Tourism Review Online Magazine - 09/2010 by Tourism Review Digital Network

SEPTEMBER, 2010

Dear readers, Welcome back! After the long summer Tourism Review is pleased to release another issue of our travel magazine. This time two supplements focus on social responsibility of the tourism industry. The Ethical part discusses CSR and presents some examples of hotels and tour operators devoted to the concept of responsible tourism. The Professional supplement on the other hand focuses on the meetings industry and the latest trend embraced by many – the greening. If you feel like exploring the ‘eastern block’ go to the Destination part devoted to Poland and its tourism industry. Visit the mysterious city of Kłodzko, choose among the 13 UNESCO sites on offer or go to Warsaw and see how the capital and other Polish cities are getting ready for Euro 2012. Unique design is the theme of the Heritage part inviting you to stay in the quirky hotels of Copenhagen, Amsterdam, China or Kuwait. Travelers seeking a little bit of adrenalin holiday on the other hand should open the Adventure supplement introducing fascinating and dangerous volcanoes attracting explorers from the whole world. Enjoy the issue! Milada Sovadinova Editor

CONTENTS H E R I TAG E

ADVENTURE Volcanoes: Beautiful & Dangerous

Quirky Hotels around tHe World Luxurious accommodation may get quite boring sometimes. What about trying something new and unconventional? Visit Amsterdam, Copenhagen or even Kuwait to experience hotels with distinctive designs.

CONTENTS

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Dynamic, dangerous, fascinating – volcanoes have always attracted travelers with adventurous soul. Read about Montserrat’s volcano, Saint Lucia, Indonesian Krakatau or even the volcano bike tours in Hawaii.

HERITAGE: Quirky Hotels around the World............................................................. 4

ADVENTURE: Volcanoes: Beautiful & Dangerous.....................37

Lloyd Hotel: Utilitarian Chic in Amsterdam. ...........................................................5 Sleeping with Monsters, Fairy Creatures and Foxy Ladies.......................................7 HOMA Chateau: Fool’s Paradise.......................................................................................9 Get Ready for the Unique Hotel Missoni, Kuwait. .................................................11 Hotel Alexandra: Classic Danish Retro Design & Evocative Ambience..........13

What’s the Appeal of Visiting Volcanoes?................................................................38 Saint Lucia: A Land of Legendary Creations..................................................................40 Montserrat’s Soufriere Hills Volcano – Prime Tourism Attraction..............42 Bike Down an Active Volcano. .....................................................................................44 World Heritage Site – Krakatau/Krakatoa Volcano............................................45

Professional

D e s t i nat i o n Poland: Full oF TradiTion

Meetings getting green

Peru – the country with rich and long history with strong and resilient people – is definitely on the top 10 list of countries to visit for many globetrotters. How is the local tourism affected by the recent rains? Is the outlook positive or rather gloomy?

For the last couple of years greening has been the trend affecting most of tourism. Even the meetings industry has embraced environmentally friendly policies and products. Check out the latest trends.

Professional: Meetings Getting Green.................... 14

Destination: Poland: Full of Tradition............. 47

Sustainable Events: Don’t Worry, Be Green!.............................................................15 ISO to Develop Sustainable Event Standard in Run-up to 2012 Olympics.........18 Profile of a Sustainable Destination: Melbourne.................................................20 The CSR Confusion in the South-East Block. ...........................................................22

Poland: Beautiful and Fascinating............................................................................48 Travel and Tourism in Steep Decline..........................................................................49 Hotel Industry: Getting Ready for Euro 2012..........................................................51 Polish Medical Tourism Blooming..............................................................................52 The Mysterious City of Kłodzko..................................................................................53

ETHICAL

Fairs & Exhibitions

Social ReSponSibility in touRiSm?

There are hundreds of tourism projects based on the concept of social responsibility. Learn more about the development and history of CSR as well as several examples of hotels and destinations successfully turning the ideas to practice.

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ETHICAL: Social Responsibility in Tourism?............................................... 25

Fairs & Exhibitions: Travel/Tourism in SEPTEMBER 2010 by regions.................................................. 55

Corporate Social Responsibility: Responsible Tourism.......................................26 Bridging the Income Gap – In Style.............................................................................28 WTTC: Sustainable Development and Hospitality. ................................................30 The Case of Toronto: Relax, Study and Be Sustainable........................................33 Actors or Villains? CSR in Tourism..............................................................................35

Western Europe..................................................................................................................56 North America. ..................................................................................................................57 Asia & Pacific. ......................................................................................................................59

H E R I TAG E

Quirky Hotels around the World Luxurious accommodation may get quite boring sometimes. What about trying something new and unconventional? Visit Amsterdam, Copenhagen or even Kuwait to experience hotels with distinctive designs.

H eritage : Q uir ky Hotel s around the Wor l d

Lloyd Hotel: Utilitarian Chic in Amsterdam W

hile researching historic accommodation for a stay in Amsterdam, I came across the Lloyd Hotel (Lloydhotel.com) awash with cultural, historical and architectural eccentricities. Reached by taxi or by frequent electric train service, this rather forbidding brown brick structure overlooks a major city waterway slightly outside the tourist core. Originally built a century ago as a six-storey emigrant processing center for poor Europeans who hoped there were better lives in the New World, it later served as a refugee centre for Jewish people during WWII, and as a young offenders prison before falling into disuse. By 1996, the Municipality of Amsterdam was looking for a new idea for the building with a less heavy history. After years of design creation by four visionary initiators, it re-opened in 2004 as a cultural arts hotel with 117 rooms, an authentic restoration proudly reflecting its chequered history with surprisingly attractive, even playful, elegance. It was an instant international success. With no two rooms alike in design, furnishings, colour scheme or size, what really peaked my curiosity was the one-star to five-star room ratings all under one roof. Now that's quirky! I decided to book a couple of nights to stay in each of these extreme stars. With no doormen and only a modest entrance I felt more like I was entering a hostel than a famous hotel. The friendly staff at the tiny reception cubicle where I checked in directed me to the top floor where my five-star attic room awaited. Exiting the sixth floor elevator, narrow hallways were decS e ptemb er, 2 0 1 0

Amsterdam’s Lloyd Hotel has remained true to its historical image as an emigrant centre and youth prison. © Alison Gardner

orated with strips of stained dark brown linoleum, surely from the hotel's youth prison days. Assured that mine was one of the most popular rooms in the hotel, I entered a dimly-lit industrial space with roughly-bolted wooden beams, silver pipes and

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battleship-gray concrete floor. Small dormer windows gave harbour glimpses if I stood on tiptoes and leaned out, but luxury became obvious in the queen-size bed and large bathtub, both prominent in the bedroom. By contrast to the bedroom, the ensuite bathroom with shower, toilet and sink shared postage stamp-sized space. In addition to leisure travellers of all ages, there are many businessmen and women who choose Lloyd Hotel for its comfort, friendliness, healthconscious breakfast buffet and back-to-basics lunch and dinner venue designed with straight back chairs and wooden tables like an institutional canteen. Most repeaters have a favourite room in mind too. Equally significant to the owners is the hotel's reputation as a Cultural Embassy, attracting arts and culture guests who enjoy performances, festivals and exhibits year round hosted in its dramatic, gallery-like public spaces. Many international artists and musicians stay and perform at the hotel. When I made my move down several floors to a one-star room, I was startled by the upgrade of the still-narrow hallway to gleaming gray and red pottery tiles covering the floor and half way up the walls. My one-star bedroom was the size of a modest walk-in closet, with a single metal bed and tiny metal table and chair, with just enough floor space for one medium suitcase. However, there was no downgrade of the hotel's amenities, all neatly arranged, including a terry towel bathrobe. A large window gave a panoramic view of Amsterdam's

H eritage : Q uir ky Hotel s around the Wor l d

Five-star rooms have the most floor space, and therefore the highest price. © Alison Gardner

bustling commercial harbour (without having to stand on tiptoe). Though my boot camp-style single bed looked like it could easily be purchased in a garage sale, in fact each bed was custom-made at a cost of thousands of Euros, based on the original design used by the youthful inmates. With a first class mattress, two feather pillows and a duvet topping the bed frame, I have no doubt that I experienced a comfort level none of the bad boys every knew. A couple of doors down the tiled hallway was my shared bathroom, labelled BADKAMER, for which occupants of three bathroom-less accommodations on my floor each had a key for their exclusive use. With two ceiling-to-knees windows, the immaculately-kept black and white tiled bathroom was four times the size of my one-star room!

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Prices and menu choices at the hotel restaurant range from “one-star” chips and soup to “five-star” seafood and steaks. © Alison Gardner

So how does this quirky hotel choose a rating for rooms? Entirely by size! No matter how many beds, the view or the floor, it's all about the square footage. Room prices vary from 95 to 450 Euros, including breakfast buffet. Only the one-star rooms have shared bathrooms. Check out different room designs on the Lloyd Hotel website, and book early no matter what time of year you are visiting Amsterdam. By Alison Gardner Editor/journalist, Alison Gardner, is a global expert on nature-based vacations and cultural/educational travel. Her Travel with a Challenge web magazine, is a recognized source of new and established operators, accommodations and richly-illustrated feature articles covering all types of senior-friendly alternative travel. http://www.travelwithachallenge.com

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H eritage : Q uir ky Hotel s around the Wor l d

The

Sleeping with Monsters, Fairy Creatures and Foxy Ladies

next time you’re planning a visit to Copenhagen, be sure to stay a night or two at Hotel Fox. The quirky lifestyle hotel welcomes its guests to a creative and playful universe, unlike anything you’ve ever seen or experienced before. Each room is a unique piece of art which the hotel guest completes by staying, sleeping, working and moving in it.

A unique and creative hotel Hotel Fox was originally developed for an event involving Volkswagen who wanted a hotel in Copenhagen to host all the journalists for the world première of their new car – the Fox. 21 hot young designers from the fields of graphic design, art and illustration were invited to create the interior of Hotel Fox, with free rein to express themselves artistically. The artists produced some unique and amazing ideas, turning each of the hotel’s 61 rooms into an individual piece of art.

Mystique or camping–a room for every mood The Fox universe is creative and playful, inviting the guest to play along, and the rooms cater to a variety of moods. You can choose mystical rooms with magicians, jesters and fortune-tellers, rooms filled with text and typography, foxy women, comic strips from the Alps, friendly monster creatures, mock surveillance cameras or punch bags, and one with a tent in the middle of the room. Whatever the theme, one thing is certain: you will never run out of bedtime stories... S e ptemb er, 2 0 1 0

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H eritage : Q uir ky Hotel s around the Wor l d

Hangoverbag, Moviebag or Loversbag? At Hotel Fox, you will find the usual services: great breakfasts, high speed internet, flat screens and a cool roof terrace. However, many services come with a fun twist. Breakfast is served in glasses and you can customise your own minibar bag from the Hangoverbag, Moviebag or Loversbag, depending on what mood you are in.

Tour de Fox – 3 rooms in 3 days For an overall flavour of the hotel, try the Tour de Fox, a three-night stay in three different rooms. Choose between e.g. the Japanese Garden, the Sensuality room or perhaps the King's Forest – there are plenty of exciting possibilities. The hotel is also popular among groups – the guests won’t

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easily run out of new topics to discuss when visiting each other in their rooms.

What the future brings... Since the hotel’s launch in 2005, a large number of guests have stayed, slept, worked and moved in the hotel. The hotel has not only been the leading Copenhagen hot spot, but has also been mentioned in countless media worldwide. Now the time has come for Hotel Fox to renew its position as a forerunner, so don’t wait too long to experience its quirky and playful universe. The foxy lady might present herself in a completely different shape the next time you visit Copenhagen... By Kristine Andersen http://www.hotelfox.dk

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HOMA Chateau: Fool’s Paradise

For

the lover of extraordinary escapes, a truly unique experience awaits in the heart of what many consider to be China’s most incredible natural landscape. HOMA Chateau is one of Asia’s most premier design hotels, surrounded by the famous karst mountains of Guilin and hidden amidst the variety of sculptures and architectural wonders of Yuzi (Fool’s) Paradise art park. More than just a hotel, HOMA Chateau provides a getaway for the tranquility-seeker that is unparalleled anywhere in the world. From the structure’s own innovative architecture and design to the uniquely personalized Host service, this is a destination not to be missed. S e ptemb er, 2 0 1 0

H eritage : Q uir ky Hotel s around the Wor l d

Part of the magic of HOMA Chateau comes from its enticingly multidimensional location. Most importantly, guests can enjoy hundreds of sculptures and paintings while exploring the grounds of Yuzi Paradise art park. But the art park proper is only a small part of HOMA Chateau’s vast 1300-acre property, most of which is left untouched for guests to discover. The breathtaking natural beauty of the area’s karst mountains and cave formations has been recognized by artists and adventurers for centuries. The hotel even facilitates local travel for guests to discover all of the region’s many treasures, including the Li and Yulong rivers, Elephant Trunk Hill,

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Reed Flute Cave, the rice terraces of Longji, and the Impression Sanjie Liu lightshow in Yangshuo. In many ways, Yuzi Paradise is a creative reflection of the beauty of Guilin. Most of the artwork in the park was created on site by visiting artists who drew inspiration from the landscape and infused it into their masterpieces. Even the architecture of the buildings – HOMA Chateau included – was inspired by the surrounding landscape. Designed by a Taiwanese sculptor, the pyramid-style architecture of HOMA Chateau is a fascinating artistic innovation reminiscent of Guilin’s karst mountains. Smoked glass windows, sloping roofs covered in grass, HOMA Chateau rises from the earth like a monolithic sculpture. But the unusual does not end there. The owner and visionary of Yuzi Paradise and HOMA, Tsao Rhy-Chang, is an avid lover of nature and refused to unnecessarily damage the property’s existing plant life during the development of the park. Rather than planting trees around the construction, the construction was often built around the trees that already lived there. It is therefore common at Yuzi Paradise to find trees growing in the middle of terraces, pavilions, and staircases. In addition, the roof of HOMA Chateau is completely covered in grass as a testament to the owner’s love of Guilin’s natural landscape. The aura of creativity continues inside HOMA Chateau. In the lobby, natural tones draw you to the hotel’s heart – a quiet Zen garden featuring several sculptures, where a special ceiling system allows water to drip down into the garden’s bed of white pebbles each time it rains. HOMA’s rooms are equally intriguing, particularly the cave-themed rooms, inspired by the local karst cave formations. But it is difficult to choose a favorite when no two rooms are alike. The reason for this is the pyramid shape of the hotel’s architecture,

H eritage : Q uir ky Hotel s around the Wor l d

which gives every room a different floor plan. This required each room to be designed individually, yielding 46 carefully crafted works of art. Adding yet another creative dimension, each room showcases its own collection of art pieces by resident and visiting artists. From doorknobs to discrete statuettes, furniture to bold sculptures, every space displays a selection of visual treasures – what some have called their own personal museum. If guests have time to spare after exploring the property’s multitude of artistic spaces, HOMA offers many unique activities to experience. Some of the most popular include alfresco dining by the lakeside and private art classes with resident artists in Chinese calligraphy, ceramics, and a variety of other media.

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In addition to on-site activities, guests are encouraged to discover fine dining at Lotus Restaurant or browse the art collection at the International Art Center. But to truly melt into pure relaxation, guests must lose themselves in the highly lauded Flying Spa. With a mesmerizingly peaceful modern design, this facility uses organic products and boasts 16 fully integrated treatment rooms – several of which are duplexes. From architecture to interior design, landscape to landscaping, HOMA Chateau is an adventure in creativity that beckons to all discerning lovers of art and tranquility. Be sure to add this one to your travel list. By Thorstan Fries http://www.guilinhoma.com

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H eritage : Q uir ky Hotel s around the Wor l d

Get Ready for the Unique Hotel Missoni, Kuwait

Hotel Missoni is located close to the main shopping area of Kuwait City, overlooking the Arabian Gulf. The hotel is part of the Symphony Centre, an adjacent luxury boutique shopping mall housing offices. The hotel is ideally situated for many of Kuwait’s attractions. Designed by Creative Director, Rosita Missoni (one of the original founders of Missoni) the interiors of Hotel Missoni are bold, richly patterned and alive with colour. Each Hotel Missoni is reflective of its location and Rosita has found inspiration in the brilliant blues and sparkling beaches of the Arabian Gulf. The interiors of Hotel Missoni Kuwait have a palette of gold, turquoise and beige combined with the unmistakable Missoni prints.

Kuwait City

cheduled to open in November 2010, Hotel Missoni Kuwait is the second property to be launched by this exciting new hotel brand. Combining the unique style of the iconic Italian fashion & interiors house with the expertise of The

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Rezidor Hotel Group, Hotel Missoni will redefine the lifestyle hotel. Designed to give guests a true taste of the Missoni way of life, Hotel Missoni will quickly establish itself as one of Kuwait’s leading hotels.

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One of the most exciting cities in the Middle East, Kuwait offers visitors the opportunity to view modern architecture, visit historic sites and indulge in some of the world’s finest shopping. Kuwait’s skyline now includes some iconic buildings such as the Kuwait Water Towers and the Liberation Tower. The National Museum showcases Islamic art while the Scientific Centre has the largest aquarium in the Middle East. The city offers the chance to enjoy a wide range of watersports on the many beaches while the shopping ranges from traditional gold souks to modern malls.

H eritage : Q uir ky Hotel s around the Wor l d

Arranged over the 18 floors of the property, guests will discover iconic pieces of design, some of which Rosita has in her own home, such as Hans J Wegner’s Wishbone Chair. The entrance of Hotel Missoni Kuwait will also include large mosaic urns, which will become something of a Hotel Missoni trademark. Every Hotel Missoni will feature these over-sized urns decorated in the colour scheme of the individual property. Hotel Missoni Kuwait offers 169 rooms and suites, all of which have stunning views of the Arabian Gulf. The 106 rooms continue the palette of gold, S e ptemb er, 2 0 1 0

turquoise and beige seen throughout the property and are accented with bold, emphatic patterning. Combining form and function, the accommodation has been carefully designed to meet the needs of today’s modern travellers with linens chosen from the Missoni Home range. Each guest room has an en-suite bathroom that showcases Italian design. Bathrooms feature washbasin, toilet and either a generous bath or a shower with a bench seat, rain shower and handheld shower. Amenities have been specially created for Hotel Missoni and scented using a Missoni fragrance. In addition to the guest rooms, there will be 63 suites ranging in size from 75sq metres to the 250 sq metres of the Presidential Suite that also boasts a 110 sq metre outside terrace. As the kitchen lies at the heart of an Italian family, so will Hotel Missoni’s restaurant, Cucina, lie at the heart of the property. Open all day from breakfast until late, Cucina will offer a menu of fresh, seasonal and authentic Italian dishes such as Barolo & Castelmagno cheese risotto, sea bass baked with a salt crust and roast rabbit served with polenta & radicchio. An open kitchen will add to the vibrant atmosphere of the restaurant that will change as the day progresses. Presentation of the dishes will be complimented by china and glassware from the Missoni Home range. Hotel Missoni represents a new standard of design hotel that combines the style of the iconic fashion and interiors label with the expertise of one of the world’s leading hotel operators. Spearheaded by Hotel Missoni Creative Director, Rosita Missoni and Rezidor CEO Kurt Ritter, the partnership is creating a distinctive blend of fashion, function, form and service that adds up to a new genre of genuinely ’New Luxury’ lifestyle hotels. http://www.hotelmissoni.com

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H eritage : Q uir ky Hotel s around the Wor l d

Hotel Alexandra: Classic Danish Retro Design & Evocative Ambience O

1910, KĂ¤the and Theodor Hansen took over the hotel. Since then, the hotel has been developed and is now an inviting heaven in the city. The hotel has its own unique atmosphere that unites proud old architectural and design traditions with modern facilities and convenience. A beautiful hotel, full of tradition, situated right in the heart of Copenhagen by The Town Hall Square and The Tivoli Gardens. Although the hotel is a modern facility, you may still experience the old "Copenhagen Ambience" due to a considerate restoration. In this historic building you will find charming rooms with all the modern facilities as well as elegant and classic Danish furniture. Furthermore, Hotel Alexandra has gained The Green Key. This is an environmental certificate awarded to hotels that pay special attention to the environment and to the health. For one thing 4 non-smoking floors of which one is a 100% allergy friendly floor have been established in the hotel. The hotel has a comfortable and functional lounge as well as a lovely and light restaurant with a well assorted breakfast buffet.

ver the years, the most proficient exponents of Danish Design have left a lasting impression on one of the most remarkable hotels in the centre of Copenhagen. Hotel Alexandra's historic building in the very heart of Denmark's capital gives guests an opportunity to surround themselves with furniture classics created by the world famous Danish designers Arne Jacobsen, Ole Wanscher, Hans J. Wegner and Finn Juhl, each of whom has lent his name and design to a classic Danish design room. The consistently furnished retro-inspired hotel has been painstakingly renovated and the 61 charming rooms at its disposal are all individually furnished with one or more pieces of classic furniture and Danish art. As a special homage to the famous designers 12 of the rooms have been furnished with their best works. The hotel offers car and bicycle rental, concierges service and wellness facilities next door. Hotel Alexandra represents the best of Danish hotel tradition. These traditions were created during the more than 100 years that the hotel has been established in this historical building located in the heart of Copenhagen. Originally, this classical building was built as fashionable apartments. In

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http://www.hotelalexandra.dk

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P ro f essiona l Meetings Getting Green

Sustainable Events: Don’t Worry, Be Green!

I’d

have a guess that events of every shape and size are held every day in every city in the world. I don’t have any hard facts on that, and they’d be pretty much impossible to gather, but if you think of every single gathering of people for a purpose, I reckon you can call that an event. A huge industry has grown around the creation of these events and armies of people are trained and turned out into the world from events courses to become headset wearing, clipboard holding, military style multi-taskers. For the person on the street who has planned a dinner party for more than six people, or gone the whole hog and tried to organise their sister’s wedding, they’ll have had a taste of the professional life of an event manager. It takes a certain someone to be able to keep all those balls in the air, simultaneously delivering their events on time, on budget and

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to the expectations of clients, sponsors, talent and audience. While these people have been head down bum up in logistical wrangling, something has slipped in from the side, to give them yet-another-thing-toorganise. The Greening. Sponsors like it, clients want it, audiences expect it, and talent would like it too most probably. So what events are we really talking about? My list of likely candidates for a big old green makeover include; community fairs, business functions, religious and cultural celebrations, local sporting competitions and school fairs, through to the world’s largest festivals, stadium concerts, conferences, expos, and sporting events. My observation is that music festivals seem to be taking the lead on cleaning up their environmental credentials. I think it’s because there is a real emotional attachment by the audiences to these events, rather than say, a plumber’s supply expo or a convention about the convention industry. Promoters have always been a bit cowboy in the way they’ve run their shows, and lots have taken the bit between the teeth and had a really good crack at greening. In the US we have Coachella, Bonnaroo, Lollapalooza, Burning Man, all the ones you could reel off without thinking. But there are also so many others that are toeing the green line in a fantastic way. And what are events and festivals doing that could be seen as un-green? These public parties use up resources, send out emissions, and gen-

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P rof essi ona l : Me e t ing s G e t t ing Gre e n erate mountain ranges of waste. People travel to them by the million and the impact of this travelling could be seen as the largest. Aside from people travelling to the event, the idea of creating a temporary city with power, toilets, waste, water, transport, is inherently unsustainable, consuming resources, producing masses of waste. It could be said the most environmental friendly event is no event at all, but that’s no fun. So what does running an event sustainably actually mean? Is recycling enough? What about biodegradable waste? What to do with that? Does being sustainable mean counting up all the emissions and then offsetting them? And if you offset what projects do you support and how do you know they’re effective? If you use biodegradable plates and cups to serve your food and drink on, do you buy those made from genetically modified corn grown in your country or plates that have travelled half way across the world but made from fallen palm leaves and whose production helps support the sustainable development of India’s rural poor? What of the biofuel debate? You want to get away from relying on fossil fuels to power your event, but how can you justify using biodiesel which has been grown from crops which should really have been food? And what to do with all the sewage and waste water? Surely there’s a better way to go than full flush loos with stinky toilet ‘blue’? Tackling the greening of an event, once the event manager understands the issues and has answered some of the questions above, really isn’t that hard though (!) Like all industries, greening your supply chain means a lot of the work is done for you. So it is a good strategy for all event managers to turn to their contractors, product suppliers and crews and get them to present them the most environmentally preferable option. Once they have that sorted; buying the right timber, using the right cleaning products, having the right waste systems in place etc,

P rof essi ona l : Me e t ing s G e t t ing Gre e n

their sights need to be turned elsewhere. And that elsewhere is the audience. You. It is you, my friend, who causes the biggest hassle at these events. I have fantasized about chaining a personal bin to each festival goer as they enter the grounds. Or in fact, just setting the festival up and enjoying myself and asking the audience not to come please, as then I’d have a really good greening result. But alas, that one’s not going to come true, so deal with you we must. Our tools are coercion, brib-

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ery, trickery, financial inducements, guilt placing and a little dose of peer group pressure. If only you would fill up all the seats in your car, instead of zooming there solo in your Hummer. Take the bus! Please, oh please, don’t bring instant noodles and a disposable bbq and then not use them. Take your camping gear home. Don’t use your spare tent as a toilet. Put your food packaging in the compost bin, and no, please don’t pour beer on my lovely green volunteers when they are trying to get you to recycle. Don’t smoke. If you do, put your butt in the right place. Don’t go to the toilet in the bushes, and no, the toilet paper isn’t for decorating your campsite. One thing you can do though, is have a good time. By Meegan Jones Meegan Jones is President of the Sustainable Event Alliance, is author of book Sustainable Event Management: A Practical Guide, and is Director of live production greening agency GreenShoot Pacific. http://www.sustainable-event-alliance.com http://www.thegreeneventguide.com http://www.greenshootpacific.com

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WORLD TRAVEL MARKET ADVERTISEMENT FEATURE

. . . W O R L D T R AV E L M A R K E T M E A N S B U S I N E S S . . . W O R L D T R AV E L M A R K E T M E A N S B U S I N E S S . . . . . . W O R L D T R AV E L M A R K E T M E A N S B U S I N E S S . . .

P rof essi ona l : Me e t ing s G e t t ing Gre e n

WTM WRTD opened by leading environmentalist, Juniper ONE OF THE WORLD’S MOST forthright environmental campaigners will open World Travel Market’s World Responsible Tourism Day on Wednesday 10 November. Tony Juniper, former Director of Friends of the Earth and vice chair of the 70-strong network of national organisations of Friends of the Earth International, will discuss how we the industry must use the planet to make sure it has a long-term future. Juniper, who is currently helping HRH

Prince of Wales write a book on how man has become dangerously disconnected form nature, is headlining a stellar programme. Sessions already confirmed include “Tourism Business and Climate Change”, which will look at which business strategies hotels and airlines should adopt to change the industry’s reliance on water and fossil fuels. Fiona Jeffery, Chairman of World Travel Market, has been championing the case for responsible tourism for 16 years.

“It’s a universal issue for the industry which brings us together in a way that nothing else can,” she said. “Responsible tourism” is an umbrella term which covers topics as diverse as climate change, alternative aviation fuels, water management and heritage. It has a role to play in ensuring that many of the world’s habitats and living creatures can survive to be enjoyed by future generations. Juniper is pictured with Jeffery

WTM Registration is Live

WTM Sales Executive Christian Vicente, far right, pictured with some of the Sports Pavilion exhibitors

WTM introduces new Sports Pavilion WORLD TRAVEL MARKET, the premier global event for the travel industry, is unveiling a dedicated Sports Pavilion at WTM 2010 in response to the growing importance of sports tourism. Sports tourism is a growing sector and is already worth an estimated $50bn per year. The launch of WTM’s first ever Sports Pavilion follows hot on the heels of last year’s inaugural Sports Tourism conference,

which included an array of high profile speakers from the 2010 FIFA World Cup, London 2012 Olympic and Paralympics Committee and the Canadian 2010 Winter Olympics. Exhibitors confirmed for this year’s Sports Pavilion include Premier League teams Arsenal, Chelsea and Manchester United, all of which are promoting stadium tours and museum visits.

TRAVEL AND TOURISM PROFESSIONALS are invited to pre-register, free of charge, for WTM 2010, the premier global event for the travel industry. This year’s event promises to be the largest in its thirty-year history. Host venue ExCeL London has completed a £160m expansion, giving World Travel Market more space and flexibility than in previous years. The extra space means that there will be more events, such as seminars and workshops, taking place on the exhibition floor. To register online, go to:

www.wtmlondon.com/tr

Ministers meet at WTM THIS YEAR’S UNWTO Ministers’ Summit at World Travel Market, the premier global event for the travel industry, will lead to a statement of intent which will act as a framework for the global travel and tourism industry for the next 12 months. Shaping a Stronger Travel and Tourism Industry – Governance and

WTM MEANS BUSINESS INDEPENDENT RESEARCH has shown that World Travel Market, the premier global event for the travel industry, is the most important industry event for generating leads and signing contracts. Based on interviews with 300 exhibitors

ExCeL London |8 – 11 Nov 2010 S e ptemb er, 2 0 1 0

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business models for the future takes place on Tuesday 9 November. More than 150 ministers and aides from the world’s leading travel and tourism nations are expected to attend the summit, which is in its fourth year. A stellar line up of leading private sector executives will also participate.

from last year’s event, £1,139m of deals were signed as a result of WTM 2009. Research showed that, on average, each exhibitor generated more than £220,000worth of orders as a direct result of their attendance at WTM 2009.

Official Supporting Publication

Official Premier Partner

P rof essi ona l : Me e t ing s G e t t ing Gre e n

ISO to Develop Sustainable Event Standard in Run-up to 2012 Olympics

one would deny that conferences, concerts, sports competitions and festivals have clear and unique social, economic and environmental benefits. At the same time, the organization of these events can generate considerable waste and have other negative impacts. To harmonize the event industry’s global efforts to tackle this challenge, ISO (International Organization for Standardization) will develop an International Standard promoting the sustainable management of events. The standard will be produced by a new ISO project committee, ISO/PC 250, Sustainability in event management. About 30 countries are already involved as participants or observers. Fiona Pelham, Chair of ISO/PC 250, explains, “The future standard will provide a framework which event planners, venues and other members of the event supply chain can use to implement, maintain and improve sustainability within their way of working.” The standard (ISO 20121) will take a management systems approach requiring identification of key sustainability issues like venue selection, operating procedures, supply chain management, procurement, communications, transport, and others. “The future ISO standard will make a great difference to the event industry” says Ms. Pelham. “Just imagine the change in thinking that could follow as the international event industry starts to systematically address their negative social, economic and environmental impacts.” S e ptemb er, 2 0 1 0

Elizabeth Henderson, Director of Corporate Social Responsibility at MPI (Meeting International Professionals)* comments, “As sustainability is becoming increasingly important for the event industry, individuals, companies and countries are setting multiple and differing standards. ISO 20121 will

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be developed with extensive stakeholder engagement so the industry can have one internationally recognized framework to implement sustainability.” The standard will respond to the unique needs and nature of the events sector with an innovative and flexible approach geared to producing results.

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It will be applicable to any organization or individual (whether clients, suppliers or event managers) working with all types of events (exhibitions, sporting competitions, concerts, etc.). “A great advantage is that the standard will act as a harmonized benchmark for the industry. It should also provide a powerful tool for demonstrating commitment to sustainability in a globally recognized manner, as well as for assisting companies who are looking to become more sustainable,” says Anne Hayes, BSI Head of Market Development. It is expected that the standard will increase transparency through the event management industry. The proposal for the development of ISO 20121 was jointly submitted by the ISO member for Brazil (ABNT) and for the United Kingdom (BSI). Following London’s original bid for the 2012 Olympics,

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which recognized the need for such a standard, BSI developed a national standard, BS 8901, which generated international interest. Among the organizations to have expressed support for an International Standard are the International Olympic Committee (IOC) and the Ministry of Foreign Affairs of Denmark, host of COP 15, the UN Climate Change Conference. ISO 20121 is expected to be finalized in 2012 to coincide with the London Olympics. The first meeting is scheduled for 18-21 January 2010. *) Meeting International Professionals (MPI) was the first to certify an event – MPI’s European Conference 2008 – to BS 8901, the BSI (ISO member for the UK) standard for sustainable event management. http://www.iso.org

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P rof essi ona l : Me e t ing s G e t t ing Gre e n

Profile of a Sustainable Destination: Melbourne and transformative change. That influential stakeholder group in Melbourne involved the convention and visitors bureau, the convention center, tourism board, and local and state government. While some of Melbourne's tangible benefits from their sustainability development plan included: securing more business, award recognition, and of course reduction in environmental impacts; there were also many intangible benefits. The social benefits of employee engagement in sustainability programs and the strengthened bonds of the community created a natural draw for meeting organizers. Chipchase comments, "We [stakeholders] want visitors to come and enjoy our destination, while respecting it so it lasts." So now that we have all the ingredients let’s explore Melbourne’s recipe for developing and promoting a sustainable destination:

1. Align with the city and sustainability programs and offerings:

hen it comes to promoting a green destination, it takes the right mix of ingredients: research, measurement, and most importantly commitment across a broad stakeholder group. Sandra Chipchase, CEO of Melbourne CVB, describes how a community of stakeholders who are willing to do something can result in amazing S e ptemb er, 2 0 1 0

Melbourne continues to lead the Australian Business Events industry in environmentally responsible practices because of the importance of the environment across the industry, government and suppliers. This is a shared common goal of all stakeholders. The City of Melbourne and Victorian Business Events suppliers are continually implementing green initiatives, which are reflected in Melbourne’s ‘Green Credentials’ Report. For example, the Skybus Super Shuttle is Melbourne’s airport/city shuttle

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and Australia’s first ‘carbon neutral’ public transport operator.

2. Provide Tools and Resources to Identify Responsible Suppliers and Processes: MCVB has designed many tools and programs to reduce the carbon footprint of Business Events held in the city. Major international conferences that MCVB secure are managed by Professional Conference Organisers (PCOs) who have access to all of MCVB’s green tools. MCVB’s free tools for Meeting and Event Organisers include: • The MCVB Event Carbon Calculator, powered by the Carbon Reduction Institute, which calculates the carbon emissions of events held in Melbourne and Victoria and offers advice on offsetting these emissions • Melbourne’s ‘Green Credentials’ Report, which identifies the green practices of local Business Events suppliers so that Event Organisers can make an informed choice (well received) • Highlights of the 2010 report, as compared with 2009, include: • An 18% increase in the number of audits conducted and environmental plans developed • A 17% increase in the creation of ‘green teams’ or committees dedicated to guiding initiatives

P rof essi ona l : Me e t ing s G e t t ing Gre e n • A 12% increase in the number of businesses offsetting their own carbon emissions or offering carbon offset opportunities to their clients • A 12% increase in staff education and training pertaining to green issues. • MCVB’s Green Incentive Website, which includes low carbon impact itineraries, provides advice on planning a green Business Event in Melbourne, and features Victoria’s top ten green incentive activities • A ‘Guide to Planning a Green Event’ – in the MCVB Melbourne Planner’s Guide. The Green Event Guide includes information on MCVB’s assistance in planning green incentive travel programs, a green events checklist and information on green leisure activities in Victoria.

has provided a strong boost to the renewable energy sector. The Victorian Government has committed more than $160 million to drive advances in pre-commercial sustainable energy technologies, such as solar, energy storage, biofuels, biomass conversion and geothermal energy efficiency, again demonstrating that Melbourne and Victoria are leaders in environmental initiatives. As a result of these and other factors, MCVB was successful in securing The World Geothermal Congress for 2015, which is expected to attract 1,500 delegates.

3. Measure and market (authentically) the convention centre’s green practices:

adhesives and sealants low in Volatile Organic Compounds to enhance indoor air quality, A black water treatment facility to treat wastewater, rainwater and storm water to Grade A quality for re-use in the centre, The sustainable use of building materials.

The new Melbourne Convention Centre, which opened in June 2009, is a big draw card; it is leading the world on the environmental front – it is the first convention centre in the world to be awarded a 6 Star Green Star environmental energy rating. This achievement is based on a variety of initiatives that create a natural environment, reduce overall energy usage and use minimal non-renewable resources. The centre features: Improved indoor air quality, Maximum natural light, Solar hot water, Displacement ventilation to provide high indoor air quality at low energy consumption, Carpets, paints,

The more concrete your examples are (of business won due to specific environmental or social programs in your region) and the actual measurement tracking the more tangible it is for bosses, boards and stakeholders to align with our sustainability platform. Victoria was also the first Australian State to introduce mandatory renewable energy targets, which

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4. Develop Case Studies of Events (through environmental measurement and ROI tracking)

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5. Do your research with Carbon Offset Programs: MCVB commissioned research into carbon calculation/offset companies offering services to the Business Events industry. The research, undertaken by Victoria University’s Centre for Tourism and Services Research, identified best practice services, including carbon footprint assessments and strategies to mitigate and offset carbon emissions. This research benefits the BE industry, equipping organisations with knowledge on how to reduce their environmental impact. In achieving carbon reduction and accreditation, it is essential to use an organization recognized by government bodies, such as the Carbon Reduction Institute. http://www.greenmeetings.info

The CSR Confusion in the South-East Block All

we hear about is sustainability, CSR (Corporate Social Responsibility), CR (Corporate Responsibility) and a bunch of other acronyms. Everyone shows how much they know about it, how “green” their business is, and how the world will be a better place, only because this person and his/ her company went “green”… But who are these people and is their perception of CSR the true one? Recently Guy Bigwood asked the great question in his blog LessConversationMoreAction.com – “What does Social Responsibility Mean To You?”- a great and a very complex question, especially to those in South-East Europe. While in West Europe and other more developed countries, the notion of greenwashing is not something new, in South-East Europe this concept does not exist just yet. The media confuse people with unclear reports while companies confuse the public by using PR moves and calling them CSR, then when one uses the term sustainability at the end, the general person is not sure what has been referred to. This is sad, especially when it is the professionals that are unsure of what it is supposed to mean. The big misperception of CSR in Bulgaria, for example, comes largely from the media. They talk a lot about the green movement and about sustainability. They refer to recent Awards in Corporate Social Responsibility, they talk about those great efforts of the big companies. But when you look at those “great efforts” they are just simple donations, or offering a free ride to the company’s employees, or even adopting for a year a bear from the local

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P rof essi ona l : Me e t ing s G e t t ing Gre e n zoo. Does this simple little thing mean a company operates in a sustainable way? While these actions can be a part of a CSR strategy it is certainly not CSR in its full meaning! And the worst thing is that the public is getting it wrong. Why the rest of the world can move forward and South-East Europe is stuck? Now we have to understand that we need to learn from those more experienced in the area. There are a lot of foreign hotel-chains opening new hotels with great facilities in Bulgaria (and the case applies to most South-East European countries) and these are chains with firm CSR policies, the industry needs to embrace them and try to reach up to these standards. Still, we must put our heads down and say that here we do not support the infrastructure that is required for a green venue, and we do not even have recycling plants. The circle gets more vicious, once we go up the ladder. If the government does not realize that we need a separate Ministry to handle our tourism, how can we move forward? How can sustainable tourism become a part of the small businesses (family hotels, tour operators, rural facilities) that the government supports so widely, when the country has no CSR strategy itself? At the end of 2006 the United Nations Development Programme (UNDP) supported by the European Commission launched a regional project for accelerating Socially-Responsible Business (Corporate Social Responsibility) in new EU memberstates and candidate-countries: Bulgaria, Croatia, Hungary, Lithuania, Macedonia, Poland, Slovakia and Turkey. The project’s main aim was to advance within the new boundaries of the European Union the implementation of the practices of socially-responsible business in order to achieve harmonization, improved competitiveness and social cohesion in the EU (UN Global Compact Bulgaria Study 2007).

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Book by 8 October 2010 to qualify for the 30% Early Bird discount on tickets for the World Travel Awards Grand Final Gala Ceremony. Please quote TR9 when booking.

“The Oscars of the Travel Industry” Wall Street Journal

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Who will be crowned Europe’s leading travel companies? World Travel Awards Europe Ceremony 2010 Rixos Premium Belek, Antalya, Turkey • 1st October 2010

Upcoming World Travel Awards Events The Asia & Australasia Gala Ceremony • Delhi, India • Thursday 14 October 2010 The Americas Gala Ceremony • Jamaica • Friday 22 October 2010 The Grand Final Gala Ceremony • London, United Kingdom • Sunday 7 November 2010

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To secure your seats for this must-attend event for senior decision makers and global media, please email: booking@worldtravelawards.com

P rof essi ona l : Me e t ing s G e t t ing Gre e n

The UN Global Compact has done a great job analyzing the situation and also developing a CSR strategy for the country. Yet, the government’s priority is not that, the media is not talking about that so the public stays away from the issue. And people must know about the effort of those who realize where the confusion is and want to help educate the public. What is left is the hope that the media will catch up with the fast development of sustainability and the really sustainable businesses. We

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are left to hope those that are ready to offer services on a local level, those with the know-how, ready to educate the public, will soon be the focus of the media. And then we can really hope we will live in a better and greener world!

By Magdalina Yarichkova http://www.sustainable-event-alliance.com

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ETHICAL

Social Responsibility in Tourism?

E T H IC A L : S o c i al R e sp on sibi lit y in Tour i sm ?

Corporate Social Responsibility: Responsible Tourism

ince the 1960s, the travel industry has been one of the fastest growing industries in spite of crises and strained political relations. To date, developing countries have not profited much. Tour operators, however, are increasingly paying attention to issues of corporate social responsibility. The industrial countries still benefit from tourism most. Europe is the home of more than half of all international tourists – and it accounts for the bulk of the revenues they generate. Europe is also the continent that records the most incoming tourists. Due to the global financial crisis, the World Tourism Organisation (UNWTO) registered a 4.3 % S e ptemb er, 2 0 1 0

downturn in foreign travel in 2009 and a 5.8 % fall in tourism revenues. However, the UNWTO believes that the industry will soon return to rapid growth. Worldwide, the sector provides jobs for more than 200 million people. The UNWTO forecasts that the number of international arrivals will soon pass the one billion mark. Asia is expected to benefit more in the future, but Africa will probably only receive little more than four per cent of global tourism revenues in the coming decade. Growing numbers of tourists visit developing countries and emerging markets, but this does not automatically lead to improved standards of life in the places concerned. In the case of large tourism schemes, the big question is how much of the profit remains in the country – and in whose pockets. Relevant issues worthy of debate include whether the wider public benefits in some way and what the environmental impacts are.

Diverse Options Criticism of tourism is as old as the industry itself. When rich people merely use poor people as cheap service providers, neo-colonialism is an appropriate term. Sex tourists are not the only ones to ruthlessly exploit socially disadvantaged people. In the era of climate change, environmentalists question whether air travel is justifiable for purposes of pleasure and recreation. The core issue is always responsibility – that of the individual tourist as well as of the tourism operators.

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The travel industry undoubtedly has a huge responsibility. In the long run, social justice and environmental sustainability are in its own interest. The industry needs environmentally sound travel destinations and hospitable local communities. Corporate social responsibility (CSR) has become a buzzword in mainstream tourism. It stands for a whole range of concepts travel companies embrace to make tourism sustainable and fit for the future. A lot remains to be done, however. Companies’ actions are often spasmodic; their CSR programmes are convoluted and non-transparent. In these respects, the tourism industry is lagging behind. CSR means different things to different travel companies: some engage in cultural sensitization of tourists, others introduce labour standards for employees and yet others set up not-for-profit foundations or social projects for children. By definition, CSR goes beyond merely fulfilling legal obligation. The idea is that a company should rise to social and environmental challenges voluntarily.

Independent Certification CSR is a controversial concept, moreover. There always is the suspicion that CSR programmes are only about public image. If companies interpret CSR that way, they will not derive lasting benefit, however. Real added value can only arise from external monitoring and independent certification.

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In Germany, the TourCert initiative has introduced a “CSR-Tourism certified” label. TourCert is a private-sector company, the shareholders of which include Germany’s Bonn-based Protestant Church Development Service (EED) and Nature Friends International, Vienna. TourCert’s label is geared to acknowledge and reinforce processes of dynamic change in small and medium-sized tourism companies. The label is not awarded for aid projects or social sponsoring. The goal is to improve the core business of tourism. Companies that use the label have to commit to continuously improving their operations in terms of environmental sustainability and social equity. TourCert works with experts from the industry as well as from universities, environmental protection agencies, development cooperation and politics. Members of TourCert’s certification council are appointed for two years. They decide on guidelines and procedures. The council also assesses experience and adjusts the certification principles accordingly. It is in charge of appointing evaluators and, based on the evaluators’ work, granting companies the right to use the “CSR-tourism certified” label. The base for all assessments is reporting by the companies themselves. They must draft reports according to a TourCert guideline. The fundamental principles are to • travel in an environmentally acceptable way, S e ptemb er, 2 0 1 0

• choose accommodations diligently, • carefully assess destinations, • involve local communities, • pay fair and appropriate fees, • respect labour standards, • operate in a culture of partnership and • make matters transparent. Companies that want to use the label can rely on TourCert providing training to their staff. Moreover, they are given software that helps to check the relevant criteria of sustainability as well as to publish the results of these assessments. Every company must draft a “Development and Improvement Plan”, which also serves as the basis for re-appraisal two years after the use of the CSR label is first granted.

Travellers’ Power

Tourism is not an isolated economic sector. The travel patterns of European consumers are as unsustainable and unfit for the future as Western economic life in general. However, many people are reconsidering their lifestyles. For an individual tourist, responsibility may lie in travelling less often, travelling less by air, staying at destinations longer and insisting that tour operators provide transparent information about the environmental and social background of their “products”. Travel companies need to recoup the cost of CSR programmes. Put in a different way, this means that tourists, to the extent that they are willing to pay for social and environmental efforts, have an impact on the industry’s performance. As the market-research firm GfK discovered in 2009, a third of all German households with an interest in tourism consider corporate social responsibility relevant. Many are prepared to pay around eight per cent more for a holiday, provided that CSR principles are observed. Three quarters of all German tourists think that environment and human rights are important.

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The surging demand for fair trade products and organic-farm produce are further evidence of this trend. In 2007, the EED and the travel-research outfit FUR (Forschungsgemeinschaft Urlaub und Reisen) conducted a representative survey. The result was that 1.5 million Germans would be prepared to pay more for a fair trade holiday. The situation is hardly different in other European countries. For all the criticism, one must not forget that travel educates people, thus broadening their horizons and resulting in lasting memories. These benefits need to be weighed against environmental costs and possible social shortcomings. The chance for tourism lies in respect for nature, environmental sustainability and social standards. None of this necessarily means less comfort – to the contrary: concern and respect for a foreign culture enhances travel experiences. What ultimately matters is the attitude of the individual traveller. (First published in D+C, 2010/07-08, Focus) By Heinz Fuchs Heinz Fuchs heads the Tourism Watch unit at Germany’s Protestant Church Development Service. He is also chairman of the board at Transfair, the fair trade-label organisation. http://www.inwent.org

Bridging the Income Gap – In Style

It’s

rural Vietnam, deep in the farmlands of Southeast Asia. A lone peasant, his skin dry and leathered from a lifetime of work in the endless sunshine, flicks his makeshift whip at the rump of a large grey oxen pulling at a plough that looks like it was designed centuries before; black, wet mud

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turns heavily behind them, and the pair take another monotonous step forward. From the direction of the road comes a humming sound: the farmer turns his head in time to see a shining white limousine pass swiftly by, carrying another wealthy foreign guest overland to the posh

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resort on the coast. For a moment, two worlds occupy the same space – and then it passes, leaving the farmer and his bull alone again in the field that neither will ever leave. In developing countries like this one, it’s not easy for luxury travelers to be entirely without a sense of guilt. Not many tourists can comfortably sink a fork into a fifty-dollar slice of salmon when there are people who don’t even make that much in a year wandering past the restaurant. Then again, not everyone who wants to see the beauty of Vietnam for themselves can endure the rough, backpackerstyle eco-tours advertised by the Responsible Travel industry. It’s perhaps unfortunate that the visitors whose spending could make the most difference in the developing world rarely get the chance to see their tourist dollars go to genuine charitable causes. When Definite Journey – a luxury operator based in Saigon – launched with its ethical travel program last April, it was a conspicuous marriage of opposites. Announcing its intention to ‘Redefine Luxury’, the firm promise to bridge the income gap by hosting first-class tours with ethical travel components, and making donations to charitable community development on each traveler’s behalf, deducting from profits earned directly from the tours. Guests on these programs experience the finest of Vietnam’s emerging luxury industry – five star hotels, beachside resorts, deluxe cruise liners and private yachts – while resting peacefully in the knowledge that their money is directly benefiting the needy in the areas they are visiting. If the business model seems a little counter-intuitive, it was an obvious move for the company’s founder Minh Nguyen – who served as a Buddhist nun before receiving instructions to leave her temple for the purposes of establishing a business of this very nature. Training in one of the country’s

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most prestigious luxury travel firms – while dabbling in the stock market on the side – the petite Nguyen, who owns only two sets of business clothes and a pair of brown Buddhist pajamas, took only four years to amass the funds and experience required to put together a multi-national team to launch her concept. Nguyen, a noted whiz-kid from a small provincial town – who won a national prize in the science of foreign trade before entering the temple – is no stranger to charitable work. She is the co-founder of Compassionate Hearts, an NGO dedicated to assisting the poor, sick, and elderly in remote Vietnamese communities. According to Nguyen, her intention is that along with Definite Journey’s growth, a greater percentage of the firm’s takings will go towards funding the community hospitals and scholarships for needy children organized by her charity. Definite Journey specializes in premium smallgroup tours through some of Vietnam’s most spectacular landscapes and greatest metropolitan areas, as well as operating individualized versions of

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those programs by private arrangement for clients who prefer traveling alone. The firm also caters for businesses seeking MICE solutions in Vietnam, or that are otherwise looking to conduct travel for business purposes throughout the Indochinese region. They arrange packages with various focuses by arrangement, such as golf, helicopter tours, ecotours, and cuisine explorers. Definite Journey’s program developer John M. John – previously a lecturer in tourism under direct appointment of the Government of the Maldives – observes the recent surge in luxury-standard tourism investment in Vietnam, predicting a major boom in the industry within the next few years. Definite Journey is poised to ride that coming wave, for the benefit of disadvantaged Vietnamese communities – the very backbone of a country set to redefine the Southeast Asian tourism business within the next decade. By Michael Arnold http://www.definitejourney.com/

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WTTC: Sustainable Development and Hospitality

aking Travel & Tourism work for everyone requires the active engagement of all stakeholders – governments, businesses, local communities and the travelling public. While governments have begun to understand the contribution that the industry can make to sustainable development, their record in adopting appropriate policies to encourage sustainable, economically viable tourism is mixed. For progress to be made, the Travel & Tourism private sector must play a central role. Many Travel & Tourism companies have integrated environmental protection into their operations, mitigating their impact on fragile eco-systems and scarce resources. Some companies are also addressing their economic, social and cultural impact on host communiS e ptemb er, 2 0 1 0

ties, for example: working with public authorities to ensure that plans for tourism growth are compatible with development goals; actively promoting locally based tourism related businesses; training local people for employment in management positions; educating visitors about local conservation issues; and promoting culturally-sensitive tourism activities. A wide variety of cross-industry programmes – such as global funds and foundations, eco-labels and certification schemes, codes of conduct, and awards – have been set up to further encourage sustainable Travel & Tourism company practices. But, while these are important steps, they are not enough. The response of the Travel & Tourism industry is still piecemeal and change is relatively slow. One reason for this is the highly fragmented nature of the industry, the great majority of which consists of independent small and medium sized businesses scattered across the globe, often running on fragile operating margins. The real challenge is to move beyond the current ad hoc approach, to evolve new patterns of Travel & Tourism business that integrate social, economic and environmental sustainability and to encourage a vast and fragmented industry to follow suit. In short, what is required is a greater leadership in corporate social responsibility within the Travel & Tourism industry. The following companies are some of the major players in the field of corporate social responsibility within the hospitality industry.

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ACCOR Accor is one of the world’s largest travel, tourism and corporate services groups, with 147,000 associates operating in 140 countries. As a global tourism company, Accor believes it has a responsibility to care for the local environment where it operates. To fulfill this commitment, Accor has integrated environmental stewardship into its corporate governance and reporting structure. An Environmental Charter and a senior-level Committee on Sustainable Development, headed by a member of the Management Board, guide environmental activities worldwide. Accor created a new position of manager for sustainable development to coordinate actions and programmes. Local initiatives are identified and carried out by the staff of individual operations, who are familiar with local issues – more than 800 projects have been initiated, in various fields, primarily humanitarian aid and protection of environmental and cultural heritage. Examples include the A Tree for a Child programme in Indonesia, aimed at helping to alleviate poverty while protecting the environment, and the restoration of the Red Chapel at Karnak in Egypt. The success of each project is measured using indicators developed by outside special agencies. Assessment has shown the projects to be effective and economically viable. Accor believes that these actions, together with its overall commitment to sustainable development, have both enhanced the global reputation of the group and increased customer demand for its brands.

E T H IC A L : S o c i al R e sp on sibi lit y in Tour i sm ? MARRIOTT INTERNATIONAL Marriott International is a leading worldwide hospitality company with operations in the U.S.A and 65 other countries. Marriott actively supports communities around the world through its wide-ranging outreach programme, ‘Spirit To Serve Our Communities’. Through this programme, Marriott encourages its hotels and employees to give resources, time and energy to activities that help solve critical needs. Staff involvement is central to all activities, and each year employees give tens of thousands of hours, and millions of dollars in cash and in-kind support, to help sick children, build houses, mentor students, assist in disaster recovery and clean up the environment. Activities are conducted in cooperation with non-profit partners such as the International Red Cross & Red Crescent Societies, Habitat for Humanity International and Children’s Miracle Network. An annual day of global service called Spirit To Serve Our Communities Day is set aside to help employees get involved. Marriott is also committed to addressing environmental issues. All operating units employ methods of waste removal, recycling, and energy and water consumption that preserve natural surroundings and resources. And all Marriott hotels are encouraged to adopt ecofriendly practices, using a framework established by the company’s Environmentally Conscious Hospitality Operations (ECHO) programme. MÖVENPICK Mövenpick is one of the world’s leading chains of hotels and resorts for Europe, the Middle East and North Africa. Mövenpick is dedicated to the development of local people, including employees, wherever it operates. For example, at the Mövenpick Resort Petra and the Mövenpick Nabatean Castle Hotel S e ptemb er, 2 0 1 0

praise both from members of the local community and from guests. They have also resulted in a high standard of service that has enhanced the hotel’s market performance and revenues.

in Petra, Jordan, local people are encouraged to follow careers at the hotel. Four local employees are selected each year for a one-year management training programme. The hotel’s Executive Assistant Manager, in charge of operations, is a local employee who began as a front office clerk, and the hotel is working with the community to employ local women. In addition, hotel executives volunteer to regularly conduct lessons at local schools in basic hotel and other business practices, broadening the perspectives of both the executives and local students. These programmes have received

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RADISSON SAS HOTELS & RESORTS Radisson SAS is one of the fastest growing first class hotel groups in Europe, with over 150 hotels in 38 countries. Radisson SAS has a long-standing commitment to environmental protection and by 1997 most of its hotels had fully adopted practices laid out in its Environmental Standards Manual. However, understanding that a hotel’s impact is as much social as environmental, in 2001 Radisson SAS launched a company-wide Responsible Business programme – a systematic, integrated framework for addressing both social and environmental issues at all of its hotels in operation in Europe, Middle East and Africa. Indicators were developed to measure performance and improvements against concrete objectives, on which hotels are required to report annually. Each hotel has a part-time Responsible Business Co-ordinator who assists hotel General Managers with implementation, under the supervision of the corporate Environmental and Social Affairs Director. A Responsible Business Handbook provides a step-by-step guide for implementation and improving performance. The programme includes: A Responsible Business training programme for all employees, educating them about environment and social issues in the hotel business and how they can make a difference; Community involvement, particularly assistance for children in need; A rigid health and safety programme to protect guests, staff and operations; Procedures for reducing environmental impact through energy efficiency, use of renewable sources and waste management based on the principles of reduce, reuse and recycle.

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SIX CONTINENTS Six Continents is one of the leading global hospitality groups with some of the most recognized hotel brands in the world – as well as restaurants, pubs and bars. Six Continents has implemented a series of strategically focused, continuously developing environmental initiatives designed to conserve energy

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while delivering tangible benefits to the bottom line. Across the Group, the use of external benchmarking of consumption is promoted with a view to managing energy and water use and waste controls in a more proactive way. With regard to social contributions, Six Continents uses external benchmarks – including FTSE4GOOD, the Dow Jones Sustainability Index and Business in the Community’s PerCent Club guidelines – to measure achievements, identify shortcomings and take appropriate corrective action. In addition, a ‘Code of Business Conduct’ guides all employees, to ensure that they act with integrity. In 2001£1.5 million was contributed to charity, including contributions to partnerships with UNICEF and Victim Support, as part of a longterm commitment to return a percentage of profits back to the communities where they operate. (Excerpt from WTTC’s report “Corporate Social Leadership in Travel & Tourism”) http://www.wttc.org

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The Case of Toronto: Relax, Study and Be Sustainable

benefit from these weekend getaways every single week. The child with special needs is cared for in one of several high-quality, provincially funded respite care centres. Under coordination of respiteservices.com, the remarkable respite care facilities partnered on this program are Safehaven, Bloorview Kids Rehab, Community Living Toronto, Erinoakkids, and York Special Services. Participating families are identified by respite providers.

ourism Toronto is committed to making a meaningful contribution to the social, environmental and business welfare of our community. In keeping with this goal, Tourism Toronto has developed programs in three areas of community and industry support: • Relax, Recharge & Renew Family Program • Student awards and training • Sustainability

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Relax, Recharge & Renew The Relax, Recharge & Renew program provides parents of children with special needs a much-deserved break. Tourism Toronto, with the assistance of members and partners, provides weekend packages for parents that include a limousine pick up, a two-night hotel stay, tickets to shows and museums and other attractions, and meals at local restaurants. Two families

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Student Awards and Training Tourism Toronto is active in developing the industry workforce for the Toronto region through Tourism Toronto Scholarships and Awards. The awards are given to students at nine colleges and universities across the region, who are enrolled in a variety of tourism and hospitality programs. To be considered for the award, students must have high academic achievement and demonstrate an interest in working in local visitor service industries or roles that promote inbound tourism to the region. The schools Tourism Toronto is involved with are Brock University, University of Guelph, Ryerson University, George Brown College, Georgian College, Humber College, Mohawk College, Centennial College and Sheridan College. In addition to financial awards for promising young students, Tourism Toronto offers internships and case study experiences to students in a wide range of fields, including event management, public relations, marketing and human behaviour.

E T H IC A L : S o c i al R e sp on sibi lit y in Tour i sm ?

Sustainability Tourism Toronto takes its role in sustaining our world's resources seriously. We appreciate the impacts our industry can have, both positive and otherwise, on our local community and beyond. As a result, we have a wide variety of programs that improve our own performance and also encourage our members and partners to increase sustainable practices. All travel by Tourism Toronto staff – as well as all flights purchased by Tourism Toronto for visiting clients and media – Is carbon neutral. Tourism Toronto purchases carbon offsets for all flights, totaling more than 700,000 miles in 2008. The carbon

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offsets are reninvested by Carbon Zero in projects that include retrofitting older buildings to reduce harmful emissions. We also run sustainability awareness sessions and informational events for our members and staff to share best practices and apply green principles to the hospitality industry. In 2008, we held our first Earth Day event where we partnered with the City of Toronto, the Direct Energy Centre and the Metro Toronto Convention Centre to plant more than 600 trees and 6,000 flowers at dozens of locations around the city. http://www.seetorontonow.com

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press release services

Actors or Villains? CSR in Tourism

ompanies are increasingly being judged not just by the products and profits they make, but also by the ways in which these profits are made. Yet, there is no consensus on what "Corporate Social Responsibility" (CSR) actually means. To improve the understanding of its possible contributions and limitations, a consultaS e ptemb er, 2 0 1 0

E T H IC A L : S o c i al R e sp on sibi lit y in Tour i sm ?

tion on CSR in tourism held from 15th to 16th December, 2009, in Chennai, India, focused on CSR concepts, instruments and practices within the tourism industry and beyond. Participants found that community monitoring mechanisms can be a useful tool to make tourism businesses more accountable.

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T.T. Sreekumar, facilitator of "Kerala Tourism Watch", a group of civil society organisations who co-organised the consultation, emphasized the need to delink philanthropy from CSR. Furthermore, companies should also delink their branding efforts from CSR. Sumesh Mangalassery of "Kabaniâ&#x20AC;&#x201C;the other direction", organiser of the meeting, went on to stress: "But we cannot delink Corporate Social Responsibility (CSR) from the negative impacts of tourism we are facing in the destinations as a result of corporate irresponsible actions." "The term CSR cannot be used for just any good thing that is happening in tourism", said Heinz Fuchs of Tourism Watch, a desk of the German Church Development Service (EED). EED cooperated in this consultation to share visions and perspectives with Indian civil society organisations, community representatives and other stakeholders, with a view to strengthening the social responsibility in tourism.

Responsibility vs. Accountability In a developing country context, where legislation to protect community interests and the environment is either weak or often violated, CSR plays a less prominent role than in the North, where it can be regarded as one of the "next steps" up the sustainability ladder. According to T.T. Sreekumar, accountability has to precede any CSR. Human rights and the rights to livelihood of the local people need to be respected. However, he also empha-

E T H IC A L : S o c i al R e sp on sibi lit y in Tour i sm ? Pressure from Communities and Consumers "Communities can monitor", says Father Arulraj from the Coastal Protection Forum, Kanyakumari – a famous pilgrimage destination in Tamil Nadu, at the southern tip of India. He gave an example how a local community in Kanyakumari district had successfully resisted the construction of a hotel project that was going to violate the Coastal Regulation Zone notification (CRZ). Heinz Fuchs of EED Tourism Watch highlighted the example of sustainability certification of small tour operators in Germany. It is based on the strategic decision of the company to integrate CSR into its core business. The benchmark indicators include the degree to which partner agencies, accommodation providers, tourist guides, etc. meet sustainability criteria. T.T. Sreekumar pointed out the difficulties in ensuring that this information was accurate. Even under laboratory conditions, if tour operators were sincere to the core, there would be problems, such as how to collect information from the destinations. sized the complexity of the tourism sector, which is rather fragmented. "The example of asking tour operators to take into account whether land in the location where they are sending tourists is undisputed shows how complicated it is." He also found that there are hoteliers who claim they can do whatever they want because they do a lot of charity. However, while in all other sectors child labour is decreasing, there has been a marginal increase in child labour in tourism.

CSR vs. Corporate Legal Responsibility Highlighting the problems of commercial sexual exploitation of children in Goa, lawyer and social

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activist Albertina Almeida stressed the importance of legislation over voluntary codes of conduct. "Codes are not enough. We need laws!" she said. "Then civil society can come in." Communities can make use of the Right to Information Act. For example, if a hotel gets tax exemptions, they can ask for the basis for these exemptions. According to Prof. A.C. Fernando, Loyola Centre for Business Ethics and Corporate Governance, not only the CSR activities in which companies are involved should be monitored. The companies should also be scrutinized, in case there are land issues, labour issues, etc.

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Ways Forward From the presentations and discussions, it became clear that there is a huge knowledge gap between corporates and the population. There is a need for increased transparency. Civil society organisations should put pressure on their governments to issue guidelines on CSR. Hoteliers should be brought to the negotiation table to ensure a long-term, fair partnership between all the actors involved. By Christina Kamp http://www.tourism-watch.de

ADVENTURE Volcanoes: Beautiful & Dangerous

A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

What’s the Appeal of Visiting Volcanoes?

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Our

planet is shaped by giant geological forces, but most processes take thousands and millions of years to occur and are too slow to be visible. On an active volcano, things change every day, and sometimes such changes are dramatic: new mountains are built up within a few days, new craters collapse, sometimes entire mountains disappear, lava flows turn forest or villages into barren deserts. But despite the sometimes huge destruction in major eruptions, life continues on volcanoes all the time and always wins back its territory in time-scales that can be understood and seen. Only a few years after lava destroys land, new plants start to grow and sometimes, within a decade or so, new rainforest can appear on the young flows. Volcanoes let islands be born and change coastlines. Topographic maps need to be redrawn every year. Destruction and birth go hand in hand at volcanoes. Volcanic soil is particularly fertile, elevated areas often enjoy better climate. It is no coincidence that despite the potential of destruction, volcanoes are some of the most densely populated areas on the planet. It is no wonder that volcanoes have always been feared and honored by the people living around them. In ancient times, volcanoes were connected with gods and spirits. Eruptions of volcanoes were acts of gods, sometimes gifts to humans, at other times warnings to them or punishments. When the Santorini volcano exploded in around 1613 BC, a large part of the island, at that time hosting a highly developed and flourishing rich trading nation, disappeared in a single day giving rise to the myth of Lost Atlantis. The interaction between mankind and volcanoes has not only created legends, it strongly shapes local culture. Think of Santorini’s famous pumicecaves at the base of its particular architecture, the tradition of excellent wines growing on volcanic pumice, and much more. Volcanoes also are sub-

A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

ject and contributors to many disciplines of science as well. This is often at a level of comprehension that does not require scientific training, and thus, is particularly interesting to travelers. Thanks to Vesuviusâ&#x20AC;&#x2122; large eruption in 79 A.D., Pompeii is now an invaluable open-air museum of what Roman life looked like 2000 years ago. The founder of VolcanoDiscovery, a tour company specialized in offering travel to volcanoes and volcanic areas, volcanologist Dr. Tom Pfeiffer, thinks that another particularly appealing aspect of volcanoes is their esthetic appeal. Most eruptions are not killers and provide fascinating sights and sounds. What about the natural fireworks from volcanoes like Stromboli when jets of glowing yellow and orange lava pieces shoot through the air to draw majestic and geometrically perfect parabola? The majesty of a 1000 foot lava fountain standing up like a giant torch to reach the sky? The crackling sounds of an active lava flow creeping over

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older ones, providing a soft warm light and drawing red moving lines into the landscape? Whatever phenomenon an active volcano shows, it makes man feel little and fills the mind and soul with awe. Something we rarely find in our technical day-byday life, far from nature. So, who comes on volcano tours? According to Pfeiffer, clients range from experience-hungry wealthy travelers who suddenly want something different than another five-star resort to couples whose kids have grown up and who seek a different holiday and experience something more interesting than just lying on the beach. For many, it is the mixture of being active, some adventure and meeting other people from different backgrounds play an important rule. In fact, volcanoes are international and global in the best of meanings. Photo credit: Tom Pfeiffer / www.volcanodiscovery.com http://www.volcanodiscovery.com

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A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

Saint Lucia: A Land of Legendary Creations L

ong before modern times, when the Amerindians roamed the Caribbean Islands, Saint Lucia, affectionately known as Hewanorra by the Caribs and Iouanalao by the Arawaks stood exposed, boasting brilliant multihued landscapes of lush vegetation owing to its volcanic origins. No harsh concrete developments spoilt the magnificently untouched mountains and vibrant rivers rushing through the island and gently streaming into the waiting waters which lapped the soft black and white sand beaches fringing her surface. Worshipped by its inhabitants, the island was praised for its bountiful beauty and became known in later times as the Helen of the West (Indies). Rising from the coastal waters in the picturesque town of Soufriere are the majestic twin peaks of the isle, Gros Piton and Petit Piton, the remnants of two lava-dome volcanoes formed more than 20,000 years ago. Legend has it that the nomadic citizens saw the image of their Gods personified in the powerful domes and worshipped them fervently. Now, a wondrous site to behold by land, air and sea, the Pitons are classed as a UNESCO World Heritage Site, along with some of the most spectacular protected ecologies in the world. Even Oprah Winfrey listed them as one of the five places to see in one’s lifetime. An idyllic spot for romance, the Pitons, a backdrop of flourishing foliage and atypical topography combined with an oceanic foreground lined by hidden coves, gives the area an unmatched and intense visage, affording unique views of the entire island and neighboring Caribbean islands as well. S e ptemb er, 2 0 1 0

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A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

Saint Lucia’s volcanic past which is quite evident in its landscape is not a distant memory. At the center of the Qualibou depression which surrounds the Piton Management Area, lies 12 acres of sulphurous fumaroles, hot springs, pumice and ash. The Sulphur Springs, one of the world’s few drive-in volcanoes quietly bubbles. Known for its therapeutic abilities, the mineral water was used by King Louis XIV to heal his soldiers during his many battles to keep this precious island. Today, the baths are still used by the weary traveler wanting to rejuvenate. Such a phenomenon, the Sulphur Springs has been boiling at above boiling point temperatures since its last minor eruption in 1780 and has not had a major eruption in 40,000 years. A popular geological site, visitors are able to walk over well S e ptemb er, 2 0 1 0

placed walk ways surrounding the caldera, use the therapeutic mud to treat their skin and even dip into the warm waters of the Diamond Falls nearby. As there may be a chance of an eruption at anytime, the Sulphur Springs is closely monitored. Geothermal tests are being carried out to ascertain whether or not the steam can be used as an energy source. The Pitons and Sulphur Springs are iconic to Saint Lucia’s heritage and two of the many legendary creations on the island. Many visitors continue to enjoy exploring Saint Lucia and all the majestic isle has to offer. Create your own legend in Saint Lucia! By Kezia Preville http://www.stlucia.org

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A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

Montserrat’s Soufriere Hills Volcano – Prime Tourism Attraction

ontserrat offers a very rare opportunity to witness an active volcano from a safe distance. After laying dormant since prehistoric times (pre1632 for Montserrat), the Soufrière Hills Volcano in the southern part of the island began erupting on 18 July 1995 with a phreatic explosion (steam and ash) following a 3 year period of seismic (earthquake) activity which began in 1992. The first large event occurred in August 1995 blanketing Plymouth in a thick ash cloud which brought almost complete darkness for about 15 minutes. Shortly afterwards the first evacuation of southern Montserrat was initiated. Plymouth itself was finally abandoned the following year. It now lies buried under layers of volcanic debris deposited by pyroclastic activity and mudflows – each time it rains here in the Emerald Isle, a little more of the former capital disappears forever. 1997 is probably uppermost in people's minds when they recall the eruption to date, and saw pyroclastic flows and surges sweep down the northeastern flanks of the volcano causing the abandonment of the W H Bramble Airport. By this time more than half of Montserrat's inhabitants had been moved away after their homes and businesses were destroyed and the island's tourism industry was also adversely affected. Since then an Exclusion Zone encompassing the Soufrière Hills Volcano has been in place and life has refocused to the north. Montserrat's tourist industry is now undergoing a revival, with the volcano representing one of the island's most S e ptemb er, 2 0 1 0

unique and popular draws. Visitors can learn about its geological origins and history as well as view the volcano from safe locations around the island. Whilst the volcanic Exclusion Zone covers the entire south-eastern half of the island, as well as extending four kilometres off-shore along the eastern coast to what is known as the Maritime Exclusion Zone, there are various vantage points from where

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it is possible to view the volcano and the destruction it has wrought on the island.

Volcano Viewing Possible from safe vantage points including Jack Boy Hill, and the Montserrat Volcano Observatory (MVO). Another recommended vantage point for viewing Plymouth and surrounding areas is from Garibaldi Hill although this requires a four-wheel

A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s ing areas and a bird's eye view of the grey buried Capital, Plymouth and other areas in the South. During heavy rainfall or high volcanic activities visitors are advised not to cross Belham Valley that leads to Garibaldi Hill.

Jack Boy Hill In the north east of the island is a viewing facility at Jack Boy Hill, which also provides an excellent vantage point for volcano viewing. This facility overlooks the destroyed WH Bramble Airport, the old estate house, the site of destroyed eastern villages, now covered by volcanic pyroclastic flows and of course the volcano. The facility includes a viewing platform, picnic areas, a viewing telescope, a mini trail and landscaped grounds.

Montserrat Volcano Observatory

drive vehicle or a steep climb to appreciate the view from the summit.

Plymouth – A Modern-day Pompeii Abandoned in 1997, Montserrat's capital Plymouth has been compared to a modern day Pompeii. Buried deep in ash and volcanic debris including boulders up to the size of the houses that once stood there, the once thriving business and commercial centre of the island now resembles a dustcovered lunar landscape through which deep canyons have been gouged. Plymouth lies within the volcanic exclusion zone and access is currently not

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possible. Nevertheless, the devastation of Plymouth can be safely viewed from Garibaldi Hill or on an island boat tour. These boat tours begin from the port in Little Bay and head south, first to Plymouth, then round the southern tip of Montserrat to the Tar River Delta and north to the remnants of WH Bramble Airport. From the sea, you can clearly see the path taken by the pyroclastic flows and mudflows with the Soufrière Hills.

Garibaldi Hill Garibaldi Hill provides a contrasting view of the lush greenery of Salem, Old Towne and surround-

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The Soufrière Hills Volcano is constantly monitored by the Montserrat Volcano Observatory (MVO) in Flemmings. As well as monitoring the volcanic activity, the MVO provides information on the volcano to the general public. The MVO Interpretation Centre (recently established) is opened Monday to Thursday from 10:15am to 3:00pm. There are poster displays explaining the techniques used in monitoring seismic (earthquake) activity, gas emissions, ground deformation and environmental impacts; and dramatic video shows including a synopsis of the activity and examples of the recent events on the volcano, along with touch screen kiosks and volcanic artifacts on display. Further information on the MVO, along with up-to-date activity reports on the Soufrière Hills Volcano and explanations of volcanic phenomena, can be found at Mvo.ms. By Ishwar Persad http://www.visitmontserrat.com

A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

Bike Down an Active Volcano

loha from the Big Island of Hawai’i, home to one of the most active volcanoes in the world, Kilauea Volcano. Join BikeVolcano.com on an incredible guided bicycle adventure as you explore Kilauea Volcano from summit to sea. Experiencing the Hawaii Volcanoes National Park, Kilauea Volcano’s East Rift Zone and Active Lava Flow by bicycle is simply amazing. BikeVolcano.com’s guided bicycle tours of the Hawaii Volcanoes National Park takes you around

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the rim of the erupting summit crater of Kilauea Volcano. You will see incredible huge craters, lush native rainforests, stand next to steaming hot vents, and see dynamic lava formations. The Professional Interpretive Guides will take you through fantastic terrains, all on mostly downhill and level paved roads and trails, while sharing geological and mythological information with you. From lush ancient Hawaiian rainforests to dynamic lava landscapes, you will experience a variety of

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microclimates, huge craters, stand by steaming vents, walk through a lava tube, and if Madame Pele (the Volcano Goddess) allows, you’ll see active lava flows pouring into the Pacific Ocean. Bike as much or as little of this majestic tour, a support van will always be close by. The sights you see in the Hawaii Volcanoes National Park are large-scale and breathtaking. Touring the Park by bicycle is absolutely the most unique and exciting ride anywhere on the Big Island of Hawai`i. To top off this majestic adventure BikeVolcano. com includes an optional complimentary wine tasting session at the Volcano Winery as an extra bonus experience at end of our full day tour. Relax as you taste the local wines inspired by volcanic fire and the bounty of the island. Or, if you only have a short time to explore the volcano, take our Summit Tour Special course. You can explore the summit area of Kilauea Volcano on a 3 hour adventure. If your goal is going to the closest viewing point to the active lava flow, join BikeVolcano.com on the Bike to Pele Adventure. On this afternoon/twilight journey you will travel along a costal country road through lush ancient tropical jungles of Kilauea’s East Rift Zone to the active lava flow. Witness Madame Pele, the Volcano Goddess; in her glory as she creates fiery explosions and the hypnotic glow of new land! Flying over to the Big Island for the day? Join us on Fly & Bike Volcano Tours. These tour packages include roundtrip airfare from Honolulu and our full day tour of the Hawaii Volcanoes National Park followed by a wine tasting session at the Volcano Winery. You can also include a visit to a black sand beach and a waterfall with this tour package. All you need to bring is closed toe shoes, sunglasses, and your sense of adventure. By BikeVolcano.com http://www.BikeVolcano.com

A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

World Heritage Site – Krakatau/ Krakatoa Volcano The

Krakatoa Volcano – Krakatau Volcano Indonesia is a group of islands consisting of three islands and one volcano. These islands and volcano were formerly a single giant ancient Krakatoa – Krakatau volcano. It is believed that the ancient volcano erupted at around 600 AD and tore apart into three islands which now surround the current active volcano. Due to the volcanic activities, once again the southern part of the remaining island formed a new volcano, followed by the formation of other two volcanoes to its north. All of them joined up together and created a 9 km long and 3 km wide fire island.

Destructive Eruption August 27, 1883 was recorded as the day of the biggest eruption the volcano ever had. More than 36,000 people were killed and its 30-40 m high tidal wave devastated the surrounding area. The two volcanoes on the north plus half cone of the southern volcano were gone. The baby volcano itself just grew around 30 years. The smoking cone you can now see is a grandchild of Krakatau, Anak Krakatau (the Baby of Krakatau), which first appeared in 1929 and has been growing every year. The actual height of the old Krakatoa–Krakatau was 813 m. The actual height of anak (child) of Krakatau was 194 m in 1987 and 300 m in 2006. Visitors can opt for a day trip taking 10 or 6 hours. However it is also possible to stay over the night camping at Krakatau Island. S e ptemb er, 2 0 1 0

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A DV E N T U R E : Vol cano e s : B e aut if u l & D ang e rou s

The Krakatau / Krakatoa Volcano, Indonesia N a m e : Krakatoa Volcano–Krakatau Volcano Lo c at i o n : Sunda Strait, between Java and Sumatra, Indonesia S u m m i t e l evat i o n : 813 M (2,667 ft), Anak Krakatau 300 m Vo l c a n o t y p e : Caldera

The Big Bang of Krakatau in 1883 In 1883 Krakatau–Krakatoa tossed 18-20 cubic kilometer of material 30 km high in to the atmosphere. The heavy material fell back but the soft particles gas and ash rose up to the atmosphere. The hot wave of volcanic gas and ash was circling around the globe 7 times for 4 days; it caused Blood Red color, Orange and other fantastic colors of the sun set. For four to five years it was possible to see here the Blue Moon (1883 – 1888). The Krakatau Volcano–Krakatoa volcano explosion had the power of more than 100.000 ton atomic boom.

The Rebirth of Anak Krakatau (Child of Krakatoa Volcano) Forty years after the main explosion, at the beginning of 1927, volcanic activity was seen in the sea covering the old caldera, between the sites of the two northern most former volcanoes of Krakatau, where the greatest activity had occurred at the time of the cataclysm. A series of eruptions 185 m below the surface of the sea resulted in the emergence of three new islands, one after the other. They were all soon destroyed by surf.

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A fourth emerged from the sea on August 12th 1930. It remained above water, and was aptly named Anak Krakatau (Child of Krakatau). It grew by the accumulation of ash, and suffered a devastating eruption in 1952, and another very destructive one in 1972. It is now 300 m high and 2 km in diameter, and is still active. The northeast coast, north forel and east forel land are now vegetated; the succession of vegetation is still at an early stage, over 200 species of higher plants Casuarina Equisetifolia (Cemara) being the dominant trees and 36 species of birds were recorded in 1980. The three outer islands of the present Krakatau volcano group (Rakata, Sertung and Panjang) are however the remnants of the previously huge volcanic island called "Ancient Krakatau". It had 11.000 m in diameter and it was 2000 m high. According to records in the Javanes Book of King it exploded and collapsed perhaps in prehistoric times but possibly as recently as 416 AD. http://www.krakatau-tour.com

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D estination Poland: Full of Tradition

Much has been written about the beautiful countryside and centuries-old culture of Poland. Letâ&#x20AC;&#x2122;s focus on the current state of the countryâ&#x20AC;&#x2122;s travel trade, hotels, and medical tourism. Visit the central European country getting ready for EURO 2012.

Poland: Beautiful and Fascinating

oland, comparable in size to Italy or Germany, is an enthralling mosaic of landscapes and attractions, of which thirteen are listed on the UNESCO World Heritage. In Northern Poland, you stumble upon ambers on the pristine sandy beaches by the Baltic Sea. The port city of Gdansk, previously the granary of Europe, has a vibrant old town rich in history. It is here where the World War II started, and in 1980s, as the birthplace of the Solidarity Movement, it engineered the collapse of communism. Nearby, Malbork is

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Desti nati on : Pol and : Fu l l of Tradit i on

home to the largest Gothic fortress in Europe, while the well-preserved historical Torun is the city of Copernicus and the traditional gingerbread. Central Poland, with stretches of meadows, is dominated by major tourism-business centers such as Lodz or Warsaw. Lodz retains the remnants of the cotton industry boom of the 19th and 20th centuries. Warsaw is a captivating city of contrasts, resulting from World War II demolitions, post-war communist architecture, and post-communism skyscraper boom.

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Warsaw The capital of Poland. Rebuilt after World War II practically from scratch. Warsaw’s vibrant business downtown takes pride in many skyscrapers and ambitious plans to build more. The catchy skyline is still dominated by the enormous Palace of Culture and Science – a Stalin’s donation. Warsaw is a big world with an east European flavour. Do not miss the beautiful Old Town, the Royal Route, the Chopin museum, several magnificent palaces and the former Jewish ghetto.

Heading south, the plains give way to hills and mountains. Krakow is rated as the most beautiful and fascinating Polish city, and also one of the biggest tourist-magnet in Europe. Visitors are drawn by its magical atmosphere, the splendid architecture, and the Jewish heritage in the Kazimierz district. Though an old and regal city, it’s teeming with cosmopolitan pubs, restaurants and clubs. Two nearby cities, Wieliczka and Auschwitz, are, like Krakow, UNESCO World Heritage items. The salt mine in Wieliczka is an unforgettable underground journey into chambers with unique microclimate and salt crystal sculptures. Copernicus and Goethe were among the visitors. Auschwitz will forever be known as the place where German Nazi decimated the Jewish population. To the south are the majestic mountain ranges of the Tatras. Their rocky peaks are covered in snow most of the year, and the scenic trails are sought after by hikers. By Paweł Rytel http://www.staypoland.com

Travel and Tourism in Steep Decline

Desti nati on : Pol and : Fu l l of Tradit i on

In the first half of 2009, the prices of foreign trips organised by Polish tour operators significantly increased, which was due to the rising cost of air transportation and the relatively lower exchange rate of the Polish currency against the Euro and USD. In addition, due to the unstable economic situation, numerous potential tourists refrained from spending money on holidays abroad in order to concentrate on purchasing products and services of first need. These factors affected the number of Polish tourists who participated in outbound tourism. Moreover, unfavourable economic conditions hampered the outbound flow of business tourists, especially with regard to trips to Western European countries.

2009 there was a dramatic decline in inbound tourism to Poland, which was one of steepest amongst all European countries. The fall in the number of incoming tourists applied to both visitors from Western Europe and from countries located east of Poland. This phenomenon was a result not only of the global economic crisis, but also due to such factors as the higher price of air tickets and restrictions on visitors from non-EU countries, due to the introduction of the Schengen Agreement in 2008. The negative effects touched all markets related to tourism, but especially hotels (in particular premium outlets), health and wellness establishments, car rental and restaurants.

Decline in Outgoing Tourism

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Polish Tourists Discover Domestic Destinations Many tourists who did not want to give up holidays altogether decided to spend their holiday in the country. This increased the number of trips to the most attractive tourist destinations in Poland, especially seaside and mountain resorts. Owing to such unexpected tourist flows, many establishments related to tourism were able to survive in the period of economic slowdown, despite the decline in foreign arrivals.

Hotels Lose Their Investment Optimism Hotel branch in Poland is featured by one of the lowest in Europe penetration indicator measured by

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International arrivals by city– ’000 people 2009 Warsaw 2220 Cracow 905 Poznan 610 Gdansk 530 Wroclaw 450 Lublin 430 Szczecin 370 Bialystok 360 Lodz 330 Katowice 300 © 2 0 1 0 Eu ro m o n i to r I nte r n at i o n a l

number of hotels per 10,000 inhabitants – achieving only 46 in 2009. Following the economic boom in Poland and growing inbound tourism, operators were planning intensive investment in new outlets until the middle of 2008. These ambitious plans have now been drastically revised, resulting in a halt to numerous investment plans, and some work which had already been started was even stopped. The number of hotels continued to increase; however, at a much slower pace than before.

Air Transportation Loses Its Previous Dynamic Growth In the last few years, Polish air transportation was amongst the most dynamic in the world. After a slowdown in growth in 2008, in the following year a considerable decline was seen, in terms of both the number of passengers carried, and the financial results of the air carriers. This negative trend led to

WTA_TourRev_Sept2010_290x225_Layout 1 16/08/2010 11:30 Page 1

Desti nati on : Pol and : Fu l l of Tradit i on

Early Bird Discount Offer • BOOK NOW to save 30% Book by 8 October 2010 to qualify for the 30% Early Bird discount on tickets for the World Travel Awards Grand Final Gala Ceremony. Please quote TR9 when booking.

Arrivals by country– ’000 people Arrivals from: 2009 Germany 4429.9 Other Countries Of Origin 1654.1 Ukraine 1286.0 Belarus 790.4 Lithuania 627.1 United Kingdom 448.6 Russia 385.8 Netherlands 308.3 Austria 257.1 USA 256.0 Italy 226.3 France 210.2 Latvia 194.2 Czech Republic 169.5 Sweden 148.5 Estonia 130.7 Slovakia 86.5 © 2 0 1 0 Eu ro m o n i to r I nte r n at i o n a l

drastic measures by all operators in order to limit their operational costs. Thus, they either withdrew unprofitable routes, increased prices or imposed additional fees for passengers. One Polish low cost carrier, Centralwings, was even forced to withdraw from the market. (Extract from Euromonitor International’s report “Travel and Tourism in Poland”) http://www.euromonitor.com

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“The Oscars of the Travel Industry” Wall Street Journal

Who will be crowned Europe’s leading travel companies? World Travel Awards Europe Ceremony 2010 Rixos Premium Belek, Antalya, Turkey • 1st October 2010 To secure your seats for this must-attend event for senior decision makers and global media, please email: booking@worldtravelawards.com

worldtravelawards.com

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Desti nati on : Pol and : Fu l l of Tradit i on

Hotel Industry: Getting Ready for Euro 2012 ervations, the average booking value decreased by 12% due to foreign business and leisure visitors reducing their travel budgets. Hoteliers do not expect the pre-crisis price levels to return sooner than 2013. Nevertheless, the long-term outlook is optimistic. Every year, over 100 new hotels enter the market. The rise in demand from Polish clients is mitigating the situation. The data from the Institute of Tourism shows recovery in the Q1. International hotel chains are now confidently resuming the invest-

“A green island in the sea of red” – describes Poland’s recent performance in comparison with the shrinking economies in the neighboring countries. In the Polish hotel market, however, the color was more red than green. After an impressive 2007 when the biggest obstacle for incoming travel agents was a shortage of hotels rather than clients, no one had expected the winds of change to bring less rosy figures. According to the Central Statistical Office, the foreigners at Polish hotels are mostly Europeans. Germans rank first, far ahead of Britons, Italians, Russians and Americans. The data from StayPoland.com incoming travel agency revealed that although the last two years saw more hotel res-

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Hotel Sector Well Set for EURO 2012 A May 2010 report from global real estate consultancy Cushman & Wakefield states that Poland will be able to meet UEFAs criteria for hotel accommodation for EURO 2012, which it is co-hosting with Ukraine. According to their research, the cities hosting games (Warsaw, Poznan, Wroclaw and the Tri-city urban area of Gdansk, Gdynia and Sopot) currently offer some 38,870 beds across 20,170 rooms. This will prove sufficient, in their view, to accommodate all of the footballers and dignitaries, however, it may not prove enough to accommodate all of the fans expected to come to the country to support their teams. In this regard, it is likely that other forms of accommodation (motels, private accommodation, bed and breakfasts etc) will all need to be harnessed, to ensure that all visitors have a bed for the night. Fa s t m r. co m

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ment plans they have previously put on hold. The most ambitious player seems to be the Hilton, with a plan for 7-8 new hotels. Orbis, the biggest hotel chain in Poland run by French Accor, is investing in budget class hotels. Two threats loom over the hotel market – the return of the crisis and the volatile exchange rate. In the last 2 year, the value of the Polish Zloty lost 20% to the Euro and a stratospheric 40% to the American Dollar. It makes services in Poland relatively cheaper for foreigners, but complicates the budgeting for hoteliers. Anyway, there is no better time to visit. No threats, however, can overshadow the biggest event in years in Poland. Whether Ukraine would get ready in time to co-host with Poland the EURO 2012 Football Championship is still being debated. In Polish cities, the constructions of new, impressive stadiums are already in full swing. Hosting the championship is injecting vigor into the Polish hotel market for the coming years. Apart from stadiums and hotels, new conference facilities are being built which in effect will strengthen the MICE market. For small talk in Poland today, you can forget the weather. Instead, enquiries about the EURO 2012 and pledging support to the Polish national team will win you hordes of new friends. By Paweł Rytel http://www.staypoland.com

Polish Medical Tourism Blooming

edical tourists are heading to Poland for cheaper and quicker surgical treatments, says a new research report from TechSci Research that predicts more than 15% growth in the country’s health tourism market particularly from the UK and Germany. In the new research report “Poland Medical Tourism Market 2013,” TechSci Research anticipates S e ptemb er, 2 0 1 0

Desti nati on : Pol and : Fu l l of Tradit i on

strong growth for the Poland medical tourism market in the near future. The market has been driven by favourable factors including low waiting time, low cost treatment facilities and proximity to most of the European countries. In recent years hospitals and clinics in Poland have emerged as highly sought after destinations for medical procedures among international travellers. A large number of medical

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travellers from European countries, particularly UK and Germany have visited hospitals and clinics in Poland, more for dental surgery and cosmetic surgery than medical treatment. According to TechSci Research, the entry of Poland in the European Union in 2004 and implementation of standard regulations and policy framework similar to other member countries has also provided the push to the medical tourism industry. The hospitals and clinics in Poland will continue to attract large numbers of medical tourists from European countries because of world class treatment facilities at low cost and the absence of any visa requirement for travel within European Union borders. As well as dental and cosmetic surgery, spas and health resorts are attractive for foreign customers. Spa residential costs are at least 30-40% cheaper than in Germany. Damian Medical Centre in Warsaw offers cosmetic surgery, implants, eye operations and dental treatment at less than 50% of Western Europe prices. The report says that the current number of medical tourists was 300,000 during 2009 compared to only a few thousand visitors a decade ago. Most medical travellers have been visiting Polish clinics and hospitals for cosmetic surgery and dental treatment. In the opinion of TechSci Research, Poland needs to focus more on promotional and marketing activities in order to attract large numbers of international travelers to its healthcare facilities. The absence of any marketing and promotional effort could affect the emergence of Poland on the global medical tourism industry landscape and could result in an opportunity loss of revenue for Polish health clinics and hospitals. http://www.imtj.com

The Mysterious City of Kłodzko

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Desti nati on : Pol and : Fu l l of Tradit i on

hose who like secrets will also like Kłodzko. A thousand-year-old city, mentioned for the first time already in 981, has an aura of the various mysteries of the past. You can see here influences of the interweaving of cultures brought by the settlers of Polish, German, Czech and Flemish nationality. At first I visit the town “from underneath”. I walk along the Underground Tourist Trail, which was established in 1970s, when the dungeons under the Old Town were in the danger of collapsing. Today, renovated and secure, they are a unique tourist attraction. A walk through the interconnected medieval cellars takes approximately 30 minutes. What a thrill! Ghastly red lights illuminate real torture machines and a human skeleton (!). I exit under the fortress on the Castle Mountain – an impressive medieval construction towering over the city. Already in the 10th century there was a fortified castle here, and later, on its ruins, the Prussians built a fortress being a part of the Silesia defence system. Again, I find myself walking through an underground labyrinth, along poorly illuminated, cold corridors, sometimes so low that you have to bow your head. And the guide plays on the emotions. He tells frightening stories about the fortress being haunted with ghosts, part and parcel of every visit to a castle. That is why I finish the visit willingly and from the high defence walls I admire the picturesque panorama of the city. I am delighted by the colourful tenements, narrow streets and the towers of the church of the Blessed Virgin Mary constructed at the turn of the 14th and 15th century. It should be watched from close up, just like the city itself which I saw, a bit for fun, first from underneath and then from the top. I walk the narrow streets straight to the Renaissance Market Square. In Grottger Street, on a low

Desti nati on : Pol and : Fu l l of Tradit i on

relief on one of the tenements, at the height of the second floor, you can see a wolf with a tongue hanging out. A legend said that there would be a time when the wolf will drink water from the Nysa river. And so it happened in 1997! That year an unimaginable flood struck Kłodzko. The water level rose up to 8 metres! Today, on many buildings you can still see traces of the disaster. Outside the Polish Tourist-Sightseeing Society (PTTK) branch you can see photos documenting the huge destruction that the city suffered. – Luckily, the flood didn’t destroy our bridge – says an elderly lady when she sees me watch-

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ing the disaster photographs. A Gothic stone bridge from 1390, decorated with Baroque figures, is a miniature of Charles Bridge in Prague. It is one of the most beautiful places in Kłodzko. After exhausting sightseeing, I rest by a historical fountain near the Town Hall. Tourists usually only “drop in” to Kłodzko and stay in one of the charming health resorts located nearby: Polanica Zdrój, Kudowa, Duszniki. But the city is really worth visiting! http://www.poland.gov.pl http://www.klodzko.pl

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Fairs & Exhibitions T r av e l / T o u r i s m

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SE P T EM B ER

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b y

r e g i o n s

Fairs & E x hibiti on s : S E P T E M B E R , 2 0 1 0

Western Europe Scandinavian Caravan Show Location

Sweden / Jonkoping

Start / End

09 September 2010 / 12 September 2010

Provider

Elmia Fairs

Contact

jorgen.nystrom@elmia.se

Event UK Location

United Kingdom / Birmingham

Start / End

21 September 2010 / 22 September 2010

Provider

UBM

Contact

maya.mhatre@ubm.com

Group Leisure & Travel Trade Show Location

United Kingdom / Birmingham

Start / End

22 September 2010 / 23 September 2010

Provider

YPL Exhibitions

Contact

emma.c@yandellmedia.com

More events related to Travel/Tourism can be found here If you are an event provider you may consider to place your event in the above category, please click here If your event already is in the list you may consider using the enhanced listing. For replacement just click here

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Fairs & E x hibiti on s : S E P T E M B E R , 2 0 1 0

North America

La Cumbre Location

USA / San Diego, CA

Start / End

08 September 2010 / 10 September 2010

Provider

Reed Travel Exhibitions

Contact

luz.yalj@reedlatam.com

World Travel Awards - North & Central America & Caribbean Gala Ceremony Location

USA / Orlando, FL

Start / End

11 September 2010 / 11 September 2010

Provider

World Travel Awards

Contact

awards@worldtravelawards.com

Florida Restaurant & Lodging Show Ecotourism & Sustainable Tourism Conference 2010 Location

Canada / Portland, OR

Start / End

08 September 2010 / 10 September 2010

Provider

TIES

Contact

events@ecotourism.org

HSMAI’s Affordable Meetings National Conference and Exhibition Location

USA / Washington, DC

Start / End

08 September 2010 / 09 September 2010

Provider

HSMAI

Contact

info@hsmai.org

HSMAI’s Event Technology Expo @ Affordable Meetings

Location

USA / Orlando, FL

Start / End

12 September 2010 / 14 September 2010

Provider

Reed Exhibitions USA

Contact

atencza@reedexpo.com

THETRADESHOW Location

USA / Orlando, FL

Start / End

12 September 2010 / 14 September 2010

Provider

THETRADESHOW

Contact

attend@thetradeshow.org

2010 Culinary Tourism Thought Leadership World Summit

Location

USA / Washington DC

Location

Canada / Halifax, Nova Scotia

Start / End

08 September 2010 / 09 September 2010

Start / End

18 September 2010 / 23 September 2010

Provider

HSMAI

Provider

International Culinary Tourism Association

info@hsmai.org

Contact

info@culinarytourism.org

Contact

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Fairs & E x hibiti on s : S E P T E M B E R , 2 0 1 0 World Route Development Forum Location

Canada / Vancouver

Start / End

19 September 2010 / 21 September 2010

Provider

Routes

Contact

gerard.brown@routesonline.com

Travel Leadership Summit Location

USA / Washington D.C.

Start / End

29 September 2010 / 30 September 2010

Provider

U.S. Travel Association

Contact

mgong@ustravel.org

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Fairs & E x hibiti on s : S E P T E M B E R , 2 0 1 0

Asia & Pacific

Hotel Australia Location

Australia / Melbourne

Start / End

13 September 2010 / 16 September 2010

Provider

Diversified Business Communications

Contact

mconstan@divexhibitions.com.au

Food & Hotel Thailand 2010 Location

Thailand / Bangkok

Start / End

15 September 2010 / 18 September 2010

Provider

Bangkok Exhibition Services Ltd

Contact

fht@besallworld.comGENERAL

JATA World Tourism Congress & Travel Fair

CIBTM - China Incentive, Business Travel & Meetings Exhibition Location

China / Beijing

Start / End

31 August 2010 / 02 September 2010

Provider

Reed Travel Exhibitions

Contact

fiona.chappell@reedexpo.co.uk

Guilin International Tourism Expo 2010 Location

China / Guilin

Start / End

02 September 2010 / 05 September 2010

Provider

National Tourism Administration, CEMS

Contact

steven@cems.com.sg

Location

Japan / Tokyo

Start / End

24 September 2010 / 24 September 2010

Provider

Japan Association of Travel Agents (JATA)

Contact

expo@jata-wtf.com

Astana Leisure Location

Kazakhstan / Astana

Start / End

28 September 2010 / 30 September 2010

Provider

Iteca ITE Group Plc

Contact

astana@iteca.kz

ITE HCMC 2010: International Travel Expo Location

Vietnam / Ho Chi Minh City

Start / End

30 September 2010 / 02 October 2010

Provider

IIR Exhibitions Pte Ltd

Contact

alene.poh@iirx.com.sg

India International Travel Mart - Mumbai Location

India / Mumbai, Maharashtra

Start / End

03 September 2010 / 05 September 2010

Provider

Travel Media Networks

Contact

info@iitmindia.com

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