STOREFRONT

STORE FRONT

A PEEK INTO THE WINDOWS OF THE ST. LOUIS RETAIL WORLD by stephanie wallace the great outdoors

Outdoor retailer REI is opening a second location in the St. Louis area later this month. Located in Town and Country at 1214 Town and Country Crossing Drive, the new 23,000-square store sells clothing and gear for camping, cycling, fitness, hiking, paddling and other outdoor activities. The new location also will have a bike shop staffed by certified mechanics to adjust or repair equipment.To kick off the opening, the store will be hosting giveaways and an outdoor social July 22 to 24.

from the sea

Beauty and body care brand Lavelier has opened a storefront in the Saint Louis Galleria. The brand’s skin care takes inspiration from the sea. It focuses on using red coral seaweed as an ingredient because it is rich in calcium and can help regulate the skin’s lipid barrier processes. The new store is located on the shopping center’s second floor near Nordstrom and across from Bath and Body Works.

fresh squeezed

New Orleans-based juice bar Main Squeeze bar has opened in the Central West End at 310 N. Euclid Ave. The store is the brand’s first Missouri location, owned and operated by St. Louisans Alex and Madison Kamakas. “While St. Louis has a steadily growing and diverse local food scene, the city is still underserved with quick, healthy options,” Alex says. “Main Squeeze certainly helps fill that void.” The juice bar’s nutritionist-designed menu features cold-pressed juices and superfood smoothies with both gluten-free and vegan options. It also offers juice cleanse programs and acai bowls.

we all scream

This month, ice cream fans will want to beat the July heat by visiting The Grove. Serendipity Homemade Ice Cream is all set to open its new location at 4400 Manchester Ave. Last December, owner Beckie Jacobs shuttered her longtime Webster Groves storefront, but she assured patrons the closure was temporary. The new shop ’s grand opening will be July 17—a fitting choice since it’s also National Ice Cream Day.

down on the farm

Last month, Eckert’s Farm opened two new attractions: Eckert’s Cider Shed and Mr. E’s Cider Donut & Custard Shop. The Cider Shed serves as a beer garden and lounge, while also offering space for concerts and private events. Along with featuring Eckert’s handcrafted hard ciders, it also will serve up beers, seasonal cocktails and a food menu designed for the space. Connected to Eckert’s Country Store, Mr. E’s Cider Donut & Custard Shop has taken over the former location of Eckert’s indoor cooking classroom. It is serving a variety of frozen custard, sundaes and baked goods that use the farm’s produce.