10 Tips That Can Drastically Improve Your Website's User Experience A website anchors the digitalized marketing efforts of a company. Designing a website requires proper skills and knowledge, and developing a website with a great user experience, needs talent and experience. A web designer should be able to understand the problems of a website from a viewpoint of a user and focus on how to improve a website. A website always needs to be updated.
In today's scenario of the marketing landscape, a website of a company has become a more powerful and important tool than ever. A website functions as a salesman round the clock. It bears the potentiality of the most powerful asset in the business that can turn a viewer into a potential customer. A website is a centerpiece of all the marketing efforts.
A website is a connection between the company and the customers. Therefore, a website must never look old and outdated. Hence, redesigning and remodeling the site from time to time is necessary. But again, remodeling the entire website might be very expensive; therefore the designer should follow some ground rules to make the website more useful and helpful.
Following Are Some Website Designing Tips For Best User Experience:
● Using White Space White space is an important factor in designing a web page. A space of white color makes the content on the web page capable of being deciphered. The white adds brightness and gets the other elements surrounding the text more focused by 20 percent. The whiteness brings more freshness to the website with modern designs. If the subject matter of the website coincides with this, it helps the viewer communicate with openness. Though the balance between the content and the white space must be maintained. More white space in the portion which is immediately visible while the website is opened, without scrolling, might not be a good idea. Also, the white space takes up spaces in the whole process.
● Wise Usage Of Images Today the Internet and human life are inseparable. Therefore an active internet user has a basic idea of most of the stocked photographs on the internet. Hence, it is very important to select images for the website wisely. A viewer might judge the whole website of the company by seeing the used generic stock images. Using stock photography might affect the viewer's mind which further would impact the business itself. This applies to the real estate web design.
● Optimising The Page Speed The sizes of the images supposed to be used in the website should be compressed and then uploaded. Larger image files slow down the speed of the page to load properly. Similar to this, there are various suggestions provided on the internet that would help a website designer to create a page, such that it would have a satisfactory speed of page loading and improving user experience. If the viewer has to wait for the webpage to open and settle, then that is the biggest failure for the company. Out of numerous websites available, a viewer would switch immediately, if he/she has to wait for a page to download. Slow loading of a page is pretty frustrating and also an interrupting experience for a user. Internet is accessed through many devices nowadays and therefore from anywhere. So if a viewer is visiting a page while watching TV or while in a coffee shop, they expect good speed rates. And if they are unable to get that, they bounce to other pages.
● Attractive CTAs Or Calls To Action Internet users or viewers of the website are quite smart nowadays and therefore they can read any cues provided on the website to reach particular information. Calls to actions are such cues, provided with a button and the words used to address the button. One of the very important factors to consider while making a button is its color. The color used for the button should be selected after proper psychological analysis. The reason why color should be given a thought is to develop a message of intelligence, trust, and experience. The next thing is choosing the words that address the button. Selecting the right words, including an action word in it, might trigger the psychology of the user
and sets an emotional connection in the mind of the user. Therefore, the words should be time-sensitive yet bold and of course action-oriented.
● Using Differentiated Hyperlinks When a web designer uses a hyperlink on a web page, he/she would want the user to click it. To make this sure, the hyperlinks used must be provided in different colors and if possible, underlined. Using these differentiations would help the user to notice the hyperlink quite easily. An internet user knows how a hyperlink looks like how they work with their website user experience. Therefore inventing a new method of hyperlink might not be a good option all the time, sticking to the conventional methods is a key ally here. Again, the length of the hyperlink is important. The longer the hyperlink is, the easier it is for a user to notice it.
● Segment The Key Information With Bullets Providing the important points of the whole content with bullets lets the user have the information more prominently and faster. Also, if the web designer adds pictures for a further description, it becomes easier for the users to understand it. This provides the user with a better website experience and a ranking ahead of other websites.
● Well Written Headings The content provided in the website defines the purpose of the website. Therefore the text should not be provided ambiguously; rather it should clearly state the facts. The most important factor for the content of the website is its heading, which addresses what the content is all about. Therefore, a proper and well-written, and decorated heading is very important to cast an impression on the viewer's mind.
● Consistent Websites Pages The entire website must maintain consistency in itself. The sizes of headings, the color, and font of texts, buttons, spacings, designing elements, choice of photos everything should be matched with the theme
of the website. This is a very important aspect of a website for the viewer to not feel lost and confused.
● 404s After slow page loading time, running into 404 errors repeatedly annoys the user and allows them to switch websites. There are various tools available on the Internet that provide solutions to these problems. It is important to ensure that even if a user faces a 404 error he/she should get an option to redirect to the website, the place where they left. Connect with Weblink India if you are searching for an outsource web design India.
● Be Mobile-friendly And Responsive It is one of the most important things to the website mobile friendly or accessible on any device the user wants. This enlarges the circle of users and the time the website is being engaged and therefore increases its popularity along with the company.