w w w. t o v e j o h a n s s o n . c o m
2015 - Portrait & inspiration - Jungle collection a-z - Atomic Soda edition - Collaborations - Trend/ design/ concept direction - Candy cushion collection - Illustration
Some things I love
THIS & THAT - Where do you find inspiration? I’m inspired by art, textiles and prints, vintage & contemporary fashion, graphics and illustrations, plants & flowers... I love travelling discovering new people & surroundings, colours and patterns... - W h a t ’s y o u r b a c k g r o u n d ? I was growing up in the south of Sweden in the 70’s with a very crafty family, my childhood was filled with sewing, weaving, knitting and drawing. In my teens I started collecting vintage clothes, fifties Scandinavian textiles and ceramics, I know that I had to go in a creative direction... Later I studied fashion design at Central Saint Martins in London, where I ended up living ten years and running a fashion brand called Rosetta. Today I’m based in Paris, working as a freelance designer and creative consultant. - What do you love about your job? I love working with shapes and colours, print and patterns, and the whole process of developing a project. I love the challenge of new projects and working with new people and companies and I love the feeling of starting something that I haven’t done before. - Yo u r a i m ? Keep developing myself and my skills and doing what I love!
THE JUNGLE COLLECTION
Inspiration drawn from plant life, flowers and leaves in the jungle, using a simplistic yet expressive style using cut out shapes, bold drawings and collage effects. The collection includes t-shirts, wadded hand clutches and totebags.
WORK IN PROGRESS
Favourite tools are pens, brushes, ink, paint, scissors
Bold line drawings in organic shapes
Test digital print on cotton jersey
TOVE JOHANSSON COLLECTION edited by Atomic Soda
Accessory collection edited by French editor Atomic Soda consisting of printed totebags, clutches, purses, stationary and interior products.
TOVE JOHANSSON COLLECTION edited by Atomic Soda
Accessory collection edited by French editor Atomic Soda consisting of printed totebags, clutches, purses, stationary and interior products.
COLLABORATIONS
I’m collaborating with brands in fashion, accessories, interior and stationary with clients like Nuk, Cricket Inc, Peclers Paris, Des Petits Hauts, Naf Naf kids, Lagom Design, Super HAKKA.
I love bags 01
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01/ bag for Cricket Inc Japan 02/ bag for Cricket Inc Japan 03/ Norr collection for Caroline Gomez 04/ Norr collection for Caroline Gomez 05/ totebag edited by Atomic Soda 06/ bag for Cricket Inc Japan 07
07/ totebags edited by Atomic Soda
06
01
01/ concept & design for NUK new born collection
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01/ t-shirt for Paul Keihl 02/ print for Nuk collection 03/ placement print for Peclers Baby corner my
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04/ print for Nuk collection 05/ printed bag Nuk 06/ body for Nuk
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07/ placement print for Nuk
07
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Peclers,
B a b y ’s c o r n e r s / s 2 0 1 6 - a r t d i r e c t i o n & g r a p h i c s
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I love stationary
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01/ temporary tattoos for Tattyo 02/ wrapping paper for Lagom Design 03/ wrapping paper for Lagom Design 04/ stationary line edited by Atomic Soda
Anthropologie-
ar t direction & concept
Heartfelt
COLOUR INSPIRATION
a sensual palette with warm neutrals, dusty pinks with a touch of vintage minty greens and faded denims
17-4021 TCX
16-3925 TCX
13-6101 TCX
12-4607 TCX
Heartfelt
FADED PASTELS
14-4002 TCX
sunbleached denims and soft neutrals
14-4110 TCX
13-1109 TCX
11-0601 TCX
Heartfelt
PRINTS
Plants thrives: collage effects, mix media, lace effects are reinterpreted
Heartfelt
PRINTS
Stripes with expressive handwriting, mixed stripes: diagonal/ horizontal/ vertical, stripes & colour block combined
Anthropologie-
ar t direction & concept
ar t direction & concept
- research for collections - trend reports - colour/ print/ pattern directions - mood boards & films
I love interior
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05 03 01/ cushion candy collection 02/ collage print cushion 03/ clover print cushion 04/ jigsaw print cushion 05/ papillon print cushion
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CANDY COLLECTION,
a printed cushion collection
I love illustration
Thanks for looking, hope to hear back from you!
contact: hello@tovejohansson.com