NEWS/ GLOBAL TRAVEL

TRUST IS THE NEW CURRENCY

Depending on when and where travel restrictions are lifted, international tourist numbers could fall between 60 and 80% this year.

The world gets moving again – once it is safe to do so.

The global tourism decline coordinated manner. our ‘new normal’ and tourism has already taken a toll on The lifting of travel is ideally positioned to be the national economies, peorestrictions, first within vehicle to channel trust. ple’s livelihoods, and on our nations and then across If people trust in efforts to achieve the Susinternational borders, will governments and in the tainable Development Goals. allow the many social and tourism sector to keep them

Without a strong and vital economic benefits tourism safe from harm, they will tourism sector, many millions brings to return not just in indeed travel tomorrow. of jobs and small businesses Europe but around the world. As the ultimate personare at risk. The coordinated rolling to-person sector, and one

UNWTO has been calling out of new health and that promotes solidarity and for concrete steps which put safety protocols for every friendship, tourism will play words of support into action. part of the tourism value a key role in spreading trust This week, we have been chain – including travel, more widely, with benefits encouraged by the action accommodation, food and traveling far beyond tourism plan set out by the European leisure – will make it safer to itself. Only this way can we Union to relaunch tourism travel. drive our economies back in a timely, responsible and Trust is the new currency of towards growth and start rebuilding our societies.

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