W HOTELS REVEALS DEBUT OF W PHILADELPHIA

W HOTELS

REVEALS HIGHLY ANTICIPATED DEBUT OF W PHILADELPHIA

Through Intentional Design and Locally Elevated Guest Experiences, the Glowing Addition to the City’s Skyline is a Love Letter to the City of Brotherly Love

WHotels Worldwide, part of Marriott International announced the opening of W Philadelphia. Located in the heart of downtown, the 51-story skyscraper is a celebration of the city’s street art, musical legacy, and historic embrace of originality – as seen through the provocative lens of the W brand. Embracing the same drive, grit, and irreverence that sparked our nation’s revolution, W Philadelphia liberates the city’s traditional rules of luxury through its design as well as a lineup of local creative partners who authenticate and elevate every stay.

“Philadelphia is the quintessential city for a W hotel – rebellious, unexpected, and original,” said Tom Jarrold, Global Brand Leader, W Hotels Worldwide. “Its diverse neighborhoods and rich history attract travelers from around the country and the world and we are

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excited to put our unique stamp on its luxury hotel scene.”

Rebellious Design

From The Sound of Philadelphia and the city’s legendary 1970s nightlife scene to its famed urban grid richly juxtaposed with vibrant greenspaces, the design of W Philadelphia is as rich and diverse as the city itself. Punctuated throughout the hotel is an extensive artwork collection, much of it exclusively commissioned by the hotel using the talent of local artists. From abstract murals celebrating urban gardens to oil and digital print portraits of the city’s most famous musicians of the past and present, the art of W Philadelphia is as thoughtful as it is thought-provoking.

W Philadelphia features 295 guest rooms including 39 suites, which feature floor-to-ceiling windows and breathtaking, panoramic city views. Nods to traditional Pennsylvania craftsmanship can be seen in entryway and bathroom tile patterns as well as Shaker-style chairs at each workspace. Illuminated in the guestrooms are the words of the Declaration of Independence, etched in graffiti font on a custom light fixture. The signature W Bed is made with a bespoke bedspread print – “Philly Toile” – featuring both modern and historical city icons. A throw pillow features the iconic Robert Indiana LOVE statue on one side and, for a playful twist, the word LUST on the opposite side.

The hotel’s six suite categories feature oversized soaking tubs and ornate details including Danby marble and Chesterfield-style furnishings, as well as the only private guest balconies of any luxury hotel in the city. Local artwork imagined under the theme of “Collective Independence” is displayed in salon groupings inspired by the impressionist and modern art collections housed at the nearby Barnes Foundation. The WOW and Extreme WOW Suites push the unexpected even further with custom foosball and billiard tables as well as in-room DJ booths.

Equally important to the design of a W is each hotel’s sonic identity. Shaping the sounds of W Philadelphia’s music activations is Joshua Lang, a multi-faceted artist with a background in design and music. In addition to spinning regular sets on the property as resident DJ, Lang will book DJ talent with his distinct approach to curating the sound and vibe specific to the hotel’s social outlets: think soulful and loungey in the Living Room with funk and soul and high-energy and vibrant house and global dance music on the WET Deck.

Distinct Dining + Cocktail Culture

W Philadelphia features an eclectic selection of spaces for guests and locals to socialize as they unwind and indulge. First is the Living Room, with a design inspired by the historic sunken gardens of Fairmount Park. By day, coffee from local artisan roaster Rival Bros. will be served in custom ceramics from Philadelphia-based houseware and design studio, Centerpeak, and, by night, craft cocktails curated by famed local mixologist Resa Mueller will flow. The focal point of the Living Room is a wall of hand-painted, custom ceramic skulls that draw inspiration from the Hyrtl Skull Collection at the nearby Mutter Museum

and feature references to hip-hop, fashion, and garden icons.

Tucked away behind the skulls and a two-way mirror, guests will find “Stevens’ Prophecy,” a salon adorned with artwork celebrating Hollywood and Philadelphia royalty, Grace Kelly. The name is a reference to the story of Grace Kelly’s high school yearbook superlative in which it was predicted she would become “a famous star of stage and screen.” The salon will soon feature its own special menu including small-batch as well as limited-run spirits.

On the 7th floor, the WET Deck features a heated, year-round pool with intricate, green, and blue custom tile work inspired by French parterre pattern, while the WET Deck Bar is adorned with a large-scale, pixelated floral motif from floor to ceiling. All WET Deck Talent will wear custom uniforms from Philadelphia’s own Grant BLVD, a Black-owned sustainable fashion brand that upcycles vintage clothing. Around the corner, guests will discover a lush green space known as The Secret Garden, where Illuminated busts of Benjamin Franklin and Marie Antoinette are tucked amongst the greenery for a modern twist on traditional garden design. The urban retreat will play host to local pop-ups and host live music performances where guests and locals can discover the up-andcoming talent of the musically driven city.

Soon to be the power spot for breakfast, lunch, and dinner in Center City Philadelphia, Dolce, a signature concept of LDV Hospitality, is W Philadelphia’s destination restaurant. The timeless spirit of Fellini’s 1960s Rome is brought to Center City with a menu of fresh, regional Italian dishes.

FUEL Your Stay

W Philadelphia is home to the brand’s signature AWAY Spa which, unlike other spa concepts, embraces socialization with a lounge, beauty bar, and DJ setup for private events. Located on the 7th floor, AWAY features five treatment rooms inspired by the color palette and joie de vivre of Sofia Coppola’s Marie Antoinette as well as two large-scale wallpaper prints of Marilyn Minter’s provocative take on beauty and pleasure – Kicksilver and Goldkicker. AWAY embodies the brand’s “Detox. Retox. Repeat.” philosophy with a custom detox menu (including a Detox Massage, Detox Body peel and wrap, and a Detox Facial) in addition to traditional luxury spa services. AWAY is stocked with clean products from The Davines Group as well as local favorite, Franklin & Whitman. Furthering this Detox philosophy, the hotel features FIT, a 24/7 fitness center, and will feature a regular lineup of FUEL programming where guests and locals can take intimate classes with top local fitness pros.

Meet You at the W

Spanning three floors, W Philadelphia has over 45,000 square feet of event space inspired by the brand’s long-standing passion for music. It begins with a pre-function space connected by a monumental grand staircase with a dramatic floating chandelier made of 10,000 gold coins as a nod to Philadelphia’s banking history. Alcove seating under the stairs shares space with a locally-produced skull sculpture, another reference to the famed Hyrtl Skull Collection and a signature iconography of rock n’ roll. Each of the 37 meeting rooms flows with natural light and high-design lighting concepts that create the feeling of private recording studios. Lastly, the sun-drenched-by-day Great Room features floor-to-ceiling windows, abstract floral carpeting as well as circular lighting fixtures, and shimmering wall finishes that resemble the night sky during evening events.

“Philadelphia is ready to ring free and we are excited to open our doors and change the city’s social scene as only W can,” said Edward Baten, General Manager, W Philadelphia. “This hotel is an homage to the city and the people who define it. By embracing its history through art and design to celebrating its presence through local talent and brands that can’t be found anywhere else, W Philadelphia delivers an inspired local experience for the global guest.”

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