GREEK TOURISM Heading for a Record Year

Thessaloniki, Makedonia, Greece

GREEK TOURISM HEADING FOR A RECORD YEAR - 80% OCCUPANCY

Greek tourism is at full speed and hoping for a record year that could beat 2019 figures. To date, arrivals and revenues are looking good especially in the traditional sea and sun tourism model.

Greece has always been the best ‘go to’ destination for any number of reasons. Travellers will not be disappointed and they know what to expect, meaning they will have a relaxed vacation with stunning beaches, sun, sea and any number of beach activities as well as culture and quintessential pretty white fishing villages and fresh delicious food.

Regarding hotel occupancy in the sun and sea model there is good occupancy at an average of 80% up until September, but many are at 100% throughout. The mainland sees many more domestic travellers and again occupancy here is positive too. There are also a portion of travellers this year who are only now taking their vacation that was booked back in 2020. The real test will be next summer, when inflation and high living costs will be felt harder by everyone.

English tourists are leading the way in arrivals to Greece followed by German tourists. The French have begun to arrive, as too have the Dutch and Italians. The USA market is important, but not spread throughout the country. The market is missing the Russians and Chinese tourists this year that travelled throughout the country.