LISTING PRESENTATION
Dear Homeowner, As a certified Berkshire Hathaway HomeServices Luxury Collection Specialist, I believe that selling a luxury home should be a luxury experience. I understand that your home isn’t just part of your family’s history – it’s a significant investment. That’s why it’s essential to have the power of a world-class brand in your corner. I’m proud to represent a company that stands for strength, integrity and trust. I plan to leverage their considerable business strength and unparalleled marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible. My affiliation with Berkshire Hathaway HomeServices Luxury Collection grants me access to the most up-to-date marketing tools, as well as connections to the world’s most elite consumers. Our combined knowledge of the luxury market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match. Thank you for the opportunity to represent you. Sincerely,
Why Bill Kolovani?
B E C A U S E H E ’S D I F F E R E N T F R OM 75 0 0 O T H E R LO C A L AG E N T S ! 1. Peace of Mind Program • Free Home Inspection by Pace or Precision Home Inspection Company • Free Termite & Moisture Inspection • Free One Year Warranty by 2-10 Warranty Company 2. Free Staging by Set, Staged and Sold. 3. Free Professional photography, drone and videography 4. Luxury Listing with BHHS Towne Realty (if applicable). 5. BHHS Towne Realty is the number one real estate firm in Hampton Roads. 6. BHHS Towne Realty is the number one luxury real estate firm in Hampton Roads. 7. SEM (Search Engine Marketing) placing your listing in the right places electronically. 8. SEO (Search Engine Optimization) places your listing closer to the top on page one searches. 9. As a Premier Realtor your home will be marketed through MLS, Zillow, Trulia and others. 10. Premium Marketing pieces, designed by professionals 11. Your own home domain: www.YourHomeAddress.com 12. QR code marketing 13. Text 303 to Towne88000 for immediate information rider yard signage. 14. Use of direct mail and email blasts. 15. Newspaper advertising inserts. 16. Open House events as well as Broker Open Events.
Testimonials “REALTORS like to talk “location, location, location.” But, REALTOR® Bill Kolovani likes to talk “Results, Results, Results!” In the volatile and complex real estate climate of the post-recession years, Bill Kolovani puts his substantial sales experience to work for us. He overcame the obstacles the market put in our way and sold our home at a very good price in a reasonable time period. Always accentuating the positive, Bill made clear and constant communication his trademark. He stayed close to us before listing, through many showings, and even after closing. Were it not Bill’s care, attention and unrelenting efforts, things may have “gone south” in our sale. We’re glad we chose Bill. He’s the results-oriented REALTOR® who brings integrity and experience to every transaction.“ - Most Sincerely, A F Marra
“My wife and I have just purchased our first home with the help of Mr. Kolovani. He is not only a great realtor, but he is a great person. From day 1, Bill treated us like family. He even had enough patience to conduct our first meeting with our 3-year-old son at the table with us. He is very understanding and flexible. We believe that Bill went above and beyond the level of effort he needed to for us. He was willing to meet us any and everywhere, no matter the time, and always kept us posted on what was going on. We were turned down for a home loan the first time we put in an offer for underwriting reasons. He could have just turned his back on us at that time. However, Mr. Kolovani did not stop and did not give up. He continued to utilize his network for us. He and his contacts were able to work hard and land us in our brand new home! We cannot thank Bill enough for what he has done for us and our family. We are so appreciative of him! Anyone looking for a home would be blessed to have Mr. Kolovani working with them! He has simply made this process very enjoyable. Our lives are better for knowing Mr. Bill Kolovani.”
“Bill K. did an incredible job helping my wife and I navigate the very stressful sale of our previous home, along with providing great support, knowledge and skill when working through the details of purchasing our new home. Bill’s resourcefulness and immediate attention to every situation was critical in ensuring we were able to close on both our sell and purchase on the same day. Would recommend him for anyone looking to buy and/or sell a home.” “Bill helped me close quickly on 2 separate real estate deals. From the time the properties were listed, I had keys to the places within a month and a half. Would have been even quicker if it wasn’t for the tedious financing process. But Bill was always there to answer any questions and to give advice when needed. You can rely on Bill no matter what day or time, he’s very responsive and is always there to help. Not only a great agent, but a great friend and resource!”
About Berkshire Hathaway HomeServices T H E S T R E N G T H O F B E R KS H I R E H AT H A WAY I N C .
The storied Berkshire Hathaway name represents strength, integrity and trust, and is universally respected. Berkshire Hathaway HomeServices brings together that world-class brand name with the proven operational excellence of HomeServices of America, leveraging the company’s talent, experience, assets and relationships in the process of becoming the world’s most valued real estate franchise system. B U S I N E SS P H I LO S O P H Y
Strength, integrity and trust are the pillars upon which Berkshire Hathaway was founded, and we pride ourselves on adhering to the highest standard of professional and personal ethics. Our clients can act with confidence, knowing that their luxury real estate needs will be handled in a discrete, professional and highly efficient manner. The goal of our organization is to provide world-class client service that consistently outperforms even the highest expectations.
About Towne Realty
The Berkshire Hathaway HomeServices brand, one of the most recognized in the nation, is a name people trust for superb products and extraordinary service. This unique affiliation between a real estate company and a financial institution offers tremendous value and benefit to home buyers and sellers. One-stop shopping is available from a hometown team that is dedicated to all your real estate, mortgage, title, settlement, insurance, and banking needs. Members enjoy a wide array of financial services and personal attention, offered in hometown offices throughout the Hampton Roads community. Thanks to the experience and talent of more than 400 extraordinary REALTORSÂŽ, Berkshire Hathaway HomeServices Towne Realty is one of the largest home marketing firms in Hampton Roads Virginia. This local team has been recognized with the distinguished Elite Circle Award for their ranking in the Top 50 Berkshire Hathaway HomeServices affiliates worldwide.
Understanding Your Expectations
E F F E C T I V E LY R E P R E S E N T YO U R N E E D S In order to represent your real estate-related needs in an efficient and effective manner, please help me understand your requirements and expectations as they relate to the decision you have made to sell your luxury property. This information will, of course, remain confidential. • What time frame are you most comfortable with? • Will you remain in this area or will you be relocating? • Reflecting on prior real estate transactions, please describe the most positive aspects of those experiences. In addition, please share any unsatisfactory experiences you wish to avoid.
You Are My Top Priority • I will consistently represent your best interests by applying my superior knowledge of luxury real estate, extensive connections and unique skills to successfully market and sell your luxury home. • I will provide you with the information and expert advice you require to make informed decisions; and will use my experience and negotiation skills to secure the highest possible sales price for your home. • I will invite into your home only qualified prospective buyers and those who represent and influence their purchase decisions. • I will handle all of the details required to successfully complete your real estate sales transaction. • I will communicate with you on a regular basis. • I fully appreciate the emotional aspects involved during the sale of a luxury property, and respect the confidential nature of information you share with me.
Your Custom Marketing Plan P EACE OF M IN D PROGRA M EVERY PROPERTY THAT I LIST INCLUDES THE FOLLOWING SERVICES: • Free Pre-Home Inspection by a Virginia State Licensed Inspector. • Free one year 2-10 Warranty. • Free Termite and Moisture Pre-Inspection. • Free Staging Service providing a definitive outline listing items in and around your home that need designing attention, this enhances the property saleability. MA RK E TING THE FOLLOWING MARKETING SERVICES WILL BE PROVIDED: • 18” x 24” Peace of Mind display board. • 18” x 24” Listing description point of purchase board. • QR code on all marketing / advertising items giving each on-looker easy access to your listing. • Domain – www.YourHomeAddress.com • Four Page and single page - Point of purchase listing brochures and sales flyers. A DVERTISING • Living in Luxury Collection Brochure • 8 ½” x 11” Targeted Direct Mail Piece • Ad Distinction Magazine (Regional Publication) • Ad in Unique Homes (National Publication) • Email blast • Search Engine Marketing through Zillow, etc. • Ad Virginia Living Magazine (Regional Publication) • Ad Prestige Magazine (Regional Publication) • Ad in Coastal Virginia (Regional Publication) • Ad in DuPont Registry (National Publication) • Various Newspaper publication ads • Search Engine Marketing through Facebook • Social Media Marketing through Facebook, Linkedin, Twitter
MI S CE LLA N E OU S DISTINCTION EVENT: Depending on your listing price-range this event could be a catered, butlered event. Invitees will be carefully selected by demographics and direct mailed in a first-class marketing piece. Each respondent will have an RSVP number to reply; as well as each invitee will be called to be personally invited as well. PROFESSIONAL PHOTOGRAPHY: 54 Photos will be taken for the MLS listing; as well as a listing video, and aerial drone video of the home, grounds, IRP and Signature Golf Course. PROFESSIONAL REPRESENTATION: As an experienced luxury agent should it be necessary and requested; I will make it my personal and professional goal to be available for all showings. In the event that I am not available an experienced agent who is familiar with the property will be on-site for the showing and to field any questions. SHOWING & ACTIVITY REPORTS: Each week various reports will be available from REIN (real estate information network), Zillow, and Virtual Tidewater. I will provide those reports as they become available.
Maximizing The Appeal Of Your Home The current condition of your home and the first impression it makes on prospective buyers carry enormous financial weight in the marketing of a luxury property. Since affluent home buyers are often influenced by family members, friends and the professionals who represent them, your property is likely to be previewed by astute eyes before it is ever presented directly to qualified, prospective buyers. To ensure you receive the most value out of your property, we work closely with the finest professionals to stage your home so that it always shows to its maximum potential. From catered parties to exclusive preview events, we pride ourselves on delivering qualified buyers directly to your door. Homes of distinction must be maintained in show condition through the sales transaction. Please notify me immediately should there be a change in your property’s condition after it is introduced to the market, as this information may need to be disclosed to potential buyers.
S TAG I N G AC C E N T U AT I N G T H E POSITIVES In light of the exacting standards of today’s more discerning, affluent homebuyer, our strategy includes collaborations with professional stagers to enhance the overall appeal of your property. Even relatively minor cosmetic changes could add significant eye appeal that may result in increased interest in your home. Examples of notable cosmetic changes might include: • A lighter color palette or rearrangement of furniture to provide a more spacious appearance to key rooms. • Removal of objects d’art and personal photographs to focus prospective buyer attention on appreciating your home instead of your prized collections. • The addition of flowers and plants to make walkways and landscaping appear more welcoming.
2788 NESTLEBROOK TRAIL VIRGINIA BEACH, VA 23456
Marketing PHOTOGRAPHY Professional photography to include all outbuildings, waterfront, and residence
OPEN HOUSE
CUSTOM MARKETING PIECES • Brochure well- written and custom designed to capture the finest details of the residence
Gorgeous well-maintained Neo Classical brick European style home just off the third fairway on Signature Golf Course in Indian River Plantation. There is 3248 square feet with four bedrooms or three bedrooms plus office/ study. Large one or two 1st floor master bedrooms & spectacular baths. Large open kitchen, 12’ bar and bright, open, airy large family room, living room overlooks pool area as well. Enter the front doors with a magnificent view all the way back to the golf course in the back yard; but along
• Large detailed Direct Mail Piece
the way is the guest house, patio and large fountain. Over 500 square foot guest house / mancave with patio; stamped concrete pool decking, and a pool newer liner and a 39’ covered porch overlooking the pool area with large professionally landscaped fountain. The laundry room / mud room is just off the three car garage and there’s plenty of turn-a-round driveway spaces as well. This is a large open floor plan, freshly painted, inspected, and a one-year warranty. IRP offers tennis, biking, great walking areas and nothing welcomes you home like the gorgeous neighborhood center-piece ponds and the illuminated glass dome; it’s the perfect place for weddings and special gatherings!
WILLIAM “Bill” KOLOVANI
REALTOR®
CELL: (757) 377-2069 bill.kolovani@bhhstowne.com
www.nestlebrook.com 600 22ND STREET | SUITE 101 | VIRGINIA BEACH, VA 23451 | OFFICE: (757) 422-2200
www.consideryourhomesold.com
8.5” x 11” Open House Flyer
Targeted Direct Mail Piece
Exclusive Agent Representing the Seller. All information is believed to be accurate but is not warranted and is solely a guide to prospective purchasers who should satisfy themselves by inspection or otherwise as to the correctness of this information. © 2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity. Berkshire Hathaway HomeServices Towne Realty is an affiliate of TowneBank.
Advertising
LU X URY PR INT A DV E RT I S I NG
P R INT ADVERT I S I NG
D IG ITAL ADVE RT I S I NG MAXIMIZING REACH AND INFLUENCE For your luxury home to provide you with the largest return on your investment, it must be exposed to the greatest number of prospective buyers. There are a number of reasons why the ultimate buyer of your home may emerge from outside your local market or region. This is due as much to demographics and technology as it is to the discretionary nature of luxury home acquisition: • Affluent consumers are generally more mobile and more likely to be frequent flyers, with more discretionary income available for travel. They frequently travel for business and are more predisposed to foreign travel. • The growth of telecommuting may enhance the appeal of luxury properties in small towns, resort communities and rural locations. • Individuals of significant wealth may not wish to identify themselves as potential luxury homebuyers until they discover a marketed property that piques their interest.
YO U R H OM E W I L L B E F E AT U R E D O N OV E R 10 0 W E B S I T E S
MansionGlobal.com
Homes.com
Realtor.com
Zillow.com
WSJ.com
Trulia.com
Enhance
I N C R E AS I N G VALUE & AP P E AL
When selling a home, the old adage, “you don’t get a second chance to make a first impression,” could not be more accurate. Buyers buy emotionally and, if you capture their hearts, you’ll capture their offers. My job is to show you how to build that emotional connection and will increase your bottom line. I WI LL: • Show you how to Dress Your House for Success using the “Model Effect” to create the romance and obtain top dollar! • Work with you through a detailed room by room-by-room • Action Item List using the “5 Money-Making” components. • Explain the 4 Key Impression Points and how to capture buyers’ hearts and their best offers. • Put into action the strategies for effective • Buyer Showings and Open Houses • Home Warranty- give you the opportunity to offer peace of mind to buyers. • Presale Home Inspection- Explain benefits.
Best List Price RESULTS I N H I GH E S T S A L ES P R I C E P R I C I N G I S T R I C KI ER T H AN I T APPEAR S A ND I S A RE A L B AL AN C I N G AC T. You need to think not with your emotions but with accurate market information that is “Expertly Interpreted.” I provide an extensive Market Study applying the proven “Slightly Less, Slightly More” pricing strategy. THE M ARK E T S T U DY CO N S I S T S O F : • Market Trend an accurate overview of where the market is and which way it is moving (Buyer’s/Seller’s) and how it impacts the seller’s pricing decision. • Property Snapshot detailed picture of what the market is specifically saying about your property & how it fits in the market. • Tour Physically tour properties that are in direct competition. It takes more time but can save a lot of time at the back. • Pricing Strategy expert price positioning using the “Slightly Less, Slightly More” approach. What this means is never pricing too low giving equity away or too high scaring buyers away but selecting the Best List Price resulting in the Best and Highest Sale Price
Direct: (757) 377-2069 www.ConsiderYourHomeSold.com 600 22ND STREET SUITE 101 VIRGINIA BEACH, VIRGINIA 23451 OFFICE: (757) 422-2200
Exclusive Agent Representing the Seller. All information is believed to be accurate but is not warranted and is solely a guide to prospective purchasers who should satisfy themselves by inspection or otherwise as to the correctness of this information. © 2019 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity. Berkshire Hathaway HomeServices Towne Realty is an affiliate of TowneBank.