem all around the country.
1
Drinks & Networking Service Design Drinks Networking events Service Design Talks
2
Connecting Organizations Service Design Conferences within different companies and sectors, SD Workshops, Bootcamps and consulting.
3
Beyond Knowledge Service Design Courses and collaborations with different Design Universities.
MEXICO CHAPTER
4
Spreading the word Articles, Social Media, Conferences and Podcasts
Our Events February CDMX Drinks V.04 How to create an Onmichannel Strategy
March
CDMX Drinks V.05 Aplying Service Design in the real world CX Talks Verne Labs Customer Experience Labs
April
CDMX Drinks V.06 Accelerating digital transformation
GDL Drinks V.01 What we talk about when service design
May
CDMX Drinks V.07 AI and Chatbots as Services
June
Service Design Day MĂŠxico Borderless Service Design
December SDN Master Class Connecting business, people and tech
November Talks V.03 The four pleasures by Patrick W. Jordan
October Talks V.02 Strategic Design and more about crafting decision making GDL Drinks V.03 What does the medical industry,wood and a chocolate factory have in common?
August Talks V.01 Public Innovation INE CDMX Drinks V.09
July
Frameworks for innovation
GDL Drinks V.02 Co creation & Service Design
MEXICO CHAPTER
Year in review 9
25
2400
30
Countries
Speakers
event attendees
free events with collaborations
8
SDdrinks
5
Sponsors
3
4
Venues
Service Design Talks
MEXICO CHAPTER
Year in review 10
240
Courses
Students 32
3 In company
Collaborations and partnerships
8 educational institutions
8 creative agencies
2 public services institutions
2 automotive companies
8 financial institutions
1 consulting company
6
Publications
2
Podcasts
8 retail companies
1 architectural firm
conferences 10
Topics of expertise
Service Design
Design Thinking
Strategic Design
Journey Mapping
Sensemaking
Value Proposition
Design Research
Persona Profiles
Service Blueprints
MEXICO CHAPTER
Social Media FOLLOW US! @MEXICOSDN
BY GENDER
54%
BY FOLLOWERS
FEMALE
46%
MALE
BY AGES
MOST FANS BETWEEN THE AGES 24-53 OVERVIEW
+400
Daily user views
+5500 weekly impresions
MEXICO CHAPTER
+1200
+750 +570 +200
SDGC 2018 The Service Design Global Conference took place on October 11th & 12th in Dublin, celebrating SDN’s 11th anniversary. 820 guests from 44 countries joined, making this a truly international event
Dublin, Ireland
MEXICO CHAPTER
Axes of action 2018
Drinks & Networking Promote community and connectedness through gatherings such as lightning talks, panel discussions, round tables and workshops through the year. Hold monthly chapter events in order to grow the Service Design community to a more professional level. Sustain a cross-disciplined community and approach to Service Design by including a variety of related disciplines and expertise to enrich our content.
MEXICO CHAPTER
Highlights
2018
Service Design Day at BBVA Bancomer Open Innovation
#ServiceDesignDrinks #Networkingevents #ServiceDesignTalks
Axes of action 2018
Connecting Organizations Conferences, workshops and bootcamps to spread the reach of Service Design within companies. Grow a network of executives, leaders, startups and practitioners focused on Service Design that can sustain the need for talent in Mexico. Identify and connect organizations to Service Design and Service Designers.
MEXICO CHAPTER
Highlights
2018
Service Design Bootcamp for PEMEX
Service Design Conferences within different companies and sectors. Workshops, Bootcamps and consulting.
Axes of action 2018
Beyond Knowledge Training on Service Design in tailor-made courses and also in master classes to improve the understanding of the discipline so that more people can use Service Design and Design Thinking in their day-to-day work. Collaboration in the development of Service Design Programs to incorporate them into the study programs of recognized universities. Connect with students, young startups and young designers to inform them of the Service Design profession, to mentor their career development and help them engage the local community with Service Design initiatives.
MEXICO CHAPTER
Highlights
2018
Service Design Network Mexico Master Class
Service Design Courses and collaborations with Design Universities
Axes of action 2018
Spreading the word Constant creation of content to spread the usage and potential of Service Design, through videos, articles, conferences and podcasts.
MEXICO CHAPTER
Highlights
2018
Alumni Story for Parsons School of Design Conference for Barcelona Service Design Week 2018
Articles, Social Media, Conferences, Podcasts
Special Thanks
Speakers Icnelli Pineda - Patrick Jordan - Sebastián Grassi - Fabiola Cortés Roberto Holguín José Flores Claudia Sosa - Carolina Castañeda Regina García - Cesar Audelo Lara - Felipe Morales - Delia Ramírez Jorge Camacho - Selene Castilla - Benjamin Real - Miguel Ludlow Javier Martínez - Luis Tinajero - Julia Santamaría - Arturo Pérez Roberto Escobedo - Angélica Flechas - Frank Van de Ven.
Companies BBVA Bancomer - CEDIM - Wework -Gentera - PEMEX - ICON Uncommon - Insitum - GRID Mx ITESM - Ibero - ITESO - Design Thinkers Group Spain - Verne Labs - Háptica - 23 Design Multiplica Kin - it - Kamikaze - Deloitte Digital - Rappi - Walmart - Gensler.
Supporters Jonathan Orta - Julia Santa María - Delia Ramírez - Roberto Escobedo -Antonio Quero -Fidel Hernández - Sergio Valladares - Cesar Escamilla -Bernardo Torres - Marcela Zetina - Teresa Martín - Laura Bonilla Dave Quevedo - Selene Castilla - Icnelli Pineda - Patricia Del Castillo Sonja Jazic - Birgit Marger Angelica Flechas - Fran Durán - David Ayala - Alejandro Ruiz Giovanna Marín - Claudia Sosa - Daniel Vélez.
Collaborations Speaker and events
Alumni and event assistants
Contact Priscila Williams - Adriana Ojeda hola@touchpoints.mx
in collaboration with MEXICO CHAPTER