MARKETING IN
DIGITAL AGE
WHAT ARE
THE TRENDS ?
TRENDS ARE…
SHIFT FROM
OUTBOUND MARKETING
INBOUND MARKETING
INBOUND IMPORTANT THAN OUTBOUND
WHAT IS INBOUND MARKETING ? IT IS THE PROCESS TO GET FOUND ONLINE BY:
BLOG SEO SMO PPC
SOCIAL MEDIA
INBOUND MARKETING PROCESS
TOOLS
GET FOUND
GET FOUND
PUBLISH PROMOTE OPTIMIZE
GET FOUND
CONTENT MGMT BLOGGING SOCIAL MEDIA SEO ANALYTICS
CONVERT
CONVERT
TEST TARGET NURTURE
CONVERT OFFERS LANDING PAGES EMAIL LEAD INTELLIGENCE LEAD MGMT ANALYTICS
SEARCH ENGINE OPTIMIZATION
WHY
?
SEO SHOULD ONLY BE IN ENGLISH?
NO! AS
70% OF SEARCH IS NOT IN ENGLISH
SEO IN ARABIC WILL GENERATE GOOD RESULTS IN GCC
وسوف ينتج كبار المسئولين االقتصاديين في اللغة العربية نتائج جيدة في دول مجلس التعاون الخليجي
SOCIAL MEDIA
forget, Show and I might remember, Involve me a I'll understan
TELL ME AND I'LL FORGET, SHOW ME AND I MIGHT REMEMBER, INVOLVE ME AND I'LL UNDERSTAND. -BENJAMIN FRANKLIN
-BENJAMIN FRAN
STOP THINKING CAMPAIGNS
START THINKING CONVERSATIONS
RATHER ENGAGE
THE AUDIENCE
SMO = THE DISTRIBUTION OF SOCIAL OBJECTS AND THEIR ABILITY TO RISE TO THE TOP OF ANY RELATED SEARCH QUERY, WHERE AND WHEN ITS PERFORMED.
SOCIAL MEDIA OPTIMIZATION IS THE NEW SEO
SEO+SMO=AMPLIFIED FINDABILITY IN THE TRADITIONAL AND SOCIAL WEB
SOCIAL BLOSSOM
SOCIAL NETWORKS IF UNDERSTO AND DEVELOPED CORRECTLY, CA SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS AVAILA THE WORLD TODAY.
SOCIAL NETWORKS IF UNDERSTOOD AND DEVELOPED CORRECTLY, CAN BE SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS AVAILABLE IN THE WORLD TODAY.
VIDEO MARKETING
A PICTURE IS WORTH A THOUSAND WORDS, AN AUDIO PODCAST IS WORTH A THOUSAND PICTURES AND A VIDEO IS WORTH A THOUSAND AUDIOS
GO VIRAL
TRY A CALL TO ACTION AT THE END
VIRAL EXAMPLE
Heineken - Men With Talent
THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE
MAKE BETTER PRODUCTS
"The HydroFill extracts hydrogen gas from water and stores it in Hydrostik cartridges with a metal alloy that absorbs the hydrogen. To then charge electronic devices, people use a pocket-size fuel cell charger, called a MiniPak, which pulls hydrogen from the cartridges and a produces an electrical current."
MOBILE MANIA
THE BIGGEST THING HAPPENING AT THE MOMENT IS NOT SOCIAL NETWORKING.
IT IS THE SHIFT TO COMPUTING ON CELLPHONES
SHOULD ACT ON DEVELOPING SPECIAL APPLICATIONS FOR MOBILE DEVICES
Thank You! Touseef Ashraf +971 50 9108782 touseefa@gmail.com