NEWS / OUTBOUND DETINATIONS

MAGICAL KENYA EYES 20% TOURISM GROWTH FROM INDIA IN 2020

Kenya Tourism Board has participated at OTM 2020 and showcased the destination’s authentic experiences to the travel fraternity of India

Kenya Tourism Board (KTB) in partnership with 10 members of the Kenya travel trade, participated in the Outbound Travel Mart (OTM) 2020 in Mumbai, India, with a mission to boost visitors from India.

Magical Kenya exhibited at OTM to position Kenya as the preferred holiday destination and to provide a business networking platform for the Kenyan travel trade to engage with key tourism stakeholders in the Indian market. The exhibition was held at the Bombay Convention and Exhibition Centre from 3rd - 5th February 2020.

KTB participated in the event with operators and DMCs that included African Quest Safaris, Golden Holidays and Travel Co, Heritage Hotels, Private Safaris, Safari Trails, Radisson Blu Hotel Nairobi Upper Hill, Serena Hotels, Silverbird Travel Plus, Simba Lodges and WildTrek Safaris.

Kenya’s participation showcased the destination’s authentic experi-

ences to the travel fraternity of India. The Indian market has grown to be the 5th largest tourism source market for Kenya. KTB embarks on an ambitious mission to steadily achieve 20% growth during the year 2020.

Speaking on this occasion, KTB Chief Executive Officer, Dr. Betty Radier said, “India is a market that excites key players in the Kenyan tourism sector due to its potential for growth. Statistics also show us that Kenya is making strides in this respect with arrivals into the country from India recorded at 122,649 in 2019. We want to ensure that we leverage on the tremendous relationship Kenya and India has had over the years to increase the numbers from this market.”

Destination Kenya has an alley of unique experiences that suit every visitor’s needs. Travelers who come to the destination always want to stop and enjoy every moment. It’s

The Kenya Tourism Board (KTB) has refreshed the Magical Kenya Destination branding in a move aimed at re-positioning Kenya as a top and diverse destination in the local, regional and global tourism stage in May 2019. Destination Kenya has an alley of unique experiences that suit every visitor’s needs. Travelers who come to the destination always want to stop and enjoy every moment

a beautiful feeling that can take away all your worries, make you smile without a reason and make you happy. It’s a feeling that can’t be best described in words but will surely linger on in your heart, on your mind for a very long time... making you want to visit us again and again, more! In Kenya, we like to call this a magical feeling. Kenya also recently awarded 15 Signature Experience (MKSE) which are authentic, memorable and exceptional travel experiences that are best aligned to global traveler’s needs”