Destination Toronto| Social Media Playbook for Meetings & Events

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Start building buzz for your upcoming event in Toronto on your social channels. We’ve compiled a number of assets to help you tell Toronto’s story to your attendees.

You won’t run low on content to share with your delegates. Help get them excited with a taste of all the wonderful Toronto things to expect during their visit. This playbook has been created to support your efforts to showcase the best and brightest that Toronto has to offer to your meeting attendees!

Anyone looking to create or promote content across your meeting or event’s social channels to gain a better understanding of the city and the content that is available for your team to get your attendees ready for their time in Toronto.


Follow Destination Toronto accounts across social platforms and repost, retweet and share our content for your attendees to see. @Destination_Toronto on Instagram to find local recommendations and inspiring shots of the city. @SeeTorontoNow on Twitter is the place to find insider inspiration and information to help your attendees plan their trip.

Access award-winning video content on YouTube to share with your audience. Videos include places to see, things to do and more that awaits in Toronto. Connect with Toronto on Facebook through shareable content including photos, sightseeing tips and hidden gems throughout the city. Explore Toronto’s business-related news and innovative milestones for your event needs on LinkedIN.


Learn more about what’s happening in Toronto before your attendees arrive by following these influential accounts from the 6ix: @BlogTO: Toronto's source for local news and culture, restaurant reviews and the best of the city. @TorontoLife: The essential and entertaining guide to life in Toronto, for over 50 years.

@TorontoStar: News, alerts, sports, photos and more from Canada's largest daily newspaper. @JohnTory: Official account for Toronto Mayor John Tory. @MTCC_Events: Metro Toronto Convention Centre is Canada’s #1 convention and trade show facility.

@ExPlaceTO: Award-winning entertainment venue Exhibition Place is home to Beanfield Centre & Enercare Centre @The_Raptor: Official account of the mascot of the 2019 NBA Champion Toronto Raptors!

Find out what people are saying about Toronto and join the online conversation with these popular hashtags: #SeeTorontoNow #SeeTorontoSoon #toronto

#torontolife #the6ix #yyz

#tdot #thesix #6ix

#torontophoto #toronto_insta #downtowntoronto

#wethenorth #torontofood #imagesoftoronto


Here are some sample social posts to get the buzz about Toronto started on your channels @YourOrg

Click here to download social ready images & copy for your event


Here are some sample social posts to get the buzz about Toronto started on your channels

Click here to download social ready images & copy for your event


Here are some sample social posts to get the buzz about Toronto started on your channels

Click here to download social ready images & copy for your event


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