Maldives THE TOP destination for Indians in 2020

India has always been a key market for Maldives. Since the reopening of the borders, the arrival statistics has shown gradual and constant growth. As per the statistics of Ministry of Tourism, Republic of Maldives, by the end of 2020 India became the number one source market with 62,905 Indian tourists holidaying in the island country, thus accounting for 11.3 per cent of the total market share.

In 2019, India was at second place, following China. This growth accelerated due to various travel restrictions amid COVID-19 and air travel bubble that was initiated between India and Maldives. This created a positive pathway for additional flights from India giving much required opportunities for travellers to visit Maldives. After India, Russia secured the second place with 61,388 tourists, followed by the UK with 52,716 tourists account...accounting 11.1 per cent and 9.5 per cent of the total market share respectively. Maldives opened its borders on July 15, 2020 with strict safety safety measures for the travellers. Resorts, liveaboards and guesthouses have opened their doors for tourists in line with HPA guidelines.......

Maldives has become an ideal location for travelling, as it is geographically blessed by its isolated nature, making it one of the safest destinations to travel to

Five Indian cities have flights to Male with five airlines operating there under the air bubble formed between the two Countries

COVID 19 pandemic has shut down the travel industry globally throughout 2020, but there is no shortage of tourists in Maldives from around the world, while India bagged the top source market tag in these uncertain times to Island nation

right now. Incoming travellers from India to the Maldives were largely influenced by Bollywood celebrities opting for stays at high-end resorts and organically promoting the destination. According to Thoyyib Mohamed, MD, MMPRC, “Despite the pandemic, Maldives tourism has done well. We expected a good last quarter for tourism, but the results were beyond expectations in December. India has always been our focus market. Over the last few years, Maldives has very rapidly ascended the list of the most preferred holiday destination for Indians. Duringthis unprecedented time, we had to re-strategize our marketing activities in order to accommodate the current trends and in order to gain the maximum out of our market efforts. We have constantly attempted to study the consumers’ behaviour accordingly and plan for our efforts for 2021.” Maldives recorded 555,399 arrivals in 2020 and achieved their target of 500,000 arrivals for the year. For 2021, the authorities are targeting 1.5 million arrivals.......

Vacation-deprived wealthy Indians flocked the shores of Maldives — one of the few countries open to international tourists during the Covid pandemic more than any other nationalities last year. The Indian high in Maldives Monday tweeted that India was the “top source market for Maldives tourism in 2020 (with) 62,905 tourist arrivals (accounting for) 11.3% of (total) market share.”

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