welcome to Jasper

There's the version of Jasper that the world is familiar with: rugged mountains, turquoise lakes, otherworldly glaciers. The prettiest pictures from a protected wilderness. Then there's the version of Jasper you're about to meet. It's still gorgeous, don't get us wrong, but it's so much more than that.

We invite you to go deeper into this wildly lovable place. Taken literally, you might simply strap on cleats and walk to the frozen bottom of 50-metre deep Maligne Canyon to stare at nature's ice sculptures (p.16) . Or you can get comfy, stay awhile, and find out why even lifelong locals feel like they've barely scratched the surface of all there is to discover here.

Over the following pages we’ve tried to provide a comprehensive guide to the many kinds of adventures, experiences, and memories available in

Jasper. Explore everything from unique festivals (p.14) to Indigenous fireside chats (p.40) to helicopter tours (p.29) to one-of-a-kind shopping (p.13) . Get to know the fascinating residents who are known to be so friendly and helpful that it has inspired on-stage jokes (p.41).

There's something here for everyone. Families will find plenty to entertain the kids (p.36) , dog owners are delighted at the number of pet-friendly options (p.38) and foodies have their pick of eateries where the scenery is as delicious as the dish (p.50) . Want to just get away from it all? Jasper's cabin culture is unmatched (p.58)

Here, you can be awed by even a fleeting glance from the car window. Or you can venture off the beaten path and be transformed.

Meet The Locals

Bike guide and trailblazer, she's almost always outside.

STEPHANIE SOPHOCLEOUS

Fall in love with Jasper thanks to this theatrical Dutch duo.

Want wellness? This yogi has you covered. P.45 P.53 P.41 P.21

Born and raised here, this entrepreneur has great family-friendly tips.