OUR FUTURE FANS Target Markets

(TARGET MARKETS)

MARKET SEGMENTATION

PRIMARY MARKETS

Self-Drive/Short-Break – 400km radius – Townsville to Cooktown to Atherton Tablelands.

Fly/Drive – Brisbane. Sydney. Melbourne.

Special Interest – food and wine, eco/nature, arts, cultural, health and well-being, boating, yachting, diving, spa.

Sporting Events – fishing, cycling, mountain biking, triathlons, adventure racing, golf, marathons.

Business + Conferences – group meetings + conferences.

Weddings – all geographic sources.

Executive Retreats and Incentives

HIGH VALUE TRAVELLERS (HVT)

To increase the economic impact of events, it is recommended to attract events and develop event experiences to appeal to domestic travellers who will generate a greater overnight visitor expenditure (OVE).

Tourism and Events Queensland (TEQ) has identified such visitors as High Value Travellers (HVT’s) who engage in domestic leisure travel, spend more than the average traveller on leisure trips, and are aligned to experiences offered in Queensland.

These intrastate and interstate markets could offer good potential for Port Douglas Daintree events which develop experiences aligned with their holiday needs.

Internationally, TEQ and Tourism Australia also target High Value Travellers who seek authentic experiences and food, wine, aquatic and coastal experiences – all which Port Douglas Daintree can offer in abundance.

Cooktown

Cairns

Townsville

Brisbane

Adelaide

Melbourne Sydney

THE CONSCIOUS TRAVELLER

Reflecting a growing concern among today’s travellers for ethical and sustainable tourism options, seeking holidays that are meaningful and destinations that are open minded and sustainable. A staggering 86% of global travellers reportedly told booking.com they would be willing to spend some time on activities that offset the environmental impact of their stay.